Twitter, LinkedIn, and YouTube Marketing from Coursera

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization.

YouTube is second only to Facebook in popularity as a social network in 2021, with almost 2.3 billion active users. Twitter has introduced new fact-checking tools in response to recent controversies and remains a key platform for businesses striving to serve and engage audiences in real-time. LinkedIn is critical for B2B marketing, both for organic and paid social content distribution. If you want to better understand the ever-shifting landscape and challenges marketers face to grow and sustain brands on social, this course will help you do so.

You will learn the basic principles of advertising on Twitter, LinkedIn, and YouTube. After completing this course, you will be able to: -

• Apply best practices for publishing tweets and using hashtags on Twitter

• Manage and optimize the performance of Twitter advertising campaigns

• Build a company’s presence on LinkedIn

• Measure the performance of LinkedIn advertising campaigns

• Recognize the key role of social video and YouTube for online marketing

• Create engaging advertising campaigns to run on YouTube

This course also introduces the concepts of social selling and personal branding for B2B sales and marketing. It covers the differences between traditional and social selling and why businesses are adopting social selling tactics to engage with buyers. This is the final course in the Digital Marketing Institute’s Social Media Marketing specialization.

On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level.

What's inside

Syllabus

Twitter Marketing

This module begins by describing the value to digital marketers of using Twitter and by outlining the key Twitter terminology that marketers need to be familiar with. It goes on to show how to set up and customize a Twitter account, and how to take advantage of the platform’s key features. It teaches you how to use Twitter Ads Manager to run campaigns and outlines the different ad formats available on Twitter. Finally, it provides you with the knowledge to leverage Twitter Analytics to analyze and optimize your Twitter campaigns.

LinkedIn and Social Selling

This module focuses on LinkedIn and shows how you can use the platform to build and develop professional connections with your target audience. You learn how to use LinkedIn-specific features, such as Company pages and Showcase pages, to build your company presence on the platform. The module goes on to cover the different ad formats available on LinkedIn, such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and Dynamic ads, and outlines best practices for advertising on the platform. Finally, it teaches you how to use analytics with LinkedIn to measure the success of your campaigns.

YouTube and Social Video Marketing

This module introduces the concept of social video marketing, focusing on YouTube. It begins by outlining the benefits of incorporating social video into your marketing campaigns, and provides best practices for doing so. It then teaches you how to set up, customize, and manage a YouTube channel, and how to use the platform’s features effectively. It also teaches you how to use enhancement features to improve your video content. Finally, it provides you with the tools and knowledge you need to build an audience for your videos, and to use YouTube Analytics to measure their performance.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides certification for learners to advance their careers and skills

Leverages social media platforms which are highly relevant to business marketing and engaging audiences

Taught by Digital Marketing Institute and instructor Cathal Melinn

Provides hands-on practice with Twitter Ads Manager

Suitable for individuals looking to enhance their knowledge in advertising on social media platforms

Appropriate for marketers aiming to improve their understanding of the dynamics of social media marketing

Reviews summary

Youtube marketing fundamentals

Learners say that Twitter, LinkedIn, and YouTube Marketing is an informative and engaging course for beginners and advanced marketers. Students praise the entertaining and knowledgeable instructors and the helpful course materials. However, some students complain that the peer grading system is not taken seriously by learners and that some of the videos are outdated.

Entertaining and knowledgeable instructors.

"That was amazing"

"Nice having certificate for my marketing"

"The best course and useful materials."

"I thought the course content was good, although some of the speakers were hard to understand."

Up-to-date and informative course materials.

"Very informative course for beginners and advance level marketers."

"The best course and useful materials."

"Overall, both in this course and the speciality, there is a feeling of "reused material" put together to create Franken-course."

Outdated videos that reference software no longer supported.

"Many of the videos are outdated, introducing softwares and platforms that are no longer continued or ceased to operate."

"No introduction of new platforms."

"Instructors are not enthusiastic about their videos."

Unreliable grading system for peer grading assignments.

"For graded reviews, i always review far more than the number required and am still waiting f=to be graded and for a long time now"

"I thought the course content was good, although some of the speakers were hard to understand. In addition I found peer grading to be an absurd exercize and I felt very uncomfortable giving and receiving grades as neither I nor my peers have experience with this material."

"Too many peer grading projects. One peer grading project is enough. Whule peer grading projects seem to be graet in principle, they are not seriusoly taken by learners. And the grading system is questionable."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Twitter, LinkedIn, and YouTube Marketing with these activities:

Review key terms and concepts related to social media marketing

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Refresh your understanding of the basic principles of social media marketing to better engage with the course materials.

Browse courses on Digital Marketing

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Review definitions and examples of key social media marketing terms, such as engagement, reach, and conversion.
Examine different types of social media platforms and their unique characteristics.

Seek guidance from experienced social media marketers

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Connect with industry professionals who can provide valuable insights and support your learning journey.

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Identify and reach out to social media marketers who inspire you.
Schedule meetings or virtual calls to ask questions and seek advice.

Practice writing engaging tweets and using relevant hashtags

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Reinforce your understanding of effective tweet composition and hashtag usage through practice exercises.

Browse courses on Twitter Marketing

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Compose tweets within the 280-character limit, ensuring they are informative and engaging.
Research and identify relevant hashtags to increase visibility and reach.

Four other activities

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Explore Twitter's advertising features using tutorials

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Supplement your understanding of Twitter's advertising capabilities through guided tutorials.

Browse courses on Twitter Advertising

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Follow step-by-step instructions on creating and managing Twitter ad campaigns.
Experiment with different ad formats, targeting options, and bidding strategies.

Attend a workshop on LinkedIn for B2B marketing

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Gain practical insights into using LinkedIn for B2B marketing through a hands-on workshop.

Browse courses on Linkedin Marketing

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Participate in interactive exercises to build and manage a LinkedIn company page.
Learn strategies for creating engaging LinkedIn content that resonates with B2B audiences.

Develop a social media marketing plan for a hypothetical brand

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Apply your knowledge by creating a comprehensive social media marketing plan for a brand of your choice.

Browse courses on Social Media Marketing Strategy

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Conduct market research to identify target audience and competitive landscape.
Develop specific goals and objectives for the social media marketing campaign.
Outline a content strategy that aligns with brand messaging and target audience.
Determine appropriate metrics to track and measure the success of the campaign.

Participate in a social media marketing hackathon

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Challenge yourself and collaborate with others to develop innovative social media marketing solutions in a competitive environment.

Browse courses on Social Media Marketing Strategy

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Form a team and brainstorm ideas for a social media marketing campaign.
Create a comprehensive plan that outlines the campaign's goals, target audience, and execution strategy.
Present your campaign to a panel of judges and receive feedback.

Career center

Learners who complete Twitter, LinkedIn, and YouTube Marketing will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Social Media Manager is responsible for creating and managing social media content for businesses. This course can help you develop the skills and knowledge necessary to succeed in this role by teaching you how to use Twitter, LinkedIn, and YouTube to create engaging content that will reach your target audience.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns. This course can help you develop the skills and knowledge necessary to succeed in this role by teaching you how to use Twitter, LinkedIn, and YouTube to reach your target audience and achieve your marketing goals.

See salaries and explore the career path for Digital Marketing Specialist

Content Marketing Manager

A Content Marketing Manager is responsible for creating and managing content for businesses. This course can help you develop the skills and knowledge necessary to succeed in this role by teaching you how to use Twitter, LinkedIn, and YouTube to create engaging content that will reach your target audience.

See salaries and explore the career path for Content Marketing Manager

Marketing Manager

A Marketing Manager is responsible for developing and executing marketing campaigns across various channels, including social media. This course can help you develop the skills and knowledge necessary to succeed in this role by teaching you how to use Twitter, LinkedIn, and YouTube for marketing purposes.

See salaries and explore the career path for Marketing Manager

Public Relations Specialist

A Public Relations Specialist is responsible for managing the public image of businesses and organizations. This course can help you develop the skills and knowledge necessary to succeed in this role by teaching you how to use Twitter, LinkedIn, and YouTube to build relationships with the media and create positive publicity.

See salaries and explore the career path for Public Relations Specialist

Account Manager

An Account Manager is responsible for managing relationships with clients. This course can help you develop the skills and knowledge necessary to succeed in this role by teaching you how to use Twitter, LinkedIn, and YouTube to build relationships with clients and keep them satisfied.

See salaries and explore the career path for Account Manager

SEO Specialist

An SEO Specialist is responsible for optimizing websites for search engines. This course can help you develop the skills and knowledge necessary to succeed in this role by teaching you how to use Twitter, LinkedIn, and YouTube to build backlinks and improve your website's ranking in search results.

See salaries and explore the career path for SEO Specialist

Sales Manager

A Sales Manager is responsible for leading and managing a sales team. This course can help you develop the skills and knowledge necessary to succeed in this role by teaching you how to use Twitter, LinkedIn, and YouTube to generate leads and close deals.

See salaries and explore the career path for Sales Manager

Project Manager

A Project Manager is responsible for planning and executing projects. This course can help you develop the skills and knowledge necessary to succeed in this role by teaching you how to use Twitter, LinkedIn, and YouTube to communicate with stakeholders and keep projects on track.

See salaries and explore the career path for Project Manager

Operations Manager

An Operations Manager is responsible for managing the day-to-day operations of a business. This course can help you develop the skills and knowledge necessary to succeed in this role by teaching you how to use Twitter, LinkedIn, and YouTube to improve communication and efficiency.

See salaries and explore the career path for Operations Manager

Human Resources Manager

A Human Resources Manager is responsible for managing the human resources department of a business. This course can help you develop the skills and knowledge necessary to succeed in this role by teaching you how to use Twitter, LinkedIn, and YouTube to attract and retain talent.

See salaries and explore the career path for Human Resources Manager

Data Analyst

A Data Analyst is responsible for collecting, analyzing, and interpreting data. This course may be useful to you in this role by teaching you how to use Twitter, LinkedIn, and YouTube to gather data and track trends.

See salaries and explore the career path for Data Analyst

Financial Analyst

A Financial Analyst is responsible for analyzing financial data and making investment recommendations. This course may be useful to you in this role by teaching you how to use Twitter, LinkedIn, and YouTube to stay up-to-date on financial news and trends.

See salaries and explore the career path for Financial Analyst

Web Developer

A Web Developer is responsible for designing and developing websites. This course may be useful to you in this role by teaching you how to use Twitter, LinkedIn, and YouTube to stay up-to-date on the latest web development trends.

See salaries and explore the career path for Web Developer

Software Engineer

A Software Engineer is responsible for designing, developing, and maintaining software applications. This course may be useful to you in this role by teaching you how to use Twitter, LinkedIn, and YouTube to stay up-to-date on the latest software development trends.

See salaries and explore the career path for Software Engineer