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Eric Enge
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO strategy, and how to use influence marketing to establish a website’s authority.
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OpenCourser.com/course/it8clx/advanced
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What's inside
Syllabus
Introduction to Advanced Content and Social Tactics to Optimize SEO
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. Then we will discuss basics of content marketing, including details on five different types of content marketing programs. By the end of this module, you will be able to identify and demonstrate the "dos and don’ts" of obtaining links, and attract your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
Read more
Syllabus
Introduction to Advanced Content and Social Tactics to Optimize SEO
Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. Then we will discuss basics of content marketing, including details on five different types of content marketing programs. By the end of this module, you will be able to identify and demonstrate the "dos and don’ts" of obtaining links, and attract your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!
Read more
Traffic lights
Traffic lights
Read about what's good
what should give you pause and
possible dealbreakers
Develops content marketing, social media, and influencer marketing capabilities, which are in-demand skills for digital marketing professionals
Teaches best practices for SEO, social media, and content marketing, which are highly relevant skills across industries
Suitable for marketers, business owners, and anyone looking to improve their digital marketing skills
Provides practical tips and strategies for building a strong online presence and driving traffic to a website
Taught by Eric Enge, a renowned SEO expert and author, which lends credibility to the course content
Covers influencer marketing, a growing trend in digital marketing, which adds to the course's relevance
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Reviews summary
Practical seo content and social tactics
According to learners, this course provides a solid foundation covering key concepts in content marketing, social media, and influencer marketing for SEO. Students appreciate the practical approach and the ability to immediately apply tactics learned. While many find the content clear and easy to follow, some mention that certain modules could be updated due to the fast-changing nature of SEO. The course is often described as helpful for understanding how different digital channels interconnect to drive search visibility. Overall, the feedback suggests it's a valuable course for professionals seeking a good overview and actionable strategies, though those seeking advanced, cutting-edge techniques might find some areas less in-depth.
Builds a strong base in key areas.
"This course provided me with a strong foundation in using content and social for SEO."
"It gives a really good overview of how these different areas connect for SEO benefit."
"Great for beginners or those needing a structured look at the topics."
Learn strategies to apply immediately.
"I learned how to use practical tools and strategies that I could apply immediately to my work."
"The strategies taught here were really actionable and relevant to my daily tasks in marketing."
"Loved that the course focused on tactics I could use right away."
Some info may not be current.
"Some of the information, especially around social media platforms, felt a bit outdated."
"Could use updates to reflect the latest changes in SEO and social algorithms."
"Due to how fast SEO changes, I felt some parts weren't completely current."
Not deep enough for advanced learners.
"While it's called 'Advanced', I found it more of an intermediate overview."
"Could use more in-depth coverage on complex topics or optimization techniques."
"If you're already experienced, you might not find much new here."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Advanced Content and Social Tactics to Optimize SEO with these
activities:
Review your Content Marketing skills
Show steps
Get a head start by reviewing the prior skills you may have in Content Marketing.
Browse courses on
Content Marketing
Show steps
-
List the different channels used in Content Marketing.
-
Recall the different formats of Content Marketing.
-
Identify the types of content that are effective in Content Marketing campaigns.
Social Media Marketing Tutorials
Show steps
Follow tutorials to learn about social media marketing best practices.
Browse courses on
Social Media Marketing
Show steps
-
Find reputable sources
-
Choose tutorials relevant to your needs
-
Follow the instructions carefully
-
Experiment with different techniques
Link Building Exercises
Show steps
Practice techniques for acquiring high-quality backlinks.
Browse courses on
Link Building
Show steps
-
Identify potential link sources
-
Create valuable content
-
Promote your content
-
Build relationships with other websites
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Attend a social media marketing meetup
Show steps
Attend an event where you can connect with other social media professionals.
Show steps
-
Research social media marketing meetups.
-
Attend a meetup.
-
Reach out to attendees and make connections.
Develop a Content Marketing Plan
Show steps
Develop a plan to leverage content marketing and social media for SEO.
Show steps
-
Define your target audience
-
Research your competitors
-
Set your content marketing goals
-
Choose the right social media platforms
-
Create high-quality content
Create a content marketing calendar
Show steps
Put together a calendar for the content you will create and publish.
Show steps
-
Identify the content topics.
-
Set deadlines for content creation.
-
Assign content creators.
-
Decide on content formats (articles, videos, etc.).
-
Schedule promotion for the content.
Attend a workshop on influencer marketing
Show steps
Learn how to work with influencers to promote your brand.
Show steps
-
Research influencer marketing workshops.
-
Attend an influencer marketing workshop.
-
Implement what you learn into your marketing strategy.
Join a study group for SEO
Show steps
Find a group of people to study and learn about SEO with.
Show steps
-
Join a peer study group.
-
Meet regularly with the group.
-
Discuss course material.
-
Complete assignments together.
Practice creating engaging social media content
Show steps
Complete exercises to build a strong social media presence for your brand.
Show steps
-
Create a social media post for a given topic.
-
Write a social media caption for a given image.
-
Design a social media graphic for a given product.
Follow tutorials on how to use social media analytics tools
Show steps
Learn how to measure the performance of your social media campaigns.
Show steps
-
Search for tutorials on social media analytics tools.
-
Follow a tutorial on a social media analytics tool.
-
Use a social media analytics tool to analyze your campaigns.
Review your Content Marketing skills
Show steps
Get a head start by reviewing the prior skills you may have in Content Marketing.
Browse courses on
Content Marketing
Show steps
Show steps
Show steps
- List the different channels used in Content Marketing.
- Recall the different formats of Content Marketing.
- Identify the types of content that are effective in Content Marketing campaigns.
Social Media Marketing Tutorials
Show steps
Follow tutorials to learn about social media marketing best practices.
Browse courses on
Social Media Marketing
Show steps
Show steps
Show steps
- Find reputable sources
- Choose tutorials relevant to your needs
- Follow the instructions carefully
- Experiment with different techniques
Link Building Exercises
Show steps
Practice techniques for acquiring high-quality backlinks.
Browse courses on
Link Building
Show steps
Show steps
Show steps
- Identify potential link sources
- Create valuable content
- Promote your content
- Build relationships with other websites
Seven other activities
Expand to see all activities and additional details
Show all ten activities
Attend a social media marketing meetup
Show steps
Attend an event where you can connect with other social media professionals.
Show steps
Show steps
Show steps
- Research social media marketing meetups.
- Attend a meetup.
- Reach out to attendees and make connections.
Develop a Content Marketing Plan
Show steps
Develop a plan to leverage content marketing and social media for SEO.
Show steps
Show steps
Show steps
- Define your target audience
- Research your competitors
- Set your content marketing goals
- Choose the right social media platforms
- Create high-quality content
Create a content marketing calendar
Show steps
Put together a calendar for the content you will create and publish.
Show steps
Show steps
Show steps
- Identify the content topics.
- Set deadlines for content creation.
- Assign content creators.
- Decide on content formats (articles, videos, etc.).
- Schedule promotion for the content.
Attend a workshop on influencer marketing
Show steps
Learn how to work with influencers to promote your brand.
Show steps
Show steps
Show steps
- Research influencer marketing workshops.
- Attend an influencer marketing workshop.
- Implement what you learn into your marketing strategy.
Join a study group for SEO
Show steps
Find a group of people to study and learn about SEO with.
Show steps
Show steps
Show steps
- Join a peer study group.
- Meet regularly with the group.
- Discuss course material.
- Complete assignments together.
Practice creating engaging social media content
Show steps
Complete exercises to build a strong social media presence for your brand.
Show steps
Show steps
Show steps
- Create a social media post for a given topic.
- Write a social media caption for a given image.
- Design a social media graphic for a given product.
Follow tutorials on how to use social media analytics tools
Show steps
Learn how to measure the performance of your social media campaigns.
Show steps
Show steps
Show steps
- Search for tutorials on social media analytics tools.
- Follow a tutorial on a social media analytics tool.
- Use a social media analytics tool to analyze your campaigns.
Career center
Learners who complete Advanced Content and Social Tactics to Optimize SEO will develop knowledge and skills
that may be useful to these careers:
SEO Manager
SEO Manager
An SEO Manager is responsible for the implementation and oversight of an overarching SEO strategy that aligns with a company's business objectives. This course provides a comprehensive foundation in SEO, covering both on-page and off-page tactics. Understanding these principles is key for an SEO Manager to develop and execute successful strategies that drive organic traffic to a website.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager oversees the planning, creation, and distribution of content to achieve specific business goals. This course provides a deep dive into the content marketing ecosystem, exploring different types of content marketing programs and the role of social media in content distribution. By understanding the strategies and tactics covered in this course, Content Marketing Managers can develop and implement effective campaigns that generate leads, drive engagement, and establish brand authority.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for developing and executing marketing campaigns across multiple digital channels, including SEO and social media. This course provides a solid foundation in both of these areas, helping Digital Marketing Managers understand how to leverage content and social media to achieve their marketing goals. By mastering the strategies and tactics covered in this course, Digital Marketing Managers can create and manage successful campaigns that drive traffic, generate leads, and increase brand awareness.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence and developing strategies to engage with target audiences. This course provides a comprehensive overview of social media marketing, including best practices for building a social media presence, analyzing audience demographics, and using social media influencers. By understanding the strategies and tactics covered in this course, Social Media Managers can develop and implement effective social media campaigns that build brand awareness, generate leads, and drive conversions.
Content Strategist
Content Strategist
A Content Strategist develops and executes content strategies that align with a company's business objectives. This course provides a strong foundation in content marketing and social media tactics, giving Content Strategists the knowledge and skills to create and deliver content that resonates with target audiences. By understanding the principles and best practices covered in this course, Content Strategists can develop and implement effective content strategies that drive engagement, generate leads, and achieve business goals.
Inbound Marketing Manager
Inbound Marketing Manager
An Inbound Marketing Manager is responsible for attracting, engaging, and converting leads using content and social media. This course provides a comprehensive overview of inbound marketing strategies, including content creation, social media marketing, and influencer marketing. By understanding the principles and best practices covered in this course, Inbound Marketing Managers can develop and implement effective inbound marketing campaigns that generate leads, nurture relationships, and drive sales.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for developing and executing marketing strategies that achieve business objectives. This course provides a broad overview of content and social media marketing, giving Marketing Managers the knowledge and skills to integrate these channels into their marketing plans. By understanding the principles and best practices covered in this course, Marketing Managers can develop and implement effective marketing campaigns that drive brand awareness, generate leads, and drive sales.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing a company's public image and reputation. This course provides a foundation in content marketing and social media tactics, giving Public Relations Managers the knowledge and skills to create and deliver content that resonates with target audiences. By understanding the principles and best practices covered in this course, Public Relations Managers can develop and implement effective public relations campaigns that build brand awareness, manage reputation, and generate positive media coverage.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a company's brand identity and reputation. This course provides a foundation in content marketing and social media tactics, giving Brand Managers the knowledge and skills to create and deliver content that resonates with target audiences. By understanding the principles and best practices covered in this course, Brand Managers can develop and implement effective brand management strategies that build brand awareness, strengthen brand equity, and drive sales.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for implementing and managing digital marketing campaigns across multiple channels, including SEO and social media. This course provides a foundation in both of these areas, giving Digital Marketing Specialists the knowledge and skills to create and manage successful digital marketing campaigns. By understanding the principles and best practices covered in this course, Digital Marketing Specialists can develop and implement effective campaigns that drive traffic, generate leads, and increase brand awareness.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data to inform decision-making. This course provides a foundation in content marketing and social media tactics, giving Marketing Analysts the knowledge and skills to understand how these channels contribute to overall marketing performance. By understanding the principles and best practices covered in this course, Marketing Analysts can develop and implement effective marketing analytics strategies that measure campaign effectiveness, identify trends, and provide insights that drive business growth.
Social Media Specialist
Social Media Specialist
A Social Media Specialist is responsible for managing a company's social media presence and developing strategies to engage with target audiences. This course provides a foundation in social media marketing, giving Social Media Specialists the knowledge and skills to create and deliver content that resonates with target audiences. By understanding the principles and best practices covered in this course, Social Media Specialists can develop and implement effective social media campaigns that build brand awareness, generate leads, and drive conversions.
Content Creator
Content Creator
A Content Creator is responsible for developing and creating content for a variety of channels, including social media, blogs, and websites. This course provides a foundation in content marketing, giving Content Creators the knowledge and skills to create content that is engaging, informative, and persuasive. By understanding the principles and best practices covered in this course, Content Creators can develop and implement effective content creation strategies that achieve business objectives.
Influencer Marketer
Influencer Marketer
An Influencer Marketer is responsible for developing and executing influencer marketing campaigns. This course provides a foundation in influencer marketing, giving Influencer Marketers the knowledge and skills to identify, engage, and collaborate with influencers. By understanding the principles and best practices covered in this course, Influencer Marketers can develop and implement effective influencer marketing campaigns that drive brand awareness, generate leads, and increase sales.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public image and reputation. This course provides a foundation in content marketing and social media tactics, giving Public Relations Specialists the knowledge and skills to create and deliver content that resonates with target audiences. By understanding the principles and best practices covered in this course, Public Relations Specialists can develop and implement effective public relations campaigns that build brand awareness, manage reputation, and generate positive media coverage.
For more career information including salaries, visit:
OpenCourser.com/course/it8clx/advanced
Reading list
We've selected seven books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Advanced Content and Social Tactics to Optimize SEO.
Save
Comprehensive guide to SEO and great resource for those who want to learn more about the topic.
Provides a solid foundation in social media marketing principles and best practices. It covers a wide range of topics, including social media strategy, content creation, community management, and social media analytics.
Provides a comprehensive guide to creating excellent content and great resource for those who want to learn more about the topic.
Provides a deep understanding of the psychology of influence and great resource for those who want to learn more about the topic.
Save
Provides a practical guide to social media marketing and great resource for those who want to learn more about the topic.
Provides a comprehensive introduction to SEO and great way to get a foundational understanding of SEO.
Provides a comprehensive introduction to influence marketing and great way to get a foundational understanding of the topic.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/it8clx/advanced
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Effort
4 weeks of study, 1-3 hours/week
Level
Intermediate
Via
Coursera
Institution
University of California, Davis
Instructor
Eric Enge
Language
English
Transcripts
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