Introduction to Social Media Marketing from Coursera

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.

By the end of this course, you will be able to:

• Understand the landscape of traditional, digital, and social media marketing

• Understand how to become certified as a Digital Marketing Associate

• Understand the major social media platforms, how they function, and what role they play in marketing

• Create SMART goals and identify KPIs

• Define your target audience and their customer journey

• Choose the right social media platforms and learn how to create social media policies

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.

Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.

What's inside

Syllabus

The Social Media Landscape

This week you'll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.

Social Media Platforms Overview

In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.

Goals and Planning for Success

In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.

Understand Your Audience

This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.

Choose Your Social Media Channels

This week, we will wrap up the course with a focus on carefully selecting the appropriate social media platform based on your target audience and you’ll learn how to create and manage a social media policy.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches the fundamentals of social media marketing, providing a solid foundation for learners

Provides a comprehensive overview of social media platforms, helping learners understand their functions and roles in marketing

Emphasizes the importance of goal setting and performance measurement, equipping learners with key marketing skills

Guides learners in defining their target audience and understanding their customer journey, building a foundation for effective marketing campaigns

Assists learners in selecting appropriate social media platforms based on target audience and provides guidance on creating social media policies

Assumes basic internet navigation skills and encourages learner participation in social media, catering to a range of learner backgrounds

Reviews summary

Introduction to social media marketing

learners say Introduction to Social Media Marketing is largely positive and a great introduction to the world of social media marketing. Various feedback includes: - The course is an overview of major platforms, marketing options, and building a social media presence. - The course covers a range of topics, from the basics of social media marketing to creating effective social media campaigns and measuring their success. - The course is well-structured and easy to follow, with clear explanations of each topic. - The instructors were engaging and knowledgeable, and were always available to answer questions and provide feedback. - The assignments were relevant and encouraged practical application of the concepts learned. - Many learners found the peer-graded assignments very helpful for understanding the concepts covered in the course.

I also learned to set SMART goals, create a fictitious audience persona and how you wish to acquire and turn this audience into a buying customer.

"I also learned to set SMART goals, create a fictitious audience persona and how you wish to acquire and turn this audience into a buying customer."

The assignments were relevant and encouraged practical application of the concepts learned.

"The assignments were relevant and encouraged practical application of the concepts learned."

"They ranged from creating social media strategies for hypothetical businesses to analyzing existing social media campaigns."

- The course covers a wide range of topics, including the basics of social media marketing, how to create effective social media campaigns, and how to measure the success of your social media efforts.

"- The course covers a wide range of topics, including the basics of social media marketing, how to create effective social media campaigns, and how to measure the success of your social media efforts."

- The course is well-structured and easy to follow, with clear explanations of each topic.

"- The course is well-structured and easy to follow, with clear explanations of each topic."

Career center

Learners who complete Introduction to Social Media Marketing will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers oversee the planning and execution of digital marketing campaigns for businesses and organizations. They use their knowledge of digital marketing channels, such as social media and email marketing, to create and implement effective marketing campaigns that reach and engage target audiences. The Meta Social Media Marketing Professional Certificate will provide learners with the foundation they need to develop the skills necessary for success in this role.

See salaries and explore the career path for Digital Marketing Manager

Social Media Specialist

Social Media Specialists are responsible for the day-to-day management of social media accounts for businesses and organizations. They create and publish content, engage with followers, and monitor social media trends. The Meta Social Media Marketing Professional Certificate program can help learners develop the skills necessary to succeed in this role by providing them with a comprehensive understanding of social media marketing principles and practices.

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Social Media Marketing Manager

Social Media Marketing Managers plan, develop, and execute social media marketing campaigns for businesses and organizations. They use their knowledge of social media platforms and marketing principles to create engaging content that reaches and engages target audiences. Those seeking this role can benefit from the Meta Social Media Marketing Professional Certificate program, which will provide them with the knowledge and skills necessary to succeed in this field.

See salaries and explore the career path for Social Media Marketing Manager

Content Marketing Manager

Content Marketing Managers plan, develop, and execute content marketing campaigns for businesses and organizations. They use their knowledge of content marketing principles to create and distribute engaging content that reaches and engages target audiences. Those seeking this role will find the Meta Social Media Marketing Professional Certificate program to be a valuable resource, as it will provide them with the knowledge and skills necessary to succeed in this field.

See salaries and explore the career path for Content Marketing Manager

Marketing Manager

Marketing Managers are responsible for planning, developing, and executing marketing campaigns for businesses and organizations. They use their knowledge of marketing principles and techniques to create and implement effective marketing campaigns that reach and engage target audiences. The Meta Social Media Marketing Professional Certificate program can provide learners with the foundation they need to develop the skills necessary for success in this role.

See salaries and explore the career path for Marketing Manager

Digital Marketing Analyst

Digital Marketing Analysts collect and analyze data from digital marketing campaigns to measure their effectiveness and identify areas for improvement. They use their knowledge of digital marketing analytics tools and techniques to provide insights that can help businesses and organizations improve their marketing efforts. The Meta Social Media Marketing Professional Certificate program can provide learners with the foundation they need to develop the skills necessary for success in this role.

See salaries and explore the career path for Digital Marketing Analyst

Brand Manager

Brand Managers are responsible for developing and managing the brand identity of businesses and organizations. They use their knowledge of branding principles and techniques to create and implement effective branding campaigns that reach and engage target audiences. The Meta Social Media Marketing Professional Certificate program can provide learners with the foundation they need to develop the skills necessary for success in this role.

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Public relations manager

Public Relations Managers are responsible for managing the public image of businesses and organizations. They use their knowledge of public relations principles and techniques to build and maintain positive relationships with the media and other key stakeholders. The Meta Social Media Marketing Professional Certificate program can provide learners with the foundation they need to develop the skills necessary for success in this role.

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Product Marketing Manager

Product Marketing Managers are responsible for planning, developing, and executing marketing campaigns for new and existing products. They use their knowledge of product marketing principles and techniques to create and implement effective marketing campaigns that reach and engage target audiences. The Meta Social Media Marketing Professional Certificate program can provide learners with the foundation they need to develop the skills necessary for success in this role.

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Advertising Manager

Advertising Managers are responsible for planning, developing, and executing advertising campaigns for businesses and organizations. They use their knowledge of advertising principles and techniques to create and implement effective advertising campaigns that reach and engage target audiences. The Meta Social Media Marketing Professional Certificate program can provide learners with the foundation they need to develop the skills necessary for success in this role.

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Customer Relationship Manager

Customer Relationship Managers (CRMs) are responsible for building and maintaining relationships with customers. They use their knowledge of customer relationship management principles and techniques to provide excellent customer service and support. The Meta Social Media Marketing Professional Certificate program can provide learners with the foundation they need to develop the skills necessary for success in this role.

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Business Analyst

Business Analysts are responsible for analyzing business processes and systems to identify areas for improvement. They use their knowledge of business analysis principles and techniques to provide insights that can help businesses and organizations make informed decisions about their operations. The Meta Social Media Marketing Professional Certificate program can provide learners with the foundation they need to develop the skills necessary for success in this role.

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Sales Manager

Sales Managers are responsible for leading and managing sales teams. They use their knowledge of sales principles and techniques to develop and implement effective sales strategies that reach and engage target customers. The Meta Social Media Marketing Professional Certificate program can provide learners with the foundation they need to develop the skills necessary for success in this role.

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Project Manager

Project Managers are responsible for planning, executing, and closing projects. They use their knowledge of project management principles and techniques to ensure that projects are completed on time, within budget, and to the required quality standards. The Meta Social Media Marketing Professional Certificate program can provide learners with the foundation they need to develop the skills necessary for success in this role.

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Market Researcher

Market Researchers collect and analyze data about consumer behavior and market trends. They use their knowledge of market research principles and techniques to provide insights that can help businesses and organizations make informed decisions about their marketing efforts. The Meta Social Media Marketing Professional Certificate program can provide learners with the foundation they need to develop the skills necessary for success in this role.

See salaries and explore the career path for Market Researcher