Business Branding: The Complete Course Part 1

You’re here because you want to build a strategic brand from the ground up.

A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.

Whether you’re an entrepreneur building a new brand,

a business owner who wants to improve performance,

or a brand designer who wants to enhance their work with strategy,

this course will teach you step-by-step, how to build a strategic brand from the ground up.

What are the common mistakes that nearly all failing startups make?
How can you spark your audiences interest and hold their attention?
Why do most businesses lose money with their Facebook or Google Ad campaigns?
How do you position your brand effectively to stand out on its own?
How do you get your audience to feel something for your brand through personality development?
How do you develop a brand voice that that makes it easy to resonate through content marketing and social media marketing?
How can you enhance your marketing efforts through effective storytelling adapted for modern platforms?

If you want to know the answers to these questions and learn the techniques, frameworks and processes to build a strategic & effective brand from scratch then this is the course for you.

Welcome to Business branding: The Compete Course

This is part 1 of a 2 part course where you’ll discover the techniques and processes

that will allow you to develop your own brand step-by-step as you work your way throughout the course.

You’ll learn about the importance of brand substance and how most people see through a brands fluff.

You’ll uncover exactly who your audience is so you can position your brand uniquely and effectively while you’ll use their characteristics and behaviours to resonate with them through personality.

As we move throughout the course, Ill be prompting you to take action step-by-step, allowing you to build a brand with a solid foundation in place, strategically built around who your audience is.

You’ll then be perfectly placed to express your strategic brand through messaging, storytelling and visual presence, which we’ll cover in part 2 of this course.

As always there’s the 30 day money back guarantee so theres no risk, if you don’t like the content, you can get your money back.

I truly believe that the information in this course, will help you to build a brand from the ground up, with a framework that allows you to connect with and nurture your audience to build long-term following and loyalty.

I really hope to see you inside

What's inside

Learning objectives

How to spark your audiences interest and hold their attention
How to position your brand effectively to stand out on its own
How to get your audience to feel something for your brand through personality development
The common mistakes that nearly all failing start-up’s make and how to avoid them

How to develop a brand voice that makes it easy to resonate through content and social media marketing
Why most businesses lose money with their facebook or google ad campaigns
How to enhance your marketing efforts through effective storytelling adapted for modern platforms

How to spark your audiences interest and hold their attention
How to position your brand effectively to stand out on its own
How to get your audience to feel something for your brand through personality development
The common mistakes that nearly all failing start-up’s make and how to avoid them
How to develop a brand voice that makes it easy to resonate through content and social media marketing
Why most businesses lose money with their facebook or google ad campaigns
How to enhance your marketing efforts through effective storytelling adapted for modern platforms

Syllabus

Introduction

Thank You

The Anatomy Of A Strategic Brand

What You'll Learn

An introduction and overview of brand strategy

Branding vs Marketing: Why They're So Different

The Brief Story Of Branding

The Common Path To Failure

The Crucial Role Of Strategy

Understand the power of aligned beliefs and develop a brand purpose strategy

The Emergence Of Brand Purpose

Start With Why

How To Develop Your Brand Purpose

TAKE ACTION: Develop Your Brand Purpose

Understand and develop key brand statements that influence your brand internally and externally

Brand Vision - The Ambitious Brand

How To Develop Your Vision Statement

TAKE ACTION: Develop Your Vision Statement

Brand Mission - The Committed Brand

How To Develop Your Brand Mission

TAKE ACTION: Develop Your Mission Statement

Core Values - The Moral Brand

EXAMPLES: Core Values

How To Develop Your Core Values

TAKE ACTION: Develop Your Values Statement

Understand the main players, analyse each, find a gap in the market and develop your positioning statement.

What Is Positioning?

Who Is Your Audience?

How To Find Your Audience

TAKE ACTION: Develop Your Audience Persona

Who Are Your Competitors?

How To Audit Your Competitors

TAKE ACTION: Complete A Competitor Audit

What Is Your Differentiator?

EXAMPLE: Positioning - Trying Harder

How To Discover Your Differentiator

TAKE ACTION: Discover Your Differentiator

How To Develop Your Positioning Strategy

TAKE ACTION: Develop Your Positioning Strategy + Statement

Understand and apply the archetypal framework to align your audience and your brand to a personality in order to resonate

The Old-Fashioned Modern Brand

What Is An Archetype

Archetypes To Leave A Legacy

Archetypes To Pursue Connections

Archetypes To Provide Structure

Archetypes To Explore Spirituality

How To Apply The Archetype Framework

TAKE ACTION: Align Your Brand To An Archetype

A look back at the brand strategy you have developed and a look forward to how you can express your brand

Review Part 1 & Preview Part 2

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Taught by two experienced instructors who have been working in the branding industry for years

Provides a step-by-step framework to build a strategic brand from the ground up

Stresses the importance of aligning beliefs and developing a brand purpose strategy

Focuses on developing key brand statements that influence a brand internally and externally

Emphasizes the importance of understanding the audience and finding a gap in the market

Utilizes the archetypal framework to align the audience and brand to a personality in order to resonate

Reviews summary

Strongly recommended introduction to branding

According to students, this highly-rated branding course is an enlightening introduction that is easy to follow and well structured. Students say Stephen makes the difficult task of describing feelings into words much easier to understand.

The course is well-structured and easy to follow, even for beginners. It is broken down into manageable sections.

"Broken down into good sections with solid background and good continuity so questions are limited."

This well-received course breaks down the difficult and abstract concept of branding into bite-sized pieces that are easy to understand and apply.

"I am thankful that I bought this!"

"This has been a very enlightening course."

"Broken down into good sections with solid background and good continuity so questions are limited."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Business Branding: The Complete Course Part 1 - Strategy with these activities:

Review basic marketing concepts

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Establish a strong foundation for this course by refreshing your knowledge of basic marketing concepts.

Browse courses on Marketing Fundamentals

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Read an article or blog post about basic marketing concepts.
Watch a video or listen to a podcast about basic marketing concepts.
Take a quiz or assessment to test your understanding of basic marketing concepts.

Review brand archetypes

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Get a foundational understanding of brand archetypes to better understand the course material.

Browse courses on Brand Archetypes

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Read an article or blog post about brand archetypes.
Watch a video or listen to a podcast about brand archetypes.
Take a quiz or assessment to identify your own brand archetype.

Develop a brand strategy for a hypothetical product or service

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Apply the concepts learned in the course to a real-world scenario, solidifying your understanding of brand strategy.

Browse courses on Brand Strategy

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Identify a target audience.
Develop a brand purpose and mission.
Create a brand personality.
Develop a brand messaging strategy.
Design a brand logo and visual identity.

Six other activities

Expand to see all activities and additional details

Show all nine activities

Participate in a discussion forum on brand strategy

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Engage with other learners to share your insights and learn from others' perspectives on brand strategy.

Browse courses on Brand Strategy

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Join a discussion forum dedicated to brand strategy.
Read through the existing forum threads and contribute your own thoughts and questions.
Respond to other participants' posts and engage in discussions.

Follow a tutorial on how to create a brand style guide

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Develop a practical skill that is essential for professional brand developers by following a guided tutorial.

Browse courses on Brand Style Guide

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Find a tutorial on how to create a brand style guide.
Gather the necessary materials.
Follow the steps in the tutorial to create your own brand style guide.

Volunteer with a nonprofit organization that focuses on branding

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Gain practical experience and apply your knowledge of brand strategy by volunteering with a nonprofit organization.

Browse courses on Volunteering

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Find a nonprofit organization that focuses on branding.
Contact the organization and inquire about volunteer opportunities.
Commit to a regular volunteer schedule.

Write a blog post or article on a topic related to brand strategy

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Demonstrate your understanding of brand strategy by creating a piece of written content that shares your insights.

Browse courses on Brand Strategy

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Choose a topic related to brand strategy that you are interested in.
Research the topic thoroughly.
Write a draft of your blog post or article.
Edit and revise your draft.
Publish your blog post or article on a platform of your choice.

Contribute to an open-source branding project

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Engage with the broader branding community and apply your skills by contributing to an open-source project.

Browse courses on Open Source

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Find an open-source branding project that you are interested in.
Identify an area where you can contribute your skills.
Submit a pull request or issue to the project.

Mentor a junior or aspiring brand strategist

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Solidify your understanding of brand strategy by sharing your knowledge and experience with others.

Browse courses on Mentorship

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Identify a junior or aspiring brand strategist who could benefit from your mentorship.
Set up a regular meeting schedule.
Provide guidance and advice on brand strategy and career development.

Career center

Learners who complete Business Branding: The Complete Course Part 1 - Strategy will develop knowledge and skills that may be useful to these careers:

Brand Strategist

Brand Strategists are responsible for developing and executing brand strategies. They may also work with marketing teams to develop and execute marketing campaigns. This course would be helpful for someone who wants to become a Brand Strategist because it provides a comprehensive overview of brand strategy, including topics such as brand purpose, positioning, and personality.

See salaries and explore the career path for Brand Strategist

Brand Manager

Brand Managers are responsible for developing and managing a brand's identity, image, and reputation. They may also work with marketing teams to develop and execute marketing campaigns. This course would be helpful for someone who wants to become a Brand Manager because it provides a comprehensive overview of brand strategy, including topics such as brand purpose, positioning, and personality.

See salaries and explore the career path for Brand Manager

Product Manager

Product Managers are responsible for developing and managing products. They may also work with marketing teams to develop and execute marketing campaigns. This course may be useful for someone who wants to become a Product Manager because it provides an overview of brand strategy, as well as topics such as product development and management.

See salaries and explore the career path for Product Manager

Entrepreneur

Entrepreneurs are individuals who start their own businesses. This course may be useful for someone who wants to become an entrepreneur because it provides a foundation in brand strategy, which is essential for developing and executing a successful business.

See salaries and explore the career path for Entrepreneur

Business Development Manager

Business Development Managers are responsible for developing and executing business development strategies. They may also work with marketing teams to develop and execute marketing campaigns. This course may be useful for someone who wants to become a Business Development Manager because it provides an overview of brand strategy, as well as topics such as business development strategy and execution.

See salaries and explore the career path for Business Development Manager

Public relations manager

Public Relations Managers are responsible for managing a company's public image and reputation. They may also work with marketing teams to develop and execute marketing campaigns. This course may be useful for someone who wants to become a Public Relations Manager because it provides an overview of brand strategy, as well as topics such as public relations campaign development and execution.

See salaries and explore the career path for Public relations manager

Social Media Manager

Social Media Managers are responsible for developing and executing social media campaigns. They may also work with marketing teams to develop and execute marketing strategies. This course may be useful for someone who wants to become a Social Media Manager because it provides an overview of brand strategy, as well as topics such as social media campaign development and execution.

See salaries and explore the career path for Social Media Manager

Marketing Consultant

Marketing Consultants provide marketing advice to businesses. They may also help businesses develop and execute marketing campaigns. This course may be useful for someone who wants to become a Marketing Consultant because it provides a foundation in brand strategy, which is essential for developing and executing successful marketing campaigns.

See salaries and explore the career path for Marketing Consultant

Content Marketing Manager

Content Marketing Managers are responsible for developing and executing content marketing campaigns. They may also work with marketing teams to develop and execute marketing strategies. This course may be useful for someone who wants to become a Content Marketing Manager because it provides an overview of brand strategy, as well as topics such as content marketing campaign development and execution.

See salaries and explore the career path for Content Marketing Manager

Copywriter

Copywriters write marketing and advertising copy. This course may be useful for someone who wants to become a Copywriter because it provides a foundation in brand strategy, which is essential for understanding and meeting the needs of clients.

See salaries and explore the career path for Copywriter

Advertising Manager

Advertising Managers are responsible for planning and executing advertising campaigns. They may also work with marketing teams to develop and execute marketing strategies. This course may be useful for someone who wants to become an Advertising Manager because it provides an overview of brand strategy, as well as topics such as advertising campaign development and execution.

See salaries and explore the career path for Advertising Manager

Marketing Research Analyst

Marketing Research Analysts conduct market research to help businesses understand their customers and markets. This course may be useful for someone who wants to become a Marketing Research Analyst because it provides a foundation in brand strategy, which is essential for understanding customers and markets.

See salaries and explore the career path for Marketing Research Analyst

Marketing Manager

Marketing Managers are responsible for developing and executing marketing campaigns. They may also conduct market research, manage budgets, and oversee advertising campaigns. This course may be useful for someone who wants to become a Marketing Manager because it provides a foundation in brand strategy, which is essential for developing and executing successful marketing campaigns.

See salaries and explore the career path for Marketing Manager

Freelance Writer

Freelance Writers write articles, blog posts, and other content for businesses and individuals. This course may be useful for someone who wants to become a Freelance Writer because it provides a foundation in brand strategy, which is essential for understanding and meeting the needs of clients.

See salaries and explore the career path for Freelance Writer

Sales Manager

Sales Managers are responsible for managing sales teams and developing sales strategies. They may also work with marketing teams to develop and execute marketing campaigns. This course may be useful for someone who wants to become a Sales Manager because it provides an overview of brand strategy, as well as topics such as sales management and strategy.

See salaries and explore the career path for Sales Manager