Digital Marketing Success: Proven Science and Design from Udemy

What's inside

Learning objectives

Design and implement effective and aesthetically pleasing social media images and ads
Apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing
Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing

Apply effective color, including appropriate hue, saturation, and value, in social media marketing
Design effective animated ads and cinemagraph social media image posts using adobe photoshop
Get more clicks, likes, shares, follows, and purchases on media such as twitter, facebook, youtube, instagram, and more.

Design and implement effective and aesthetically pleasing social media images and ads
Apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing
Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
Apply effective color, including appropriate hue, saturation, and value, in social media marketing
Design effective animated ads and cinemagraph social media image posts using adobe photoshop
Get more clicks, likes, shares, follows, and purchases on media such as twitter, facebook, youtube, instagram, and more.

Syllabus

You will learn about the overarching areas of social media marketing that this course will cover, and you will also design and implement a social media image post.

Welcome to Social Media Market Science! In this introductory lecture, you'll learn from an overview about this course and what you'll learn, including the science-based marketing secrets of getting more clicks, shares, comments, likes, and engagement. You'll also learn about how this course will help you get more customers, followers, and fans through effective social media marketing and digital marketing.

I explain how to get Adobe Photoshop, in order to follow along in the course.

In this lecture, you'll learn the science of how image size affects click-through rate in online image ads and how images can be effective in advertising.

In this text lecture, you'll be able to get free (Canva) or sign up for paid image editing software (Photoshop), if you don't have it already and want to follow along in the practical exercises of this course.

I explain about Photoshop Creative Cloud updates and two primary differences between Mac and PC, for those who want to follow along with me and apply the principles in Photoshop.

In this practical exercise, you can follow along and resize an image and then see results of an experiment to test the principle that certain size images will result in higher engagement.

Join our Facebook group and community to get feedback from me and others!

You will learn and apply best practices in effective social media ads and images.

In this lesson, you'll learn how to get started using Photoshop to design social media ads and images.

In this lesson, you'll learn how to apply effective color and tonality in images for social media and digital marketing.

In this link, you'll learn the image guidelines for YouTube images.

In this lesson, you'll learn how to create an effective YouTube video thumbnail image using color and contrast.

In this lesson, you'll learn how to create an effective YouTube video thumbnail image using tonality and color.

In this lesson, you'll learn how effective composition can make social media images more effective.

In this lesson, you'll learn how to apply effective and relevant typography in social media images.

In this link, you'll learn the guidelines for YouTube profile image and channel art.

In this lesson, you'll design an effective YouTube channel icon and channel art.

You will learn and apply the amazing science-based principles of effective social media image design, including relevance and animation.

In this lesson, you'll understand the overarching concepts we'll be going over in this section about the science of getting more clicks and engagement using relevance and media like photos, animation, and video.

In this lesson, you'll learn about the importance of relevance in online digital advertising and social media marketing.

In this lesson, you'll learn the science-backed marketing secrets of online animated ads. Various companies have used animated ads on Instagram and Twitter and on their web sites. The academic journal articles illustrate how certain types of animation are effective at increasing click-through rate.

In this practical activity, you'll design an animated ad using Adobe Photoshop. Support files are included from the first lecture's additional resources.

In this practical activity, you'll design a cinemagraph to use on Twitter or Instagram, using Adobe Photoshop. Support files are included from the first lecture's additional resources.

In this short lecture, you'll learn how online marketing can increase brand awareness even without a high click-through rate.

You will learn and apply the science-based principles of effective writing for social media posts and images.

In this section overview, you'll learn the overarching concepts and principles we'll go over in this section on effective writing and appeals in social media marketing and digital marketing.

In this lesson, you'll learn the science behind writing practical/informative and entertaining/fun posts.

In this lesson, you'll learn the science-based tips on using pricing, promotions, and calls to action in social media images and online ads.

In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using pricing and promotional copy.

In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using a call to action.

In this lesson, you'll learn the effectiveness of using curiosity and the problems of clickbait in online images and ads.

In this lesson, you'll learn the effectiveness of brand personification and using personable language when representing a Facebook brand page, twitter account, and so on.

You will learn what makes people more likely to click online web ads, Facebook ads, YouTube thumbnails, Twitter image posts, and other online images using color.

In this lesson, you'll learn an overview of this section on the science of color and effective color in online marketing.

In this lesson, you'll learn the science of color and color associations, in order to apply them in social media marketing.

In this lesson, you'll learn the science of color in online commerce and how specific color temperatures are linked to more attention, clicks, and purchase intention.

In this practical activity and experiment, you'll apply the principles of effective color in an online social media image post by designing two images using Photoshop and then comparing the differences in engagement.

In this lesson, you'll learn the science of effective contrast in online images and social media marketing.

In this lesson, you'll learn the science of effective value and saturation in social media marketing images.

In this practical exercise and experiment, using Photoshop or other image editing program, you'll apply the principles of effective value and saturation in an online image post in order to compare the differences in engagement.

In this lesson, you'll learn the importance of context, branding, and cultural cues for effective color in online images.

More Science-Based Marketing Secrets for Facebook and Twitter

In this lesson, you'll learn the science of more likes, comments, and shares specifically for Facebook brand pages.

In this lesson, you'll learn the science of getting more re-tweets by using informational and emotional appeals.

In this lesson, you'll learn effective hashtag methods for Twitter.

More Science-Based Secrets of Effective Social Media Marketing

In this lesson, you'll learn the effective method of building community is social media.

In this lesson, you'll learn the effective social media seeding methods to more likely go viral.

In this lesson, you'll learn the effective word-of-mouth and future-framed marketing techniques for social media.

You will learn from an overview of the art and science of effective social media images and ads.

In this lesson, you'll conclude the course and be congratulated for completing the course!

In this lesson, you'll get a discount coupon code for my other courses.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Provides a comprehensive study of social media marketing strategies and techniques

Applies science-backed principles to enhance engagement and conversion in social media marketing campaigns

Covers industry-standard design principles and practices for effective social media image and ad creation

Includes practical exercises and hands-on activities to reinforce the application of concepts

Provides insights into the use of effective writing and appeals in social media marketing

Features a section dedicated to exploring the effective use of color in social media marketing

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Marketing Success: Proven Science and Design with these activities:

Compile a collection of resources on social media marketing.

Show steps

Having a collection of resources at your fingertips will help you stay up-to-date on the latest trends and best practices in social media marketing.

Browse courses on Social Media Marketing

Show steps

Create a folder or bookmark list for your resources.
Add articles, blog posts, and other resources to your collection.

Refresh your skills in data analysis.

Show steps

Brushing up on your data analysis skills will help you more effectively evaluate the performance of your social media campaigns.

Browse courses on Data Analysis

Show steps

Review your notes from previous data analysis courses or tutorials.
Take a practice data analysis test.

Review 'Made to Stick'

Show steps

Reviewing this popular book on marketing principles will help you connect the course material to more general concepts and transferable skills.

View Making Numbers Count: The Art and Science of... on Amazon

Show steps

Read the book in its entirety.
Take notes on the key concepts and ideas.
Identify the ways in which the principles in the book apply to social media marketing.

Five other activities

Expand to see all activities and additional details

Show all eight activities

Find a mentor who can provide guidance and support.

Show steps

Having a mentor provide feedback, advice, and encouragement can help you stay motivated and on track.

Browse courses on Mentoring

Show steps

Identify potential mentors within your network.
Reach out to potential mentors and ask if they would be willing to mentor you.

Join a peer group for social media marketers.

Show steps

Joining a peer group allows you to share ideas and collaborate with other students and practitioners in the field.

Browse courses on Social Media Marketing

Show steps

Find a peer group that meets your interests.
Attend peer group meetings and participate in discussions.

Practice writing social media copy.

Show steps

Writing social media copy on a regular basis will improve your ability to communicate effectively within a limited character count.

Browse courses on Writing

Show steps

Brainstorm a list of topics to write about.
Write a series of social media posts for each topic.
Get feedback on your writing from a peer or mentor.

Follow a tutorial on how to design effective social media images.

Show steps

Following a tutorial on image design will help you visualize and apply the design concepts taught in the course.

Browse courses on Image Design

Show steps

Find a tutorial for a specific type of social media image.
Follow the steps in the tutorial to create an image.
Post the image to social media and track its performance.

Create a social media campaign for a local business.

Show steps

Developing and implementing a social media campaign will give you practical experience in applying your knowledge and skills.

Browse courses on Social Media Marketing

Show steps

Identify a local business that is a good fit for social media marketing.
Develop a social media marketing strategy for the business.
Create and implement the social media campaign.
Monitor and evaluate the campaign's performance.

Career center

Learners who complete Digital Marketing Success: Proven Science and Design will develop knowledge and skills that may be useful to these careers:

Social Media Manager

A Digital Marketing Specialist designs and implements effective social media ads and images that are aesthetically pleasing. They apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing. A Social Media Manager can achieve this, in part, through the effective implementation and interpretation of marketing designs.

See salaries and explore the career path for Social Media Manager

Communications Manager

In this role, an individual is responsible for writing effective copy and calls to action for online digital marketing and social media marketing. They also apply effective color, including appropriate hue, saturation, and value, in social media marketing. These skills align with those taught in this course.

See salaries and explore the career path for Communications Manager

Digital Marketing Analyst

A Digital Marketing Analyst applies science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing. They also write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing. The course provides foundational knowledge and skills for this role.

See salaries and explore the career path for Digital Marketing Analyst

Marketing Manager

A Marketing Manager applies science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing. They also design and implement effective social media ads and images. This course can be helpful for those seeking a career in this field.

See salaries and explore the career path for Marketing Manager

Content Marketing Manager

This role involves designing and implementing effective social media ads and images. It also requires the application of science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing. The course can provide foundational knowledge and skills for this role.

See salaries and explore the career path for Content Marketing Manager

Brand Manager

A Brand Manager may apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing. They also design and implement effective social media ads and images. The course provides foundational knowledge and skills for this role.

See salaries and explore the career path for Brand Manager

Creative Director

A Creative Director may apply the principles of effective color, including appropriate hue, saturation, and value, in social media marketing. They also design and implement effective social media ads and images. The course can be helpful for those seeking a career in this field.

See salaries and explore the career path for Creative Director

Public relations manager

A Public Relations Manager may apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing. They can also use the principles of effective writing for social media posts and images. The course can be helpful for those seeking a career in this field.

See salaries and explore the career path for Public relations manager

Event Planner

An Event Planner may apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing. They also design and implement effective social media ads and images. The course can be helpful for those seeking a career in this field.

See salaries and explore the career path for Event Planner

Market Researcher

A Market Researcher may apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing. The course provides foundational knowledge and skills for this role.

See salaries and explore the career path for Market Researcher

Advertising Account Executive

An essential part of this role is designing and implementing effective social media ads and images. This course can be helpful for those seeking a career in this field.

See salaries and explore the career path for Advertising Account Executive

Sales Manager

A Sales Manager may apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing. The course can be helpful for those seeking a career in this field.

See salaries and explore the career path for Sales Manager

Business Analyst

In this role, an individual may apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing. The course provides foundational knowledge and skills for this role.

See salaries and explore the career path for Business Analyst

User Experience Designer

A User Experience Designer may apply the principles of effective color, including appropriate hue, saturation, and value, in social media marketing. The course can be helpful for those seeking a career in this field.

See salaries and explore the career path for User Experience Designer

Project Manager

A Project Manager may apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing. The course can be helpful for those seeking a career in this field.

See salaries and explore the career path for Project Manager