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Introduction to Social Media Marketing

Facebook Social Media Marketing,

This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is. By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.

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Rating Not enough ratings
Length 6 weeks
Effort 5 weeks of study, 5-6 hours/week
Starts Jul 3 (42 weeks ago)
Cost $49
From Facebook, Meta via Coursera
Instructor Anke Audenaert
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Entrepreneurship Business Essentials

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Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Social Media Analyst 3 $24k

Social Media/ Blogger $33k

Social Media Host $33k

Social Media Adviser $35k

Mobile & Social Media $36k

Social Media Expert $41k

Media & Social Planner $44k

Social Media Researcher $45k

Associate Social Media $54k

Social Media Evangelist $75k

Digital Social Media $90k

Social Media SME $154k

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Rating Not enough ratings
Length 6 weeks
Effort 5 weeks of study, 5-6 hours/week
Starts Jul 3 (42 weeks ago)
Cost $49
From Facebook, Meta via Coursera
Instructor Anke Audenaert
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Entrepreneurship Business Essentials

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