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COURSE ENVY

If you want to be successful with Social Media Marketing you will LOVE this Udemy course. You will learn the principles and strategies that work for us and that we have used to build highly converting ads for over 500+ businesses and clients successfully. Facebook, X (formerly Twitter), Instagram, Pinterest, Google Ads, YouTube, LinkedIn, TikTok, Snapchat, Tumblr... any marketing via social media, we have you covered with this top-rated course. Stop wasting your money blindly running ads. MASTER paid online marketing once and for all. The optimization of your social media accounts is a REQUIRED skill for ALL marketers and business owners.

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If you want to be successful with Social Media Marketing you will LOVE this Udemy course. You will learn the principles and strategies that work for us and that we have used to build highly converting ads for over 500+ businesses and clients successfully. Facebook, X (formerly Twitter), Instagram, Pinterest, Google Ads, YouTube, LinkedIn, TikTok, Snapchat, Tumblr... any marketing via social media, we have you covered with this top-rated course. Stop wasting your money blindly running ads. MASTER paid online marketing once and for all. The optimization of your social media accounts is a REQUIRED skill for ALL marketers and business owners.

Do you want to partake in a Learn social media ads from A to Z all in one place.  

Three reasons to 

  1. You get lifetime access to lectures. Content updated regularly as software and processes change

  2. You can ask me questions and see me respond to every single one of them thoughtfully.

  3. What you will learn in this course is original, tested, and very detailed.   Learn the Social Media Marketing strategies I implement for clients daily, including what social media pages are right for you and content  management options that will streamline your posting process. This course will also layout how to optimize your paid ad strategy on all the social media networks and enable you  to reach any type of target market. Make the most of social media  marketing and make it easy, so you can  get back to what you do best,  running your business.

In this course, you will learn Social Media Marketing from beginner level to advanced.

You will be able to optimize your ads for increased conversions and engagement, while decreasing costs and PPC/CPM/CPL/CPA. You will be able to create and make use of EVERY  type of SMM ad and social media platforms online marketing strategy we use for our clients. You will be able to grow your page likes, account following, and post engagement. You will be able to find new customers that will  drive your brand and INCOME  to new heights... ALL via social marketing.  

Join this course now to learn how to take your brand, product, service, or public figure to the next  level with the power of Social Media Marketing.

 

Enroll now

What's inside

Learning objectives

  • Understand everything about social media marketing!
  • Create highly optimized and high quality paid ads on all social media platforms.
  • Learn instagram marketing a-z and how to monetize the social platform.
  • Learn twitter marketing strategies for laser focused ads.
  • Master youtube marketing, including: layout, content creation, and video ads!
  • Optimize your linkedin profile and use linkedin ads to grow your business.
  • Use web 2.0 blogs to further expand your reach with seo and content marketing.
  • Learn social media marketing posting automation via ifttt.
  • Learn the power of pinterest promoted pins and all the pinterest marketing strategies we implement for our clients!
  • Use google business to benefit your local business and help your search engine optimization.
  • Become a facebook ads expert!
  • Show more
  • Show less

Syllabus

Let's get started toward your Social Media Marketing mastery!
Learn why Social Media Marketing is a fundamental element for any business or brand!
Read more

First things first, we want to "lock up" all your social media accounts for your brand! We want you to take action right away and by locking up all the social media handles at once you will have a consistant handle on each network and make it easy for building content later on all social media networks!

Add to this courses Q&A section as you go through this course. I will try to respond within 24-48 hours to ANY questions and I will record new lectures as needed. We greatly appreciate your positive feedback!

Why is Social Media Marketing so important? Learn why and how to optimize your Social Media accounts in this section!
Getting Started With Social Media Marketing

Learn the importance of SMM to SEO!

Learn the golden rules of content and what to share and when on you social media channels!
Learn how to speed up your social media marketing and posting time.
AUTOMATION HACK - If This Then That!
What are the Optimal Social Media Image Sizes?
Learn how to setup, optimize and manage your paid ads on Facebook!

Watch this lecture if you have the NEW style Facebook Page (Facebook is slowly rolling out this NEW user interface in 2023).

Top 5 SEO Tips for your Facebook Page - PDF
Keywords 101
If you can't answer that question...this lecture is a must watch!
Learn how to create an ad on Facebook.
Switch to Meta Business Manager
The Basics of Facebook Ads

Download the PDF for the latest slides.

The Ultimate Guide to Creating Facebook Ads by Coursenvy
Facebook (Meta) Pixel, Standard Events, and Custom Conversions
Facebook Audiences

See the last lecture titled "BONUS" for a discount price to our full Facebook Marketing course.

The number 1 thing that everyone wants is repeatable marketing. This is easiest to achieve with Facebook and Instagram campaigns! (So good thing you’re here!)


Working with over 536 agency clients and building campaigns in 2024 we've learned that Meta is getting really good at realizing what your product is and who it's for.. You can usually cut out:


  • Traffic Ads

  • Wasted Ad Budget

  • Tons of Audience Tests


... but there is something you do need to do every single time.


We have created a FREE VIDEO just for you showing the exact thing you need to do when setting up your campaigns in 2024.


Check it out here: https://fajb.coursenvy.com/udemy1


Learn how to setup, optimize and advertise via your Instagram Account!
Personal VS Business Instagram Account User Interface

Let's start with the basics and learn why and how to start an Instagram account. Also, let's look at the 5 tabs available to you within Instagram.

How to Create an Instagram Business Profile

One of the best tips I can give you is to go follow the top 5 brands in your field on Instagram. They have big budgets and a team assigned to handle just social media. Let's learn by looking over their shoulder!

A great bio and profile image will make your Instagram account stand out and act as a call to action for your funnel or sales page to your website, etc lead capture page!

Learn about themes, content, photo/video licensing and posting timing.

Learn how to promote your Instagram to your target audience via hashtags, tagging and proper captions!

When starting an Instagram account, you will want to get your account fleshed out with content. You can do with via reposting other people videos and content, but you will want to follow these Instagram rules about photo credit.

Learn how to engage and attract an Instagram following! Also try apps like CrowdFire, Instagress, Cleaner and InstaFollowers to manage your Instagram following (they will help you speed up following and unfollowing users!)

Once you start building a following and have a nice fleshed out Instagram page, you will want to learn how to capture and/or drive this traffic to your own website!

Ok, so you have grown your Instagram following and want to start monetizing your posts? Check out this guide!

Instagram Profile + Instagram Post Captions

Learn how to advertise "Sponsored" posts in Instagram feeds!

Monitoring your Instagram marketing efforts are crucial! Iconosquare.com, SocialBlade.com and SocialRank.com.

Instagram Algorithm
Instagram Videos, Stories, and Reels
Instagram Shopping
TAKE ACTION with Instagram!
Threads App by Instagram
Learn how to setup, optimize and advertise via your X.com Account!
X.com Basics + Optimizing your Account
What to Post + How to Interact on X.com

Increase your follwing by following the Twitter trends!

How to Grow your Following
Audiences + Pixel

Your Twitter @account must have a verified checkmark via Twitter Blue to continue run ads on Twitter. Click the link in the Resources to subscribe to Twitter Blue.

Ads to Get More Followers
X.com Analytics
Learn how to setup, optimize and advertise via your Pinterest Account!
Pinterest Marketing 101
The Complete Pinterest Ads Guide

Follow these tips for creating perfect pins that will be quickly approved for Pinterest Promoted Pins.

Now that you have your Pinterest Business Account created, it is time to get your RICH PINS setup!

Pinterest Analytics
Learn how to setup, optimize and advertise via your Google Business Account!

Learn the benefits of your Google Business account! Plus download the PDF in this lectures Resource section.

Build your local business reviews via Google Business.

Learn the ins and outs of a Google Ads and keyword research.

Google's FREE Training
Learn From Other Brands Winning Google Ads
Learn how to setup, optimize and advertise via your YouTube Account!

Make your YouTube page look professional. Follow these keys to continued success on YouTube.

Customize your YouTube URL

Follow these simple steps to optimize your YouTube video content. Make use of video "tags", create GREAT thumbnail images, and learn how to increase your subscribe button clicks! YouTube is OWNED by Google, so by default you are going to get some great organic search traffic with YouTube.

Watch this video on YouTube to see our END SCREEN example (you can fast-forward to the final 20 SECONDS to view it)!

How To RANK Any VIDEO #1 On YouTube

Follow these tips to ensure your videos go viral!

YouTube Ads via Google Ads

Learn how YouTube offers you the best option for SEO in Google's eyes!

How to Add Chapters to a YouTube Video Progress Bar

Track what is working and create more content like that on YouTube!

YouTube Shorts
Learn how to setup, optimize and advertise via your LinkedIn Account!
Create and Optimize your Personal LinkedIn Profile
Create a LinkedIn Company Page
Watch Me Create a LinkedIn Company/Business Page
Expand your network with LinkedIn Groups!
Learn how to advertise native ads and PPC campaigns on LinkedIn.
What is LinkedIn Sales Navigator + Optimize Your LinkedIn Profile
Learn how to market on other up and coming social media platforms!
TikTok
Snapchat
Learn how to setup, optimize and advertise via your Blog Accounts!

Click the blog post in the RESOURCES section of this lecture to learn about landing pages and how to capture leads on your website!

Understand the power of Web 2.0 blogs and backlinks.

How to Rank Higher on Google
Check back here often for updates, questions answered and bonus content!
You Ask Questions... Coursenvy Answers Them!
Sales Funnel ⭐ TOP 3 SECRETS ⭐
BONUS Lecture: FREEBIES!!!!!!!!!!

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides comprehensive training from beginner to advanced levels, supporting learners of varying skill sets
Covers a broad range of social media platforms, ensuring learners gain a comprehensive understanding
Offers actionable strategies and techniques that can be directly applied by learners in their social media marketing efforts
Taught by experienced instructors with proven expertise in social media marketing, providing learners with access to industry knowledge and best practices
Emphasizes hands-on learning through the use of case studies and examples, enhancing learners' understanding and practical skills
Offers lifetime access to course materials, allowing learners to revisit and reinforce their knowledge at their convenience

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Reviews summary

Highly rated social media marketing course

According to students, this highly rated course provides learners with renewed confidence in their social media marketing skills.
Boosts confidence in offering SMM services.
"What a course! I must say i feel more confident now to offer my SMM services to my clients after taking this course."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Marketing MASTERY 2024 | Ads on 10+ Platforms with these activities:
Refresh prerequisite skills
Reinforces foundational knowledge in social media marketing principles.
Browse courses on Social Media Marketing
Show steps
  • Review key concepts in social media marketing, such as target audience, content strategy, and campaign measurement.
  • Complete practice exercises or quizzes to test your understanding.
  • Seek additional resources, such as articles or videos, to supplement your learning.
Review Social Media Marketing books
Provides a comprehensive overview of social media marketing strategies and best practices.
Show steps
  • Read the book thoroughly, taking notes and highlighting key concepts.
  • Summarize the main points of each chapter in your own words.
  • Complete the review questions or case studies at the end of each chapter.
Create social media marketing campaigns
Enhances practical skills in planning and executing social media marketing campaigns.
Show steps
  • Identify a target audience and define campaign objectives.
  • Develop a content strategy and create engaging content for different social media platforms.
  • Set up and manage social media advertising campaigns.
  • Track campaign performance and make necessary adjustments.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Follow online tutorials and webinars
Provides additional insights and practical guidance from industry experts.
Show steps
  • Identify reputable sources for social media marketing tutorials and webinars.
  • Select tutorials or webinars that align with your learning goals and interests.
  • Actively participate in the tutorials or webinars, taking notes and asking questions.
Participate in peer review and feedback sessions
Fosters collaborative learning and provides constructive feedback on social media marketing strategies.
Show steps
  • Join or form a study group with other students enrolled in the course.
  • Share your work, such as campaign plans or content ideas, with the group for review.
  • Provide feedback to other students on their work, offering suggestions and constructive criticism.
Develop a social media marketing plan for a real-world business
Provides a holistic and practical experience in applying social media marketing principles to a real-world scenario.
Show steps
  • Identify a business or organization that is willing to collaborate on a social media marketing project.
  • Conduct a thorough analysis of the business's target audience, industry, and competition.
  • Develop a comprehensive social media marketing plan, including campaign objectives, content strategy, and performance metrics.
  • Implement the plan, track its progress, and make necessary adjustments.
Create a study guide or reference document
Enhances retention and provides a valuable resource for future reference.
Show steps
  • Organize and summarize key concepts, notes, and materials from the course.
  • Create a structured document or presentation that outlines the main topics covered.
  • Include additional resources, such as links to articles or videos, for further exploration.

Career center

Learners who complete Social Media Marketing MASTERY 2024 | Ads on 10+ Platforms will develop knowledge and skills that may be useful to these careers:
Social Media Manager
Social Media Managers are responsible for developing and executing social media strategies for their organizations. This course provides the skills and knowledge you need to succeed in this role, including how to create engaging content, manage social media accounts, and measure the success of your campaigns. It also covers the latest social media trends and technologies, so you can stay ahead of the curve.
Marketing Manager
Marketing Managers need to be well-versed in social media marketing to effectively reach and engage their target audience. This course provides a comprehensive foundation in social media marketing, covering everything from platform selection to campaign creation and optimization. It also includes practical exercises and case studies that will help you apply what you learn to your own marketing efforts.
Community Manager
Community Managers are responsible for building and managing online communities for their organizations. This course provides the skills and knowledge you need to succeed in this role, including how to create engaging content, manage social media accounts, and moderate online discussions. It also covers the latest community management trends and technologies, so you can stay ahead of the curve.
Digital Marketing Specialist
Digital Marketing Specialists need to have a strong understanding of social media marketing to create and execute effective online marketing campaigns. This course provides a comprehensive overview of social media marketing strategies and techniques, including how to use social media to generate leads, drive traffic, and build brand awareness. It also covers the latest social media trends and technologies, so you can stay ahead of the curve.
Brand Manager
Brand Managers need to be able to use social media to build and manage their brand's reputation. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create a brand identity, engage with your audience, and track your results. It also covers the latest brand management trends and technologies, so you can stay ahead of the curve.
Content Marketing Manager
Content Marketing Managers need to be able to create and distribute engaging content that will attract and retain customers. This course provides the skills and knowledge you need to succeed in this role, including how to develop a content strategy, create high-quality content, and promote your content across multiple channels. It also covers the latest content marketing trends and technologies, so you can stay ahead of the curve.
Business Analyst
Business Analysts likely want to learn about social media marketing since it has become an essential part of promoting and growing businesses through digital channels. Social media platforms offer a way to engage with customers, build relationships, and generate leads. This course provides a comprehensive overview of social media marketing strategies and techniques that can help business analysts develop and implement effective marketing campaigns.
Customer Service Manager
Customer Service Managers need to be able to use social media to provide excellent customer service. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to resolve customer issues, build relationships, and promote your brand. It also covers the latest customer service trends and technologies, so you can stay ahead of the curve.
Entrepreneur
Entrepreneurs need to be able to use social media to promote their businesses and reach their target audience. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create a business page, promote your products or services, and track your results. It also covers the latest entrepreneurial trends and technologies, so you can stay ahead of the curve.
Public relations manager
Public Relations Managers need to be able to use social media to communicate with the public and build relationships with key stakeholders. This course provides the skills and knowledge you need to succeed in this role, including how to develop a public relations strategy, create engaging content, and measure the success of your campaigns. It also covers the latest public relations trends and technologies, so you can stay ahead of the curve.
Advertising Manager
Advertising Managers need to be able to use social media to create and manage advertising campaigns. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create ads, target your audience, and track your results. It also covers the latest advertising trends and technologies, so you can stay ahead of the curve.
Sales Manager
Sales Managers need to be able to use social media to generate leads and close deals. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to identify potential customers, build relationships, and close deals. It also covers the latest sales trends and technologies, so you can stay ahead of the curve.
Media Planner
Media Planners need to be able to use social media to plan and execute media campaigns. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to research your target audience, develop a media plan, and track your results. It also covers the latest media planning trends and technologies, so you can stay ahead of the curve.
Event Manager
Event Managers need to be able to use social media to promote their events and engage with attendees. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create event pages, promote your events, and track your results. It also covers the latest event management trends and technologies, so you can stay ahead of the curve.
Product Manager
Product Managers need to be able to use social media to gather feedback from customers and improve their products. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to conduct market research, gather feedback from customers, and track your results. It also covers the latest product management trends and technologies, so you can stay ahead of the curve.

Reading list

We've selected 16 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Social Media Marketing MASTERY 2024 | Ads on 10+ Platforms.
Provides a comprehensive overview of social media marketing, including strategies for developing and executing successful campaigns. It valuable resource for students and professionals alike.
An analysis of the social media landscape and how businesses can use social media to grow their brands and reach their target audiences.
Provides step-by-step instructions on how to create and execute successful Instagram marketing campaigns. It valuable resource for businesses of all sizes.
A guide to inbound marketing, a marketing strategy that focuses on attracting customers through valuable content and experiences.
A guide to building a social media marketing strategy that is aligned with your business goals.
A guide to building customer loyalty and advocacy through social media and other digital channels.
A collection of essays on marketing and branding, emphasizing the importance of creating remarkable products and experiences that resonate with customers.
A practical guide to building a personal brand and using social media to connect with customers and grow a business.
A classic work on the psychology of persuasion, providing insights into the principles that influence people's decisions and actions.
Provides a step-by-step guide to creating and executing successful YouTube marketing campaigns.
Provides a comprehensive overview of email marketing, including tips on how to build a list, create effective campaigns, and track your results.

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