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Nicole Alvelo

Facebook has a new name, and with that new name also, a new platform for their businesses. Now, better known today as Meta has a new view of everything in the Business Suite, and we want to show you how the new tools work. These will show you how to find Facebook Audience Insight. This project will show the tools you need to know this game of Meta Business Suite. That will help you find the audience following you, the one you want to impact, and how this affects or provides better options for your business. You will know all the statistics, ages, countries, or cities where your followers or buyers are registered. So in this project, you will see all the options available to create content and ads aimed at your audience, which points to fantastic opportunities for your business. You will be able to see how to create an ad aimed at the audience you want and validate how the campaigns you have created offer feedback. This project is for you if you want to learn about everything Meta Business Suite offers in your audience area. We are going to practice and put hands-on work on what we learn. Be prepared to learn a lot and practice for your next project.

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What's inside

Syllabus

Project Overview
Facebook has a new name, and with that new name also, a new platform for their businesses. Now, better known today as Meta has a new view of everything in the Business Suite, and we want to show you how the new tools work.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Introduces learners to Meta Business Suite tools
Provides hands-on learning to ensure learners are prepared
Covers finding Facebook Audience Insight
Offers a comprehensive understanding for learners wanting to use Meta Business Suite
Helps learners understand their audience demographics

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in How to find audience interests with Meta Business Suite with these activities:
Review marketing fundamentals
Review marketing fundamentals to strengthen your foundation before exploring Meta Business Suite.
Browse courses on Marketing
Show steps
  • Identify key marketing concepts
  • Read articles and books
  • Attend workshops or online courses
Read the Meta Business Suite Help Center
Familiarize yourself with the Meta Business Suite Help Center for easy access to documentation.
View Melania on Amazon
Show steps
  • Explore the Help Center resources
  • Search for specific topics
  • Bookmark helpful articles
Watch video tutorials on Meta Business Suite
Supplement your learning by watching video tutorials to enhance your understanding of Meta Business Suite.
Browse courses on Meta Business Suite
Show steps
  • Identify relevant tutorials
  • Watch and take notes
  • Apply learnings to your Meta Business Suite account
Five other activities
Expand to see all activities and additional details
Show all eight activities
Engage in peer discussion forums
Join peer discussion forums to connect with other learners and exchange knowledge.
Browse courses on Meta Business Suite
Show steps
  • Join relevant discussion groups
  • Participate in discussions
  • Share your experiences and insights
Connect with experts in the field
Find mentors who can provide guidance and support in using Meta Business Suite.
Browse courses on Meta Business Suite
Show steps
  • Identify potential mentors
  • Reach out and introduce yourself
  • Nurture the mentoring relationship
Organize your Meta Business Suite resources
Gather and organize relevant resources to support your work using Meta Business Suite.
Browse courses on Meta Business Suite
Show steps
  • Create a folder or workspace
  • Collect and store resources
  • Organize and label resources
Practice using Facebook Audience Insight
Practice using Audience Insight regularly to strengthen your understanding of your target audience on Meta.
Show steps
  • Create an audience persona
  • Segment an audience
  • Analyze audience behavior
  • Develop a marketing strategy
Write a blog post on Facebook Audience Insight
Create a blog post on Audience Insight to demonstrate your understanding and help others.
Show steps
  • Choose a topic
  • Research and gather information
  • Write and edit your blog post
  • Promote your blog post

Career center

Learners who complete How to find audience interests with Meta Business Suite will develop knowledge and skills that may be useful to these careers:
Social Media Manager
A Social Media Manager is responsible for developing and executing social media strategies that promote a company's brand and products. This course from Coursera Project Network can help Social Media Managers learn how to use Facebook Audience Insights to identify and target their audience, create engaging content, and measure the success of their campaigns. The course covers topics such as how to create a social media calendar, how to use social media analytics to track your progress, and how to use Facebook Ads to reach your target audience.
Advertising Manager
An Advertising Manager is responsible for planning and executing advertising campaigns. This course from Coursera Project Network can help Advertising Managers learn how to use Facebook Audience Insights to identify and target their audience, create effective ads, and measure the success of their campaigns. The course covers topics such as how to set up an advertising budget, how to create a Facebook ad campaign, and how to track the results of your campaigns.
Business Analyst
A Business Analyst is responsible for analyzing business processes and identifying opportunities for improvement. This course from Coursera Project Network can help Business Analysts learn how to use Facebook Audience Insights to understand the needs and wants of their customers, identify opportunities for growth, and develop new products and services. The course covers topics such as how to conduct a business analysis, how to use data to make informed decisions, and how to present your findings to stakeholders.
Data Analyst
A Data Analyst is responsible for collecting, cleaning, and analyzing data. This course from Coursera Project Network can help Data Analysts learn how to use Facebook Audience Insights to gather data about their target audience, analyze the data to identify trends, and make recommendations for product development and marketing campaigns. The course covers topics such as how to design a data analysis plan, how to use data analysis tools, and how to present your findings to stakeholders.
Product Manager
A Product Manager is responsible for the development and launch of new products and services. This course from Coursera Project Network can help Product Managers learn how to use Facebook Audience Insights to understand the needs and wants of their customers, identify opportunities for new products, and develop products that meet the needs of the market. The course covers topics such as how to conduct product research, how to develop a product roadmap, and how to launch a new product.
Operations Manager
An Operations Manager is responsible for the day-to-day operations of a business. This course from Coursera Project Network can help Operations Managers learn how to use Facebook Audience Insights to understand the needs and wants of their customers, identify opportunities for improvement, and develop operations plans that drive efficiency and productivity. The course covers topics such as how to develop an operations plan, how to manage a team, and how to improve customer service.
Public Relations Specialist
A Public Relations Specialist is responsible for managing the public image of a company or organization. This course from Coursera Project Network can help Public Relations Specialists learn how to use Facebook Audience Insights to understand their target audience, create effective PR campaigns, and measure the success of their efforts. The course covers topics such as how to write a press release, how to use social media to promote your PR campaigns, and how to measure the impact of your PR efforts.
Market Research Analyst
A Market Research Analyst is responsible for conducting research to understand the needs and wants of consumers. This course from Coursera Project Network can help Market Research Analysts learn how to use Facebook Audience Insights to gather data about their target audience, analyze the data to identify trends, and make recommendations for product development and marketing campaigns. The course covers topics such as how to design a market research survey, how to analyze data using statistical software, and how to present your findings to stakeholders.
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with a company's products and services. This course from Coursera Project Network can help Customer Success Managers learn how to use Facebook Audience Insights to understand the needs and wants of their customers, identify opportunities for improvement, and develop strategies to increase customer satisfaction. The course covers topics such as how to build a customer success plan, how to measure customer satisfaction, and how to retain customers.
Content Creator
A Content Creator is responsible for creating and distributing content that is engaging and informative. This course from Coursera Project Network can help Content Creators develop the skills needed to understand their audience and create content that resonates with them. The course covers topics such as how to write effective headlines, how to create engaging visuals, and how to use social media to distribute your content.
Digital Marketing Analyst
A Digital Marketing Analyst is a professional who uses data to analyze and interpret the effectiveness of online marketing campaigns, providing recommendations for improvement. This course from Coursera Project Network can help Digital Marketing Analysts develop the skills needed to understand their audience and create targeted campaigns that drive results. The course covers topics such as how to use Facebook Audience Insights to understand the demographics, interests, and behaviors of your audience, which can be valuable information for Digital Marketing Analysts who need to develop effective marketing strategies.
Sales Manager
A Sales Manager is responsible for leading and motivating a sales team to achieve sales targets. This course from Coursera Project Network can help Sales Managers learn how to use Facebook Audience Insights to understand the needs and wants of their customers, identify opportunities for new sales, and develop sales strategies that drive results. The course covers topics such as how to develop a sales plan, how to motivate a sales team, and how to close a sale.
Project Manager
A Project Manager is responsible for planning and executing projects. This course from Coursera Project Network can help Project Managers learn how to use Facebook Audience Insights to understand the needs and wants of their stakeholders, identify opportunities for improvement, and develop project plans that deliver results. The course covers topics such as how to develop a project plan, how to manage a project team, and how to track the progress of a project.
Community Manager
A Community Manager is responsible for building and managing online communities, providing support and guidance to members. This course from Coursera Project Network can help Community Managers learn how to use Facebook Audience Insights to understand their community, create engaging content, and moderate discussions. The course covers topics such as how to create a community guidelines, how to use social media to build your community, and how to use Facebook Live to connect with your audience.
Software Engineer
A Software Engineer is responsible for designing, developing, and testing software applications. This course from Coursera Project Network may be useful for Software Engineers who want to learn how to use Facebook Audience Insights to understand the needs and wants of their users, identify opportunities for new features, and develop software that meets the needs of the market. The course covers topics such as how to design a software application, how to develop software using a variety of programming languages, and how to test software for bugs.

Reading list

We've selected eight books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in How to find audience interests with Meta Business Suite.
Provides a comprehensive overview of Facebook marketing, including how to use the new Meta Business Suite. It valuable resource for beginners and experienced marketers alike.
Provides a comprehensive overview of social media marketing, including how to use Meta Business Suite. It valuable resource for businesses of all sizes.
Beginner's guide to social media marketing. It useful resource for anyone who wants to learn how to use Meta Business Suite to reach their target audience.
Provides a practical guide to social media marketing for businesses. It useful resource for anyone who wants to learn how to use Meta Business Suite to reach their target audience.
Provides a practical guide to social media marketing for businesses. It useful resource for anyone who wants to learn how to use Meta Business Suite to reach their target audience.
Provides a practical guide to social media marketing for small businesses. It useful resource for anyone who wants to learn how to use Meta Business Suite to reach their target audience.
Provides a comprehensive overview of social media marketing, including how to use Meta Business Suite. It valuable resource for social media marketing managers of all levels.
Provides a comprehensive overview of social media marketing, including how to use Meta Business Suite. It valuable resource for marketers of all levels.

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