We may earn an affiliate commission when you visit our partners.
Course image
Anke Audenaert and Daniel Kob

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Read more

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll:

Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers.

The Professional Certificate is now ACE® recommended. You can learn more here.

This specialization is also offered in Arabic, Portuguese, and Spanish.

Enroll now

Share

Help others find Specialization from Coursera by sharing it with your friends and followers:

What's inside

Six courses

Introduction to Social Media Marketing

(0 hours)
This course introduces social media marketing, covering its history, channels, and strategies. You'll learn to select channels, set goals, and identify your target audience.

Social Media Management

(0 hours)
This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.

Fundamentals of Social Media Advertising

(0 hours)
This course delves into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads.

Advertising with Meta

(0 hours)
This course establishes you as an expert in Meta Ads Manager. Learn to structure campaigns, create ads, and evaluate results. By the end, you'll create an actual ad campaign in Ads Manager.

Measure and Optimize Social Media Marketing Campaigns

(0 hours)
This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing.

Meta Social Media Marketing Capstone

(0 hours)
In this capstone course, you will practice creating a presentation on the marketing campaign you’ve been developing throughout the program. You will also sign up for and take the Meta Digital Marketing Associate Certification Exam. After successfully completing your project and passing the Meta exam, you will receive your Coursera certificate of completion for the Meta Social Media Marketing Professional Certificate Program.

Learning objectives

  • Establish an online presence, build a following, and manage your social media accounts
  • Develop effective social media posts and create a strong social media brand presence
  • Create facebook and instagram ad campaigns in meta ads manager that drive business results
  • Learn to evaluate and interpret the results of your social posts and advertising campaigns

Save this collection

Save Meta Social Media Marketing to your list so you can find it easily later:
Save
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2024 OpenCourser