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Anke Audenaert
This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
By the end of this course you will be able to:
• Create an ad in Meta Ads Manager
• Evaluate campaign results
• Conduct an A/B Test to compare ad campaigns and see which performs best
• Conduct a Brand Lift test to measure how your ads impact brand awareness or recall
Read more
This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
By the end of this course you will be able to:
• Create an ad in Meta Ads Manager
• Evaluate campaign results
• Conduct an A/B Test to compare ad campaigns and see which performs best
• Conduct a Brand Lift test to measure how your ads impact brand awareness or recall
Read more
This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.
By the end of this course you will be able to:
• Create an ad in Meta Ads Manager
• Evaluate campaign results
• Conduct an A/B Test to compare ad campaigns and see which performs best
• Conduct a Brand Lift test to measure how your ads impact brand awareness or recall
• Conduct a Conversion Lift test to measure the incremental impact your ad has on conversions
• Identify how and when to use Marketing Mix Modeling to achieve your desired outcomes
• Implement a full analysis process from hypothesis to recommending measurement solutions, performing an analysis, generating insights and presenting results
This course is for people who want to use Meta Ads Manager to run tests, learn what works, and optimize advertising strategies to improve ad performance.
Register for this course and see more details by visiting:
OpenCourser.com/course/mlzxwx/marketing
What's inside
Syllabus
Fundamentals of Facebook Ads Manager
In the first week you will be given an overview of Facebook Ads Manager. You will learn how to create an ad campaign with Facebook Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.
Read more
Syllabus
Fundamentals of Facebook Ads Manager
In the first week you will be given an overview of Facebook Ads Manager. You will learn how to create an ad campaign with Facebook Ads Manager, including how to navigate the ad auction, determine your target audience, select the appropriate objective, and develop your ad creative.
Read more
Analyzing Campaign Results
This week you will learn how to navigate and customize reports in Facebook Ads Manager. You will learn how to analyze the reports and evaluate your campaign outcomes against your goals.
Running Experiments with Meta
In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.
Optimizing Your Marketing Mix
This week you will learn how to optimize your marketing by running effective A/B tests. You’ll also learn about Marketing Mix Modeling integrated with data you’ve gathered from Facebook Ads Manager and how it can be used to optimize the effectiveness of your marketing efforts.
Marketing Analytics in Action
In the final week, you will dig deeper into how to best assess your goals and KPIs through formulating and testing hypotheses. You’ll learn how to use test results to formulate next step recommendations for your marketing campaigns. Later in the week you’ll be given a template to create presentations for communicating your results effectively to stakeholders as well as best practice tips for conducting the presentation itself.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Suitable for marketers who seek to enhance their Meta Ads Manager proficiency
Provides practical knowledge in optimizing advertising strategies for better ad performance
Meant for individuals aiming to leverage Meta's suite of advertising tools
Involves hands-on exercises, including running experiments and analyzing results
Course completion empowers learners to recommend and implement measurement solutions
Provides a solid foundation in Meta Ads Manager, covering various aspects from campaign creation to performance evaluation
Save this course
Save Marketing Analytics with Meta to your list so you can find it easily later:
Save
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Marketing Analytics with Meta with these
activities:
Review statistical analysis concepts
Show steps
Strengthen your foundation in statistical analysis, ensuring a smoother transition into the course and better comprehension of the quantitative aspects of Meta Marketing Analytics Tools.
Browse courses on
Statistical Analysis
Show steps
-
Review key statistical concepts such as probability, sampling, and hypothesis testing.
-
Practice solving statistical problems to reinforce your understanding.
Read 'The Art of Social Media' by Guy Kawasaki and Peg Fitzpatrick
Show steps
Gain insights from experts in the field by reading this book, which provides valuable strategies and best practices for successful social media marketing.
Show steps
-
Read the book thoroughly.
-
Take notes and highlight key concepts.
-
Reflect on how the book's principles relate to Meta Marketing Analytics Tools.
Complete Meta's Blueprint Certification for Meta Ads Manager
Show steps
Deepen your knowledge of Meta Ads Manager by completing Meta's official certification program, providing you with a structured learning path and industry-recognized credentials.
Browse courses on
Meta Ads Manager
Show steps
-
Register for the Meta Blueprint Certification program.
-
Complete the online courses and assessments.
-
Pass the certification exam.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Form a study group with other course participants
Show steps
Enhance your understanding of the course material by collaborating with peers, enabling you to share insights, discuss concepts, and quiz each other.
Show steps
-
Identify potential study partners among course participants.
-
Establish regular meeting times and a communication channel.
-
Facilitate discussions, pose questions, and engage in active learning.
Practice A/B testing strategies
Show steps
Bolster your understanding of A/B testing by practicing different strategies and evaluating the results.
Browse courses on
A/B Testing
Show steps
-
Define the hypothesis you want to test.
-
Create two variations of your ad or campaign.
-
Run the A/B test and collect data.
-
Analyze the results and determine which variation performed better.
Develop an ad campaign using Meta Ads Manager
Show steps
Reinforce your understanding of Meta Ads Manager by creating your own ad campaign, enabling you to apply the principles you've learned.
Browse courses on
Meta Ads Manager
Show steps
-
Set clear campaign objectives.
-
Define your target audience.
-
Create compelling ad copy and visuals.
-
Set your budget and schedule.
-
Track and analyze the results of your campaign.
Attend industry conferences and webinars on Meta Marketing Analytics Tools
Show steps
Expand your knowledge and connect with professionals in the field by attending industry events, allowing you to gain insights, share ideas, and stay up-to-date with the latest trends.
Show steps
-
Research and identify relevant conferences and webinars.
-
Register and attend the events.
-
Actively participate in discussions and networking opportunities.
Review statistical analysis concepts
Show steps
Strengthen your foundation in statistical analysis, ensuring a smoother transition into the course and better comprehension of the quantitative aspects of Meta Marketing Analytics Tools.
Browse courses on
Statistical Analysis
Show steps
Show steps
Show steps
- Review key statistical concepts such as probability, sampling, and hypothesis testing.
- Practice solving statistical problems to reinforce your understanding.
Read 'The Art of Social Media' by Guy Kawasaki and Peg Fitzpatrick
Show steps
Gain insights from experts in the field by reading this book, which provides valuable strategies and best practices for successful social media marketing.
Show steps
Show steps
Show steps
- Read the book thoroughly.
- Take notes and highlight key concepts.
- Reflect on how the book's principles relate to Meta Marketing Analytics Tools.
Complete Meta's Blueprint Certification for Meta Ads Manager
Show steps
Deepen your knowledge of Meta Ads Manager by completing Meta's official certification program, providing you with a structured learning path and industry-recognized credentials.
Browse courses on
Meta Ads Manager
Show steps
Show steps
Show steps
- Register for the Meta Blueprint Certification program.
- Complete the online courses and assessments.
- Pass the certification exam.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Form a study group with other course participants
Show steps
Enhance your understanding of the course material by collaborating with peers, enabling you to share insights, discuss concepts, and quiz each other.
Show steps
Show steps
Show steps
- Identify potential study partners among course participants.
- Establish regular meeting times and a communication channel.
- Facilitate discussions, pose questions, and engage in active learning.
Practice A/B testing strategies
Show steps
Bolster your understanding of A/B testing by practicing different strategies and evaluating the results.
Browse courses on
A/B Testing
Show steps
Show steps
Show steps
- Define the hypothesis you want to test.
- Create two variations of your ad or campaign.
- Run the A/B test and collect data.
- Analyze the results and determine which variation performed better.
Develop an ad campaign using Meta Ads Manager
Show steps
Reinforce your understanding of Meta Ads Manager by creating your own ad campaign, enabling you to apply the principles you've learned.
Browse courses on
Meta Ads Manager
Show steps
Show steps
Show steps
- Set clear campaign objectives.
- Define your target audience.
- Create compelling ad copy and visuals.
- Set your budget and schedule.
- Track and analyze the results of your campaign.
Attend industry conferences and webinars on Meta Marketing Analytics Tools
Show steps
Expand your knowledge and connect with professionals in the field by attending industry events, allowing you to gain insights, share ideas, and stay up-to-date with the latest trends.
Show steps
Show steps
Show steps
- Research and identify relevant conferences and webinars.
- Register and attend the events.
- Actively participate in discussions and networking opportunities.
Career center
Learners who complete Marketing Analytics with Meta will develop knowledge and skills
that may be useful to these careers:
Analyst
Analyst
Analysts focus on methods of leveraging data, including statistical analysis and modeling techniques. This course covers how to look at data from past marketing efforts and how to use that data to develop solutions for future marketing efforts. This falls under the umbrella of data analysis, which is a key responsibility for analysts, who must be able to understand what the data is saying in order to make informed decisions. An understanding of data analysis and marketing will help you succeed as an analyst.
Marketing Manager
Marketing Manager
Marketing Managers develop and oversee marketing campaigns for their company. They use their knowledge of the market and their understanding of their product to maximize the success of these campaigns. This course will cover the process of creating and running a marketing campaign, including how to set goals, how to develop a budget, and how to evaluate results. These are key pieces of information for a marketing manager.
Market Research Analyst
Market Research Analyst
Market Research Analysts help their company to improve their marketing campaigns by understanding the needs of their customers. This course will cover how to conduct market research, including how to design a survey, how to gather data, and how to analyze the results. This course will help Market Research Analysts further develop and refine the skills needed for this job role.
Marketing Consultant
Marketing Consultant
Marketing Consultants may be freelance or work with a consulting firm, assisting their clients with marketing strategy, implementation, and evaluation. This course will help a marketing consultant by providing a structured approach to developing and executing marketing campaigns. While this course focuses on marketing through a particular platform, it provides a foundational understanding that is transferable to other platforms and channels.
Data Analyst
Data Analyst
Data analysts gather, analyze, interpret, and present data to help other people understand the results. This course will teach the skills of data analysis, including how to work with data, how to interpret data, and how to present data. Understanding and communicating information from data is core to the role of a data analyst.
Media Planner
Media Planner
Media planners plan and buy advertising space for their clients. They use their knowledge of the different types of media and their ability to predict the effectiveness of each medium to make the best possible decisions for their clients. This course will help a media planner by teaching them how to analyze data and evaluate the success of their campaigns.
Account Executive
Account Executive
Account executives manage relationships with their clients. They work to understand the client's needs and to develop marketing campaigns that meet those needs. This course will teach you how to develop and execute marketing campaigns, which is a key skill for account executives.
Sales Manager
Sales Manager
Sales managers are responsible for leading and motivating their sales team. They work to develop and execute sales strategies that meet the company's goals. This course may be useful for a sales manager as it teaches how to analyze data and evaluate the success of marketing campaigns. Understanding how marketing campaigns impact sales can help sales managers set goals and develop strategies that result in increased sales.
Marketing Communications Manager
Marketing Communications Manager
Marketing Communications Managers oversee the development and execution of their company's marketing communications strategy. They work with a variety of teams, including marketing, sales, and public relations, to ensure that all of the company's communications are aligned with the company's overall marketing goals. While this course focuses on marketing through one particular platform, it provides a foundational understanding that can be used for developing and executing marketing communications in other contexts.
Public relations manager
Public relations manager
Public Relations Managers develop and implement public relations campaigns for their company or clients. They work with the media to get positive coverage for their company or clients. This course will help public relations managers by teaching them how to develop and execute marketing campaigns, which is a key skill for public relations managers.
Social Media Manager
Social Media Manager
Social Media Managers develop and execute social media campaigns. They work to create content that is engaging and shareable, and they work to build relationships with influencers. This course will help social media managers by teaching them how to analyze data and evaluate the success of their campaigns.
Product Marketing Manager
Product Marketing Manager
Product Marketing Managers are responsible for developing and executing marketing strategies for their company's products. They work with a variety of teams, including engineering, sales, and marketing, to ensure that all of the company's marketing efforts are aligned with the company's overall product strategy. This course may be useful for a product marketing manager as it provides a solid understanding of data analysis and marketing campaign development, implementation, and evaluation.
Brand Manager
Brand Manager
Brand Managers are responsible for developing and executing marketing strategies for their company's brand. They work to build brand awareness, and they work to create a positive image of the company. This course may be useful for a brand manager as it teaches the fundamentals of marketing and how to analyze data and evaluate the success of marketing campaigns.
Digital Marketing Manager
Digital Marketing Manager
Digital Marketing Managers are responsible for developing and executing marketing campaigns that use digital channels. They work with a variety of teams, including marketing, sales, and technology, to ensure that all of the company's digital marketing efforts are aligned with the company's overall marketing goals. This course will help digital marketing managers by teaching them how to analyze data and evaluate the success of their campaigns.
Event Planner
Event Planner
Event planners organize and execute events. They work with a variety of vendors, including venues, caterers, and speakers, to ensure that all of the event details are taken care of. This course may be useful for an event planner as it teaches the fundamentals of marketing, including how to analyze data and evaluate the success of marketing campaigns.
For more career information including salaries, visit:
OpenCourser.com/course/mlzxwx/marketing
Reading list
We've selected nine books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Marketing Analytics with Meta.
Save
A comprehensive textbook on marketing analytics, covering topics such as data visualization, statistical modeling, and marketing mix optimization. Provides a deeper understanding of the analytical techniques used in marketing.
Focuses on digital marketing analytics, including web analytics, social media analytics, and email marketing analytics. Provides practical tips and techniques for improving digital marketing performance.
Save
A practical guide to A/B testing, including how to design and implement tests, analyze results, and make data-driven decisions.
Save
Serves as an official study guide for the Meta Marketing Analytics Certification. Provides an overview of the concepts and skills covered in the certification exam.
Provides a broad overview of data science and its application to business. Covers topics such as data mining, machine learning, and visualization. Can serve as a helpful introduction to the technical aspects of marketing analytics.
A concise and easy-to-understand guide to digital marketing analytics.
Provides a foundation in statistical methods commonly used in marketing research, including hypothesis testing, regression analysis, and factor analysis.
A gentle introduction to machine learning, providing a foundation for understanding the concepts and techniques used in marketing analytics.
A practical guide to using Python for data analysis, providing skills and techniques that can be applied to marketing analytics.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/mlzxwx/marketing
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Effort
5 weeks of study, 5-6 hours/week
Level
Introductory
Via
Coursera
Institution
Meta
Instructor
Anke Audenaert
Language
English
Transcripts
Español
Français
Português
Deutsch
العربية
Ελληνικά
magyar nyelv
Bahasa Indonesia
ไทย
اُردُو,
فارسی
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Good to know
Suitable for marketers who seek to enhance their Meta Ads Manager proficiency
Provides practical knowledge in optimizing advertising strategies for better ad performance
Meant for individuals aiming to leverage Meta's suite of advertising tools
Involves hands-on exercises, including running experiments and analyzing results
Course completion empowers learners to recommend and implement measurement solutions
Provides a solid foundation in Meta Ads Manager, covering various aspects from campaign creation to performance evaluation
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