Advanced Content and Social Tactics to Optimize SEO from Coursera

What's inside

Syllabus

Introduction to Advanced Content and Social Tactics to Optimize SEO

Welcome to Week 1! This week we will explore the content marketing ecosystem. We will begin by recapping some basics of SEO to recall how on-page and off-page SEO work together. Then we will discuss basics of content marketing, including details on five different types of content marketing programs. By the end of this module, you will be able to identify and demonstrate the "dos and don’ts" of obtaining links, and attract your own optimized links. You will build your reputation and visibility online by developing a content marketing campaign as well as build your own audience. I’m excited about this topic, so let’s dive in!

Social Media Marketing

This week we will discuss in-depth how social media supports the development of a company’s online reputation and visibility, which ultimately helps with SEO. By the end of this module you will practice tips on building your social media presence, including social media influencers. You will analyze your audience demographics and choose the appropriate social media platforms for your intended audience. And finally, you will use successful social media strategies to build your audience and create audience engagement.

Influencer Marketing

Influencer marketing is the focus of this week’s topic. At the end of this module, you will be able to define what influencer marketing is and the role it plays in driving reputation and visibility. You will examine what influencers can do for you and the best approaches in building a relationship with an influencer, hint it’s not about manipulation, but building a strong positive relationship!

Creating Outstanding Content

This week’s topic focuses on why world class content is a must! At the end of this module, you will be able to identify great content, analyze which content gets the most shares, and create world class content of your own. You will also create successful partnerships that can help develop your content and ultimately drive your content marketing efforts. Did we mention that content is KING?!?

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops content marketing, social media, and influencer marketing capabilities, which are in-demand skills for digital marketing professionals

Teaches best practices for SEO, social media, and content marketing, which are highly relevant skills across industries

Suitable for marketers, business owners, and anyone looking to improve their digital marketing skills

Provides practical tips and strategies for building a strong online presence and driving traffic to a website

Taught by Eric Enge, a renowned SEO expert and author, which lends credibility to the course content

Covers influencer marketing, a growing trend in digital marketing, which adds to the course's relevance

Reviews summary

Seo content and tactics for today

learners say this advanced SEO course builds on the fundamentals of content marketing, digital marketing, and SEO. Instructor Eric Enge is highly praised for his expertise and engaging delivery. Reviews indicate the course is useful but may need updating. Students appreciate the practical examples and hands-on approach. Many graduates report using the strategies to improve their work.

Learners praise the hands-on approach and practical examples.

"The hands-on approach and practical examples made it easy to implement the learned techniques."

"The course was very insightful and informative. I learned many things related to backlinks, content, and social media optimization. The best thing is all the sessions were based on practical learning."

"Just a great course.. No better word can describe it! Mr. David Ange talk about the off-page part of SEO not as any other course nor book you ever saw, but he talk about the mindset and mentality of SEO, so once you realize it and adopted it, you no longer want to memorize strategies nor will you get stuck with networking and building backlinks."

Eric Enge is highly respected in the SEO field.

"Eric Enge the best in content marketing"

"Great instructor!!!! Absolutely enjoyed this class because of him. Thank you"

"I love this course! The lecturer, Mr. Eric Enge is so effective and has a good grasp and expertise on the subject matter. He delivers the lecture in fun and interesting way."

Peer-graded assignments can be a pain point for some learners.

"The previous courses in this specialization were excellent. Could you revise this course to make it better for students? Some of the information was general, the instructor goes on many tangents and most of what he shared was promoting his own work. I wonder what we missed out on with that narrow focus."

"This was a fun, light course of the specialization. Some of the examples given were outdated, but the general ideastill came across. So, not as advanced as it claims to be, but still very helpful in viewing the overall picture of content marketing. Thank you."

"Information wise, very useful course, but the assignments are not very well designed and the metrics seem arbitrary. Not to mention some outdated information that will only get worse as time goes by if the instructors do not add some notes or updates to inform learners about changes to the validity of some information."

Some learners report the information in the course is outdated.

"The data is outdated, the website of the course author has not been working for a long time"

"I think needs an update, still talks about Google +, which makes you wonder if some of these strategies mentioned during the course are still in practice in 2021."

"During the course some inconsistencies are noted, both as regards the introduction of a new teacher who adopts a different way of presenting the arguments, much less linear and structured, and for the absence of some parts of the content to which reference is made, but which are not present."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Advanced Content and Social Tactics to Optimize SEO with these activities:

Review your Content Marketing skills

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Get a head start by reviewing the prior skills you may have in Content Marketing.

Browse courses on Content Marketing

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List the different channels used in Content Marketing.
Recall the different formats of Content Marketing.
Identify the types of content that are effective in Content Marketing campaigns.

Social Media Marketing Tutorials

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Follow tutorials to learn about social media marketing best practices.

Browse courses on Social Media Marketing

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Find reputable sources
Choose tutorials relevant to your needs
Follow the instructions carefully
Experiment with different techniques

Link Building Exercises

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Practice techniques for acquiring high-quality backlinks.

Browse courses on Link Building

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Identify potential link sources
Create valuable content
Promote your content
Build relationships with other websites

Seven other activities

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Show all ten activities

Attend a social media marketing meetup

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Attend an event where you can connect with other social media professionals.

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Research social media marketing meetups.
Attend a meetup.
Reach out to attendees and make connections.

Develop a Content Marketing Plan

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Develop a plan to leverage content marketing and social media for SEO.

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Define your target audience
Research your competitors
Set your content marketing goals
Choose the right social media platforms
Create high-quality content

Create a content marketing calendar

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Put together a calendar for the content you will create and publish.

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Identify the content topics.
Set deadlines for content creation.
Assign content creators.
Decide on content formats (articles, videos, etc.).
Schedule promotion for the content.

Attend a workshop on influencer marketing

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Learn how to work with influencers to promote your brand.

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Research influencer marketing workshops.
Attend an influencer marketing workshop.
Implement what you learn into your marketing strategy.

Join a study group for SEO

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Find a group of people to study and learn about SEO with.

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Join a peer study group.
Meet regularly with the group.
Discuss course material.
Complete assignments together.

Practice creating engaging social media content

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Complete exercises to build a strong social media presence for your brand.

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Create a social media post for a given topic.
Write a social media caption for a given image.
Design a social media graphic for a given product.

Follow tutorials on how to use social media analytics tools

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Learn how to measure the performance of your social media campaigns.

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Search for tutorials on social media analytics tools.
Follow a tutorial on a social media analytics tool.
Use a social media analytics tool to analyze your campaigns.

Career center

Learners who complete Advanced Content and Social Tactics to Optimize SEO will develop knowledge and skills that may be useful to these careers:

SEO Manager

An SEO Manager is responsible for the implementation and oversight of an overarching SEO strategy that aligns with a company's business objectives. This course provides a comprehensive foundation in SEO, covering both on-page and off-page tactics. Understanding these principles is key for an SEO Manager to develop and execute successful strategies that drive organic traffic to a website.

See salaries and explore the career path for SEO Manager

Content Marketing Manager

A Content Marketing Manager oversees the planning, creation, and distribution of content to achieve specific business goals. This course provides a deep dive into the content marketing ecosystem, exploring different types of content marketing programs and the role of social media in content distribution. By understanding the strategies and tactics covered in this course, Content Marketing Managers can develop and implement effective campaigns that generate leads, drive engagement, and establish brand authority.

See salaries and explore the career path for Content Marketing Manager

Digital Marketing Manager

A Digital Marketing Manager is responsible for developing and executing marketing campaigns across multiple digital channels, including SEO and social media. This course provides a solid foundation in both of these areas, helping Digital Marketing Managers understand how to leverage content and social media to achieve their marketing goals. By mastering the strategies and tactics covered in this course, Digital Marketing Managers can create and manage successful campaigns that drive traffic, generate leads, and increase brand awareness.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

A Social Media Manager is responsible for managing a company's social media presence and developing strategies to engage with target audiences. This course provides a comprehensive overview of social media marketing, including best practices for building a social media presence, analyzing audience demographics, and using social media influencers. By understanding the strategies and tactics covered in this course, Social Media Managers can develop and implement effective social media campaigns that build brand awareness, generate leads, and drive conversions.

See salaries and explore the career path for Social Media Manager

Content Strategist

A Content Strategist develops and executes content strategies that align with a company's business objectives. This course provides a strong foundation in content marketing and social media tactics, giving Content Strategists the knowledge and skills to create and deliver content that resonates with target audiences. By understanding the principles and best practices covered in this course, Content Strategists can develop and implement effective content strategies that drive engagement, generate leads, and achieve business goals.

See salaries and explore the career path for Content Strategist

Inbound Marketing Manager

An Inbound Marketing Manager is responsible for attracting, engaging, and converting leads using content and social media. This course provides a comprehensive overview of inbound marketing strategies, including content creation, social media marketing, and influencer marketing. By understanding the principles and best practices covered in this course, Inbound Marketing Managers can develop and implement effective inbound marketing campaigns that generate leads, nurture relationships, and drive sales.

See salaries and explore the career path for Inbound Marketing Manager

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing strategies that achieve business objectives. This course provides a broad overview of content and social media marketing, giving Marketing Managers the knowledge and skills to integrate these channels into their marketing plans. By understanding the principles and best practices covered in this course, Marketing Managers can develop and implement effective marketing campaigns that drive brand awareness, generate leads, and drive sales.

See salaries and explore the career path for Marketing Manager

Public relations manager

A Public Relations Manager is responsible for managing a company's public image and reputation. This course provides a foundation in content marketing and social media tactics, giving Public Relations Managers the knowledge and skills to create and deliver content that resonates with target audiences. By understanding the principles and best practices covered in this course, Public Relations Managers can develop and implement effective public relations campaigns that build brand awareness, manage reputation, and generate positive media coverage.

See salaries and explore the career path for Public relations manager

Brand Manager

A Brand Manager is responsible for developing and managing a company's brand identity and reputation. This course provides a foundation in content marketing and social media tactics, giving Brand Managers the knowledge and skills to create and deliver content that resonates with target audiences. By understanding the principles and best practices covered in this course, Brand Managers can develop and implement effective brand management strategies that build brand awareness, strengthen brand equity, and drive sales.

See salaries and explore the career path for Brand Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for implementing and managing digital marketing campaigns across multiple channels, including SEO and social media. This course provides a foundation in both of these areas, giving Digital Marketing Specialists the knowledge and skills to create and manage successful digital marketing campaigns. By understanding the principles and best practices covered in this course, Digital Marketing Specialists can develop and implement effective campaigns that drive traffic, generate leads, and increase brand awareness.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Analyst

A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data to inform decision-making. This course provides a foundation in content marketing and social media tactics, giving Marketing Analysts the knowledge and skills to understand how these channels contribute to overall marketing performance. By understanding the principles and best practices covered in this course, Marketing Analysts can develop and implement effective marketing analytics strategies that measure campaign effectiveness, identify trends, and provide insights that drive business growth.

See salaries and explore the career path for Marketing Analyst

Social Media Specialist

A Social Media Specialist is responsible for managing a company's social media presence and developing strategies to engage with target audiences. This course provides a foundation in social media marketing, giving Social Media Specialists the knowledge and skills to create and deliver content that resonates with target audiences. By understanding the principles and best practices covered in this course, Social Media Specialists can develop and implement effective social media campaigns that build brand awareness, generate leads, and drive conversions.

See salaries and explore the career path for Social Media Specialist

Content Creator

A Content Creator is responsible for developing and creating content for a variety of channels, including social media, blogs, and websites. This course provides a foundation in content marketing, giving Content Creators the knowledge and skills to create content that is engaging, informative, and persuasive. By understanding the principles and best practices covered in this course, Content Creators can develop and implement effective content creation strategies that achieve business objectives.

See salaries and explore the career path for Content Creator

Influencer Marketer

An Influencer Marketer is responsible for developing and executing influencer marketing campaigns. This course provides a foundation in influencer marketing, giving Influencer Marketers the knowledge and skills to identify, engage, and collaborate with influencers. By understanding the principles and best practices covered in this course, Influencer Marketers can develop and implement effective influencer marketing campaigns that drive brand awareness, generate leads, and increase sales.

See salaries and explore the career path for Influencer Marketer

Public Relations Specialist

A Public Relations Specialist is responsible for managing a company's public image and reputation. This course provides a foundation in content marketing and social media tactics, giving Public Relations Specialists the knowledge and skills to create and deliver content that resonates with target audiences. By understanding the principles and best practices covered in this course, Public Relations Specialists can develop and implement effective public relations campaigns that build brand awareness, manage reputation, and generate positive media coverage.

See salaries and explore the career path for Public Relations Specialist