Advertising with Meta from Coursera

This course will establish you as an expert in Meta Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Ads Manager to expand not only your knowledge, but your social media marketing portfolio.

By the end of this course, you will be able to:

• Structure campaigns in Meta Ads Manager

• Identify the major components and elements of an ad in Meta Ads Manager

• Build an ad that aligns with your marketing objectives and target it to your intended audience

• Set a budget, placement, and schedule for your ads in Meta Ads Manager

• Edit and troubleshoot your ads in Meta Ads Manager

This course is intended for people who want to learn how to use Meta Ads Manager to create, manage and optimize campaigns on Facebook and Instagram. Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.

Learners must have a Facebook account and an Instagram account helps. Ideally, learners have already completed the four previous courses in this program.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Focuses on Meta Ads Manager, a popular platform for social media advertising

Instructor is an expert in Meta Ads Manager, ensuring quality instruction

Provides a strong foundation for beginners in Meta Ads Manager

Specifically designed for individuals with no prior marketing experience, broadening its accessibility

Emphasis on practical application through the creation of an actual ad campaign

Requires learners to have a Facebook and Instagram account, which may limit accessibility

Reviews summary

Expert's guide to facebook advertising

Learners say this course teaches them how to start advertising on the social media platform using "Facebook Ads Manager". The course covers everything from how to create an ad campaign to how to analyze results. It includes readings, lectures, exams, quizzes, homework assignments, and hands-on training. It is part of a 4-course specialization in Social Media Marketing.

Students are given many real-world examples to help them apply the material to their own work.

"Very good instruction on creating Facebook advertising. You really have to do it before you understand all the options available. This course was just what I was looking for."

"I love how basic but still provide enough information to learn the foundation of Facebook advertising."

The instructor is knowledgeable and engaging.

"Fantastic instructor with clear materials that were presented clearly."

"Daniel Kob explains every detail clearly. He is very thorough in every lecture showing his expertise and experience in the field."

Learners finish the course feeling more confident in their ability to create and manage Facebook ad campaigns.

"This course has given me the confidence to start creating and running ads!"

"This course really went in-depth with explaining all the intricacies of Facebook's advertising features and infrastructure, and provided truly great insights as to how to utilize the information to suit whatever marketing goals one has using Facebook as the main platform."

Students get lots of hands-on practice throughout the course, including a simulated project where they create their own ad campaign.

"Loved the interactive project of creating a campaing in the facebook business manager. I really learnt."

"The lessons are practical and applicable right way. The walk-through is especially useful for learning. Thank you!"

The course is packed with useful information on how to advertise on Facebook effectively.

"This course provided me with the knowledge and skills to effectively manage and optimize Facebook ads for my business or clients."

"Very complete course. It explains the why of the concepts of ad tools and how we should use them. Congratulations to the creators of this course!"

Career center

Learners who complete Advertising with Meta will develop knowledge and skills that may be useful to these careers:

Advertising Account Manager

Advertising Account Managers evaluate client needs, creating customized advertising strategies to help clients achieve their marketing goals. This course can help prepare you for this role by: - Teaching how to structure campaigns in Meta Ads Manager based on client objectives and goals - Providing the skills to manage budgets and create placements that meet client needs - Evaluating the results of a campaign and making necessary adjustments

See salaries and explore the career path for Advertising Account Manager

Marketing Analyst

Marketing Analysts collect, analyze, and interpret data to inform marketing decision-making. This course may be useful by: - Providing skills to analyze the results of Meta Ads Manager campaigns - Identify trends and make recommendations for campaign improvements - Support decision-making with data-driven insights

See salaries and explore the career path for Marketing Analyst

Media Planner

Media Planners guide clients in determining which advertising media platforms to use, identifying audiences, and developing a media plan. This course can prepare you for this role by helping you: - Identify the major ad platforms (Facebook and Instagram) in Meta Ads Manager - Learn the key components of an ad - Understand Facebook and Instagram's unique advertising capabilities - Build and target an ad campaign

See salaries and explore the career path for Media Planner

Data Analyst

Data Analysts collect, clean, and analyze data to identify trends and patterns. This course may be useful by providing the skills necessary to: - Use Meta Ads Manager data to understand customer behavior - Identify opportunities for campaign optimization - Develop data-driven recommendations for marketing strategies

See salaries and explore the career path for Data Analyst

Social Media Manager

Social Media Managers create and execute social media strategies for brands or individuals. This course may be useful in developing the skills necessary to: - Manage multiple Meta Ads Manager campaigns at once - Target specific audiences on Facebook and Instagram based on their demographics and interests - Execute social media campaigns on various platforms

See salaries and explore the career path for Social Media Manager

Business Analyst

Business Analysts analyze business processes and systems to identify areas for improvement. This course may be useful in developing skills to: - Use Meta Ads Manager data to understand customer pain points - Develop recommendations for improving the customer experience - Identify opportunities for process automation

See salaries and explore the career path for Business Analyst

Digital Marketing Specialist

Digital Marketing Specialists plan, execute, and analyze digital marketing campaigns across multiple channels, including social media. This course may be useful by providing the skills necessary to: - Create and manage digital ad campaigns on Meta Ads Manager - Analyze the results of a social media campaign - Develop a tailored social media marketing strategy

See salaries and explore the career path for Digital Marketing Specialist

Marketing Manager

Marketing Managers oversee the development and execution of marketing campaigns across multiple channels. This course may be useful by helping to: - Build a foundation in paid advertising on Facebook and Instagram - Develop and manage budgets across multiple platforms - Coordinate advertising campaigns with other marketing strategies

See salaries and explore the career path for Marketing Manager

Product Manager

Product Managers oversee the development and launch of new products. This course may be useful for developing skills necessary to: - Identify customer needs and develop products that meet those needs - Create and manage product marketing campaigns on Meta Ads Manager - Track product performance and make necessary adjustments

See salaries and explore the career path for Product Manager

Ecommerce Marketing Manager

Ecommerce Marketing Managers oversee digital marketing campaigns specifically designed to drive sales for online businesses. This course may be useful by providing the skills needed to: - Drive traffic to an online store through Meta Ads Manager campaigns - Retarget customers who have abandoned their carts - Analyze campaign data to optimize performance

See salaries and explore the career path for Ecommerce Marketing Manager

Content Marketing Manager

Content Marketing Managers plan, create, and execute content marketing strategies. This course may be useful for developing skills needed to: - Promote content on Facebook and Instagram through Meta Ads Manager - Create engaging content that resonates with target audiences - Track the performance of content marketing campaigns

See salaries and explore the career path for Content Marketing Manager

Brand Manager

Brand Managers manage a brand's identity, reputation, and marketing initiatives. This course may be useful in developing skills needed to: - Build brand awareness and engagement on Facebook and Instagram - Manage multiple social media accounts for a brand - Track brand performance and make necessary adjustments

See salaries and explore the career path for Brand Manager

Sales Manager

Sales Managers oversee sales teams and drive revenue for their organizations. This course may be useful by: - Providing skills to generate leads through Meta Ads Manager campaigns - Tracking sales performance and identifying opportunities for improvement - Motivating and managing sales teams

See salaries and explore the career path for Sales Manager

Event Marketing Manager

Event Marketing Managers organize and promote events to achieve marketing goals. This course may be helpful by: - Providing the skills to create and manage ads for event promotion - Driving ticket sales through Meta Ads Manager campaigns - Tracking the success of event marketing campaigns

See salaries and explore the career path for Event Marketing Manager

Public relations manager

Public Relations Managers manage a company's public image and communications. This course may be useful by providing insights into: - How to use Meta Ads Manager to reach target audiences with key messages - Building relationships with key media outlets - Managing a company's reputation online

See salaries and explore the career path for Public relations manager

Advertising with Meta

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Expert's guide to facebook advertising

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