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The Strategy of Content Marketing

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
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University of California, Davis

Rating 4.3 based on 96 ratings
Length 6 weeks
Effort 5 weeks of study, 2-3 hours/week
Starts Jun 29 (last week)
Cost $49
From University of California, Davis via Coursera
Instructor Sonia Simone
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Essentials

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What people are saying

According to other learners, here's what you need to know

reading material in 6 reviews

A lot of useful content, specially in the reading material.

Very good course, the reading material is really good.What can be better is understanding a bit on analytics / tracking / SEO This is a great course for anyone starting out their own business or in an organisation, who is aware of the enormous benefits effective content marketing can bring.

This is the best content marketing course that I've never had, the additional reading materials are very helpful and impressive.

The papers enclosed as reading material, branded by the copyblogger, are lengthy and rich in generic, meaningless messaging and the "right" keywords such as "strategy", "mapping" etc.

I love the reading materials as well as the concepts of 7A framework and Empathy map.

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about content marketing in 4 reviews

I would recommend this course to anyone who wants to learn about content marketing!

The course provide me an overview about Content Marketing and also gain my acknowledgment so much.

this course has changed my life, i found really helpful things for doing my job better and it gave me ideas for my career and my goals...it gave knowledge and confidence and i have never been this excited about content marketing in my life.

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recommend this course in 4 reviews

The practical tasks are essential I recommend this course to all interested and mainly to those who intend to work with digital marketing.

I would recommend this course!

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very interesting in 4 reviews

Very interesting and informative course Provides great insight into content marketing that is both comprehensive and detailed.

Very interesting course!

It very interesting and useful for content marketers.

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peer graded in 3 reviews

The content was good information, but the peer graded assignment was confusing.

I see some value in peer graded assignments, but would have preferred to have my work reviewed by the professor, or an expert in the field.

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digital marketing in 3 reviews

Thanks Sonia very good course for digital marketing There was a great deal of edu material provided in this course via several different methods - video lectures, podcasts, eBooks, etc.

If you already have experience on digital marketing and content creation, you should be able to link them together.

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Content Marketing Designer $43k

Junior Content Marketing $47k

Manager of Content Marketing $60k

Content, Community & Marketing $61k

Designer | Content Marketing $62k

Manager Content Marketing $64k

Marketing and Content Specialist $71k

Marketing Content Analyst $74k

Marketing and Content Manager $80k

Manager, Marketing Content $83k

Marketing Manager, Content $98k

Marketing Content Editor $100k

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Coursera

&

University of California, Davis

Rating 4.3 based on 96 ratings
Length 6 weeks
Effort 5 weeks of study, 2-3 hours/week
Starts Jun 29 (last week)
Cost $49
From University of California, Davis via Coursera
Instructor Sonia Simone
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Business Essentials

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