Advertising with Meta from Coursera

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

By the end of this course, you will be able to:

• Structure campaigns in Meta Ads Manager

• Identify the major components and elements of an ad in Meta Ads Manager

• Build an ad that aligns with your marketing objectives and target it to your intended audience

• Set a budget, placement, and schedule for your ads in Meta Ads Manager

• Edit and troubleshoot your ads in Meta Ads Manager

This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Focuses on Meta Ads Manager, a popular platform for social media advertising

Instructor is an expert in Meta Ads Manager, ensuring quality instruction

Provides a strong foundation for beginners in Meta Ads Manager

Specifically designed for individuals with no prior marketing experience, broadening its accessibility

Emphasis on practical application through the creation of an actual ad campaign

Requires learners to have a Facebook and Instagram account, which may limit accessibility

Reviews summary

Expert's guide to facebook advertising

Learners say this course teaches them how to start advertising on the social media platform using "Facebook Ads Manager". The course covers everything from how to create an ad campaign to how to analyze results. It includes readings, lectures, exams, quizzes, homework assignments, and hands-on training. It is part of a 4-course specialization in Social Media Marketing.

Students are given many real-world examples to help them apply the material to their own work.

"Very good instruction on creating Facebook advertising. You really have to do it before you understand all the options available. This course was just what I was looking for."

"I love how basic but still provide enough information to learn the foundation of Facebook advertising."

The instructor is knowledgeable and engaging.

"Fantastic instructor with clear materials that were presented clearly."

"Daniel Kob explains every detail clearly. He is very thorough in every lecture showing his expertise and experience in the field."

Learners finish the course feeling more confident in their ability to create and manage Facebook ad campaigns.

"This course has given me the confidence to start creating and running ads!"

"This course really went in-depth with explaining all the intricacies of Facebook's advertising features and infrastructure, and provided truly great insights as to how to utilize the information to suit whatever marketing goals one has using Facebook as the main platform."

Students get lots of hands-on practice throughout the course, including a simulated project where they create their own ad campaign.

"Loved the interactive project of creating a campaing in the facebook business manager. I really learnt."

"The lessons are practical and applicable right way. The walk-through is especially useful for learning. Thank you!"

The course is packed with useful information on how to advertise on Facebook effectively.

"This course provided me with the knowledge and skills to effectively manage and optimize Facebook ads for my business or clients."

"Very complete course. It explains the why of the concepts of ad tools and how we should use them. Congratulations to the creators of this course!"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Advertising with Meta with these activities:

Complete course prerequisites

Show steps

Establishing a solid understanding of the fundamentals of Facebook marketing will provide a solid foundation and bridge gaps in knowledge before proceeding with the course.

Browse courses on Social Media Marketing

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Review the course syllabus and prerequisites
Complete any recommended prerequisite courses or tutorials

Create a Facebook business page

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Having a hands-on experience in creating a Facebook business page reinforces the concepts of audience targeting and brand building covered in the course.

Browse courses on Social Media Marketing

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Choose a page name and category that aligns with your brand
Set up your profile picture, cover photo, and page info
Customize your page's tabs and settings

Find a mentor with experience in Meta Ads Manager

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Having a mentor with practical experience in Meta Ads Manager provides personalized guidance, support, and insights that enhance your learning journey.

Browse courses on Meta Ads Manager

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Identify potential mentors who have expertise in Meta Ads Manager
Reach out to them and express your interest in mentorship
Establish clear goals and expectations for the mentorship

Four other activities

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Show all seven activities

Follow tutorials on advanced Meta Ads Manager features

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Exploring advanced Meta Ads Manager features through tutorials helps expand your knowledge and skillset beyond the scope of the course.

Browse courses on Meta Ads Manager

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Identify specific advanced features you want to learn about
Search for relevant tutorials on these features
Follow the tutorials carefully and practice implementing the features

Write a blog post about Meta Ads Manager

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Creating a blog post about Meta Ads Manager forces you to synthesize and present the key concepts of the course in a clear and concise manner.

Browse courses on Meta Ads Manager

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Choose a specific topic related to Meta Ads Manager
Conduct research and gather information from the course materials and other sources
Structure your post with an introduction, body, and conclusion
Write high-quality content that is both informative and engaging
Proofread your post and share it on your blog or social media

Attend industry events related to Meta Ads Manager

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Attending industry events allows you to connect with experts, learn about the latest trends, and gain valuable insights for your professional development in Meta Ads Manager.

Browse courses on Meta Ads Manager

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Research upcoming industry events related to Meta Ads Manager
Register for the events that align with your interests
Actively participate in sessions, workshops, and networking opportunities

Contribute to open-source projects related to Meta Ads Manager

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Participating in open-source projects allows you to apply your skills in a practical setting, contribute to the Meta Ads Manager community, and enhance your portfolio.

Browse courses on Meta Ads Manager

Show steps

Identify open-source projects related to Meta Ads Manager that align with your interests and skills
Join the project community and explore ways to contribute
Propose or pick up tasks that match your abilities and interests

Career center

Learners who complete Advertising with Meta will develop knowledge and skills that may be useful to these careers:

Advertising Account Manager

Advertising Account Managers evaluate client needs, creating customized advertising strategies to help clients achieve their marketing goals. This course can help prepare you for this role by: - Teaching how to structure campaigns in Meta Ads Manager based on client objectives and goals - Providing the skills to manage budgets and create placements that meet client needs - Evaluating the results of a campaign and making necessary adjustments

See salaries and explore the career path for Advertising Account Manager

Marketing Analyst

Marketing Analysts collect, analyze, and interpret data to inform marketing decision-making. This course may be useful by: - Providing skills to analyze the results of Meta Ads Manager campaigns - Identify trends and make recommendations for campaign improvements - Support decision-making with data-driven insights

See salaries and explore the career path for Marketing Analyst

Media Planner

Media Planners guide clients in determining which advertising media platforms to use, identifying audiences, and developing a media plan. This course can prepare you for this role by helping you: - Identify the major ad platforms (Facebook and Instagram) in Meta Ads Manager - Learn the key components of an ad - Understand Facebook and Instagram's unique advertising capabilities - Build and target an ad campaign

See salaries and explore the career path for Media Planner

Data Analyst

Data Analysts collect, clean, and analyze data to identify trends and patterns. This course may be useful by providing the skills necessary to: - Use Meta Ads Manager data to understand customer behavior - Identify opportunities for campaign optimization - Develop data-driven recommendations for marketing strategies

See salaries and explore the career path for Data Analyst

Social Media Manager

Social Media Managers create and execute social media strategies for brands or individuals. This course may be useful in developing the skills necessary to: - Manage multiple Meta Ads Manager campaigns at once - Target specific audiences on Facebook and Instagram based on their demographics and interests - Execute social media campaigns on various platforms

See salaries and explore the career path for Social Media Manager

Business Analyst

Business Analysts analyze business processes and systems to identify areas for improvement. This course may be useful in developing skills to: - Use Meta Ads Manager data to understand customer pain points - Develop recommendations for improving the customer experience - Identify opportunities for process automation

See salaries and explore the career path for Business Analyst

Digital Marketing Specialist

Digital Marketing Specialists plan, execute, and analyze digital marketing campaigns across multiple channels, including social media. This course may be useful by providing the skills necessary to: - Create and manage digital ad campaigns on Meta Ads Manager - Analyze the results of a social media campaign - Develop a tailored social media marketing strategy

See salaries and explore the career path for Digital Marketing Specialist

Marketing Manager

Marketing Managers oversee the development and execution of marketing campaigns across multiple channels. This course may be useful by helping to: - Build a foundation in paid advertising on Facebook and Instagram - Develop and manage budgets across multiple platforms - Coordinate advertising campaigns with other marketing strategies

See salaries and explore the career path for Marketing Manager

Product Manager

Product Managers oversee the development and launch of new products. This course may be useful for developing skills necessary to: - Identify customer needs and develop products that meet those needs - Create and manage product marketing campaigns on Meta Ads Manager - Track product performance and make necessary adjustments

See salaries and explore the career path for Product Manager

Ecommerce Marketing Manager

Ecommerce Marketing Managers oversee digital marketing campaigns specifically designed to drive sales for online businesses. This course may be useful by providing the skills needed to: - Drive traffic to an online store through Meta Ads Manager campaigns - Retarget customers who have abandoned their carts - Analyze campaign data to optimize performance

See salaries and explore the career path for Ecommerce Marketing Manager

Content Marketing Manager

Content Marketing Managers plan, create, and execute content marketing strategies. This course may be useful for developing skills needed to: - Promote content on Facebook and Instagram through Meta Ads Manager - Create engaging content that resonates with target audiences - Track the performance of content marketing campaigns

See salaries and explore the career path for Content Marketing Manager

Brand Manager

Brand Managers manage a brand's identity, reputation, and marketing initiatives. This course may be useful in developing skills needed to: - Build brand awareness and engagement on Facebook and Instagram - Manage multiple social media accounts for a brand - Track brand performance and make necessary adjustments

See salaries and explore the career path for Brand Manager

Sales Manager

Sales Managers oversee sales teams and drive revenue for their organizations. This course may be useful by: - Providing skills to generate leads through Meta Ads Manager campaigns - Tracking sales performance and identifying opportunities for improvement - Motivating and managing sales teams

See salaries and explore the career path for Sales Manager

Event Marketing Manager

Event Marketing Managers organize and promote events to achieve marketing goals. This course may be helpful by: - Providing the skills to create and manage ads for event promotion - Driving ticket sales through Meta Ads Manager campaigns - Tracking the success of event marketing campaigns

See salaries and explore the career path for Event Marketing Manager

Public relations manager

Public Relations Managers manage a company's public image and communications. This course may be useful by providing insights into: - How to use Meta Ads Manager to reach target audiences with key messages - Building relationships with key media outlets - Managing a company's reputation online

See salaries and explore the career path for Public relations manager

Advertising with Meta

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Reviews summary

Expert's guide to facebook advertising

Activities

Career center

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