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How to Set Up a Facebook Ads Campaign

Dr. Elias Abdelkefi

By the end of this project, you will be able to set up a Facebook Ads campaign.

Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign.

This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.

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What's inside

Syllabus

Project Overview

By the end of this project, you will be able to set up a Facebook Ads campaign.Throughout the project, you will be able to create a Business Manager account and an Ad account. We will also be able to create a new Facebook Ads campaign and to select the right objective for it. Moreover, you will create the Ad Sets and set its elements: the budget, the duration, the audience, and the placement. Finally , you will be able to select an existing Ad to boost or to create an Ad from scratch which is the last step before launching the Facebook Ads campaign.This project is for intermediate Social Media Managers, who already have the basics of how to manage a Facebook page, can deal with Facebook Business and posts easily, and who are interested in setting up Facebook Ads campaigns in a correct way. Learning to use Facebook Ads enables you to have control over your spending on Social Media, get clear insights about the performance of your Facebook Ads campaigns and finally reach your perfect audience easily.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Develops skills and knowledge in Facebook Ads campaign setup relevant to Social Media Managers at an intermediate level

Offers clear objectives and a structured approach to set up Facebook Ads campaigns

Teaches how to control spending on Social Media and gain insights into campaign performance

Requires learners to have some experience in managing Facebook pages and posts

Does not provide hands-on experience or interactive materials

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Activities

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Career center

Learners who complete How to Set Up a Facebook Ads Campaign will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager is responsible for planning and executing marketing campaigns for companies and organizations. They oversee all aspects of marketing, including advertising, public relations, and market research. This course would be helpful for Marketing Managers because it would teach them how to set up and manage Facebook Ads campaigns, which is an important part of any marketing campaign.

See salaries and explore the career path for Marketing Manager

Social Media Manager

A Social Media Manager plans, develops, and executes social media strategies for companies and organizations. They are responsible for creating and managing content, engaging with customers, and measuring the success of social media campaigns. This course would be helpful for Social Media Managers because it would teach them how to set up and manage Facebook Ads campaigns, which is an important part of any social media marketing strategy.

See salaries and explore the career path for Social Media Manager

Digital Marketing Manager

A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns for companies and organizations. They oversee all aspects of digital marketing, including social media marketing, search engine optimization (SEO), and email marketing. This course would be helpful for Digital Marketing Managers because it would teach them how to set up and manage Facebook Ads campaigns, which is an important part of any digital marketing campaign.

See salaries and explore the career path for Digital Marketing Manager

Advertising Manager

An Advertising Manager is responsible for planning and executing advertising campaigns for companies and organizations. They oversee all aspects of advertising, including media planning, creative development, and campaign measurement. This course would be helpful for Advertising Managers because it would teach them how to set up and manage Facebook Ads campaigns, which is an important part of any advertising campaign.

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Business Development Manager

A Business Development Manager is responsible for identifying and developing new business opportunities for companies and organizations. They are responsible for building relationships with potential customers, developing sales proposals, and closing deals. This course would be helpful for Business Development Managers because it would teach them how to use Facebook Ads to generate leads and acquire new customers.

See salaries and explore the career path for Business Development Manager

Public relations manager

A Public Relations Manager is responsible for managing the public image of companies and organizations. They are responsible for developing and executing public relations campaigns, managing media relations, and responding to crises. This course would be helpful for Public Relations Managers because it would teach them how to use Facebook Ads to build relationships with journalists and influencers, and to promote their company or organization in a positive light.

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Community Manager

A Community Manager is responsible for building and managing online communities for companies and organizations. They are responsible for creating and managing content, engaging with community members, and moderating discussions. This course would be helpful for Community Managers because it would teach them how to use Facebook Ads to build their community and reach a wider audience.

See salaries and explore the career path for Community Manager

Digital Analyst

A Digital Analyst is responsible for collecting, analyzing, and interpreting data to help companies and organizations improve their digital marketing efforts. They are responsible for measuring the success of digital marketing campaigns, identifying trends, and making recommendations for improvement. This course would be helpful for Digital Analysts because it would teach them how to use Facebook Ads to track the performance of their campaigns and make data-driven decisions.

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E-commerce Manager

An E-commerce Manager is responsible for planning and executing e-commerce strategies for companies and organizations. They are responsible for managing product listings, pricing, and customer service. This course would be helpful for E-commerce Managers because it would teach them how to use Facebook Ads to drive traffic to their e-commerce website and increase sales.

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Content Marketing Manager

A Content Marketing Manager is responsible for planning and executing content marketing campaigns for companies and organizations. They are responsible for creating and managing content, distributing content through various channels, and measuring the success of content marketing campaigns. This course would be helpful for Content Marketing Managers because it would teach them how to use Facebook Ads to promote their content and reach a wider audience.

See salaries and explore the career path for Content Marketing Manager

Sales Manager

A Sales Manager is responsible for leading and managing a team of sales representatives and driving sales for companies and organizations. They are responsible for setting sales targets, developing sales strategies, and motivating and coaching sales teams. This course would be helpful for Sales Managers because it would teach them how to use Facebook Ads to generate leads and drive sales.

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Freelance Marketer

A Freelance Marketer is responsible for providing marketing services to clients on a project-by-project basis. They are responsible for developing and executing marketing campaigns, managing social media accounts, and creating content. This course would be helpful for Freelance Marketers because it would teach them how to use Facebook Ads to generate leads and acquire new clients.

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Graphic designer

A Graphic Designer is responsible for creating visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. This course may be helpful for Graphic Designers because it would teach them how to use Facebook Ads to promote their work and reach a wider audience.

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Web Developer

A Web Developer is responsible for designing and developing websites and web applications. They are responsible for creating user interfaces, writing code, and ensuring that websites are functional and responsive. This course may be helpful for Web Developers because it would teach them how to use Facebook Ads to drive traffic to their websites and applications.

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Copywriter

A Copywriter is responsible for writing persuasive and engaging copy for a variety of marketing materials, including websites, brochures, and advertisements. This course may be helpful for Copywriters because it would teach them how to use Facebook Ads to promote their work and reach a wider audience.

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Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to Set Up a Facebook Ads Campaign.

Permission Marketing

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This classic book on marketing provides valuable insights into building relationships with customers and creating a loyal following. Essential reading for marketers of all levels, can serve as a basis for understanding customer behavior and the importance of building trust.

Permission Marketing: Turning Strangers into...

Hardcover

[Permission Marketing] [By: Seth Godin] [January,...