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The Future of Purpose-Driven Branding

David Aaker

... Aaker Owning Game-Changing Subcategories Creating Signature Stories Aaker on Branding: 20 Principles that Drive Success Brand Relevance: Making Competitors Irrelevant Three Threat to Brand Relevance (e-book) Spanning Siloes: The New CMO ...

Spanning Siloes: The New CMO ...

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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

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The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society

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Length: 273 pages

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