We may earn an affiliate commission when you visit our partners.

Linkedin Marketing

Save
May 1, 2024 Updated May 12, 2025 22 minute read

LinkedIn Marketing is the strategic use of the LinkedIn platform to promote a brand, product, service, or individual. It involves creating and sharing content, engaging with a professional network, and utilizing LinkedIn's various tools and features to achieve specific business objectives, such as building brand awareness, generating leads, or establishing thought leadership. The core of LinkedIn Marketing lies in leveraging the platform's unique professional context to connect with a relevant audience, foster meaningful relationships, and ultimately drive business growth or career advancement.

Path to Linkedin Marketing

Take the first step.
We've curated 13 courses to help you on your path to Linkedin Marketing. Use these to develop your skills, build background knowledge, and put what you learn to practice.
Sorted from most relevant to least relevant:

Share

Help others find this page about Linkedin Marketing: by sharing it with your friends and followers:

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Linkedin Marketing.
Comprehensive guide to LinkedIn marketing, covering everything from creating a strong profile to using LinkedIn's advertising platform.
Covers a wide range of LinkedIn marketing topics, including content marketing, social selling, and lead generation.
Is written by LinkedIn co-founder Reid Hoffman and provides insights into the company's history and its role in the business world.
Guide to using LinkedIn Pulse to publish content and build a following.
Table of Contents
Our mission

OpenCourser helps millions of learners each year. People visit us to learn workspace skills, ace their exams, and nurture their curiosity.

Our extensive catalog contains over 50,000 courses and twice as many books. Browse by search, by topic, or even by career interests. We'll match you to the right resources quickly.

Find this site helpful? Tell a friend about us.

Affiliate disclosure

We're supported by our community of learners. When you purchase or subscribe to courses and programs or purchase books, we may earn a commission from our partners.

Your purchases help us maintain our catalog and keep our servers humming without ads.

Thank you for supporting OpenCourser.

© 2016 - 2025 OpenCourser