Social Media Marketing MASTERY 2024

What's inside

Learning objectives

Understand everything about social media marketing!
Create highly optimized and high quality paid ads on all social media platforms.
Learn instagram marketing a-z and how to monetize the social platform.
Learn twitter marketing strategies for laser focused ads.
Master youtube marketing, including: layout, content creation, and video ads!
Optimize your linkedin profile and use linkedin ads to grow your business.
Use web 2.0 blogs to further expand your reach with seo and content marketing.

Learn social media marketing posting automation via ifttt.
Learn the power of pinterest promoted pins and all the pinterest marketing strategies we implement for our clients!
Use google business to benefit your local business and help your search engine optimization.
Become a facebook ads expert!
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Understand everything about social media marketing!
Create highly optimized and high quality paid ads on all social media platforms.
Learn instagram marketing a-z and how to monetize the social platform.
Learn twitter marketing strategies for laser focused ads.
Master youtube marketing, including: layout, content creation, and video ads!
Optimize your linkedin profile and use linkedin ads to grow your business.
Use web 2.0 blogs to further expand your reach with seo and content marketing.
Learn social media marketing posting automation via ifttt.
Learn the power of pinterest promoted pins and all the pinterest marketing strategies we implement for our clients!
Use google business to benefit your local business and help your search engine optimization.
Become a facebook ads expert!
Show more
Show less

Syllabus

Let's get started toward your Social Media Marketing mastery!

Learn why Social Media Marketing is a fundamental element for any business or brand!

First things first, we want to "lock up" all your social media accounts for your brand! We want you to take action right away and by locking up all the social media handles at once you will have a consistant handle on each network and make it easy for building content later on all social media networks!

Add to this courses Q&A section as you go through this course. I will try to respond within 24-48 hours to ANY questions and I will record new lectures as needed. We greatly appreciate your positive feedback!

Learn the importance of SMM to SEO!

Watch this lecture if you have the NEW style Facebook Page (Facebook is slowly rolling out this NEW user interface in 2023).

Download the PDF for the latest slides.

See the last lecture titled "BONUS" for a discount price to our full Facebook Marketing course.

The number 1 thing that everyone wants is repeatable marketing. This is easiest to achieve with Facebook and Instagram campaigns! (So good thing you’re here!)

Working with over 536 agency clients and building campaigns in 2024 we've learned that Meta is getting really good at realizing what your product is and who it's for.. You can usually cut out:

Traffic Ads
Wasted Ad Budget
Tons of Audience Tests

... but there is something you do need to do every single time.

We have created a FREE VIDEO just for you showing the exact thing you need to do when setting up your campaigns in 2024.

Check it out here: https://fajb.coursenvy.com/udemy1

Let's start with the basics and learn why and how to start an Instagram account. Also, let's look at the 5 tabs available to you within Instagram.

One of the best tips I can give you is to go follow the top 5 brands in your field on Instagram. They have big budgets and a team assigned to handle just social media. Let's learn by looking over their shoulder!

A great bio and profile image will make your Instagram account stand out and act as a call to action for your funnel or sales page to your website, etc lead capture page!

Learn about themes, content, photo/video licensing and posting timing.

Learn how to promote your Instagram to your target audience via hashtags, tagging and proper captions!

When starting an Instagram account, you will want to get your account fleshed out with content. You can do with via reposting other people videos and content, but you will want to follow these Instagram rules about photo credit.

Learn how to engage and attract an Instagram following! Also try apps like CrowdFire, Instagress, Cleaner and InstaFollowers to manage your Instagram following (they will help you speed up following and unfollowing users!)

Once you start building a following and have a nice fleshed out Instagram page, you will want to learn how to capture and/or drive this traffic to your own website!

Ok, so you have grown your Instagram following and want to start monetizing your posts? Check out this guide!

Learn how to advertise "Sponsored" posts in Instagram feeds!

Monitoring your Instagram marketing efforts are crucial! Iconosquare.com, SocialBlade.com and SocialRank.com.

Increase your follwing by following the Twitter trends!

Your Twitter @account must have a verified checkmark via Twitter Blue to continue run ads on Twitter. Click the link in the Resources to subscribe to Twitter Blue.

Follow these tips for creating perfect pins that will be quickly approved for Pinterest Promoted Pins.

Now that you have your Pinterest Business Account created, it is time to get your RICH PINS setup!

Learn the benefits of your Google Business account! Plus download the PDF in this lectures Resource section.

Build your local business reviews via Google Business.

Learn the ins and outs of a Google Ads and keyword research.

Make your YouTube page look professional. Follow these keys to continued success on YouTube.

Follow these simple steps to optimize your YouTube video content. Make use of video "tags", create GREAT thumbnail images, and learn how to increase your subscribe button clicks! YouTube is OWNED by Google, so by default you are going to get some great organic search traffic with YouTube.

Watch this video on YouTube to see our END SCREEN example (you can fast-forward to the final 20 SECONDS to view it)!

Follow these tips to ensure your videos go viral!

Learn how YouTube offers you the best option for SEO in Google's eyes!

Track what is working and create more content like that on YouTube!

Click the blog post in the RESOURCES section of this lecture to learn about landing pages and how to capture leads on your website!

Understand the power of Web 2.0 blogs and backlinks.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Provides comprehensive training from beginner to advanced levels, supporting learners of varying skill sets

Covers a broad range of social media platforms, ensuring learners gain a comprehensive understanding

Offers actionable strategies and techniques that can be directly applied by learners in their social media marketing efforts

Taught by experienced instructors with proven expertise in social media marketing, providing learners with access to industry knowledge and best practices

Emphasizes hands-on learning through the use of case studies and examples, enhancing learners' understanding and practical skills

Offers lifetime access to course materials, allowing learners to revisit and reinforce their knowledge at their convenience

Reviews summary

Comprehensive paid social media ads

According to students, this course offers a comprehensive and up-to-date overview of running paid advertisements across a wide range of social media platforms. Learners particularly praise the detailed platform-specific guides and practical, actionable strategies. Many highlight the instructor's responsiveness in the Q&A section and the course's focus on current 2024 ad techniques. While largely positive, a few students note that certain sections might be better suited for beginners, or that rapid platform changes sometimes necessitate supplemental research.

Some parts are fast, others detailed.

"The course covers a lot of ground, and sometimes the information on specific advanced tactics feels a bit rushed."

"While it covers many platforms, the depth varies. Some sections are very detailed, while others provide more of an overview."

"A few niche platforms are mentioned but not explored in as much depth as the major ones like Facebook or Instagram."

A solid starting point for newcomers.

"As someone relatively new to paid social media ads, I found this course provided a very good foundation and covered the basics well."

"It starts with fundamental concepts before diving into platform specifics, which is ideal for beginners."

"I had no prior experience running ads, but this course made the process understandable and gave me the confidence to start."

Instructor actively answers questions.

"The instructor is very responsive in the Q&A section, providing helpful and detailed answers to questions."

"I asked a question about a specific ad type and received a thoughtful response from the instructor within a day."

"It's great to have an instructor who is so engaged and willing to help learners navigate the material and real-world issues."

Focuses on practical steps and applicable tactics.

"The focus on creating and optimizing paid ads is exactly what I needed. I got practical steps I could apply right away."

"I found the demos and walkthroughs for setting up campaigns on different platforms extremely helpful and actionable."

"Provides solid, practical advice on managing ad budgets and targeting audiences effectively across various networks."

Strategies and techniques are current for 2024.

"The course content feels very current for 2024, especially the sections on Meta Ads and X.com. They've kept it well updated."

"I was worried social media marketing courses become outdated fast, but this one seems to incorporate the latest changes and ad features."

"Glad to see specific lectures addressing the new Facebook page layout and current requirements for running ads on X (formerly Twitter)."

Covers ads on many major social networks.

"This course provides comprehensive coverage of numerous platforms including Facebook, Instagram, X, Pinterest, YouTube, LinkedIn, TikTok, and Snapchat."

"Really appreciate the wide range of social media platforms covered. It's helpful to see strategies for more than just Facebook and Instagram."

"It teaches you how to make social ads on every platform you could think of! A great foundation for understanding the ecosystem."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Social Media Marketing MASTERY 2024 | Ads on 10+ Platforms with these activities:

Refresh prerequisite skills

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Reinforces foundational knowledge in social media marketing principles.

Browse courses on Social Media Marketing

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Review key concepts in social media marketing, such as target audience, content strategy, and campaign measurement.
Complete practice exercises or quizzes to test your understanding.
Seek additional resources, such as articles or videos, to supplement your learning.

Review Social Media Marketing books

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Provides a comprehensive overview of social media marketing strategies and best practices.

View Chaffey: Digital Marketing 8e on Amazon

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Read the book thoroughly, taking notes and highlighting key concepts.
Summarize the main points of each chapter in your own words.
Complete the review questions or case studies at the end of each chapter.

Create social media marketing campaigns

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Enhances practical skills in planning and executing social media marketing campaigns.

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Identify a target audience and define campaign objectives.
Develop a content strategy and create engaging content for different social media platforms.
Set up and manage social media advertising campaigns.
Track campaign performance and make necessary adjustments.

Four other activities

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Follow online tutorials and webinars

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Provides additional insights and practical guidance from industry experts.

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Identify reputable sources for social media marketing tutorials and webinars.
Select tutorials or webinars that align with your learning goals and interests.
Actively participate in the tutorials or webinars, taking notes and asking questions.

Participate in peer review and feedback sessions

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Fosters collaborative learning and provides constructive feedback on social media marketing strategies.

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Join or form a study group with other students enrolled in the course.
Share your work, such as campaign plans or content ideas, with the group for review.
Provide feedback to other students on their work, offering suggestions and constructive criticism.

Develop a social media marketing plan for a real-world business

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Provides a holistic and practical experience in applying social media marketing principles to a real-world scenario.

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Identify a business or organization that is willing to collaborate on a social media marketing project.
Conduct a thorough analysis of the business's target audience, industry, and competition.
Develop a comprehensive social media marketing plan, including campaign objectives, content strategy, and performance metrics.
Implement the plan, track its progress, and make necessary adjustments.

Create a study guide or reference document

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Enhances retention and provides a valuable resource for future reference.

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Organize and summarize key concepts, notes, and materials from the course.
Create a structured document or presentation that outlines the main topics covered.
Include additional resources, such as links to articles or videos, for further exploration.

Career center

Learners who complete Social Media Marketing MASTERY 2024 | Ads on 10+ Platforms will develop knowledge and skills that may be useful to these careers:

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies for their organizations. This course provides the skills and knowledge you need to succeed in this role, including how to create engaging content, manage social media accounts, and measure the success of your campaigns. It also covers the latest social media trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Social Media Manager

Marketing Manager

Marketing Managers need to be well-versed in social media marketing to effectively reach and engage their target audience. This course provides a comprehensive foundation in social media marketing, covering everything from platform selection to campaign creation and optimization. It also includes practical exercises and case studies that will help you apply what you learn to your own marketing efforts.

See salaries and explore the career path for Marketing Manager

Digital Marketing Specialist

Digital Marketing Specialists need to have a strong understanding of social media marketing to create and execute effective online marketing campaigns. This course provides a comprehensive overview of social media marketing strategies and techniques, including how to use social media to generate leads, drive traffic, and build brand awareness. It also covers the latest social media trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Digital Marketing Specialist

Community Manager

Community Managers are responsible for building and managing online communities for their organizations. This course provides the skills and knowledge you need to succeed in this role, including how to create engaging content, manage social media accounts, and moderate online discussions. It also covers the latest community management trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Community Manager

Brand Manager

Brand Managers need to be able to use social media to build and manage their brand's reputation. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create a brand identity, engage with your audience, and track your results. It also covers the latest brand management trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Brand Manager

Content Marketing Manager

Content Marketing Managers need to be able to create and distribute engaging content that will attract and retain customers. This course provides the skills and knowledge you need to succeed in this role, including how to develop a content strategy, create high-quality content, and promote your content across multiple channels. It also covers the latest content marketing trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Content Marketing Manager

Business Analyst

Business Analysts likely want to learn about social media marketing since it has become an essential part of promoting and growing businesses through digital channels. Social media platforms offer a way to engage with customers, build relationships, and generate leads. This course provides a comprehensive overview of social media marketing strategies and techniques that can help business analysts develop and implement effective marketing campaigns.

See salaries and explore the career path for Business Analyst

Public relations manager

Public Relations Managers need to be able to use social media to communicate with the public and build relationships with key stakeholders. This course provides the skills and knowledge you need to succeed in this role, including how to develop a public relations strategy, create engaging content, and measure the success of your campaigns. It also covers the latest public relations trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Public relations manager

Customer Service Manager

Customer Service Managers need to be able to use social media to provide excellent customer service. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to resolve customer issues, build relationships, and promote your brand. It also covers the latest customer service trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Customer Service Manager

Advertising Manager

Advertising Managers need to be able to use social media to create and manage advertising campaigns. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create ads, target your audience, and track your results. It also covers the latest advertising trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Advertising Manager

Entrepreneur

Entrepreneurs need to be able to use social media to promote their businesses and reach their target audience. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create a business page, promote your products or services, and track your results. It also covers the latest entrepreneurial trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Entrepreneur

Media Planner

Media Planners need to be able to use social media to plan and execute media campaigns. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to research your target audience, develop a media plan, and track your results. It also covers the latest media planning trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Media Planner

Sales Manager

Sales Managers need to be able to use social media to generate leads and close deals. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to identify potential customers, build relationships, and close deals. It also covers the latest sales trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Sales Manager

Event Manager

Event Managers need to be able to use social media to promote their events and engage with attendees. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create event pages, promote your events, and track your results. It also covers the latest event management trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Event Manager

Product Manager

Product Managers need to be able to use social media to gather feedback from customers and improve their products. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to conduct market research, gather feedback from customers, and track your results. It also covers the latest product management trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Product Manager