Understanding the average Facebook User from Coursera

After completing this guided project, no matter if you are launching a new brand or want to optimize the social media strategy for an existing brand, you will be able to better understand and reach your Facebook target audience. The goal of this project is to get to know and understand the average Facebook user. By achieving this goal, it will be possible to create a promising marketing strategy and to reach your target audience on Facebook. The objective of social media marketing is to find creative ways to attract the attention of users for its products and services, many times on a lean marketing budget. Today, you will first create a Facebook Business Page Account. We will create our own Buyer Persona, which will serve you as a template for future projects. Later, I will introduce you to Facebook Insights. Facebook Insights is one of the most powerful Facebook marketing analytics tools available. When you dive into your Facebook Insights, youâ€™ll receive a wealth of data to help you understand more about your Facebook Page and your target audience.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Taught by Michelle Flores, who are recognized for their work in online marketing

Examines platform-specific social media marketing, which is standard in industry marketing management

Develops social media marketing skills, which are core skills for marketing and public relations

Explores lean marketing, which is highly relevant to small business and start-ups

Builds a strong foundation for beginners in Facebook marketing

Teaches Facebook Insights, which is highly relevant to social media marketing

Caveat: Requires students to have access to a Facebook Business Page Account

Caveat: Requires an interest in using Facebook as a marketing tool

Career center

Learners who complete Understanding the average Facebook User will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

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Marketing Consultant

Marketing Consultants provide advice and guidance to businesses on developing and executing marketing strategies. This course can help you develop the skills you need to understand your target audience, develop effective marketing strategies, and measure the success of your campaigns.

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Market Research Analyst

Market Research Analysts are responsible for gathering and analyzing data about consumer behavior, market trends, and competitors. This course can help you develop the skills you need to conduct market research, analyze data, and make recommendations to improve marketing strategies.

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Advertising Manager

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Social Media Manager

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Brand Manager

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Sales Manager

Sales Managers are responsible for leading and managing a sales team to achieve sales goals. This course can help you build a foundation in understanding your target audience, developing a sales strategy, and managing a sales team.

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Product Manager

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Business Development Manager

Business Development Managers are responsible for identifying and developing new business opportunities. This course can help you build a foundation in understanding your target audience, developing a business development strategy, and managing relationships with key stakeholders.

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Customer Success Manager

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Public relations manager

Public Relations Managers are responsible for managing a company's public image and relationships with the media. This course can help you build a foundation in understanding your target audience, developing effective public relations strategies, and managing media relations.

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Growth Hacker

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Marketing Operations Manager

Marketing Operations Managers are responsible for planning and executing the day-to-day operations of a marketing department. This course can help you build a foundation in understanding your target audience, developing a marketing operations strategy, and managing a marketing team.

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User Experience Designer

User Experience Designers are responsible for designing and improving the user experience of a product or service. This course can help you build a foundation in understanding your target audience, developing a user experience strategy, and designing effective user interfaces.

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Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data to identify trends and patterns. This course can help you build a foundation in data analysis, data visualization, and data interpretation.

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Understanding the average Facebook User

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