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Optimizing a Website for Google Search

Search Engine Optimization (SEO),

Learn the ins and outs of optimizing a website, from conducting an initial audit to presenting your findings and recommendations. Hands-on activities include learning how to select and apply appropriate keywords throughout a website, incorporating keyword research in a content marketing strategy, and optimizing a site for local search. You will also learn strategies for setting goals and client/stakeholder expectations, building effective analytics and reports, and communicating SEO improvements.
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Rating 4.5 based on 135 ratings
Length 5 weeks
Effort 4 weeks of study, 2-3 hours/week
Starts Jun 26 (45 weeks ago)
Cost $79
From University of California, Davis via Coursera
Instructor Rebekah May
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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What people are saying

excellent course

It is an excellent course and very well delivered by the Instructors.

Excellent course Excellent explanations and materials.

thank you Excellent Course!!

very informative very successful course Excellent course.

100% excellent course.

Excellent course.

Great opportunity to discover how LOCAL SEO works Excellent Course.

Excellent Course to Study!

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lot of useful

Again, great content and a lot of useful information.

Great course with a lot of useful content This course provides the essential fundamentals for optimizing a website for search.

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website for

This course introduced me to the art of Optimizing a Website for Search through the exploration and critical analysis of a wide variety of genres.

This course contains lots of important information about how to optimise a website for SEO, especially Module 1, keyword research and competitive analysis.

It lays out the steps for optimizing a website for search in clear terms.

I finishing the Optimizing a Website for Search course by UC Davis!

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peer reviewed assignment

However, the peer reviewed assignment needs revising.I submitted all the assignments early for the course, making sure to get in my peer reviewed assignment a week early to ensure that if I needed to, I could resubmit and have time for grading.

Google+) and the peer reviewed assignment caused a lot of frustration because what the students were supposed to audit was (and is) not available to the public, but the grading criteria was based on this being available.

so much

I so much enjoyed this course and its very detailed and practical guides on web site optimization.

I learned so much.

Learned so much!

The instructor has provided so much value.

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very clear

Very clear and useful.

Very clear and pragmatic course.

Love it, instructor is very clear Excellent course.

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very practical

Very practical and helpful!

Very practical teaching that can be applied with useful templates, best practices and tools suggestion.

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great content

I do feel much better equipped to analyze content, design an effective strategy, and develop a great content for sites.

Local SEO is really great content!

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Audit Billing Specialist $60k

Audit Account Executive $77k

Initial Resolution Team (IRT) Analyst $91k

Server Audit Engineer $93k

IT Audit Administrator $94k

Product Audit $95k

Senior IAT (Initial Action Team) Specialist $99k

Supervisor Audit Practice $100k

Senior Initial Resolution Team (IRT) Analyst $115k

Initial Resolution Team (IRT) Analyst Lead $116k

Audit Team Leader - Corporate Audit Services $119k

Initial Clinical Reviewer $155k

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Rating 4.5 based on 135 ratings
Length 5 weeks
Effort 4 weeks of study, 2-3 hours/week
Starts Jun 26 (45 weeks ago)
Cost $79
From University of California, Davis via Coursera
Instructor Rebekah May
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing

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