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Storytelling in Branding and Content Marketing

Branding: The Creative Journey,

Storytelling in Branding and Content Marketing is an IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective storyline based on strong brand values and messages. The course analyses the production of quality journalism and explores how to create memorable and long-lasting connections with a given target audience in a world of constant content surplus. It concludes with a deeper insight into the term of Brand Entertainment, giving them the opportunity to amplify their knowledge about how to produce a good call to action and retain the audience's attention.
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Rating 2.8★ based on 6 ratings
Length 6 weeks
Starts Oct 31 (21 weeks ago)
Cost $49
From IE Business School via Coursera
Instructor Pedro Cifuentes Huertas
Download Videos On all desktop and mobile devices
Language English
Subjects Humanities Art & Design IT & Networking
Tags History Arts And Humanities Cloud Computing Information Technology

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What people are saying

maybe edx next time

Maybe Edx next time, really disappointed.

broadly about intangible concepts

Instead the professor speaks broadly about intangible concepts and the general way of "how things should be done".

eye opening for someone

This course may be eye opening for someone who is completely new to the concept of branded content and storytelling, however there is very little practical information or guides on how to create content.

keep googling my way

So I'll keep Googling my way through to pass.

quality courses upon signing

Was hoping for better quality courses upon signing up to such a "well established" platform.

find key points

I am a diligent student and love taking notes and I am struggling to find key points to note down.

love taking notes

rich reading materials

rich reading materials, nice interviews, high quality topics and very nice professor.

absolutely loved

Absolutely loved this course!

super interesting

Super interesting and not boring at all!

boring at

changed people

The additional material was just reinforcing the same idea of how technology has changed people's perceptions and this material was not enough to open up some definitions to expand research.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Brand Sales $52k

Brand Amabassador $53k

Brand Design $55k

Brand Disciple $59k

Brand Protection $69k

Brand Voice $72k

Brand Ambassador 4 $77k

Brand Consulting $80k

Private Brand $82k

Marketing Brand $92k

Brand Integration $104k

Brand Expressions Leader, US Brand Team $129k

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Rating 2.8★ based on 6 ratings
Length 6 weeks
Starts Oct 31 (21 weeks ago)
Cost $49
From IE Business School via Coursera
Instructor Pedro Cifuentes Huertas
Download Videos On all desktop and mobile devices
Language English
Subjects Humanities Art & Design IT & Networking
Tags History Arts And Humanities Cloud Computing Information Technology

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