We may earn an affiliate commission when you visit our partners.
Course image
Ali Mirza and Johannes Kanter

We all know that the cost of advertising on Google and Facebook has gone up.

Those markets are very crowded and saturated.

But there is a new opportunity and a new platform to run Ads on. It's the..

Instagram Ads

You can run Ads on Instagram feed and also on Instagram stories (IGTV coming soon as well)

As business owners we need to drive traffic with minimum cost. Right?

That's how we create sustainable and profitable business.

This course will teach you all the INs and OUTs when it comes to advertising on Instagram.

You will learn how to create amazing copy and graphics.

Read more

We all know that the cost of advertising on Google and Facebook has gone up.

Those markets are very crowded and saturated.

But there is a new opportunity and a new platform to run Ads on. It's the..

Instagram Ads

You can run Ads on Instagram feed and also on Instagram stories (IGTV coming soon as well)

As business owners we need to drive traffic with minimum cost. Right?

That's how we create sustainable and profitable business.

This course will teach you all the INs and OUTs when it comes to advertising on Instagram.

You will learn how to create amazing copy and graphics.

Here are some of the key topics covered inside

  1. How to create Instagram Ads from desktop & mobile

  2. What Ad objectives to choose based on your goals

  3. How to drive conversions and measure ROI

  4. How to write compelling copy for your Instagram Ads

  5. How to create an eye catching image for Ads

  6. A/B Testing Ads and some advance hacks to grow your business on Instagram

BTW if you are a freelance marketer or an agency owner, you can sell this as a service.

Many business owners are looking for help to run their Ads.

They have the budget but not someone knowledgeable to create and manage Ads.

Excited?

Let's crush Instagram Ads together.

Enroll now

Here's a deal for you

We found an offer that may be relevant to this course.
Save money when you learn. All coupon codes, vouchers, and discounts are applied automatically unless otherwise noted.

What's inside

Learning objectives

  • Use instagram ads to grow your business
  • Drive relevant traffic from instagram to your blog or landing pages
  • Drive conversions and calculate roi from your instagram ads

Syllabus

Learn about the importance of Instagram Ads and see what you are missing out

We want to welcome you to this amazing Instagram Ads class. Hope to see you inside.

Read more

Look at the growth of Instagram and Advertising opportunities it presents

Knowing how to run online Ads is definitely a competitive advantage in 2019 and beyond.

What are Instagram Ads and why they are super important for the growth of our business.

Learn how to create an effective plan and strategy for your Instagram Ads

See what you are going to learn inside this section

Let's talk about planning your budget for IG ads

Let me show you how to set up your ads manager

Lets see the process of Ads creation

Setting up Ads from Instagram app
Learn how to create amazing Instagram ads (copy and images)
Introduction to the section

Lets review the dimensions before you start creating Instagram ads

Learn to write ad copy that will pull in your ideal target audience

Here are some of my secret website to find free images (shhhh)

Here are some FREE tools I use to create compelling Instagram Ads

Lets take a look at some PAID tool you can use to create amazing ads

Learn about different types (objectives) of Instagram that you can create

Let's take a look at the awareness ads for Instagram

Take a look at the consideration ads - what are they and how to set them up.

Learn all about conversion based ads for Instagram

Learn how to combine different strategies to get the maximum results.

Learn how to get the most out of your IG Ads campaigns

Learn about AB testing your Instagram Ads

Lets talk about different bidding strategies for your Instagram Ads

Tracking your conversions and ROI from Instagram Ads is super important. Let's discuss that in this video.

See how I use a simple hack to get more reach and engagement on Instagram

How to promote giveaways using Instagram ads - it's easy.

Here are some amazing bonuses for you :)
[Download] Lightroom presets
[Download] FREE Instagram images to boost your reach
[Download ] Write better ads with my ads template

You can sell Instagram Ads as a service and build a business. Let's discuss how.

Don't make these common mistakes. Let's learn from others and get better.

Congratulations & Thank You
Thank you for watching & next steps

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Develops audience engagement skills using platforms essential to the industry
Shares tools and resources useful in a business or agency ecosystem
Offers a practical focus on how to run and manage profitable advertising campaigns
Provides a relevant introduction for creatives to explore and optimize visual aspects
Emphasizes a step-by-step approach to planning and implementing Instagram ads

Save this course

Save Instagram Ads 2019 Masterclass to your list so you can find it easily later:
Save

Reviews summary

Good course, needs improvement

According to students, Instagram Ads 2019 Masterclass is a good course that provides helpful information. However, several students have提到ed that there are some issues that need to be addressed, such as difficulty navigating the setup process and lack of depth in some areas.
Some students felt that the course lacked depth in some areas.
"It would also have been great if they spent a little more time finishing each campaign and seeing them working in a real way..."
"there are still issues that remain to deepen individually."
Some students had trouble with the setup process and had to seek external help.
"I got a little lost in section 2 of the setup..."
"I had to find the solution in the Instagram forums."
"It would have been good if they taught how to solve that step..."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Instagram Ads 2019 Masterclass with these activities:
Brainstorm Instagram Ads ideas
Create a list of ad ideas that align with your business goals to ensure you're creating relevant and effective ads.
Browse courses on Instagram Ads
Show steps
  • Set your advertising goals
  • Identify your target audience
  • Research different Instagram Ad formats
Follow tutorials on Instagram Ad creation
Seek out tutorials and guides to enhance your understanding of how to create effective Instagram Ads.
Browse courses on Instagram Ads
Show steps
  • Search and find reputable tutorials
  • Follow the tutorials step-by-step
  • Experiment with different ad formats
Create practice Instagram Ads
Put your knowledge into practice by creating sample Instagram Ads to reinforce your understanding of ad creation.
Browse courses on Instagram Ads
Show steps
  • Choose different ad objectives
  • Write ad copy and design visuals
  • Test and refine your ads
Five other activities
Expand to see all activities and additional details
Show all eight activities
Develop an Instagram Ads campaign plan
Create a comprehensive plan that outlines your Instagram Ads strategy, including goals, target audience, and measurement metrics.
Browse courses on Instagram Ads
Show steps
  • Define your campaign goals
  • Identify and research your target audience
  • Choose the right ad formats and placements
  • Set your budget and timeline
  • Develop a content calendar and schedule
Participate in Instagram Ads challenges
Join online challenges to test your skills and learn from others in the field.
Browse courses on Instagram Ads
Show steps
  • Find and select relevant challenges
  • Create and submit your entries
  • Engage with other participants and learn from their approaches
Attend industry events focused on Instagram Ads
Connect with experts and learn about the latest trends and best practices in Instagram Ads.
Browse courses on Instagram Ads
Show steps
  • Research and identify relevant events
  • Register and attend the events
  • Network with other attendees and speakers
Compile a resource library on Instagram Ads
Organize and collect valuable resources to support your learning and reference later.
Browse courses on Instagram Ads
Show steps
  • Gather articles, tutorials, and case studies
  • Categorize and organize the resources
  • Share your resource library with others
Mentor others in Instagram Ads
Share your knowledge and help others grow in their understanding of Instagram Ads.
Browse courses on Instagram Ads
Show steps
  • Identify opportunities to mentor
  • Share your expertise and provide guidance
  • Receive feedback and learn from your mentees

Career center

Learners who complete Instagram Ads 2019 Masterclass will develop knowledge and skills that may be useful to these careers:
Social Media Marketing Manager
Social Media Marketing Managers are responsible for driving growth and engagement through social media campaigns. They develop and implement strategies to increase brand awareness, generate leads, and drive sales. This Instagram Ads course can help Social Media Marketing Managers improve their skills in creating and managing effective Instagram Ads campaigns. The course covers topics such as creating compelling ad copy, designing eye-catching images, and measuring the ROI of Instagram Ads campaigns.
Digital Marketing Manager
Digital Marketing Managers are responsible for planning and executing digital marketing campaigns across a variety of channels, including social media, email, and search engine marketing. They develop and implement strategies to increase brand awareness, generate leads, and drive sales. This Instagram Ads course can help Digital Marketing Managers improve their skills in creating and managing effective Instagram Ads campaigns. The course covers topics such as creating compelling ad copy, designing eye-catching images, and measuring the ROI of Instagram Ads campaigns.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing strategies to achieve business goals. They oversee all aspects of marketing, including branding, advertising, public relations, and social media. This Instagram Ads course can help Marketing Managers improve their skills in creating and managing effective Instagram Ads campaigns. The course covers topics such as creating compelling ad copy, designing eye-catching images, and measuring the ROI of Instagram Ads campaigns.
Social Media Specialist
Social Media Specialists are responsible for managing social media accounts for businesses and organizations. They create and publish content, engage with followers, and track the results of social media campaigns. This Instagram Ads course can help Social Media Specialists improve their skills in creating and managing effective Instagram Ads campaigns. The course covers topics such as creating compelling ad copy, designing eye-catching images, and measuring the ROI of Instagram Ads campaigns.
Content Marketing Manager
Content Marketing Managers are responsible for planning and executing content marketing campaigns. They develop and implement strategies to create and distribute content that is valuable, relevant, and engaging to target audiences. This Instagram Ads course may be useful for Content Marketing Managers who want to learn how to use Instagram Ads to promote their content and reach a wider audience.
Brand Manager
Brand Managers are responsible for developing and maintaining a brand's identity and reputation. They oversee all aspects of branding, including advertising, public relations, and social media. This Instagram Ads course may be useful for Brand Managers who want to learn how to use Instagram Ads to build brand awareness and drive engagement.
Public relations manager
Public Relations Managers are responsible for managing a company's public relations and communications. They develop and implement strategies to build and maintain positive relationships with the media, customers, and other stakeholders. This Instagram Ads course may be useful for Public Relations Managers who want to learn how to use Instagram Ads to promote their company's news and events.
Advertising Manager
Advertising Managers are responsible for planning and executing advertising campaigns. They develop and implement strategies to reach target audiences and achieve marketing goals. This Instagram Ads course may be useful for Advertising Managers who want to learn how to use Instagram Ads to create and manage effective advertising campaigns.
Sales Manager
Sales Managers are responsible for leading and motivating sales teams to achieve sales goals. They develop and implement sales strategies, and oversee the sales process from lead generation to closing. This Instagram Ads course may be useful for Sales Managers who want to learn how to use Instagram Ads to generate leads and drive sales.
Business Development Manager
Business Development Managers are responsible for identifying and developing new business opportunities. They work with clients to understand their needs and develop solutions that meet those needs. This Instagram Ads course may be useful for Business Development Managers who want to learn how to use Instagram Ads to reach new customers and grow their business.
Account Manager
Account Managers are responsible for managing relationships with clients and ensuring their satisfaction. They work with clients to understand their needs and develop solutions that meet those needs. This Instagram Ads course may be useful for Account Managers who want to learn how to use Instagram Ads to build relationships with clients and drive business growth.
Customer Success Manager
Customer Success Managers are responsible for ensuring the success of their clients. They work with clients to understand their needs and develop solutions that meet those needs. They also provide ongoing support and training to ensure that clients are successful in using the company's products or services. This Instagram Ads course may be useful for Customer Success Managers who want to learn how to use Instagram Ads to build relationships with clients and drive business growth.
Product Manager
Product Managers are responsible for the development and management of products. They work with engineers and designers to create products that meet the needs of customers. This Instagram Ads course may be useful for Product Managers who want to learn how to use Instagram Ads to promote their products and reach a wider audience.
Project Manager
Project Managers are responsible for planning and executing projects. They work with teams to develop and implement project plans, and ensure that projects are completed on time and within budget. This Instagram Ads course may be useful for Project Managers who want to learn how to use Instagram Ads to promote their projects and reach a wider audience.
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data. They work with data to identify trends and patterns, and to develop insights that can be used to improve decision-making. This Instagram Ads course may be useful for Data Analysts who want to learn how to use Instagram Ads to collect data on their campaigns and measure their effectiveness.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Instagram Ads 2019 Masterclass.
Provides a comprehensive overview of social media marketing, including Instagram. It's a great resource for beginners who want to learn the basics of social media marketing.
Provides a guide to using visual content to captivate customers and influence decisions. It's a great resource for marketers who want to learn how to create more engaging Instagram content.
Provides a comprehensive overview of social media marketing, including Instagram. It great resource for anyone who wants to learn more about social media marketing.
Comprehensive guide to social media marketing, including Instagram. It great resource for anyone who wants to learn more about social media marketing.
Provides a comprehensive overview of digital marketing, including Instagram. It great resource for anyone who wants to learn more about digital marketing.

Share

Help others find this course page by sharing it with your friends and followers:

Similar courses

Here are nine courses similar to Instagram Ads 2019 Masterclass.
Fundamentals of Social Media Advertising
Most relevant
Google Ads for Beginners
Most relevant
Google Ads Mastery Course
Most relevant
Marketing Analytics with Meta
Most relevant
Facebook Ads for E-Commerce: The Complete Guide
Most relevant
Social Media Advertising
Most relevant
Social Media Marketing MASTERY 2024 | Ads on 10+ Platforms
Most relevant
The Complete Facebook Ads Course - Beginner to Advanced
Most relevant
Campaign Planning and Optimization
Most relevant
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2024 OpenCourser