Google SEO Fundamentals from Coursera

What's inside

Syllabus

Getting Started and Introduction to On-page SEO

Welcome to Week 1. This module will introduce you to On-page SEO. The lessons will start with introducing you to key areas of SEO so you’ll have a strong understanding of the differences amongst the strategies. Then we’ll dive into using On-page SEO techniques so that you’ll know how to optimize keywords in meta data as well as perform competitive analysis on a web page. By the end of this module, you’ll know how to identify meta-tags and use these to make recommendations for On-page SEO.

Introduction to Off-page SEO

Welcome to Week 2. This module will introduce you to Off-page SEO. While these strategies are more indirect than On-page SEO, they’re still important to maximize page authority. This module will clarify what Off-page SEO is as well as help you understand building links to your site and understanding brand recognition through social media. Once you complete this module, you’ll be able to understand link analysis as well as how social media can help improve your page authority.

Introduction to Technical SEO

Welcome to week 3! In the lessons that follow, you will take a close look at the third leg of a solid SEO Strategy: Technical SEO. You’ll see how important structural components like sitemaps, redirects and other components lay a foundation for your content that will help your site get noticed. By the end of this module, you should be able to define Technical SEO and explain some of the basic aspects of this strategy. As you begin creating sitemaps and robot.txt files as well as planning redirects and managing site errors, you’ll learn how to employ best practices in your Technical SEO strategy.

Keyword Theory & Research

Welcome to week 4! In this module, we are going to discover a variety of strategies for developing keywords for your site. This critical step is what helps direct your ideal buyer to the content that meets his or her needs. In the lessons that follow, we’ll learn about keyword theory and how understanding the common behaviors of web searchers can help you hone your list of keywords. We’ll also see how you can use a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Once you’ve completed this module, you should be able to craft a list of optimal keywords that will help get your site recognized.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Suitable for learners of beginner and intermediate skill

Develops a solid foundation in the technical aspects of SEO, such as sitemaps and redirects

Builds skills relevant to careers in digital marketing and web development

Taught by industry expert Rebekah May, known for her work in SEO

No information on prerequisite skills or software requirements

Reviews summary

Seo basics for beginners

Learners say the "Google SEO Fundamentals" course offers a well-organized, comprehensive study of search engine optimization. Rebekah May, the experienced instructor, presents clear, interesting, and practical explanations of SEO topics. Assignments and peer reviews are emphasized as being especially helpful for understanding and applying what you learn. Overall, students say this course is a valuable resource for building a strong foundation in SEO, whether you're new to the field or looking to refresh your knowledge.

Many learners remark that this course is a great place to start learning SEO. Basic concepts are broken down in an approachable, easy-to-understand way. Even very beginner students say this course sets a good learning pace and provides you with the tools you need to understand and apply SEO fundamentals.

In addition to the basics, students appreciate the modules on keyword research and technical SEO in particular, calling them in-depth and practical. Completing these assignments helps you build a working knowledge of the latest SEO best practices so that you are prepared to start applying them to real-world websites right away.

Clear explanations and well-structured content make this course accessible for learners of all experience levels.

"It's a great course I would love to do all the SEO courses from COURSERA"

"Amazing course, excellent course material & easy to understand presenter."

"Very good an useful courses, even for SEO newbies. Thank you for sharing!"

A broad overview of SEO concepts and practices simplifies foundational knowledge.

"Very good information and detail, it also gave me tips of applications."

"This is best course of beginners, you will learn latest SEO techniques "

"this course is very helpful, gave you basic understanding regarding SEO"

Assignments and exercises allow learners to directly apply the SEO tactics they're learning and earn feedback from peers.

"Got to know about various aspects of on page, off page and technical seo"

"The course is really helpful to gain confidence over Fundamentals of SEO"

"easy to understand and the assignments really helpful to comprehend the course"

Some tools, links, and data are not up-to-date and therefore less useful for current SEO practices.

"Some of the tools taught do not seem to be available on a Mac using Safari."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Google SEO Fundamentals with these activities:

Organize Your SEO Course Materials

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Ensure your success by organizing your course materials in a structured and accessible manner.

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Create a dedicated folder or storage system for your course materials.
Categorize and arrange your materials into logical sections.
Label and name files clearly for easy retrieval.

Evaluate keyword difficulty

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Reinforce your understanding of keyword research by regularly practicing keyword difficulty evaluation.

Browse courses on Keyword Research

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Choose a keyword research tool.
Identify a list of target keywords.
Analyze competition and search volume data for each keyword.
Determine the difficulty of ranking for each keyword.
Refine your keyword list based on your analysis.

Attend a Webinar on Link Building

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Expand your knowledge of link building strategies by participating in an informative webinar.

Browse courses on Link Building

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Search for reputable webinars on link building.
Register for a webinar that aligns with your skill level.
Attend the webinar and take detailed notes.
Apply the techniques discussed in your outreach efforts.

Four other activities

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Show all seven activities

Read On-Page SEO by Patrick Stox

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Supplement your understanding of On-Page SEO techniques by exploring this insightful book.

View The 2021 Web Almanac on Amazon

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Purchase or borrow the book.
Read through each chapter thoroughly.
Take notes or highlight key concepts.
Implement the techniques discussed in your own SEO strategy.
Discuss the book's insights with colleagues or mentors.

Write a Blog Post on Technical SEO

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Enhance your understanding of Technical SEO by creating a comprehensive blog post on the topic.

Browse courses on Technical SEO

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Identify key aspects of Technical SEO.
Conduct research to gather relevant information.
Structure your post logically, including headings and subheadings.
Write clear and concise content, explaining the concepts in detail.
Proofread your post carefully before publishing.

Conduct a Keyword Analysis Report

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Put your keyword research skills into practice by creating a thorough keyword analysis report.

Browse courses on Keyword Optimization

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Select a target website or topic.
Identify relevant keywords using keyword research tools.
Analyze search volume, competition, and keyword difficulty.
Create a report outlining your findings and recommendations.
Present your report to stakeholders.

Attend an SEO Workshop

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Accelerate your SEO knowledge and skills by attending an immersive workshop led by industry experts.

Browse courses on SEO Optimization

Show steps

Research and identify reputable SEO workshops in your area.
Register for a workshop that aligns with your learning objectives.
Attend the workshop and actively participate in discussions.
Take detailed notes and ask questions to clarify concepts.
Apply the techniques learned in your own SEO projects.

Career center

Learners who complete Google SEO Fundamentals will develop knowledge and skills that may be useful to these careers:

Technical SEO Specialist

A Technical SEO Specialist focuses on improving the technical aspects of a website to improve its search engine ranking. By gaining an understanding of Technical SEO as well as how to create sitemaps and implement 301 redirects, you can become a highly qualified Technical SEO Specialist. This course may also be useful for those seeking to advance their career in Technical SEO.

See salaries and explore the career path for Technical SEO Specialist

SEO Specialist

An SEO Specialist optimizes websites and web content for search engines. By learning the key elements of an effective SEO strategy, as well as how to conduct keyword research and perform on-page SEO analysis, you can gain the skills needed to succeed as an SEO Specialist. This course may also be useful for those seeking to advance their SEO career.

See salaries and explore the career path for SEO Specialist

Digital Marketing Manager

A Digital Marketing Manager plans and executes digital marketing campaigns, including SEO, content marketing, social media marketing, and more. By learning about the key elements of an effective SEO strategy and how to perform keyword research, you can contribute to the SEO strategy of your organization, increasing your value as a Digital Marketing Manager.

See salaries and explore the career path for Digital Marketing Manager

Content Writer

A Content Writer creates written content for websites, blogs, and other digital platforms. By learning how to select keywords and perform keyword research, you can build a foundation in content strategy. You can also learn how to optimize keywords in meta data and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization. These skills are essential for Content Writers.

See salaries and explore the career path for Content Writer

Search Engine Marketer

A Search Engine Marketer plans and executes search engine marketing campaigns, including SEO, SEM, and other strategies. By learning the key elements of an effective SEO strategy and how to perform keyword research, you can build a foundation in SEO marketing. You can also learn how to optimize keywords in meta data and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

See salaries and explore the career path for Search Engine Marketer

Web Developer

A Web Developer designs and develops websites. By learning the key elements of an effective SEO strategy, as well as how to identify opportunities to improve a website’s search optimization, you can become a highly valuable Web Developer. You can also learn how to implement technical SEO aspects to ensure websites are structured for optimal search engine performance.

See salaries and explore the career path for Web Developer

Product Manager

A Product Manager plans and develops products and services. By learning the key elements of an effective SEO strategy and how to perform keyword research, you can build a foundation in content strategy, which is important for Product Managers. You can also learn how to optimize keywords in meta data and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

See salaries and explore the career path for Product Manager

Marketing Analyst

A Marketing Analyst plans and executes marketing campaigns in collaboration with marketing management. By learning the key elements of an effective SEO strategy and how to perform keyword research, you can contribute to the SEO strategy of your organization, increasing your value as a Marketing Analyst.

See salaries and explore the career path for Marketing Analyst

Project Manager

A Project Manager plans and executes projects. By learning the key elements of an effective SEO strategy as well as how to identify opportunities to improve search optimization, you can ensure your projects are aligned with SEO strategy and best practices. This can help you lead successful projects that meet the needs of your organization.

See salaries and explore the career path for Project Manager

Data Analyst

A Data Analyst collects and analyzes data to derive insights. By learning the key elements of a keyword research process, you can build a foundation for understanding how to collect and analyze user behavior data to inform better decision making. Additionally, by learning how to optimize keywords in meta data and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization, you can analyze SEO performance data to provide insights to marketing teams.

See salaries and explore the career path for Data Analyst

Social Media Manager

A Social Media Manager plans and executes social media marketing campaigns. By learning the key elements of how to conduct keyword research, you can build a foundation in content strategy. You can also learn how to optimize keywords in meta data and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization. This is important for coordinating integrated digital marketing campaigns.

See salaries and explore the career path for Social Media Manager

Business Analyst

A Business Analyst analyzes business processes and systems. By learning the key elements of an effective SEO strategy as well as how to identify opportunities to improve search optimization, you can ensure that business processes take into account search engine best practices and strategies. This can help you make recommendations that align with the overall goals of the organization.

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Brand Manager

A Brand Manager plans and executes branding campaigns. By learning about brand recognition through social media and how to conduct keyword research, you can build a foundation in content strategy. You can also learn how to optimize keywords in meta data and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization. This can help you build and maintain a strong brand presence online.

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Public Relations Specialist

A Public Relations Specialist plans and executes public relations campaigns. By learning the key elements of how to conduct keyword research, you can build a foundation in content strategy. You can also learn how to optimize keywords in meta data and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization. This is important for coordinating integrated public relations campaigns.

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Sales Manager

A Sales Manager plans and executes sales strategies. By learning the key elements of an effective SEO strategy and how to perform keyword research, you can build a foundation in content strategy. You can also learn how to optimize keywords in meta data and how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization. This can help you create sales collateral and presentations that are optimized for search engines.

See salaries and explore the career path for Sales Manager