Facebook, Instagram, and Snapchat Marketing from Coursera

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

Facebook is the oldest of the social networks, and the biggest, with approximately 2.7 billion monthly active users in 2021. Instagram has become a key platform for businesses striving to engage women aged 18 – 24 when shopping online. If teenagers and young adults are an important target audience, should businesses also include Snapchat in their social marketing mix? If you want to better understand the ever-changing social media landscape and the challenges marketers face to make their brand stand out from the crowd, this course will help you do so.

You will learn how to get started with marketing on Facebook, Instagram, and Snapchat. After completing this course, you will be able to: -

• Set up and optimize a Facebook Page to promote a business

• Use Facebook Ads Manager to build effective advertising campaigns

• Differentiate between the advantages of including Instagram and Snapchat in advertising campaigns

• Use best practices to help build a business’s brand with Facebook, Instagram, and Snapchat

This course also introduces how to measure the performance of Facebook, Instagram, and Snapchat advertising campaigns using analytics. It covers the key metrics to track and how to derive insights using native platform tools. This is the third course in the Digital Marketing Institute’s Social Media Marketing specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

What's inside

Syllabus

Facebook Marketing Fundamentals

This module focuses on Facebook and how the platform’s features can be leveraged by digital marketers to develop a successful marketing strategy. It begins by describing how Facebook works as a platform and outlines the Facebook terminology marketers need to be familiar with. It then provides best practices for setting up a Facebook Page and creating Facebook Page Posts. It goes on to cover the different platform features on Facebook.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Examines Facebook, Instagram, and Snapchat, which are vital social networks for business marketing

Taught by Digital Marketing Institute, which is the global standard in digital marketing certification

Provides hands-on practice, with best practices for building brand on Facebook, Instagram, and Snapchat

Addresses key metrics and analytics, which are crucial knowledge for digital marketers

Offers certification and membership benefits, which can enhance career prospects

Presents platform-specific best practices and guidance on Instagram and Snapchat, which caters to targeted audience engagement

Reviews summary

Practical social media marketing foundation

According to students, this course provides a strong foundational understanding of marketing on Facebook, Instagram, and Snapchat. Many find it incredibly practical and directly applicable to their work, with actionable insights into campaign management and analytics. The instructor is highly praised for clear and engaging explanations. While the Facebook and Instagram modules are comprehensive, some learners note that the Snapchat content can feel less developed and prone to becoming outdated quickly. It is particularly well-suited for beginners, though experienced marketers may find some topics less in-depth.

Ideal for beginners; may be too basic for experienced marketers.

"Still, valuable for beginners."

"If you have some prior experience, you might find it a bit too general. I was hoping for more advanced strategies."

"It's okay for absolute novices, but not for experienced marketers."

Offers valuable insights for measuring campaign performance.

"I particularly benefited from the analytics section, which helped me track campaign performance more effectively."

"I learned to track campaign performance using analytics, which was helpful."

"The analytics section was okay, but I wish there was more on advanced tracking and ROI measurement."

Covers Facebook and Instagram marketing comprehensively.

"The modules on Facebook Ads Manager were especially helpful, covering everything from setting up campaigns to understanding analytics."

"The detailed walkthroughs for Facebook and Instagram were appreciated."

"The Facebook and Instagram parts are strong."

Instructor is knowledgeable, engaging, and explains clearly.

"The instructor is engaging and breaks down complex concepts into easy-to-understand chunks."

"The instructor's expertise shines through."

"The instructor is knowledgeable and presents the material very clearly."

Provides highly practical strategies for immediate application.

"This course was incredibly practical and directly applicable to my work in social media marketing."

"Absolutely brilliant! The course is very well structured and provides actionable insights."

"I learned how to use practical tools and strategies that I could apply immediately to my work."

Snapchat content is less developed and quickly outdated.

"The Snapchat section felt a bit less developed compared to the others, and some of the examples for Snapchat could use an update."

"Found some of the content a bit outdated, especially regarding Snapchat features, which tend to change rapidly."

"My only minor critique is that the Snapchat section felt a little rushed and perhaps not as relevant for my business."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Facebook, Instagram, and Snapchat Marketing with these activities:

Read 'Social Media Marketing ROI' by Olivier Blanchard

Show steps

Provide a solid foundation in social media marketing.

View Social Media ROI: Managing and Measuring Social... on Amazon

Show steps

Acquire a copy of 'Social Media Marketing ROI'
Read Chapter 1
Continue reading chapters 2-5
Finish reading the remaining chapters

Join a study group for this course

Show steps

Enhance your learning through collaboration and discussion.

Show steps

Find a study group or create your own
Meet with your study group regularly
Discuss the course material
Work together on assignments

Follow a tutorial on Facebook Ads Manager

Show steps

Enhance your skills in using Facebook Ads Manager.

Browse courses on Facebook Ads Manager

Show steps

Search for a tutorial on Facebook Ads Manager
Watch the tutorial
Follow the steps in the tutorial
Apply what you've learned to your own Facebook advertising campaigns

Five other activities

Expand to see all activities and additional details

Show all eight activities

Instagram Algorithm Analysis

Show steps

Develop an understanding of how the Instagram feed algorithm works.

Show steps

Observe the feed of different accounts
Identify patterns in the order of posts
Test different posting strategies
Analyze the results of your tests

Develop a Facebook Advertising Campaign

Show steps

Demonstrate your understanding of Facebook advertising concepts.

Browse courses on Facebook Advertising

Show steps

Define your target audience
Create a campaign objective
Choose your ad format
Set your budget
Track your results

Write a blog post on Snapchat Marketing

Show steps

Understand how to effectively market on Snapchat.

Show steps

Choose a topic for your blog post
Research your topic
Write your blog post
Publish your blog post
Promote your blog post

Mentor another student who is new to social media marketing

Show steps

Strengthen your understanding of social media marketing by teaching someone else.

Show steps

Find a mentee who is new to social media marketing
Meet with your mentee regularly
Share your knowledge and experience with your mentee
Help your mentee develop their social media marketing skills
Provide feedback and support to your mentee

Contribute to an open-source social media marketing tool

Show steps

Enhance understanding by contributing to an open-source project.

Browse courses on Social Media Marketing

Show steps

Find an open-source social media marketing tool that you are interested in
Start contributing to the tool
Follow the project's contribution guidelines
Submit a pull request with your changes
Respond to feedback from the project maintainers

Career center

Learners who complete Facebook, Instagram, and Snapchat Marketing will develop knowledge and skills that may be useful to these careers:

Social Media Specialist

Social Media Specialists are responsible for managing a company's social media presence. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of Facebook, Instagram, and Snapchat. You will learn how to create engaging content, grow your audience, and measure the success of your campaigns. This course is essential for anyone who wants to pursue a career in social media.

See salaries and explore the career path for Social Media Specialist

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies for businesses and organizations. This course can help you build a strong foundation in social media marketing by providing you with a comprehensive understanding of Facebook, Instagram, and Snapchat. You will learn how to create engaging content, grow your audience, and measure the success of your campaigns. This course is essential for anyone who wants to pursue a career in social media marketing.

See salaries and explore the career path for Social Media Manager

Freelance Social Media Marketer

Freelance Social Media Marketers work with businesses to help them develop and execute social media campaigns. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of Facebook, Instagram, and Snapchat. You will learn how to create engaging content, target your audience effectively, and measure the results of your campaigns. This course is essential for anyone who wants to pursue a career as a freelance social media marketer.

See salaries and explore the career path for Freelance Social Media Marketer

Marketing Research Analyst

Marketing Research Analysts are responsible for conducting research to help businesses understand their customers and their needs. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of how to use social media data to gather customer insights. You will learn how to use social media listening tools to track customer sentiment, identify trends, and develop marketing strategies. This course is essential for anyone who wants to pursue a career in marketing research.

See salaries and explore the career path for Marketing Research Analyst

Advertising Manager

Advertising Managers are responsible for planning and executing advertising campaigns across multiple channels, including social media. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of Facebook, Instagram, and Snapchat marketing. You will learn how to create engaging content, target your audience effectively, and measure the results of your campaigns. This course is essential for anyone who wants to pursue a career in advertising.

See salaries and explore the career path for Advertising Manager

Content Marketing Manager

Content Marketing Managers are responsible for planning, creating, and distributing content that is designed to attract and engage a target audience. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of how to create engaging content for social media. You will learn how to write effective headlines, create visually appealing images, and use social media to distribute your content. This course is essential for anyone who wants to pursue a career in content marketing.

See salaries and explore the career path for Content Marketing Manager

Entrepreneur

Entrepreneurs start and manage their own businesses. This course can help you develop the skills needed to succeed as an entrepreneur by providing you with a deep understanding of how to use social media to build a brand, generate leads, and drive sales. You will learn how to create a social media strategy, develop engaging content, and measure the results of your campaigns. This course is essential for anyone who wants to start their own business.

See salaries and explore the career path for Entrepreneur

Data Analyst

Data Analysts are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of how to use social media data to track your campaigns and measure your results. You will learn how to use social media analytics tools to gather data, analyze trends, and identify opportunities for improvement. This course is essential for anyone who wants to pursue a career in data analysis.

See salaries and explore the career path for Data Analyst

Brand Manager

Brand Managers are responsible for developing and managing a brand's identity and reputation. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of how to use social media to build a strong brand. You will learn how to create a social media strategy, develop engaging content, and measure the results of your campaigns. This course is essential for anyone who wants to pursue a career in brand management.

See salaries and explore the career path for Brand Manager

Public relations manager

Public Relations Managers are responsible for managing a company's relationships with the media and the public. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of how to use social media to build relationships and manage a company's reputation. You will learn how to create a social media strategy, develop engaging content, and measure the results of your campaigns. This course is essential for anyone who wants to pursue a career in public relations.

See salaries and explore the career path for Public relations manager

Product Manager

Product Managers are responsible for developing and managing a product's lifecycle. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of how to use social media to gather customer feedback and improve your product. You will learn how to create a social media strategy, develop engaging content, and measure the results of your campaigns. This course is essential for anyone who wants to pursue a career in product management.

See salaries and explore the career path for Product Manager

Digital Marketing Specialist

Digital Marketing Specialists use a variety of digital channels to promote products and services. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of Facebook, Instagram, and Snapchat marketing. You will learn how to create engaging content, target your audience effectively, and measure the results of your campaigns. This course may also be helpful for those who want to specialize in social media marketing.

See salaries and explore the career path for Digital Marketing Specialist

Marketing Manager

Marketing Managers oversee the development and execution of marketing campaigns across multiple channels, including social media. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of Facebook, Instagram, and Snapchat marketing. You will learn how to create engaging content, target your audience effectively, and measure the results of your campaigns. This course may also be helpful for those who want to specialize in social media marketing.

See salaries and explore the career path for Marketing Manager

Customer Success Manager

Customer Success Managers are responsible for ensuring that customers are satisfied with a company's products or services. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of how to use social media to build relationships with customers and resolve their issues. You will learn how to create a social media strategy, develop engaging content, and measure the results of your campaigns. This course is essential for anyone who wants to pursue a career in customer success.

See salaries and explore the career path for Customer Success Manager

Sales Manager

Sales Managers are responsible for leading and motivating a sales team to achieve sales goals. This course can help you develop the skills needed to succeed in this role by providing you with a deep understanding of how to use social media to generate leads and close deals. You will learn how to create a social media strategy, develop engaging content, and measure the results of your campaigns. This course is essential for anyone who wants to pursue a career in sales.

See salaries and explore the career path for Sales Manager