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Introduction to Google SEO

Search Engine Optimization (SEO),

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google. You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!

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Rating 4.5 based on 916 ratings
Length 5 weeks
Effort 4 weeks of study, 2-5 hours/week
Starts Jun 26 (45 weeks ago)
Cost $79
From University of California, Davis via Coursera
Instructor Rebekah May
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Marketing

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What people are saying

search engine optimization

It is a very comprehensive introductory course which makes clear the whole concept of 'Search Engine Optimization' from both a technical and industry angle.

Off to do Session 2 Very nice introduction to search engine optimization, highly recommended.

I really want to say thank you, that you give anybody the chance to learn more about search engine optimization.

Very good introduction to Search Engine Optimization.

One of the most usefull courses found on Search Engine Optimization.

It was a pleasure to be a participant of Introduction to Search Engine Optimization.

nice course good information Great course about Basic Search Engine Optimization.

I learned a lot about the foundations, the history, and the industry that is search engine optimization.

Short, concise and practical course.A learned a lot of basics concepts about SEO Très instructif Perfect course, exactly what i need to improve my search engine optimization skills.

Great introduction course for search engine optimization theory and practice.

I The course was quite informative and this course is enough for an individual to learn the basics of Search Engine Optimization.

Rebekah is a great instructor , her knowledge and natural ability to teach complex topics is the best part Nice Course Outstanding Experience A clear introduction of what SEO is all about that gave me the will to pursue the rest of the courses Excellent Course Clear introduction of search engine optimization, useful reading materials.

This was a helpful overview and introduction to the basics of Search Engine Optimization.

I really like this course to start the Search Engine Optimization.

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looking forward

looking forward to you for dig deeper into SEO field.Thanks,Royal I thought it was nice, well explained and easy to follow.

Looking forward to further specializations.

Looking forward to learn and apply in real world Was glad with the overall knowledge, but felt like there was too much time wasted at the beginning, talking about subjects that didn't contribute to my understanding of SEO This course was incredibly informative and very easy to follow.

Looking forward to the next modules in this specialization.

Looking forward to learning more in the following courses!

Very insightful Well taught Easy to understand though not so easy stuff Looking forward to learning more Believe it's moved in a much better direction a very good start to so Excellent introduction to SEO Excellent Course.

Looking forward to the next course in the Great!!!

Thanks, looking forward to the other courses A good course with a lot of information and valuable insight!

Looking forward to moving through in the specialization!!

looking forward to next parts of the entire course good course for beginners.

I'm looking forward to completing the SEO certification!

I will definitely continue my education to build a deeper understanding of the SEO landscape A solid introduction, looking forward to continuing the course A bit of interesting information but mostly "here is what was happening in browsers in 1995".

Its just an awesome course helped me to learned a lot about seo and its advantages.Looking forward to enroll other courses in coursera.

Great Course, I'm looking forward to learning more about SEO.

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history of search engines

I think starting with the overview of SEO as a part of a larger Digital Marketing discipline was good, but should have been followed with how a search engine works, then history of search engines.

Not technical at all, this course gives a broad overview of the history of search engines and what criteria are relevant to optimize content.

Mainly deals with the history of search engines and gives an overview of how SEO has evolved into a complex discipline.

Very understandable, good explained with a lot of additional readings that are important, covered all the topics related to the history of search engines, programs etc.

Great information on the history of Search Engines as well as how the major Google algorithm changes affected over-optimized sites.

This course really starts from scratching surface like history of search engines to alogarithm shifts and so on Great background information.

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highly recommend

I have gained so much knowledge through these amazing classes, highly recommended!

Highly recommend !!

I highly recommend this course to anyone who'd like to know more about SEO.

Highly recommended launching point.

I highly recommend this course to anyone interested in gaining a more-or-less complete picture of best SEO practices.

I highly recommend it to anyone serious about getting on track to learn SEO.

Great , Enjoyed Learning and highly recommended for Social Media Enthusiasts Great lessons!

Though the course is more like a first chapter in a 50 chapter book, I highly recommend it to beginners.

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rebekah may

The instructor, Rebekah May, was great.

Though I certainly have a lot to learn, I feel Rebekah May's lessons offered clear, focused objectives that helped me to "get my feet wet" in learning about SEO.

A course offering the possibility to start practicing from the third week has providede me with a deep sense of purpose and increased my overall expectations of the Specialization.Having professor Rebekah May is also a blessing.

Quite good Exellent course for beginner Rebekah May was excellent.

Great course to learn and understand of basic term of SEO .Thanks Rebekah May I failed to figure out how to translate the theory (presented in the lectures) into practice (the only assignment, a website audit).

I thank all the teaching staffs for all the informative knowledge they have given and specially Rebekah May Great introduction, however some of the terminology wasn't clearly covered.

Thanks to Rebekah May for teaching this one so effortlessly!

very useful course Very nice teaching style of Rebekah May.I want to say thank you very much for your help to mam Rebekah May It is a good intro for somebody like myself with no background.

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best practices

Thank you Best SEO course ever Great starting course on the basics of search engine algorithms, SEO best practices, and SEO practices that can get your site penalized with Google.

Where that section ended with AdWords should have been followed by Algorithms and Updates, which could be done chronologically and then broken down into sections of "Best Practices" and "Worst Practices" since the updates and new algorithm releases either sought to eliminate worst practices or enhance the user experience (and thus falls under best practices).

I left with a greater understanding of Google's best practices, algorithms, brandiing and why SEO is so important I wish to thank Rebekah, Eric, Dave and their team for the best SEO course I had ever seen.

It really gives you an insight into the world of SEO and the best practices involved.

I wish there were more hands on analysis This course has provided resources that aided in my general knowledge of the internet, SEO concepts and career paths, Google algorithms with corresponding best practices utilized in optimizing a site, as well as a spark in my interest to delve further in my education path towards be a Search Engine Optimizer.

This was an excellent introdusctory course, aimed at explaining the possible roles that an SEO professional may adapt and also provided a very good overview of the current SEO best practices.I would definately recommend it to everyone looking for a good start in the field.

SEO best practices was probably the part that I kind of expected the course to start with, but it was nice to have the perspectives set in place before diving into more technical aspects.

Solid course that gives a good understanding on the history of SEO, the job of and SEO, and best practices moving forward.

The primary thing learned is the history of Google algorithm updates and how they influence SEO best practices.

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digital marketing

Everyone who is interested to make career in digital marketing start learning from here.

Good course to get you started in SEO and Digital Marketing Excellent starting point to understand the world of SEO.

A really good course for having more knowledge about SEO A great introduction to SEO and world of digital marketing!

I highly recommend this course for anyone interested in digital marketing.

Fantastic introduction to SEO and digital marketing in general!

I'm very happy about findind and completing this courseI was supposed to learn just the basics about SEO, but at the end I learnt a great deal about digital marketing, not only SEO PositivesA good place to start in relation to SEO.

great corse This is something that I want for my Digital Marketing career <love_it.

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uc davis

Thank you UC DAVIS !!!

Amazing learning experience with Rebekah May and the UC Davis Online Education Team.

If it did, I'd guess I would end up paying UC Davis less, and that would be a bad thing for UC Davis.

Thank you UC Davis hope to get more insights on SEO in remaining series..thanks Very helpful for beginners!!

A very good introduction to SEO.Christiaan Janssens great experience and fun learning on coursera Best intro everThanks to UC Davis Clear, concise excellent background info and a particularly useful review of Googles major algorithm changes that affected websites in a major way and may well have driven improvement in websites over all - although at a substantial human cost This course is amazing.

Thank you UC Davis for making this possible and thank you Coursera for being a channel to such great courses such as this.

great course to learn SEO Thank you UC Davis Clear, informative primer for anyone interested in SEO, whether you're a startup blogger or professional within a legacy organization.

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rather than

it is more objective oriented, giving proper education rather than just mugging up.

Week 1 is irrelevant for people who look SEO as an additional skill set rather than a profession.

Quite good for the beginners More on the history of SEO rather than tactics.

It approaches SEO from a scientific point of view rather than on factors that are personal experience of the teacher.

It focuses more on the history of SEO, rather than the actual implementation of SEO.

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anyone interested

A well researched and thoroughly structured course, which makes it a great learning experience for anyone interested in SEO.

A very enjoyable and informative course for anyone interested in the art of SEO.

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first week

I skipped almost all of the first week simply because I didn't sign up for the course looking for a career, and couldn't have been convinced to consider it without having taken any other lessons.

Felt that the first week, how to get a job in SEO should be the last module.

Small videos that help you understand the key terms Great course.The first week should be optional.

At the beginning I failed the first week and left the course for a couple of days.

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starting point

Excellent starting point for SEO.

The field is changing fast, so some info might start to get outdated, but course is very helpful as a starting point.

Great Experience Very good starting point, to give you a feel of what SEO is and build the context.

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Associate Manager, Search Engine Marketing $61k

Search Engine developer $63k

Search Engine Optimizer/ Editor $67k

Manger - Search Engine Marketing $74k

Search Engine Marketing Strategist $80k

Business Analyst | Search Engine Marketing $83k

Search Engine Marketing Professional $85k

Manager - Search Engine Marketing $104k

Associate Search Engine Marketing Analyst $110k

Group Manager, Search Engine Marketing $115k

Search Engine Marketing Manager Lead $141k

Search Engine Marketing Specialist 3 $143k

Reviews

Sorted by most helpful reviews first

Guest says:

I'm a beginner to SEO and I think this course was just right- this course goes over the basics like Google's influence on SEO and why content matters. They also bring in industry experts to discuss.

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Rating 4.5 based on 916 ratings
Length 5 weeks
Effort 4 weeks of study, 2-5 hours/week
Starts Jun 26 (45 weeks ago)
Cost $79
From University of California, Davis via Coursera
Instructor Rebekah May
Download Videos On all desktop and mobile devices
Language English
Subjects Data Science Business
Tags Data Science Data Analysis Business Marketing

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