Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?
Then this course is for you.
Perhaps you're a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.
Learn the Science-Based Methods of Effective Social Media and Digital Marketing:
Read more
Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?
Then this course is for you.
Perhaps you're a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.
Learn the Science-Based Methods of Effective Social Media and Digital Marketing:
Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?
Then this course is for you.
Perhaps you're a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.
Learn the Science-Based Methods of Effective Social Media and Digital Marketing:
In this course, you'll learn from three types of lectures:
Short, helpful lessons covering the numerous scientific, quantitative studies that have found what factors lead to more engagement, followers, and purchases via social media marketing and online advertising. Some of these studies have looked at top 100 global brands' campaigns over a number of years to see what factors contribute to higher engagement.
Practical, hands-on exercises to put these principles into practice by designing social media images and ads.
"Behind the scenes" lectures where I upload the images we've designed together and then confirm the earlier large-scale studies with small-scale tests.
Course Structure and Progression:
In this course, you'll learn and apply the industry-standard design principles, and then you'll learn and apply the science of getting more clicks and engagement. You'll then be amazed by the power of writing appeals, color, and other marketing tips by learning from science-backed marketing secrets confirmed in academic journals. You'll design ads and images throughout the course in order to put these principles into practice.
Practical Projects:
If you want to follow along with me exactly in the handful of practical exercises, then you'll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. I also include links to free image editing programs in the course, although for the animated ads lesson, you'll need Photoshop. Of course, if you're only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won't need the software.
See the promotional video for my qualifications to teach this course and let me know if you have any questions. Thanks.
Some other courses feature anecdotal evidence or even inaccurate information NOT backed up by any study (for example, the mythical "names of files affects your YouTube SEO" lie, told by various Udemy instructors, which is not proven and which YouTube themselves debunked). The information you learn in this course is the result of five months' studying all academic journal articles and other studies on social media marketing and digital marketing. I went through hundreds of articles so I could summarize them in helpful lessons which can then be applied.
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What's inside
Learning objectives
- Design and implement effective and aesthetically pleasing social media images and ads
- Apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing
- Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
- Apply effective color, including appropriate hue, saturation, and value, in social media marketing
- Design effective animated ads and cinemagraph social media image posts using adobe photoshop
- Get more clicks, likes, shares, follows, and purchases on media such as twitter, facebook, youtube, instagram, and more.
- Design and implement effective and aesthetically pleasing social media images and ads
- Apply science-backed principles of digital marketing for more shares, likes, fans, followers, and purchases via social media and online digital marketing
- Write effective and appropriate promotional copy and calls to action for online digital marketing and social media marketing
- Apply effective color, including appropriate hue, saturation, and value, in social media marketing
- Design effective animated ads and cinemagraph social media image posts using adobe photoshop
- Get more clicks, likes, shares, follows, and purchases on media such as twitter, facebook, youtube, instagram, and more.
Syllabus
You will learn about the overarching areas of social media marketing that this course will cover, and you will also design and implement a social media image post.
Read more
Syllabus
Welcome to Social Media Market Science! In this introductory lecture, you'll learn from an overview about this course and what you'll learn, including the science-based marketing secrets of getting more clicks, shares, comments, likes, and engagement. You'll also learn about how this course will help you get more customers, followers, and fans through effective social media marketing and digital marketing.
I explain how to get Adobe Photoshop, in order to follow along in the course.
In this lecture, you'll learn the science of how image size affects click-through rate in online image ads and how images can be effective in advertising.
In this text lecture, you'll be able to get free (Canva) or sign up for paid image editing software (Photoshop), if you don't have it already and want to follow along in the practical exercises of this course.
I explain about Photoshop Creative Cloud updates and two primary differences between Mac and PC, for those who want to follow along with me and apply the principles in Photoshop.
In this practical exercise, you can follow along and resize an image and then see results of an experiment to test the principle that certain size images will result in higher engagement.
Join our Facebook group and community to get feedback from me and others!
In this lesson, you'll learn how to get started using Photoshop to design social media ads and images.
In this lesson, you'll learn how to apply effective color and tonality in images for social media and digital marketing.
In this link, you'll learn the image guidelines for YouTube images.
In this lesson, you'll learn how to create an effective YouTube video thumbnail image using color and contrast.
In this lesson, you'll learn how to create an effective YouTube video thumbnail image using tonality and color.
In this lesson, you'll learn how effective composition can make social media images more effective.
In this lesson, you'll learn how to apply effective and relevant typography in social media images.
In this link, you'll learn the guidelines for YouTube profile image and channel art.
In this lesson, you'll design an effective YouTube channel icon and channel art.
In this lesson, you'll understand the overarching concepts we'll be going over in this section about the science of getting more clicks and engagement using relevance and media like photos, animation, and video.
In this lesson, you'll learn about the importance of relevance in online digital advertising and social media marketing.
In this lesson, you'll learn the science-backed marketing secrets of online animated ads. Various companies have used animated ads on Instagram and Twitter and on their web sites. The academic journal articles illustrate how certain types of animation are effective at increasing click-through rate.
In this practical activity, you'll design an animated ad using Adobe Photoshop. Support files are included from the first lecture's additional resources.
In this practical activity, you'll design a cinemagraph to use on Twitter or Instagram, using Adobe Photoshop. Support files are included from the first lecture's additional resources.
In this short lecture, you'll learn how online marketing can increase brand awareness even without a high click-through rate.
In this section overview, you'll learn the overarching concepts and principles we'll go over in this section on effective writing and appeals in social media marketing and digital marketing.
In this lesson, you'll learn the science behind writing practical/informative and entertaining/fun posts.
In this lesson, you'll learn the science-based tips on using pricing, promotions, and calls to action in social media images and online ads.
In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using pricing and promotional copy.
In this lesson, you'll follow along and put the principles into practice in order to design and implement a Facebook ad using a call to action.
In this lesson, you'll learn the effectiveness of using curiosity and the problems of clickbait in online images and ads.
In this lesson, you'll learn the effectiveness of brand personification and using personable language when representing a Facebook brand page, twitter account, and so on.
In this lesson, you'll learn an overview of this section on the science of color and effective color in online marketing.
In this lesson, you'll learn the science of color and color associations, in order to apply them in social media marketing.
In this lesson, you'll learn the science of color in online commerce and how specific color temperatures are linked to more attention, clicks, and purchase intention.
In this practical activity and experiment, you'll apply the principles of effective color in an online social media image post by designing two images using Photoshop and then comparing the differences in engagement.
In this lesson, you'll learn the science of effective contrast in online images and social media marketing.
In this lesson, you'll learn the science of effective value and saturation in social media marketing images.
In this practical exercise and experiment, using Photoshop or other image editing program, you'll apply the principles of effective value and saturation in an online image post in order to compare the differences in engagement.
In this lesson, you'll learn the importance of context, branding, and cultural cues for effective color in online images.
In this lesson, you'll learn the science of more likes, comments, and shares specifically for Facebook brand pages.
In this lesson, you'll learn the science of getting more re-tweets by using informational and emotional appeals.
In this lesson, you'll learn effective hashtag methods for Twitter.
In this lesson, you'll learn the effective method of building community is social media.
In this lesson, you'll learn the effective social media seeding methods to more likely go viral.
In this lesson, you'll learn the effective word-of-mouth and future-framed marketing techniques for social media.
In this lesson, you'll conclude the course and be congratulated for completing the course!
In this lesson, you'll get a discount coupon code for my other courses.
Good to know
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Reviews summary
Excellent digital marketing course
Activities
Compile a collection of resources on social media marketing.
Show steps
Having a collection of resources at your fingertips will help you stay up-to-date on the latest trends and best practices in social media marketing.
Browse courses on
Social Media Marketing
Show steps
-
Create a folder or bookmark list for your resources.
-
Add articles, blog posts, and other resources to your collection.
Refresh your skills in data analysis.
Show steps
Brushing up on your data analysis skills will help you more effectively evaluate the performance of your social media campaigns.
Browse courses on
Data Analysis
Show steps
-
Review your notes from previous data analysis courses or tutorials.
-
Take a practice data analysis test.
Review 'Made to Stick'
Show steps
Reviewing this popular book on marketing principles will help you connect the course material to more general concepts and transferable skills.
View
Making Numbers Count: The Art and Science of...
on Amazon
Show steps
-
Read the book in its entirety.
-
Take notes on the key concepts and ideas.
-
Identify the ways in which the principles in the book apply to social media marketing.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Find a mentor who can provide guidance and support.
Show steps
Having a mentor provide feedback, advice, and encouragement can help you stay motivated and on track.
Browse courses on
Mentoring
Show steps
-
Identify potential mentors within your network.
-
Reach out to potential mentors and ask if they would be willing to mentor you.
Join a peer group for social media marketers.
Show steps
Joining a peer group allows you to share ideas and collaborate with other students and practitioners in the field.
Browse courses on
Social Media Marketing
Show steps
-
Find a peer group that meets your interests.
-
Attend peer group meetings and participate in discussions.
Practice writing social media copy.
Show steps
Writing social media copy on a regular basis will improve your ability to communicate effectively within a limited character count.
Browse courses on
Writing
Show steps
-
Brainstorm a list of topics to write about.
-
Write a series of social media posts for each topic.
-
Get feedback on your writing from a peer or mentor.
Follow a tutorial on how to design effective social media images.
Show steps
Following a tutorial on image design will help you visualize and apply the design concepts taught in the course.
Browse courses on
Image Design
Show steps
-
Find a tutorial for a specific type of social media image.
-
Follow the steps in the tutorial to create an image.
-
Post the image to social media and track its performance.
Create a social media campaign for a local business.
Show steps
Developing and implementing a social media campaign will give you practical experience in applying your knowledge and skills.
Browse courses on
Social Media Marketing
Show steps
-
Identify a local business that is a good fit for social media marketing.
-
Develop a social media marketing strategy for the business.
-
Create and implement the social media campaign.
-
Monitor and evaluate the campaign's performance.
Compile a collection of resources on social media marketing.
Show steps
Having a collection of resources at your fingertips will help you stay up-to-date on the latest trends and best practices in social media marketing.
Browse courses on
Social Media Marketing
Show steps
- Create a folder or bookmark list for your resources.
- Add articles, blog posts, and other resources to your collection.
Refresh your skills in data analysis.
Show steps
Brushing up on your data analysis skills will help you more effectively evaluate the performance of your social media campaigns.
Browse courses on
Data Analysis
Show steps
- Review your notes from previous data analysis courses or tutorials.
- Take a practice data analysis test.
Review 'Made to Stick'
Show steps
Reviewing this popular book on marketing principles will help you connect the course material to more general concepts and transferable skills.
View
Making Numbers Count: The Art and Science of...
on Amazon
Show steps
- Read the book in its entirety.
- Take notes on the key concepts and ideas.
- Identify the ways in which the principles in the book apply to social media marketing.
Find a mentor who can provide guidance and support.
Show steps
Having a mentor provide feedback, advice, and encouragement can help you stay motivated and on track.
Browse courses on
Mentoring
Show steps
- Identify potential mentors within your network.
- Reach out to potential mentors and ask if they would be willing to mentor you.
Join a peer group for social media marketers.
Show steps
Joining a peer group allows you to share ideas and collaborate with other students and practitioners in the field.
Browse courses on
Social Media Marketing
Show steps
- Find a peer group that meets your interests.
- Attend peer group meetings and participate in discussions.
Practice writing social media copy.
Show steps
Writing social media copy on a regular basis will improve your ability to communicate effectively within a limited character count.
Browse courses on
Writing
Show steps
- Brainstorm a list of topics to write about.
- Write a series of social media posts for each topic.
- Get feedback on your writing from a peer or mentor.
Follow a tutorial on how to design effective social media images.
Show steps
Following a tutorial on image design will help you visualize and apply the design concepts taught in the course.
Browse courses on
Image Design
Show steps
- Find a tutorial for a specific type of social media image.
- Follow the steps in the tutorial to create an image.
- Post the image to social media and track its performance.
Create a social media campaign for a local business.
Show steps
Developing and implementing a social media campaign will give you practical experience in applying your knowledge and skills.
Browse courses on
Social Media Marketing
Show steps
- Identify a local business that is a good fit for social media marketing.
- Develop a social media marketing strategy for the business.
- Create and implement the social media campaign.
- Monitor and evaluate the campaign's performance.
Career center
Social Media Manager
Communications Manager
Digital Marketing Analyst
Marketing Manager
Content Marketing Manager
Brand Manager
Creative Director
Public relations manager
Event Planner
Market Researcher
Advertising Account Executive
Sales Manager
Business Analyst
User Experience Designer
Project Manager
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