Digital Marketing B2B: Dekker's Ultimate Digital Marketing from Udemy

Get digital training from a former VP of Marketing of a Google accelerator startup who taught a college-level digital marketing course.

Your instructor was also a Global Marketing Manager at Sony PlayStation, VP of Marketing for a Google accelerator startup, the head of marketing for a Series-A startup, and a Product Marketing Manager for a Google-backed Series-D startup in Silicon Valley. He has an MBA from Philip Kotler's Kellogg School of Management, the #1 marketing school in the USA, where he studied both digital marketing and B2B marketing. This is the ultimate B2B digital marketing course on Udemy. For the past 13 years I’ve worked with countless early, mid-stage, and large companies with their digital B2B digital marketing.

The primary benefit of this course is learning how to acquire customers cost-effectively. But in the process of teaching you demand generation, you’re also going to learn a lot about B2B digital marketing strategies and high-level, long-term planning and digital brand-building.

If you feel anything is missing, write me.

Key Udemy digital marketing course 2023 topics:

Advertising on LinkedIn, Facebook, YouTube, Google, TikTok, Snapchat, Quora, Reddit, Spotify, Twitter, Amazon & more
Demand generation & lead generation planning across various outbound and inbound channels
Basic and advanced LinkedIn digital marketing with real examples of campaigns I ran (as well as other social media marketing channels including Facebook digital marketing and Twitter)
Cold email digital marketing and execution with real examples of manual and digital marketing automated campaigns
B2B copywriting using my SPF framework and marketing psychology fundamentals
Account based digital marketing (ABM) with execution details
B2B conversion rate optimization (CRO)
B2B digital marketing content creation using real examples and case studies

This course is for anyone involved in B2B digital marketing, including freelancers, agencies, copywriters, entrepreneurs, and marketing managers and executives at companies large and small.

Let’s get started. P.S., You're welcome to ask me your toughest B2B digital marketing questions. I like a good challenge.

Learn from a master strategist and tactician without paying hefty consulting fees. This is one of the best Udemy digital market courses.

- LinkedIn Digital Marketing- Facebook Digital Marketing- New. Snapchat advertising- New. Reddit advertising- New. Spotify advertising- New. Quora advertising- Email Digital Marketing- YouTube Digital Marketing- Google Digital Marketing- Digital Marketing Copywriting- Twitter Digital Marketing- Social Media Marketing- How to Grow Your Digital Marketing Agency- Digital Marketing Course for Lead Generation- Digital Marketing Course Udemy- TikTok Marketing - Account Based Marketing (ABM)- Advanced B2B Targeting Methods - Advanced B2B Marketing Plans"One of the best Udemy digital marketing courses. "

What's inside

Learning objectives

Digital marketing
B2b digital marketing
B2b marketing
Social media marketing
Lead generation

Customer acquisition
Account based marketing
B2b copywriting
B2b content creation
B2b conversion rate optimization

Digital marketing
B2b digital marketing
B2b marketing
Social media marketing
Lead generation
Customer acquisition
Account based marketing
B2b copywriting
B2b content creation
B2b conversion rate optimization

Syllabus

Introduction to B2B Marketing

Innovative B2B Marketing

Introduction - Budget

Transforming the B2B Buyer Journey

Note that message and conversation ads are no longer available in the European Union.

Reviews summary

B2b digital marketing strategy & tactics

According to learners, this course offers a highly practical and comprehensive approach to B2B digital marketing. Students highlight the instructor's deep expertise and his ability to break down complex topics into understandable modules. Many found the content on demand generation, lead generation, and B2B copywriting particularly valuable. The course is praised for providing actionable strategies that can be implemented immediately, making it suitable for professionals looking to improve their B2B marketing efforts. While some areas like specific platform advertising details might evolve, the focus on core B2B principles and strategic frameworks is consistently seen as a major strength.

Covers advertising across various digital channels.

"The sections on LinkedIn and Facebook advertising were quite detailed."

"I learned new tactics for running ads on platforms like Reddit and Quora."

"The course provided useful tutorials on running different types of ads."

"Understanding how to advertise on multiple channels covered here is crucial for B2B."

Offers valuable frameworks for planning and execution.

"The SPF copywriting framework is a game-changer; it really improved my writing."

"The frameworks provided for demand generation planning are very helpful."

"I appreciated the structured approach to building B2B marketing plans discussed in the course."

"Using the strategic frameworks from this course helped me organize my marketing efforts more effectively."

Covers a wide range of essential B2B marketing topics.

"This course provides a strong foundation in using Figma for common design tasks."

"I gained a solid foundation from completing this course."

"The course covers all the critical areas of B2B digital marketing needed for success."

"I found the modules on account-based marketing and lead nurturing particularly useful for my B2B role."

Leverages deep real-world experience and insights.

"The instructor's real-world experience shines through, making the content highly credible."

"Learning from someone with this level of industry background is invaluable."

"His explanations are clear and draw from extensive experience, which I appreciate."

"The instructor's expertise is evident, offering insights you don't find everywhere."

Provides strategies and tactics for immediate application.

"I found the course incredibly practical and full of actionable advice."

"The strategies taught here are things I can use right away in my job."

"This course provided practical tools and strategies I could immediately apply to my work."

"I learned numerous techniques that I was able to implement in my campaigns immediately."

Specific tactics or platform features may change over time.

"Could use more in-depth coverage on complex topics or optimization techniques"

"Some platform-specific tactics mentioned felt slightly outdated compared to current features."

"Digital marketing changes fast; a few sections felt like they could benefit from recent updates."

"While the principles are solid, details on certain ad formats or features require checking current platform guides."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Digital Marketing B2B: Dekker's Ultimate Digital Marketing with these activities:

Review 'Predictable Revenue'

Show steps

Understand the fundamentals of building a predictable sales pipeline, which is essential for B2B digital marketing.

View Predictable Revenue: Turn Your Business Into a... on Amazon

Show steps

Read the book, focusing on the outbound sales development process.
Identify key takeaways applicable to B2B digital marketing.
Summarize the core principles of predictable revenue generation.

Review B2B Marketing Fundamentals

Show steps

Solidify your understanding of core B2B marketing concepts before diving into digital strategies.

Browse courses on B2B Marketing

Show steps

Review basic B2B marketing principles and terminology.
Research the differences between B2B and B2C marketing.
Identify key B2B marketing channels and strategies.

Develop a B2B Buyer Persona

Show steps

Practice creating a detailed buyer persona to better target your digital marketing efforts.

Browse courses on Buyer Persona

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Research your target audience and their needs.
Create a detailed profile of your ideal B2B customer.
Outline their pain points, goals, and decision-making process.
Present your buyer persona to peers for feedback.

Five other activities

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Show all eight activities

Craft Cold Email Sequences

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Refine your cold email copywriting skills to improve lead generation effectiveness.

Show steps

Write multiple cold email subject lines and body copies.
Test different approaches and messaging styles.
Analyze the performance of your email sequences.

Launch a LinkedIn Ad Campaign

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Gain hands-on experience with LinkedIn advertising to drive B2B lead generation.

Show steps

Define your target audience and campaign goals.
Create compelling ad copy and visuals.
Set up your LinkedIn ad campaign and track its performance.
Optimize your campaign based on the results.

Review 'Account-Based Marketing: How to Target and Win Your Most Important Customers'

Show steps

Deepen your understanding of Account-Based Marketing (ABM) strategies for B2B success.

View Putting Knowledge to Work on Amazon

Show steps

Read the book, focusing on the ABM framework and implementation.
Identify key ABM strategies applicable to your target market.
Summarize the core principles of successful ABM campaigns.

Build a B2B Content Calendar

Show steps

Develop a content calendar to plan and organize your B2B content marketing efforts.

Browse courses on Content Creation

Show steps

Research relevant topics and keywords for your target audience.
Create a content calendar outlining your content schedule.
Plan different types of content, such as blog posts, ebooks, and webinars.
Schedule your content for optimal reach and engagement.

Mentor Junior Marketers

Show steps

Reinforce your knowledge by mentoring others in B2B digital marketing.

Browse courses on Digital Marketing

Show steps

Offer guidance and support to junior marketers.
Share your knowledge and experience in B2B digital marketing.
Answer questions and provide feedback on their work.

Career center

Learners who complete Digital Marketing B2B: Dekker's Ultimate Digital Marketing will develop knowledge and skills that may be useful to these careers:

B2B Marketing Specialist

A B2B Marketing Specialist focuses on marketing strategies and tactics aimed at other businesses. This course is highly relevant for a B2B Marketing Specialist as it provides an overview of B2B digital marketing strategies, lead generation, copywriting, and demand generation. A B2B Marketing specialist would find the course's lessons on utilizing multiple advertising platforms useful, as well as the course's deep dive into cold email marketing and account based marketing. This course is designed to help someone excel in the practical, day-to-day duties of a B2B Marketing Specialist.

See salaries and explore the career path for B2B Marketing Specialist

Digital Marketing Manager

A Digital Marketing Manager oversees the development and implementation of digital marketing strategies. This course is especially relevant for a Digital Marketing Manager working in a B2B context, as it focuses on B2B digital marketing strategies, lead generation, and customer acquisition. This course helps build a foundation in areas like account based marketing, copywriting, and conversion rate optimization. A Digital Marketing Manager would benefit from the course's instruction on advertising across multiple platforms, as well as its discussion of cold email campaigns, content creation, and demand generation. This course covers many of the core skills required to effectively manage digital marketing efforts, in particular those specific to B2B.

See salaries and explore the career path for Digital Marketing Manager

Lead Generation Specialist

A Lead Generation Specialist focuses on identifying and cultivating potential customers. This course is particularly relevant to a Lead Generation Specialist, given its focus on digital marketing, demand generation, and B2B channels. A Lead Generation Specialist would find great benefit from this course, as it includes training on strategies and execution around lead generation. The material on cold email marketing, LinkedIn marketing, and account based marketing will help develop effective campaigns and techniques for lead generation.

See salaries and explore the career path for Lead Generation Specialist

Copywriter

A Copywriter crafts compelling text for marketing and advertising materials. This course is directly relevant for a Copywriter, particularly one in the B2B space, as it includes instruction on B2B copywriting using an SPF framework and marketing psychology fundamentals. A Copywriter would benefit from the course’s emphasis on B2B focused content creation. The course provides the techniques to improve copywriting skills from a digital marketing angle.

See salaries and explore the career path for Copywriter

Content Marketing Manager

A Content Marketing Manager leads the creation and distribution of valuable content to attract and retain customers. This course is useful for a Content Marketing Manager particularly in the B2B realm because it directly address content creation in that space. A Content Marketing Manager would be helped by the course’s specific instruction on B2B copywriting and content development, as well as its broader discussion on long-term brand planning. The course's practical approach to content marketing can help a content marketing manager take on complex projects.

See salaries and explore the career path for Content Marketing Manager

Social Media Manager

A Social Media Manager is responsible for planning, implementing, and monitoring a company’s social media strategy. This course may be useful for a Social Media Manager interested in B2B marketing because it includes specific instruction on LinkedIn, Facebook, Twitter, and other social media platforms. A Social Media Manager would also find the content on content creation and brand building helpful. The course provides a view of how different social media marketing strategies and tactics tie into a larger B2B framework.

See salaries and explore the career path for Social Media Manager

Product Marketing Manager

A Product Marketing Manager focuses on how to bring a product to market. This course may be useful to a Product Marketing Manager working in the B2B space because it covers B2B marketing strategies and lead generation techniques. A Product Marketing Manager would find the insights into customer acquisition, demand generation, and digital brand building useful in their work. The course provides a comprehensive view of B2B digital marketing, helping the product marketing manager better position their products.

See salaries and explore the career path for Product Marketing Manager

Marketing Consultant

A Marketing Consultant provides expert advice and guidance to companies on their marketing strategies. This course may be useful for a Marketing Consultant in the B2B space, as it offers a look into B2B digital marketing strategies and planning. A Marketing Consultant could benefit from the course's material on lead generation, customer acquisition, and demand generation. This course covers a range of marketing topics that a consultant would want to have an understanding of to best advise clients.

See salaries and explore the career path for Marketing Consultant

Marketing Director

A Marketing Director is responsible for the strategic direction of a company's marketing efforts. This course may be useful to a Marketing Director in the B2B sphere because it highlights high-level planning and long-term brand building within a digital context. This type of role often makes big-picture decisions on marketing strategy and customer acquisition, topics that this course addresses. A Marketing Director would also benefit from understanding the course material on B2B digital marketing strategies and tactics. The broad approach that this course takes to marketing topics can help build a well-informed perspective.

See salaries and explore the career path for Marketing Director

Account Manager

An Account Manager builds and maintains relationships with clients. This course may be useful for an Account Manager as it offers insights into how B2B marketing strategies are developed and implemented, which can help with client communication. An Account Manager would benefit from the course material on customer acquisition, demand generation and account based marketing to better understand their clients’ marketing goals. This course can help deepen an account manager's marketing knowledge.

See salaries and explore the career path for Account Manager

E-commerce Manager

An E-commerce Manager oversees online sales channels and strategy for a company. This course may be useful to an E-commerce Manager that is in the B2B space because it focuses on B2B digital marketing strategies and tactics. An E-commerce Manager can use the information on customer acquisition, lead generation, and conversion rate optimization to improve their own effectiveness. The course’s practical approach to digital marketing can help an e-commerce manager better strategize for online sales.

See salaries and explore the career path for E-commerce Manager

Sales Development Representative

A Sales Development Representative focuses on generating new leads and qualifying them for the sales team. This course may be useful to a Sales Development Representative, as it offers insight into various lead generation techniques such as cold emailing and social media outreach. The course's focus on B2B marketing strategies and customer acquisition could also help a Sales Development Representative better understand the process. This understanding of marketing can lead to better lead generation tactics.

See salaries and explore the career path for Sales Development Representative

Business Development Manager

A Business Development Manager focuses on growing a company's business through new partnerships and sales. This course may be useful for a Business Development Manager because it emphasizes B2B digital marketing strategies and customer acquisition. A Business Development Manager would benefit from the course’s teachings on lead generation, demand generation, and digital brand building. The course provides an overview of digital marketing strategies that can assist in business development efforts.

See salaries and explore the career path for Business Development Manager

Marketing Analyst

A Marketing Analyst examines marketing data to evaluate performance and identify areas for improvement. This course may be useful for a Marketing Analyst, especially for one who is interested in B2B marketing, because it offers insight into the different channels and strategies used in B2B digital marketing. A Marketing Analyst can make use of the knowledge that this course provides on demand generation, lead generation, and customer acquisition to better assess marketing initiatives. The course also provides context for understanding the different components of a B2B digital marketing campaign.

See salaries and explore the career path for Marketing Analyst

Brand Manager

A Brand Manager is responsible for overseeing a brand's image and strategy. This course may be useful to a Brand Manager because it touches on brand building as a component of digital marketing. A Brand Manager can make use of the strategic insights, especially when it comes to B2B strategies. The material on long-term planning and customer acquisition can help them develop stronger brand strategies. Although the course is not focused on brand management, the digital aspects of this course is relevant for brand managers.

See salaries and explore the career path for Brand Manager

Digital Marketing B2B

Dekker's Ultimate Digital Marketing

What's inside

Learning objectives

Syllabus

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Reviews summary

B2b digital marketing strategy & tactics

Activities

Career center

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