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Search Engine Optimization (SEO)

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task.

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What's inside

Five courses

Introduction to Google SEO

(0 hours)

Ever wonder how Google ranks your website? Welcome to Search Engine Optimization (SEO). This course introduces the foundational elements of how Google works and how SEO is constantly changing.

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Google SEO Fundamentals

(0 hours)

Gain an understanding of search engine algorithms and how they affect organic search results and websites. You’ll learn the key elements for creating an effective SEO strategy, including keyword selection and research, consumer psychology and search behavior, and on-page SEO analysis.

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Optimizing a Website for Google Search

(0 hours)

Learn the basics of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search.

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Advanced Content and Social Tactics to Optimize SEO

(0 hours)

Discover the content marketing and social media ecosystems and their impact on search results. Leverage these channels as part of your SEO strategy, including influence marketing to establish website authority.

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Google SEO Capstone Project

SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with skills you need to develop a tactical approach to SEO.

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Learning objectives

Complete a competitive analysis on a webpage
Develop a solid approach for achieving a productive and successful relationship with your client

Create influencer relationships and collaborations and analyze data to see which content gets the most shares
Create a final report of your findings and recommendations for seo and present your recommendations to your client

Complete a competitive analysis on a webpage
Develop a solid approach for achieving a productive and successful relationship with your client
Create influencer relationships and collaborations and analyze data to see which content gets the most shares
Create a final report of your findings and recommendations for seo and present your recommendations to your client

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Time

24 hours

Level

Introductory

Via

Coursera

Institution

University of California, Davis

Instructors

Rebekah May

Eric Enge

Level

Introductory

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