Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
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Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.
Upon successful completion of the program, you’ll:
Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.
The Professional Certificate is now ACE® recommended. You can learn more here.
This specialization is also offered in Arabic, Portuguese, and Spanish.
What's inside
Six courses
Introduction to Social Media Marketing
(0 hours)
Introduction to Social Media Marketing
(0 hours)
Social Media Management
(0 hours)
Social Media Management
(0 hours)
Fundamentals of Social Media Advertising
(0 hours)
Fundamentals of Social Media Advertising
(0 hours)
Advertising with Meta
(0 hours)
Advertising with Meta
(0 hours)
Measure and Optimize Social Media Marketing Campaigns
(0 hours)
Measure and Optimize Social Media Marketing Campaigns
(0 hours)
Meta Social Media Marketing Capstone
(0 hours)
Meta Social Media Marketing Capstone
(0 hours)Learning objectives
- Establish an online presence, build a following, and manage your social media accounts
- Develop effective social media posts and create a strong social media brand presence
- Create facebook and instagram ad campaigns in meta ads manager that drive business results
- Learn to evaluate and interpret the results of your social posts and advertising campaigns
- Establish an online presence, build a following, and manage your social media accounts
- Develop effective social media posts and create a strong social media brand presence
- Create facebook and instagram ad campaigns in meta ads manager that drive business results
- Learn to evaluate and interpret the results of your social posts and advertising campaigns
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