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Facebook Ads for E-Commerce

The Complete Guide

Adam Reed

Summary:

Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses.

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Summary:

Learn from a Best Selling Udemy Instructor. Adam has two of Udemy's best selling courses under his belt, so you know that you're in safe hands when you enrol in one of his courses.

Follow along as I teach you how to launch, manage and measure Facebook Ads from the very beginning. From creating a Facebook Page and Ads Manager account all the way through to using advanced audiences and advert creatives, and powerful targeting techniques. Learn the steps that I take and the strategies that I use to build and grow my multiple 6-figure E-Commerce business.

About Your Instructor:

Adam has run E-Commerce ventures since he was just 15 Years Old. With 7 Years under his belt, he's now 23 and specialises in Dropshipping. In 2016 he demonstrated his knowledge and ability in the E-Commerce field...

Firstly, on eBay, he started with £0, and was able to turn over £8000 in 8 weeks, without having ANY inventory.

More notably, in September he launched a brand new website on Shopify. Within 3 weeks he had already turned over more than £1000 in a single day, and within 3 months had already received multiple 6-Figure valuations for the website. Less than 4 weeks in to 2017, this website finally hit 6-Figures in Gross Sales in GBP £. A couple of months on and Adam now runs a huge multiple 6-Figure business, relying on Facebook Ads for a large amount of traffic, revenue and profits.

Facebook Ads play a pivotal role in the rapid scaling of Adam's business, and played an equally important role in the launch phase, too.

Follow along and learn the knowledge and skills required to run profitable Facebook advertising campaigns to promote and sell almost any product and/or service you like.

A Word from Adam:

I'll be showing you the steps, tips and strategies that I implement in my Facebook advertising campaigns in order to maximise and increase profits while optimising my advertising budget. From different advert creatives to clever copywriting skills, this course will show you it all. You'll learn everything you need to know in order to build your own successful online business with Facebook Ads, that you can run at any time, anywhere in the world.

The beauty of an online business advertised using Facebook Ads, is that it can be run from anywhere in the world. This year I aim to work remotely on my Shopify and Facebook Ads ventures from at least 3 different countries.

...What's your Goal for 2017?

The Topics and Areas Covered in this Course include:

  • Introduction to Facebook Ads and a presentation on their importance in today's advertising and marketing campaigns, from big brands to small business.
  • Some
  • A short break and summary of what you're learnt so far, along with 10 Basic Tips to better Advertising on Facebook

...And that's just the 'Beginners' Section.

We then move on to the following more Advanced Topics:

  • Using Audience Insights Tool to find, research and develop ideas for new audiences to target with your Facebook Ads
  • A little-known method to researching your competitors' advertising and marketing campaigns so you can implement their best strategies on your own business.
  • The Complete Masterclass to Creating Amazing Facebook Ads
  • Examples of Awesome Facebook and Instagram Images and Why They Work
  • A Step-by-Step Guide to Improving Your Ad Copy, using proven copywriting styles and structures.
  • Photoshop Size Guides for Advert Images
  • A Step by Step Walkthrough to Creating an Amazingly Effective Instagram Image to use in Your Advertising Campaigns
  • A Step by Step Guide to Working our your Profit Margins for FB Advertising
  • An Introduction and Walkthrough on using Breakdowns to find Your Perfect Audience and Optimise Your As Spend Effectively
  • Advanced Reporting: a FREE Tool to Generate Awesome Infographics about your Facebook Campaigns
  • How to Find Out Whether your Interest Targeting is Working Effectively
  • How to Make Sure You Aren't 'Missing' any Conversion Made through Facebook Ads, Ensuring You Know your True Return on Ad Spend for each and every Ad You run, allowing you to Scale Your Winners for even more Profits
  • Insider Tips for Cheap Clicks in the USA
  • Insider Tips for Cheap Clicks Worldwide
  • A List of Awesome Countries in Europe that are Cheap to Advertise to
  • A List of some other Countries that are Cheap to Advertise to
  • An Introduction to Split Testing - How to do it Properly, How NOT to do it, and examples of Targeting Split Tests and Creative Split Tests
  • A Huge List of Split Test You Should Consider Running Yourself
  • Three Major Scaling Methods I like to use in my Business
  • My Personal Playbook for Running, Managing and Scaling my Facebook Ads

... But it doesn't end there. There's even more to come.

After ALL of this Content, You'll be more than confident o launching your own Facebook Advertising Campaigns, especially if you're an E-Commerce Business Owner or Entrepreneur.

As a

Here's what's included in the Case Study Sections:

  • An Insider look at my Ad Campaigns
  • Watch as I Test and Scale Brand New Campaigns for Brand New Products that I sell Online
  • Almost complete transparency - You see what works and what doesn't work for me.
  • You get to see and hear my thought processes when launching, measuring and applying the data to my own Facebook Ads
  • These will be uploaded on an on-going basis.

And if that wasn't enough... You'll also receive exclusive discounted access to my Best Selling Udemy Courses: Build a Shopify Dropshipping Business from Scratch and Google Analytics for Shopify: The Complete Step by Step Guide. In addition, you'll also get access to list of useful resources you can use in your Facebook advertising campaigns.

All of the above used together in unison are skills that can help you build a business for the comfort of your own home, on a lounger by the pool, or even on a beach somewhere hot and sunny.

The ultimate set of skills for a Digital Nomad lifestyle.

...Are you ready to change your life?

Enroll now

What's inside

Learning objectives

  • Create a facebook page for a business, brand, community, service or other
  • Create an ads manager account
  • Set up payments, limits and billing on an ads manager account
  • Navigate your way around ads manager tools and features
  • Understand the structure of a facebook ad
  • Understand all facebook campaign marketing objectives
  • Appreciate how important facebook is in advertising today
  • Know how to edit the ad set level in detail, from targeting, to placements, to budget
  • Avoid the pitfalls that most newbies fall in to and burn cash with
  • Save time with saved audiences
  • Use various ad creatives from images, to carousels, to slideshows and videos
  • Create slideshows using facebook's slideshow feature
  • Create page post engagement ads
  • Create website conversion ads
  • Create page likes ads
  • Create video views ads
  • Create dynamic product catalogue sales ads
  • Improve your ad copy with a few simple steps
  • Improve your targeting with some easy edits
  • Understand the facebook pixel, what it is, what it does, why it's important
  • Create a new facebook pixel
  • Install a facebook pixel on to a shopify store
  • Use a facebook pixel in a facebook ad
  • Build custom audiences from multiple sources
  • Upload email databases to create custom audiences
  • Utilise your website traffic to make custom audiences
  • Create advanced audiences of your best customers
  • Build lookalike audiences from facebook pages
  • Build lookalike audiences from custom audiences
  • Build lookalike audiences from video views
  • Laser-focus custom and lookalike audiences using constraining
  • Work out your profit margins
  • Create customised reporting for better analysis
  • Learn of the best set up for e-commerce
  • Analyse facebook ad performance based on cpp
  • Use breakdowns to get better, more detailed insights
  • Advanced reporting techniques such as editing conversion windows
  • Use a tool to generate awesome infographics from your data
  • Know how to split test properly without wasting money
  • Perform your own split tests
  • Know some great targeting and creative variables to split test
  • Learning of 3 easy scaling methods for beginners
  • Show more
  • Show less

Syllabus

Introduction to the Course
Introduction to Facebook Ads
Crazy Stats about Facebook Ads that will BLOW Your Mind!
Course Overview: How this Facebook Ads Course is Structured
Read more
About your Instructor
A Quick Snapshot of What's Possible
Further Information on Facebook Ads
How Facebook Ads Work
Why Facebook Ads are Effective
Key Points to Take From This
Important Information Before You Proceed
Getting Ready to run Facebook Ads
Section Overview
Setting up a Facebook Page
Setting up your Ads Manager Account, Payments, Limits and Billing
Avoid these 3 Facebook Advertising Mistakes at all Costs
Facebook Ads Structure: The 3 Building Blocks of a Facebook Advert
The Campaign Tier
The Ad Set Tier and the Advert Tier
Test: The Structure of a Facebook Ad
The Facebook Ads Campaign Level in Detail
Overview of Campaign Objectives
Brand Awareness
Reach
Traffic
Engagement
App Installs
Video Views
Lead Generation
Conversions
Product Catalogue Sales
Store Visits
The e-Commerce Debate: Engagement or Conversion?
Page Post Engagement versus Website Conversion
Update: Watch this if you're confused about the Facebook Pixel and Conversions
Ad Set Level in Detail
Advert Set Name
Conversion (Visible in Conversion Campaigns only)
Audience Targeting Overview
Introduction to Custom Audiences and Lookalike Audiences
Location, Age, Gender and Language
Demographics, Interests, and Behaviours
Connections
Quick Tip: Save Time with Saved Audiences
Placements
Quick Tip: Avoid Wasting Money on these Placements
Budget and Schedule
Scheduling Start Times
Understanding the Audience Size Gauge
Watch Me Live: Favourite Ads for Shopify and Ecommerce
Section Introduction
A Note About the Watch Me Lives in this Section
Watch Me Live: Creating a Page Post Engagement Ad
Watch Me Live: PPE 48 Hour Update
Watch Me Live: Creating a Page Likes Ad
Watch Me Live: Creating a Video Views Ad
Watch Me Live: Creating a Website Conversion Ad
Watch Me Live: Website Conversion 24 Hour Update
Watch Me Live: Setting up a Facebook Product Catalogue
Watch Me Live: Product Catalogue Sales
10 Basic Tips to Better Advertising
10 Basic, Easy Tips to Better Advertising on Facebook
List of Resources, Websites and Apps to Use
The Easy Target: Using Facebook Audience Insights Tool
Audience Insights Basics
How I Would Use Custom Audiences and Pages with Audience Insights
Starting from Scratch: How to Use Audience Insights for Better Targeting
Advanced: Spying Competitors' Content to Inform Your Own
The Complete Masterclass to Creating Amazing Facebook and Instagram Ads
Example and Explanation of an Awesome Facebook Ad Creative
Example and Explanation of an Amazing Instagram Ad Creative
List of Websites to Get Free Photos and Images for Your Ads
Photoshop Size Guide for Facebook Ads
Photoshop Size Guide for Instagram Ads
Free Download: FB Ads Text Grid Templates
How to Create a similar Meme-style Instagram Image Ad with Photoshop
Amazing Videos for Print on Demand
Awesome Free Mobile App for Creating Videos
10 Pro Tips for Better Ad Imagery that You Need to Know
Pattern Interruption: America's Most Famous Family
My Winner's Guide to Facebook Ad Creatives for Ecommerce
A Step-by-Step Guide to Improving Your Ad Copy
The Secret Service: Spying on Competitors' Ad Campaigns
About this Section: Become a Facebook Ads Spy
The Facebook Ads Gallery
Checking Ads Delivered to You
The Spy Undercover as the Target
Facebook Pixel for Shopify and e-Commerce
What is the Facebook Pixel
Creating and Installing a New Facebook Pixel
Checking the Pixel is Installed
Using Facebook Pixel in Conversion Ads
Building Custom Audiences
Customer File (Email List)
Website Traffic
Past Customers and Repeat Customers
Purchase Power Audience
Engagement on Facebook 1

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Provides a detailed framework for understanding Facebook advertising campaigns, from creation to measurement, suitable for beginners and entrepreneurs
Teaches strategies for effectively targeting audiences, optimizing ad creatives, and using advanced techniques to maximize profits
Offers a deep dive into Facebook Ads, covering advanced topics such as audience insights, competitor research, and split testing, catering to experienced marketers
Includes case studies and examples of successful advertising campaigns, providing practical insights for learners
Taught by an experienced e-commerce entrepreneur specializing in Facebook advertising, offering real-world expertise
Requires no prior knowledge of Facebook advertising, making it accessible to beginners

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Reviews summary

E-commerce facebook marketing guide

Learners say that this in-depth course on Facebook marketing exceeds expectations with valuable information to help you learn effective marketing strategies.
Course provides valuable information.
"i honestly feel like i have enough knowledge to go on"
Course is surprisingly comprehensive.
"I was honestly surprised at how comprehensive and in-depth this course is"

Activities

Coming soon We're preparing activities for Facebook Ads for E-Commerce: The Complete Guide. These are activities you can do either before, during, or after a course.

Career center

Learners who complete Facebook Ads for E-Commerce: The Complete Guide will develop knowledge and skills that may be useful to these careers:
Media Buyer
Media Buyers are responsible for planning, executing, and tracking online advertising campaigns. They ensure that campaigns are reaching the right audience, delivering the desired results, and generating a positive return on investment (ROI). This course can help you prepare for a career as a Media Buyer by providing you with a deep understanding of Facebook Ads, one of the most important advertising platforms for businesses today.
Marketing Manager
Marketing Managers are responsible for developing and executing marketing campaigns that promote a company's products or services and help achieve its business goals. This course can help you prepare for a career as a Marketing Manager by providing you with a strong foundation in Facebook Ads, which is one of the most effective ways to reach and engage target audiences.
Digital Marketing Specialist
Digital Marketing Specialists are responsible for creating and executing digital marketing campaigns that reach target audiences through online channels such as search engines, social media, email, and websites. This course can help you prepare for a career as a Digital Marketing Specialist by providing you with a deep understanding of Facebook Ads, which is one of the most important digital marketing channels for businesses today.
Social Media Manager
Social Media Managers are responsible for developing and executing social media strategies that help businesses reach their target audiences, build brand awareness, and generate leads. This course can help you prepare for a career as a Social Media Manager by providing you with a strong foundation in Facebook Ads, one of the most important social media advertising platforms for businesses today.
E-commerce Manager
E-commerce Managers are responsible for planning, executing, and managing e-commerce strategies that help businesses sell products and services online. This course can help you prepare for a career as an E-commerce Manager by providing you with a deep understanding of Facebook Ads, one of the most effective ways to reach and engage potential customers online.
Digital Analyst
Digital Analysts are responsible for collecting, analyzing, and interpreting data to help businesses understand their customers' behavior and improve their marketing campaigns. This course can help you prepare for a career as a Digital Analyst by providing you with a strong foundation in Facebook Ads, one of the most important sources of data for businesses today.
Advertising Copywriter
Advertising Copywriters are responsible for creating persuasive and engaging advertising copy that helps businesses sell products and services. This course can help you prepare for a career as an Advertising Copywriter by providing you with a deep understanding of Facebook Ads, one of the most important advertising platforms for businesses today.
Market Researcher
Market Researchers are responsible for conducting research to help businesses understand their target markets, develop new products and services, and improve their marketing strategies. This course can help you prepare for a career as a Market Researcher by providing you with a strong foundation in Facebook Audience Insights, one of the most important tools for understanding target audiences on Facebook.
Public Relations Specialist
Public Relations Specialists are responsible for managing a company's public image and reputation. They develop and execute PR campaigns to promote the company's products or services and build positive relationships with key stakeholders. This course may be useful for Public Relations Specialists who want to learn how to use Facebook Ads to reach target audiences and generate positive publicity.
Customer Success Manager
Customer Success Managers are responsible for helping customers achieve success with a company's products or services. They provide support, training, and resources to help customers get the most out of their investment. This course may be useful for Customer Success Managers who want to learn how to use Facebook Ads to reach and engage customers and help them achieve success.
Business Development Manager
Business Development Managers are responsible for developing and executing strategies to grow a company's business. They identify new opportunities, develop new partnerships, and negotiate deals. This course may be useful for Business Development Managers who want to learn how to use Facebook Ads to reach target businesses and generate leads.
Sales Executive
Sales Executives are responsible for selling products or services to businesses or individuals. They identify potential customers, develop sales pitches, and close deals. This course may be useful for Sales Executives who want to learn how to use Facebook Ads to reach target leads, generate leads, and close deals.
Product Manager
Product Managers are responsible for developing and managing a company's products or services. They work with engineers, designers, and marketers to bring new products to market and improve existing products. This course may be useful for Product Managers who want to learn how to use Facebook Ads to test new products, gather feedback, and generate sales.
UX Designer
UX Designers are responsible for designing the user experience for websites, apps, and other digital products. They work to create user interfaces that are easy to use, intuitive, and enjoyable. This course may be useful for UX Designers who want to learn how to use Facebook Ads to test new designs, gather feedback, and improve the user experience.
Data Analyst
Data Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. They use statistical methods to identify trends, patterns, and relationships in data. This course may be useful for Data Analysts who want to learn how to use Facebook Ads to collect data, measure the effectiveness of campaigns, and improve decision-making.

Reading list

We've selected 13 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Facebook Ads for E-Commerce: The Complete Guide.
A thought-provoking book that provides a framework for developing effective strategies. Useful for entrepreneurs and business owners who want to learn how to think strategically and make better decisions.
A comprehensive guide to social media marketing, covering all major social media platforms. Useful for businesses of all sizes who want to use social media to grow their business.
A comprehensive guide to content marketing, covering everything from creating content to promoting it. Useful for businesses of all sizes who want to use content marketing to grow their business.
This introduction to Facebook advertising is divided into five parts explaining how to get started, how to target your audience, how to create engaging ads, how to measure your results, and how to optimize your campaigns.
A comprehensive guide to Instagram marketing, covering everything from creating content to growing your audience. Useful for businesses of all sizes who want to use Instagram to grow their business.
A thought-provoking book that challenges conventional wisdom about startups and innovation. Useful for entrepreneurs who want to learn how to think differently and create truly disruptive businesses.
This comprehensive guide to Facebook marketing covers everything from creating a Facebook page to running advertising campaigns. is great for beginners who need a solid foundation in Facebook marketing.
Provides a comprehensive overview of content marketing, including how to create content that is engaging, shareable, and effective in driving results.
A popular book that provides a framework for escaping the traditional 9-to-5 workweek and creating a more flexible and fulfilling lifestyle. Useful for individuals who want to learn how to design their lifestyle around their work, rather than the other way around.

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