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Facebook Marketing Analytics

Anke Audenaert and Cameron Dodd

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What's inside

Five courses

Marketing Analytics Foundation

(11 hours)

This course introduces marketing analytics. You'll learn marketing basics, the role of data analysis in digital marketing, and how data is collected and managed.

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Statistics for Marketing

This course provides a foundation in statistics for marketing analytics. It covers data understanding, sampling, hypothesis testing, descriptive and inferential statistics, and basic statistical modeling. By the end, you'll be able to understand and apply statistical concepts to marketing problems.

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Meta Marketing Science Certification Exam

(5 hours)

Prepare for the Meta Marketing Science Certification exam. Learn how to schedule and take the exam through Meta Blueprint. Access study guides and other resources to help you succeed.

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Data Analytics Methods for Marketing

(27 hours)

This course explores common analytics methods used by marketers such as audience segmentation, clustering, and marketing mix modeling. You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments.

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Marketing Analytics with Meta

This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, and perform an analysis to evaluate the results.

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Time

2610 hours

Via

Coursera

Institution

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