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Facebook Social Media Marketing

Anke Audenaert and Daniel Kob

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What's inside

Five courses

Introduction to Social Media Marketing

(18 hours)

This course introduces social media marketing, covering its history, channels, and strategies. You'll learn to select channels, set goals, and identify your target audience.

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Fundamentals of Social Media Advertising

(10 hours)

This course delves into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads.

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Social Media Management

(17 hours)

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness.

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Measure and Optimize Social Media Marketing Campaigns

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing.

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Advertising with Meta

This course establishes you as an expert in Meta Ads Manager. Learn to structure campaigns, create ads, and evaluate results. By the end, you'll create an actual ad campaign in Ads Manager.

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Time

2700 hours

Via

Coursera

Institution

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