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Crash Course on Social Media
Anke Audenaert
Anke Audenaert
This course is designed to give you a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You’ll also learn how to create a social media strategy to attract your target audience with relevant and engaging content. You’ll discover strategies to grow and maintain your social media presence and how to use analytics to reach your marketing goals.
Read more
This course is designed to give you a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You’ll also learn how to create a social media strategy to attract your target audience with relevant and engaging content. You’ll discover strategies to grow and maintain your social media presence and how to use analytics to reach your marketing goals.
Read more
This course is designed to give you a quick guide to jumpstart your marketing efforts on social media. You will learn how to pinpoint your target audience, map your customer journey, and choose appropriate social media channels that align. You’ll also learn how to create a social media strategy to attract your target audience with relevant and engaging content. You’ll discover strategies to grow and maintain your social media presence and how to use analytics to reach your marketing goals.
By the end of this course you will be able to:
- Articulate your target audience and customer journey
- Set marketing goals and align them with the correct social media platforms
- Create, grow, and maintain your presence on social media platforms
- Utilize analytics to optimize your marketing campaigns to attain your business goals
Regardless of your background and experience, this course will get you started with social media marketing with practical knowledge and hands-on activities.
Register for this course and see more details by visiting:
OpenCourser.com/course/s12ove/crash
What's inside
Syllabus
Build Your Social Media Strategy Foundation
This week, you will analyze the major social platforms and explore their unique features. You will learn about the customer journey and how it impacts social media marketing. Finally, you will create and describe your target audience of your organization.
Read more
Syllabus
Build Your Social Media Strategy Foundation
This week, you will analyze the major social platforms and explore their unique features. You will learn about the customer journey and how it impacts social media marketing. Finally, you will create and describe your target audience of your organization.
Read more
Establish Your Social Media Presence
This week, you will continue to evaluate various social media platforms and how they are used. You will create your social media content strategy to attract and engage your target audience. Finally, you will audit content to create engaging and sharable material with your target audience.
Build a Following
This week, you will learn how to grow and maintain your social media presence. You will differentiate between engaging and promoting on social media platforms. You will use social media analytics to track your progress and measure results. You will understand social media advertising and its role in audience growth.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Analyzes customer journey methodology, a cornerstone of targeted marketing
Provides practical knowledge and hands-on activities for immediate application
Develops targeted social media strategies to increase marketing ROI
Emphasizes the use of analytics to measure social media campaign effectiveness
Covers the fundamentals of social media marketing, making it accessible to beginners
Taught by Anke Audenaert, an experienced social media marketing professional
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Activities
Coming soon
We're preparing activities for
Crash Course on Social Media.
These are activities you can do either before, during, or after a course.
Career center
Learners who complete Crash Course on Social Media will develop knowledge and skills
that may be useful to these careers:
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for the day-to-day management of a company's social media accounts. This may include creating and posting content, engaging with followers, and monitoring social media trends. The Crash Course on Social Media can help you build a foundation in social media marketing, which is essential for success in this role.
Social Media Strategist
Social Media Strategist
A Social Media Strategist is responsible for developing and implementing social media strategies. This may include setting social media goals, creating and managing social media campaigns, and measuring the success of social media campaigns. The Crash Course on Social Media can help you learn the basics of social media marketing, which is essential for success in this role.
Social Media Marketing Manager
Social Media Marketing Manager
A Social Media Marketing Manager is responsible for developing and implementing social media marketing strategies. This may include setting social media goals, creating and managing social media campaigns, and measuring the success of social media campaigns. The Crash Course on Social Media can help you learn the basics of social media marketing, which is essential for success in this role.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns. This may include creating and managing social media content, as well as developing and implementing other digital marketing strategies. The Crash Course on Social Media can help you learn the basics of social media marketing, which is an important part of a successful digital marketing campaign.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. This may include setting digital marketing goals, creating and managing digital marketing campaigns, and measuring the success of digital marketing campaigns. The Crash Course on Social Media can help you learn the basics of social media marketing, which is an important part of any digital marketing campaign.
Marketing Manager
Marketing Manager
A Marketing Manager is responsible for planning and executing marketing campaigns. This may include setting marketing goals, creating and managing marketing campaigns, and measuring the success of marketing campaigns. The Crash Course on Social Media can help you learn the basics of social media marketing, which is an important part of any marketing campaign.
Content Creator
Content Creator
A Content Creator is responsible for creating and curating content for a variety of platforms, including social media. This may include writing blog posts, creating videos, and developing infographics. The Crash Course on Social Media can help you learn how to create engaging and shareable content, which is essential for success in this role.
Community Manager
Community Manager
A Community Manager is responsible for building and managing online communities. This may include creating and managing social media groups, as well as engaging with and supporting community members. The Crash Course on Social Media can help you learn how to build and maintain a strong online community, which is essential for success in this role.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting and analyzing data to measure the effectiveness of marketing campaigns. This may include using social media analytics to track the performance of social media campaigns. The Crash Course on Social Media can help you learn how to use social media analytics to measure the success of your marketing campaigns.
Public Relations Specialist
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public image. This may include writing press releases, developing media relations strategies, and managing social media accounts. The Crash Course on Social Media can help you learn how to use social media to effectively manage a company's public image.
Customer Service Representative
Customer Service Representative
A Customer Service Representative is responsible for providing customer support. This may include using social media to answer customer questions and resolve complaints. The Crash Course on Social Media can help you learn how to use social media to provide excellent customer service.
Event Planner
Event Planner
An Event Planner is responsible for planning and executing events. This may include using social media to promote events and manage RSVPs. The Crash Course on Social Media can help you learn how to use social media to effectively promote events and manage RSVPs.
Nonprofit Manager
Nonprofit Manager
A Nonprofit Manager is responsible for managing a nonprofit organization. This may include using social media to raise funds and awareness for the organization. The Crash Course on Social Media can help you learn how to use social media to effectively raise funds and awareness for your nonprofit organization.
Sales Representative
Sales Representative
A Sales Representative is responsible for selling products or services to customers. This may include using social media to generate leads and close deals. The Crash Course on Social Media can help you learn how to use social media to effectively sell products or services.
For more career information including salaries, visit:
OpenCourser.com/course/s12ove/crash
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Crash Course on Social Media.
Save
Provides a comprehensive overview of social media marketing, covering topics such as target audience research, content creation, and measurement. It also includes case studies from leading brands.
Practical guide to social media marketing, with step-by-step instructions on how to create and execute successful campaigns.
Save
Must-read for anyone who wants to learn how to create engaging content that will resonate with their audience.
Comprehensive guide to social media marketing, covering everything from creating a strategy to measuring results.
Beginner-friendly guide to social media marketing.
Comprehensive guide to social media marketing, covering everything from strategy to measurement.
Collection of tips and advice on how to use social media effectively.
Save
Practical guide to social media marketing, with step-by-step instructions on how to create and execute successful campaigns.
Guide to social media marketing for small businesses.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/s12ove/crash
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Effort
3 weeks of study, 5-6 hours/week
Level
Introductory
Via
Coursera
Institution
Aptly
Instructor
Anke Audenaert
Language
English
Good to know
Analyzes customer journey methodology, a cornerstone of targeted marketing
Provides practical knowledge and hands-on activities for immediate application
Develops targeted social media strategies to increase marketing ROI
Emphasizes the use of analytics to measure social media campaign effectiveness
Covers the fundamentals of social media marketing, making it accessible to beginners
Taught by Anke Audenaert, an experienced social media marketing professional
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