Social Media Marketing MASTERY 2024 | Ads on 10+ Platforms from Udemy

What's inside

Learning objectives

Understand everything about social media marketing!
Create highly optimized and high quality paid ads on all social media platforms.
Learn instagram marketing a-z and how to monetize the social platform.
Learn twitter marketing strategies for laser focused ads.
Master youtube marketing, including: layout, content creation, and video ads!
Optimize your linkedin profile and use linkedin ads to grow your business.
Use web 2.0 blogs to further expand your reach with seo and content marketing.

Learn social media marketing posting automation via ifttt.
Learn the power of pinterest promoted pins and all the pinterest marketing strategies we implement for our clients!
Use google business to benefit your local business and help your search engine optimization.
Become a facebook ads expert!
Show more
Show less

Understand everything about social media marketing!
Create highly optimized and high quality paid ads on all social media platforms.
Learn instagram marketing a-z and how to monetize the social platform.
Learn twitter marketing strategies for laser focused ads.
Master youtube marketing, including: layout, content creation, and video ads!
Optimize your linkedin profile and use linkedin ads to grow your business.
Use web 2.0 blogs to further expand your reach with seo and content marketing.
Learn social media marketing posting automation via ifttt.
Learn the power of pinterest promoted pins and all the pinterest marketing strategies we implement for our clients!
Use google business to benefit your local business and help your search engine optimization.
Become a facebook ads expert!
Show more
Show less

Syllabus

Let's get started toward your Social Media Marketing mastery!

Learn why Social Media Marketing is a fundamental element for any business or brand!

First things first, we want to "lock up" all your social media accounts for your brand! We want you to take action right away and by locking up all the social media handles at once you will have a consistant handle on each network and make it easy for building content later on all social media networks!

Add to this courses Q&A section as you go through this course. I will try to respond within 24-48 hours to ANY questions and I will record new lectures as needed. We greatly appreciate your positive feedback!

Why is Social Media Marketing so important? Learn why and how to optimize your Social Media accounts in this section!

Getting Started With Social Media Marketing

Learn the importance of SMM to SEO!

Learn the golden rules of content and what to share and when on you social media channels!

Learn how to speed up your social media marketing and posting time.

AUTOMATION HACK - If This Then That!

What are the Optimal Social Media Image Sizes?

Learn how to setup, optimize and manage your paid ads on Facebook!

Watch this lecture if you have the NEW style Facebook Page (Facebook is slowly rolling out this NEW user interface in 2023).

Top 5 SEO Tips for your Facebook Page - PDF

Keywords 101

If you can't answer that question...this lecture is a must watch!

Learn how to create an ad on Facebook.

Switch to Meta Business Manager

The Basics of Facebook Ads

Download the PDF for the latest slides.

The Ultimate Guide to Creating Facebook Ads by Coursenvy

Facebook (Meta) Pixel, Standard Events, and Custom Conversions

Facebook Audiences

See the last lecture titled "BONUS" for a discount price to our full Facebook Marketing course.

The number 1 thing that everyone wants is repeatable marketing. This is easiest to achieve with Facebook and Instagram campaigns! (So good thing you’re here!)

Working with over 536 agency clients and building campaigns in 2024 we've learned that Meta is getting really good at realizing what your product is and who it's for.. You can usually cut out:

Traffic Ads
Wasted Ad Budget
Tons of Audience Tests

... but there is something you do need to do every single time.

We have created a FREE VIDEO just for you showing the exact thing you need to do when setting up your campaigns in 2024.

Check it out here: https://fajb.coursenvy.com/udemy1

Learn how to setup, optimize and advertise via your Instagram Account!

Personal VS Business Instagram Account User Interface

Let's start with the basics and learn why and how to start an Instagram account. Also, let's look at the 5 tabs available to you within Instagram.

How to Create an Instagram Business Profile

One of the best tips I can give you is to go follow the top 5 brands in your field on Instagram. They have big budgets and a team assigned to handle just social media. Let's learn by looking over their shoulder!

A great bio and profile image will make your Instagram account stand out and act as a call to action for your funnel or sales page to your website, etc lead capture page!

Learn about themes, content, photo/video licensing and posting timing.

Learn how to promote your Instagram to your target audience via hashtags, tagging and proper captions!

When starting an Instagram account, you will want to get your account fleshed out with content. You can do with via reposting other people videos and content, but you will want to follow these Instagram rules about photo credit.

Learn how to engage and attract an Instagram following! Also try apps like CrowdFire, Instagress, Cleaner and InstaFollowers to manage your Instagram following (they will help you speed up following and unfollowing users!)

Once you start building a following and have a nice fleshed out Instagram page, you will want to learn how to capture and/or drive this traffic to your own website!

Ok, so you have grown your Instagram following and want to start monetizing your posts? Check out this guide!

Instagram Profile + Instagram Post Captions

Learn how to advertise "Sponsored" posts in Instagram feeds!

Monitoring your Instagram marketing efforts are crucial! Iconosquare.com, SocialBlade.com and SocialRank.com.

Instagram Algorithm

Instagram Videos, Stories, and Reels

Instagram Shopping

TAKE ACTION with Instagram!

Threads App by Instagram

Learn how to setup, optimize and advertise via your X.com Account!

X.com Basics + Optimizing your Account

What to Post + How to Interact on X.com

Increase your follwing by following the Twitter trends!

How to Grow your Following

Audiences + Pixel

Your Twitter @account must have a verified checkmark via Twitter Blue to continue run ads on Twitter. Click the link in the Resources to subscribe to Twitter Blue.

Ads to Get More Followers

X.com Analytics

Learn how to setup, optimize and advertise via your Pinterest Account!

Pinterest Marketing 101

The Complete Pinterest Ads Guide

Follow these tips for creating perfect pins that will be quickly approved for Pinterest Promoted Pins.

Now that you have your Pinterest Business Account created, it is time to get your RICH PINS setup!

Pinterest Analytics

Learn how to setup, optimize and advertise via your Google Business Account!

Learn the benefits of your Google Business account! Plus download the PDF in this lectures Resource section.

Build your local business reviews via Google Business.

Learn the ins and outs of a Google Ads and keyword research.

Google's FREE Training

Learn From Other Brands Winning Google Ads

Learn how to setup, optimize and advertise via your YouTube Account!

Make your YouTube page look professional. Follow these keys to continued success on YouTube.

Customize your YouTube URL

Follow these simple steps to optimize your YouTube video content. Make use of video "tags", create GREAT thumbnail images, and learn how to increase your subscribe button clicks! YouTube is OWNED by Google, so by default you are going to get some great organic search traffic with YouTube.

Watch this video on YouTube to see our END SCREEN example (you can fast-forward to the final 20 SECONDS to view it)!

How To RANK Any VIDEO #1 On YouTube

Follow these tips to ensure your videos go viral!

YouTube Ads via Google Ads

Learn how YouTube offers you the best option for SEO in Google's eyes!

How to Add Chapters to a YouTube Video Progress Bar

Track what is working and create more content like that on YouTube!

YouTube Shorts

Learn how to setup, optimize and advertise via your LinkedIn Account!

Create and Optimize your Personal LinkedIn Profile

Create a LinkedIn Company Page

Watch Me Create a LinkedIn Company/Business Page

Expand your network with LinkedIn Groups!

Learn how to advertise native ads and PPC campaigns on LinkedIn.

What is LinkedIn Sales Navigator + Optimize Your LinkedIn Profile

Learn how to market on other up and coming social media platforms!

TikTok

Snapchat

Learn how to setup, optimize and advertise via your Blog Accounts!

Click the blog post in the RESOURCES section of this lecture to learn about landing pages and how to capture leads on your website!

Understand the power of Web 2.0 blogs and backlinks.

How to Rank Higher on Google

Check back here often for updates, questions answered and bonus content!

You Ask Questions... Coursenvy Answers Them!

Sales Funnel ⭐ TOP 3 SECRETS ⭐

BONUS Lecture: FREEBIES!!!!!!!!!!

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides comprehensive training from beginner to advanced levels, supporting learners of varying skill sets

Covers a broad range of social media platforms, ensuring learners gain a comprehensive understanding

Offers actionable strategies and techniques that can be directly applied by learners in their social media marketing efforts

Taught by experienced instructors with proven expertise in social media marketing, providing learners with access to industry knowledge and best practices

Emphasizes hands-on learning through the use of case studies and examples, enhancing learners' understanding and practical skills

Offers lifetime access to course materials, allowing learners to revisit and reinforce their knowledge at their convenience

Reviews summary

Highly rated social media marketing course

According to students, this highly rated course provides learners with renewed confidence in their social media marketing skills.

Boosts confidence in offering SMM services.

"What a course! I must say i feel more confident now to offer my SMM services to my clients after taking this course."

Career center

Learners who complete Social Media Marketing MASTERY 2024 | Ads on 10+ Platforms will develop knowledge and skills that may be useful to these careers:

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies for their organizations. This course provides the skills and knowledge you need to succeed in this role, including how to create engaging content, manage social media accounts, and measure the success of your campaigns. It also covers the latest social media trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Social Media Manager

Marketing Manager

Marketing Managers need to be well-versed in social media marketing to effectively reach and engage their target audience. This course provides a comprehensive foundation in social media marketing, covering everything from platform selection to campaign creation and optimization. It also includes practical exercises and case studies that will help you apply what you learn to your own marketing efforts.

See salaries and explore the career path for Marketing Manager

Community Manager

Community Managers are responsible for building and managing online communities for their organizations. This course provides the skills and knowledge you need to succeed in this role, including how to create engaging content, manage social media accounts, and moderate online discussions. It also covers the latest community management trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Community Manager

Digital Marketing Specialist

Digital Marketing Specialists need to have a strong understanding of social media marketing to create and execute effective online marketing campaigns. This course provides a comprehensive overview of social media marketing strategies and techniques, including how to use social media to generate leads, drive traffic, and build brand awareness. It also covers the latest social media trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Digital Marketing Specialist

Brand Manager

Brand Managers need to be able to use social media to build and manage their brand's reputation. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create a brand identity, engage with your audience, and track your results. It also covers the latest brand management trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Brand Manager

Content Marketing Manager

Content Marketing Managers need to be able to create and distribute engaging content that will attract and retain customers. This course provides the skills and knowledge you need to succeed in this role, including how to develop a content strategy, create high-quality content, and promote your content across multiple channels. It also covers the latest content marketing trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Content Marketing Manager

Business Analyst

Business Analysts likely want to learn about social media marketing since it has become an essential part of promoting and growing businesses through digital channels. Social media platforms offer a way to engage with customers, build relationships, and generate leads. This course provides a comprehensive overview of social media marketing strategies and techniques that can help business analysts develop and implement effective marketing campaigns.

See salaries and explore the career path for Business Analyst

Customer Service Manager

Customer Service Managers need to be able to use social media to provide excellent customer service. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to resolve customer issues, build relationships, and promote your brand. It also covers the latest customer service trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Customer Service Manager

Entrepreneur

Entrepreneurs need to be able to use social media to promote their businesses and reach their target audience. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create a business page, promote your products or services, and track your results. It also covers the latest entrepreneurial trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Entrepreneur

Public relations manager

Public Relations Managers need to be able to use social media to communicate with the public and build relationships with key stakeholders. This course provides the skills and knowledge you need to succeed in this role, including how to develop a public relations strategy, create engaging content, and measure the success of your campaigns. It also covers the latest public relations trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Public relations manager

Advertising Manager

Advertising Managers need to be able to use social media to create and manage advertising campaigns. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create ads, target your audience, and track your results. It also covers the latest advertising trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Advertising Manager

Sales Manager

Sales Managers need to be able to use social media to generate leads and close deals. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to identify potential customers, build relationships, and close deals. It also covers the latest sales trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Sales Manager

Media Planner

Media Planners need to be able to use social media to plan and execute media campaigns. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to research your target audience, develop a media plan, and track your results. It also covers the latest media planning trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Media Planner

Event Manager

Event Managers need to be able to use social media to promote their events and engage with attendees. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to create event pages, promote your events, and track your results. It also covers the latest event management trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Event Manager

Product Manager

Product Managers need to be able to use social media to gather feedback from customers and improve their products. This course provides the skills and knowledge you need to succeed in this role, including how to use social media to conduct market research, gather feedback from customers, and track your results. It also covers the latest product management trends and technologies, so you can stay ahead of the curve.

See salaries and explore the career path for Product Manager