AI-Powered Digital Advertising: Google Ads, Meta Ads, & GA4 from Udemy

Welcome to the AI-Powered Digital Advertising – your pathway to mastering the efficiency of digital advertising.

This comprehensive curriculum is designed to harness the power of AI to amplify your advertising efforts across Google and Meta platforms, leveraging cutting-edge tools like ChatGPT, Gemini AI, and the latest in Google Analytics 4 technology.

Section 1: Foundations of AI in Digital Advertising

Dive into the world of AI-enhanced advertising with a deep look into using ChatGPT and Gemini AI for content creation and campaign planning. Learn to:

Utilize ChatGPT for streamlined Facebook and Instagram marketing strategies.
Create engaging content for social media ads using AI.
Generate over 150+ creative ad variants with state-of-the-art Ad Creative AI tool.
Build effective buyer personas and social media plans with precision and ease.

Section 2: Google Ads Mastery

From setting up your account to launching AI-powered search campaigns, this section equips you with the skills to:

Navigate Google Ads account setup and link services for enhanced ad performance.
Deploy Google AI-powered search campaigns, maximizing reach and efficiency.

Section 3 to 5: Advanced Strategies in Google Advertising

Explore Google Performance Max campaigns and dive deep into Display Ads and audience targeting to:

Set up and optimize Performance Max campaigns with assistance from ChatGPT.
Create visually appealing reports using Google Looker Studio.
Utilize Google’s advanced targeting features to refine audience engagement.

Section 6 to 10: Mastering Meta Advertising

Learn the intricacies of Meta advertising from basic setup to advanced strategies:

Navigate through Meta Business Suite and Ads Manager like a pro.
Master the use of Meta Pixel and Conversion API for detailed audience tracking and re-targeting.
Harness the power of Meta’s AI-driven ad formats and targeting options to optimize campaign results.

Section 11 to 12: Driving Sales with Meta AI

Deepen your knowledge in Meta traffic ads and e-commerce strategies to:

Leverage Meta AI targeting for precise audience reach and impactful ad delivery.
Plan and execute sales campaigns that convert, using sophisticated budget optimization techniques.

Section 13: Google Analytics 4 Integration

Unlock the full potential of your advertising efforts with GA4 to:

Set up and navigate Google Analytics 4 for detailed performance insights.
Integrate Google Search Console with GA4 for enhanced data analysis and decision-making.

Section 14: Career Advancement

This final section is dedicated to using digital advertising skills to advance your career:

Negotiate better job offers and benefits using strategies formulated with ChatGPT.
Optimize your LinkedIn profile to reflect your expertise and attract more professional opportunities.

Enroll now and transform your digital advertising skills with AI-enhanced techniques that will set you apart in the industry.

Whether you're looking to improve your business’s online presence or aiming for career advancement in digital marketing, this course offers you the tools and knowledge to succeed in today’s fast-paced digital landscape. Join us on this transformative journey and become a leader in AI-powered digital advertising.

Ing. Tomáš Morávek & Team,

Internet Efficiency Awarded Digital Marketing Expert

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Suitable for current and aspiring digital marketing professionals

Helps learners master efficiency in digital advertising

Incorporates cutting-edge tools like ChatGPT and Gemini AI

Teaches how to implement AI in Google and Meta platforms

Helps learners build effective buyer personas

Suitable for learners with no prior knowledge in AI

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in AI-Powered Digital Advertising: Google Ads, Meta Ads, & GA4 with these activities:

Read 'Digital Marketing for Dummies'

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Provides a comprehensive overview of digital marketing concepts and strategies, including AI-powered techniques.

View Digital Marketing For Dummies (For Dummies... on Amazon

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Read Chapters 1-5 to gain a solid foundation in digital marketing.
Focus on Chapters 6-10 for in-depth coverage of AI-powered advertising.
Take notes and highlight key concepts for future reference.

ChatGPT Experiments

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Enhances proficiency in using ChatGPT for content creation and campaign planning.

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Create 10 ad variations using ChatGPT's ad copy generator.
Develop a social media content calendar using ChatGPT's content suggestions.
Experiment with different AI-powered content generation tools to compare results.

Develop an AI-Powered Digital Marketing Plan

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Provides hands-on experience in applying AI-powered strategies to develop a comprehensive digital marketing plan.

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Define marketing goals and target audience.
Research and select AI-powered tools for each marketing channel.
Create a detailed plan outlining how AI will be integrated into each campaign.
Develop metrics to track the effectiveness of AI-powered campaigns.

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Google Analytics 4 Masterclass

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Deepens understanding of Google Analytics 4 for data analysis and decision-making in digital marketing.

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Enroll in an online Google Analytics 4 course or tutorial.
Complete all modules and assignments to gain practical experience.
Apply GA4 insights to optimize digital marketing campaigns.

Career center

Learners who complete AI-Powered Digital Advertising: Google Ads, Meta Ads, & GA4 will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers oversee the planning and execution of digital marketing campaigns. They work with a team of professionals to develop and implement strategies to reach target audiences and achieve business goals. This course can help Digital Marketing Managers stay up-to-date on the latest AI-powered digital advertising techniques and technologies. It can also help them develop the skills needed to create and manage successful digital advertising campaigns through platforms such as Google Ads, Meta Ads, and GA4.

See salaries and explore the career path for Digital Marketing Manager

Search Engine Optimization (SEO) Specialist

Search Engine Optimization (SEO) Specialists help businesses improve their visibility and ranking in search engine results pages (SERPs). They use a variety of techniques to optimize websites and content for search engines, such as keyword research, link building, and content creation. This course can help SEO Specialists learn how to use AI-powered tools to automate and improve their work. It can also help them develop the skills needed to track and measure the success of their SEO campaigns.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Social Media Marketing Manager

Social Media Marketing Managers plan and execute social media marketing campaigns to reach target audiences and achieve business goals. They work with a team of professionals to develop and implement strategies to increase brand awareness, generate leads, and drive sales. This course can help Social Media Marketing Managers learn how to use AI-powered tools to automate and improve their work. It can also help them develop the skills needed to track and measure the success of their social media campaigns.

See salaries and explore the career path for Social Media Marketing Manager

Content Marketing Manager

Content Marketing Managers plan and execute content marketing campaigns to reach target audiences and achieve business goals. They work with a team of professionals to develop and implement strategies to create and distribute high-quality content that informs, engages, and converts prospects into customers. This course can help Content Marketing Managers learn how to use AI-powered tools to automate and improve their work. It can also help them develop the skills needed to track and measure the success of their content marketing campaigns.

See salaries and explore the career path for Content Marketing Manager

Marketing Technology Manager

Marketing Technology Managers oversee the planning and implementation of marketing technology solutions. They work with a team of professionals to select, implement, and manage marketing technology tools and systems to help businesses achieve their marketing goals. This course can help Marketing Technology Managers learn how to use AI-powered tools to automate and improve their work. It can also help them develop the skills needed to track and measure the success of their marketing technology initiatives.

See salaries and explore the career path for Marketing Technology Manager

Email Marketing Manager

Email Marketing Managers plan and execute email marketing campaigns to reach target audiences and achieve business goals. They work with a team of professionals to develop and implement strategies to create and distribute email campaigns that are engaging and effective. This course can help Email Marketing Managers learn how to use AI-powered tools to automate and improve their work. It can also help them develop the skills needed to track and measure the success of their email marketing campaigns.

See salaries and explore the career path for Email Marketing Manager

Web Analyst

Web Analysts collect and analyze data about website traffic and user behavior to help businesses improve their website performance. They use a variety of tools and techniques to track and measure website traffic, and they use this data to make recommendations for improvements to the website's design, content, and functionality. This course can help Web Analysts learn how to use AI-powered tools to automate and improve their work. It can also help them develop the skills needed to track and measure the success of their website optimization efforts.

See salaries and explore the career path for Web Analyst

User Experience (UX) Designer

User Experience (UX) Designers design and evaluate the user experience of websites, apps, and other digital products. They work with a team of professionals to ensure that digital products are easy to use, efficient, and enjoyable. This course may be useful for UX Designers who want to learn more about AI-powered tools and techniques for designing and evaluating user experiences.

See salaries and explore the career path for User Experience (UX) Designer

Artificial Intelligence Engineer

Artificial Intelligence Engineers design and develop artificial intelligence (AI) systems. They work with a team of professionals to create AI systems that can perform a variety of tasks, such as recognizing objects, translating languages, and making predictions. This course may be useful for Artificial Intelligence Engineers who want to learn more about AI-powered tools and techniques for developing AI systems.

See salaries and explore the career path for Artificial Intelligence Engineer

Data Analyst

Data Analysts collect, clean, and analyze data to help businesses understand their customers, make better decisions, and improve their operations. They use a variety of tools and techniques to analyze data, and they use this information to create reports and visualizations that communicate their findings to stakeholders. This course can help Data Analysts learn how to use AI-powered tools to automate and improve their work. It can also help them develop the skills needed to track and measure the success of their data analysis projects.

See salaries and explore the career path for Data Analyst

Software Engineer

Software Engineers design, develop, and maintain software systems. They work with a team of professionals to create software systems that meet the needs of businesses and users. This course may be useful for Software Engineers who want to learn more about AI-powered tools and techniques for developing software systems.

See salaries and explore the career path for Software Engineer

Machine Learning Engineer

Machine Learning Engineers design and develop machine learning (ML) systems. They work with a team of professionals to create ML systems that can learn from data and make predictions. This course may be useful for Machine Learning Engineers who want to learn more about AI-powered tools and techniques for developing ML systems.

See salaries and explore the career path for Machine Learning Engineer

Data Scientist

Data Scientists collect, clean, and analyze data to help businesses understand their customers, make better decisions, and improve their operations. They use a variety of tools and techniques to analyze data, and they use this information to create reports and visualizations that communicate their findings to stakeholders. This course may be useful for Data Scientists who want to learn more about AI-powered tools and techniques for collecting and analyzing data.

See salaries and explore the career path for Data Scientist

Market Researcher

Market Researchers collect and analyze data about markets, customers, and competitors to help businesses make informed decisions about their products, services, and marketing strategies. They use a variety of tools and techniques to conduct market research, and they use this information to create reports and presentations that communicate their findings to stakeholders. This course may be useful for Market Researchers who want to learn more about AI-powered tools and techniques for collecting and analyzing data.

See salaries and explore the career path for Market Researcher

Product Manager

Product Managers oversee the planning and development of products. They work with a team of professionals to define the product's vision, roadmap, and features. This course may be useful for Product Managers who want to learn more about AI-powered tools and techniques for developing products.

See salaries and explore the career path for Product Manager

AI-Powered Digital Advertising

Google Ads, Meta Ads, & GA4

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