Save for later

Fundamentals of Social Media Advertising

Facebook Social Media Marketing,

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad. By the end of this course you will be able to: • Determine why and when to invest in paid advertising on social media • Understand the anatomy of a social media ad and how they differ from organic posts • Evaluate on which platforms to run social media ad campaigns and what makes an ad effective • Craft compelling and effective visuals and copy for social media ads • Learn how to collaborate effectively with others through creative briefs • Build foundational understanding for data, data-based advertising and privacy protection • Build an ad directly from your Facebook Business Page and your Instagram Business Account • Use Instagram Stories Ads effectively to connect with customers • Write a creative brief and create a social media ad This course is intended for people who want to learn how to create and manage ads on social media. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media. Having a Facebook or Instagram account helps and ideally learners have already completed course 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program.

Get Details and Enroll Now

OpenCourser is an affiliate partner of Coursera and may earn a commission when you buy through our links.

Get a Reminder

Send to:
Rating Not enough ratings
Length 6 weeks
Effort 5 weeks of study, 5-6 hours/week
Starts Jul 3 (42 weeks ago)
Cost $49
From Facebook, Meta via Coursera
Instructor Daniel Kob
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Entrepreneurship

Get a Reminder

Send to:

Similar Courses

Careers

An overview of related careers and their average salaries in the US. Bars indicate income percentile.

Social Media Analyst 3 $24k

Social Media/ Blogger $33k

Social Media Host $33k

Social Media Adviser $35k

Mobile & Social Media $36k

Social Media Expert $41k

Media & Social Planner $44k

Social Media Researcher $45k

Associate Social Media $54k

Social Media Evangelist $75k

Digital Social Media $90k

Social Media SME $154k

Write a review

Your opinion matters. Tell us what you think.

Rating Not enough ratings
Length 6 weeks
Effort 5 weeks of study, 5-6 hours/week
Starts Jul 3 (42 weeks ago)
Cost $49
From Facebook, Meta via Coursera
Instructor Daniel Kob
Download Videos On all desktop and mobile devices
Language English
Subjects Business
Tags Business Marketing Entrepreneurship

Similar Courses

Sorted by relevance

Like this course?

Here's what to do next:

  • Save this course for later
  • Get more details from the course provider
  • Enroll in this course
Enroll Now