Create a Professional Automated Landing Page using Mailchimp from Coursera

In this 1-hour long project-based course, you will learn how to design a professional landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action to join a webinar where a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right.

This guided project is beginner-friendly. You don’t need any experience in email marketing or graphic design in order to complete this project. I will teach you everything you need to know to complete this project. We will begin by creating a Mailchimp account and then explore the Mailchimp’s dashboard in detail. Most people have no idea about the level of resources that Mailchimp’s have. So we will explore all of these resources. Then, we will try to understand the fundamentals of landing pages, lead magnets and how to effectively design them for high conversion. We will then design our “Grow a list” landing page from scratch using beautiful stock images. Then in the final task, we will use the Email Automation feature from Mailchimp to send an automated email to the subscribers with the Free lead magnet and a Call to Action to join a Free Webinar.

By the end of this project, you will have a high converting Automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

What's inside

Syllabus

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Introduces lead magnets and email automation, which are core tools for marketing

Provides a step-by-step guide to creating landing pages and using Mailchimp's automated email features

Suitable for learners with no prior experience in email marketing or design

Showcases the integration between Mailchimp's platform and other marketing channels

Guided project format provides hands-on experience in applying the techniques taught

May not be relevant for learners in regions outside North America due to localized features

Reviews summary

Mailchimp landing page & email automation guide

According to learners, this course offers a highly practical and beginner-friendly approach to creating professional landing pages and automating email sequences using Mailchimp. Students praise its clear, step-by-step instructions and the hands-on project that makes learning accessible and efficient. The course provides a thorough exploration of the Mailchimp dashboard and its resources, enabling effective lead generation. While excellent for getting started, some note its one-hour duration means it focuses on fundamentals, suggesting it's best for beginners and less so for advanced users seeking complex strategies. It's important to note the course is primarily optimized for learners in North America.

Primarily optimized for learners in North America.

"As someone outside North America, I encountered minor discrepancies with certain regional Mailchimp features."

"The note about being best for North America is important; non-US users might see slight differences."

"I appreciate the disclosure about its regional focus, though a global version would be ideal."

Delivers essential skills quickly in a short timeframe.

"It's impressive how much I learned and achieved in just one hour of instruction."

"The content is well-paced and gets straight to the point, making it very efficient."

"This is perfect if you need a quick, impactful skill addition without a long commitment."

Thoroughly explores Mailchimp's core functionalities.

"The course provided a detailed walk-through of the Mailchimp dashboard and its features."

"I discovered many Mailchimp resources I didn't realize existed before taking this course."

"It truly helped me understand how to leverage Mailchimp for lead generation effectively."

Offers clear, step-by-step guidance ideal for novices.

"I found the step-by-step instructions very easy to follow, even as a beginner."

"The project-based approach really helped me grasp how to use Mailchimp quickly and effectively."

"This course was perfect for someone new to landing pages and email automation concepts."

Excellent for starting, but basic for advanced users.

"While excellent for beginners, I wished for more advanced strategies or troubleshooting tips."

"This course provides a solid foundation, but don't expect in-depth marketing theory; it's tool-focused."

"It gives a great start, but you'll likely need additional study for complex scenarios beyond the basics."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create a Professional Automated Landing Page using Mailchimp with these activities:

Review Email Marketing Concepts

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Refreshing your understanding of email marketing concepts will provide a strong foundation for designing an effective lead generation campaign.

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Review articles or online resources on email marketing basics.
Identify key concepts and techniques essential for email marketing campaigns.

Join an Online Study Group

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Engaging with peers in a study group will provide opportunities to share knowledge, discuss challenges, and reinforce your understanding.

Browse courses on Landing Page Optimization

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Find or create a study group with other students taking the course.
Set regular meeting times and discussion topics.
Review course materials, share insights, and work together on exercises.

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Career center

Learners who complete Create a Professional Automated Landing Page using Mailchimp will develop knowledge and skills that may be useful to these careers:

Marketing Manager

This course teaches how to create high-converting landing pages and email sequences that can be used to generate leads and grow a business. These skills are essential for Marketing Managers, who are responsible for planning and executing marketing campaigns. The course also introduces project managers to the fundamentals of email marketing, including how to build an email list, create automated email campaigns, and track campaign performance.

See salaries and explore the career path for Marketing Manager

Digital Marketing Specialist

This course is ideal for Digital Marketing Specialists who want to learn how to create effective landing pages and email campaigns. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Digital Marketing Specialist

Email Marketing Specialist

This course can help Email Marketing Specialists develop the skills needed to create effective email campaigns, including landing pages, automated email sequences, and lead magnets. It also provides an overview of Mailchimp, a leading email marketing platform.

See salaries and explore the career path for Email Marketing Specialist

Content Marketing Specialist

This course can be useful for Content Marketing Specialists who want to learn how to create high-converting landing pages and email campaigns. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Content Marketing Specialist

Social Media Marketing Manager

This course can be helpful for Social Media Marketing Managers who want to learn how to create effective landing pages and email campaigns to generate leads and grow their audience. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Social Media Marketing Manager

Product Marketing Manager

This course can be helpful for Product Marketing Managers who want to learn how to create effective landing pages and email campaigns to generate leads and promote their products. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Product Marketing Manager

Growth Hacker

This course can be helpful for Growth Hackers who want to learn how to create effective landing pages and email campaigns to generate leads and grow their business. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Sales Manager

This course may be helpful for Sales Managers who want to learn how to create effective landing pages and email campaigns to generate leads and close deals. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Sales Manager

Business Development Manager

This course may be helpful for Business Development Managers who want to learn how to create effective landing pages and email campaigns to generate leads and grow their business. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Customer Success Manager

This course may be helpful for Customer Success Managers who want to learn how to create effective landing pages and email campaigns to generate leads and retain customers. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Project Manager

This course may be helpful for Project Managers who want to learn how to create effective landing pages and email campaigns to generate leads and manage projects. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Business Analyst

This course may be helpful for Business Analysts who want to learn how to create effective landing pages and email campaigns to generate leads and analyze data. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Consultant

This course may be helpful for Consultants who want to learn how to create effective landing pages and email campaigns to generate leads and grow their business. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Entrepreneur

This course may be helpful for Entrepreneurs who want to learn how to create effective landing pages and email campaigns to generate leads and grow their business. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Freelancer

This course may be helpful for Freelancers who want to learn how to create effective landing pages and email campaigns to generate leads and grow their business. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Freelancer