Introduction to Google SEO from Coursera

Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.

You will be introduced to the foundational elements of how the most popular search engine, Google, works, how the SEO landscape is constantly changing and what you can expect in the future. You discuss core SEO strategies and tactics used to drive more organic search results to a specific website or set of websites, as well as tactics to avoid to prevent penalization from Google. We hope this taste of SEO, will entice you to continue through the Specialization!

What's inside

Syllabus

Introduction to Google SEO

Welcome to the first week of the course! In this module, you will be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself). You'll learn about the differences between the main SEO job types and discover career options as an SEO. You will also identify the role of search technologies and list out search engine parts. You'll then review the evolution of SEO and the timeline of search engine development. Let's get started!

Current SEO Best Practices

In this module, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms. Let's get started!

SEO of Today, Tomorrow and Beyond

In this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO. In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. You'll also be well prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that would help to increase their ranking while following best practices. Let's get started!

Your Audience and Building Personas

You've made it to Module 4! In this module, you’ll learn about and understand common behaviors of web searchers that can help you market to different types of consumers. We will close out this course by using a variety of SEO tools to conduct an audience and use this data to develop personas of your ideal buyer. Let's get started!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Examines modern SEO's core strategies and tactics

Taught by Rebekah May, industry expert

Explores essential SEO principles from major search engine Google

Introduces up-to-date SEO best practices

Provides a foundation for further SEO learning

Reviews summary

Introductory guide to google seo

This course provides a comprehensive overview of search engine optimization (SEO) fundamentals, with a focus on Google's search engine. It covers topics such as the history and evolution of SEO, keyword research, content optimization, link building, and technical SEO. The course is designed for beginners with no prior knowledge of SEO, and it provides a solid foundation for further study or work in the field. Learners will gain an understanding of the key concepts and techniques involved in SEO, as well as the latest best practices and industry trends.

Improved organic visibility and traffic can lead to increased brand awareness, leads, and sales.

"This course provides a comprehensive overview of search engine optimization (SEO) fundamentals, with a focus on Google's search engine."

Creating high-quality, relevant content that meets user needs is essential for SEO.

"This course provides a comprehensive overview of search engine optimization (SEO) fundamentals, with a focus on Google's search engine."

"It covers topics such as the history and evolution of SEO, keyword research, content optimization, link building, and technical SEO."

SEO involves keyword research, content creation and optimisation, link building, and technical SEO.

"This course provides a comprehensive overview of search engine optimization (SEO) fundamentals, with a focus on Google's search engine."

"It covers topics such as the history and evolution of SEO, keyword research, content optimization, link building, and technical SEO."

Keywords are critical for SEO, as they help search engines understand the content and relevance of a website.

"This course provides a comprehensive overview of search engine optimization (SEO) fundamentals, with a focus on Google's search engine."

"It covers topics such as the history and evolution of SEO, keyword research, content optimization, link building, and technical SEO."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Introduction to Google SEO with these activities:

Review your notes on key concepts and best practices from Search Engine Optimization

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Reinforces core concepts and strengthens your understanding of SEO.

Browse courses on SEO

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Gather your notes from the Search Engine Optimization course.
Review the notes and highlight any key concepts or best practices.

Read The Art of SEO

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Provides a strong foundation in the principles and practices of SEO.

View The Art of SEO on Amazon

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Read the book in its entirety.
Take notes on key concepts and best practices.
Apply what you learn to your own website or blog.

Follow a tutorial on how to use Google Analytics

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Provides practical experience with a valuable tool for tracking website traffic and performance.

Browse courses on Google Analytics

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Find a tutorial on how to use Google Analytics.
Follow the steps in the tutorial.
Set up Google Analytics on your own website or blog.

Five other activities

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Join a study group or online forum dedicated to SEO

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Provides opportunities to connect with other learners and share knowledge and insights.

Browse courses on SEO

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Find a study group or online forum dedicated to SEO.
Introduce yourself and share your goals.
Participate in discussions and ask questions.

Practice keyword research using a tool like Google Keyword Planner

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Develops skills in identifying relevant keywords to target in SEO campaigns.

Browse courses on Keyword Research

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Choose a keyword research tool.
Enter a seed keyword.
Analyze the results.
Select the best keywords to target.

Write a blog post on the importance of technical SEO

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Helps you understand the importance of technical SEO and how to improve your website's rankings.

Browse courses on Technical SEO

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Research the topic of technical SEO.
Write an outline for your blog post.
Write the first draft of your blog post.
Edit and proofread your blog post.
Publish your blog post.

Participate in an SEO competition or hackathon

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Provides a challenging and rewarding way to apply SEO skills and knowledge.

Browse courses on SEO

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Monitor your results and make adjustments as needed.
Find an SEO competition or hackathon.
Register for the competition or hackathon.
Develop a strategy for your SEO campaign.
Implement your SEO campaign.

Read recent articles or blog posts on SEO trends and updates

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Keeps you up-to-date on the latest developments in SEO.

Browse courses on SEO

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Find recent articles or blog posts on SEO trends and updates.
Read the articles or blog posts.

Career center

Learners who complete Introduction to Google SEO will develop knowledge and skills that may be useful to these careers:

SEO Specialist

This course is a good starting point for those who want to become experts in SEO. It covers the basics of SEO, including how search engines work and how to optimize websites for search. The course also discusses the latest SEO trends and best practices, which is essential knowledge for any SEO specialist.

See salaries and explore the career path for SEO Specialist

Digital Marketing Manager

A digital marketing manager will benefit greatly from this course, as SEO is a key component of any digital marketing strategy. The course will teach you how to optimize websites for search, how to track and measure SEO results, and how to stay up-to-date on the latest SEO trends and best practices.

See salaries and explore the career path for Digital Marketing Manager

Content Writer

The course can help you learn how to create content that is both informative and engaging. It can also help you understand how search engines work and how to optimize your content for search, which can help you attract more traffic to your website.

See salaries and explore the career path for Content Writer

Web Developer

Taking this course will enhance their knowledge on how search engines work and how to optimize websites for search, which can help them create websites that are more visible to potential customers.

See salaries and explore the career path for Web Developer

Social Media Manager

The course is recommended for those who wish to become social media managers. It offers valuable knowledge about how search engines work, how to create content that is both informative and engaging, and how to track and measure social media results.

See salaries and explore the career path for Social Media Manager

Marketing Analyst

SEO is a key component of marketing analytics, and this course can help you learn how to track and measure SEO results. It can also help you understand how SEO fits into the broader digital marketing landscape, which can help you make better marketing decisions.

See salaries and explore the career path for Marketing Analyst

Product Manager

The course can provide valuable knowledge about how search engines work and how to optimize websites for search, which can help product managers create products that are more visible to potential customers.

See salaries and explore the career path for Product Manager

Business Analyst

The course will be informative for business analysts who want to learn more about SEO. It will show you how to optimize websites for search, how to track and measure SEO results, and how to stay up-to-date on the latest SEO trends.

See salaries and explore the career path for Business Analyst

Sales Manager

This course is helpful to sales managers who seek to gain a better understanding of SEO. It covers the basics of SEO, including how search engines work and how to optimize websites for search, which can help you generate more leads and sales.

See salaries and explore the career path for Sales Manager

Customer Service Representative

The course may be useful for customer service representatives who want to learn more about SEO. It can help you understand how search engines work and how to optimize websites for search, which can help you provide better support to your customers.

See salaries and explore the career path for Customer Service Representative

Office Manager

It introduces the basics of SEO and discusses the importance of SEO for businesses. The course may be useful for office managers who want to learn more about SEO and how it can help their businesses.

See salaries and explore the career path for Office Manager

Human Resources Manager

The course can be helpful for human resources managers who want to learn more about SEO. It can help you understand how search engines work and how to optimize websites for search, which can help you attract more qualified candidates.

See salaries and explore the career path for Human Resources Manager

Financial Analyst

This course may be useful for financial analysts who want to learn more about SEO. It can help you understand how search engines work and how to optimize websites for search, which can help you attract more potential investors.

See salaries and explore the career path for Financial Analyst

Operations Manager

It is recommended for operations managers who want to learn more about SEO. It can help you understand how search engines work and how to optimize websites for search, which can help you improve the efficiency of your operations.

See salaries and explore the career path for Operations Manager

Accountant

This course may be helpful for accountants who want to learn more about SEO. It can help you understand how search engines work and how to optimize websites for search, which can help you attract more potential clients.

See salaries and explore the career path for Accountant

Introduction to Google SEO

What's inside

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Reviews summary

Introductory guide to google seo

Activities

Career center

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