The Strategy of Content Marketing
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Rating | 4.3★ based on 134 ratings |
---|---|
Length | 6 weeks |
Effort | 5 weeks of study, 2-3 hours/week |
Starts | Jun 26 (40 weeks ago) |
Cost | $49 |
From | University of California, Davis via Coursera |
Instructor | Sonia Simone |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Essentials |
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What people are saying
about content marketing
I would recommend this course to anyone who wants to learn about content marketing!
The course provide me an overview about Content Marketing and also gain my acknowledgment so much.
this course has changed my life, i found really helpful things for doing my job better and it gave me ideas for my career and my goals...it gave knowledge and confidence and i have never been this excited about content marketing in my life.
It teaches you so much about content marketing and so many great ways to be successful at it.
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recommend this course
The practical tasks are essential I recommend this course to all interested and mainly to those who intend to work with digital marketing.
I would recommend this course!
Otherwise - I really recommend this course!
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reading material
A lot of useful content, specially in the reading material.
Very good course, the reading material is really good.What can be better is understanding a bit on analytics / tracking / SEO This is a great course for anyone starting out their own business or in an organisation, who is aware of the enormous benefits effective content marketing can bring.
The papers enclosed as reading material, branded by the copyblogger, are lengthy and rich in generic, meaningless messaging and the "right" keywords such as "strategy", "mapping" etc.
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very interesting
Very interesting and informative course Provides great insight into content marketing that is both comprehensive and detailed.
Very interesting course!
It very interesting and useful for content marketers.
Very interesting, hands on and competent teachers.
Very interesting class.
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so much
I learned so much and can't wait to put all this in practice with my blog.
Thank you so much!
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really enjoyed
Really enjoyed the course - good information, lectures, and assignments.
I really enjoyed this curse.
I really enjoyed this course.
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digital marketing
Thanks Sonia very good course for digital marketing There was a great deal of edu material provided in this course via several different methods - video lectures, podcasts, eBooks, etc.
If you already have experience on digital marketing and content creation, you should be able to link them together.
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social media
I can see the course is promoting the type of content you find in large amounts on social media, namely Facebook.
I recommend this not only for copywriters but also for social media managers as well.
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copy writing
Fantastic course, you'll learn a very thorough understanding of marketing, copy writing, website design (in order to tell a story) along with many other related and helpful concepts.
Its Excellent course to learn copy writing for new comers who want to learn copy writing.
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peer graded
The content was good information, but the peer graded assignment was confusing.
I see some value in peer graded assignments, but would have preferred to have my work reviewed by the professor, or an expert in the field.
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reading materials
This is the best content marketing course that I've never had, the additional reading materials are very helpful and impressive.
I love the reading materials as well as the concepts of 7A framework and Empathy map.
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peer reviews
Some of the peer reviews were very thoughtful and helpful, but others didn't even make sense in the context of the rubric for the assignment.
This would have been a 4 or 5 star course if not for the pitfalls of solely relying on peer reviews for the assignment submissions.
Sonia and Brian were excellent instructors and the material was good but my experience was ruined by the peer reviews.
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Content Marketing Designer $43k
Junior Content Marketing $47k
Manager of Content Marketing $60k
Content, Community & Marketing $61k
Designer | Content Marketing $62k
Manager Content Marketing $64k
Marketing and Content Specialist $71k
Marketing Content Analyst $74k
Marketing and Content Manager $80k
Manager, Marketing Content $83k
Marketing Manager, Content $98k
Marketing Content Editor $100k
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Rating | 4.3★ based on 134 ratings |
---|---|
Length | 6 weeks |
Effort | 5 weeks of study, 2-3 hours/week |
Starts | Jun 26 (40 weeks ago) |
Cost | $49 |
From | University of California, Davis via Coursera |
Instructor | Sonia Simone |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business Marketing Business Essentials |
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