Create a Professional Automated Landing Page using Mailchimp from Coursera

In this 1-hour long project-based course, you will learn how to design a professional landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action to join a webinar where a marketer can then sell premium products. This lead generation strategy is highly effective with really high conversion rates if done right.

This guided project is beginner-friendly. You don’t need any experience in email marketing or graphic design in order to complete this project. I will teach you everything you need to know to complete this project. We will begin by creating a Mailchimp account and then explore the Mailchimp’s dashboard in detail. Most people have no idea about the level of resources that Mailchimp’s have. So we will explore all of these resources. Then, we will try to understand the fundamentals of landing pages, lead magnets and how to effectively design them for high conversion. We will then design our “Grow a list” landing page from scratch using beautiful stock images. Then in the final task, we will use the Email Automation feature from Mailchimp to send an automated email to the subscribers with the Free lead magnet and a Call to Action to join a Free Webinar.

By the end of this project, you will have a high converting Automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

What's inside

Syllabus

Project Overview

In this 1 hour long project, we will design a landing page with a lead magnet to collect email addresses from scratch. We will then use the Email Automation feature from Mailchimp to send an automated email with an option to download the Free lead magnet and a Call to Action. We will begin by creating a Mailchimp account and then explore the Mailchimp’s dashboard in detail. Most people have no idea about the level of resources that Mailchimp’s have. So we will explore all of these resources. Then, we will try to understand the fundamentals of landing pages and lead magnets and how to effectively design them for high conversion. We will then design our “Grow a list” landing page from scratch using beautiful stock images. Then in the final task, we will use the Email Automation feature from Mailchimp to send an automated email to the subscribers with the Free lead magnet and a Call to Action. By the end of this project, you will have a high converting automated landing page which you can post on your Youtube channel, Facebook groups, LinkedIn page or boost it through Facebook ads.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces lead magnets and email automation, which are core tools for marketing

Provides a step-by-step guide to creating landing pages and using Mailchimp's automated email features

Suitable for learners with no prior experience in email marketing or design

Showcases the integration between Mailchimp's platform and other marketing channels

Guided project format provides hands-on experience in applying the techniques taught

May not be relevant for learners in regions outside North America due to localized features

Reviews summary

Mailchimp landing page builder course

learners say this course on how to create an automated landing page using Mailchimp is very well received and provides a great introduction to creating professional landing pages. The course is easy to follow and simple even for beginners, featuring engaging lectures and assignments.

Great instructor

"Thank you Abhishaik you were an awesome instructor."

Clear and easy-to-follow content

"Very easy and useful introduction to automated Mailchimp landing pages."

"Very easy to follow and simplistic for a newbie"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Create a Professional Automated Landing Page using Mailchimp with these activities:

Review Email Marketing Concepts

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Refreshing your understanding of email marketing concepts will provide a strong foundation for designing an effective lead generation campaign.

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Review articles or online resources on email marketing basics.
Identify key concepts and techniques essential for email marketing campaigns.

Join an Online Study Group

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Engaging with peers in a study group will provide opportunities to share knowledge, discuss challenges, and reinforce your understanding.

Browse courses on Landing Page Optimization

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Find or create a study group with other students taking the course.
Set regular meeting times and discussion topics.
Review course materials, share insights, and work together on exercises.

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Career center

Learners who complete Create a Professional Automated Landing Page using Mailchimp will develop knowledge and skills that may be useful to these careers:

Marketing Manager

This course teaches how to create high-converting landing pages and email sequences that can be used to generate leads and grow a business. These skills are essential for Marketing Managers, who are responsible for planning and executing marketing campaigns. The course also introduces project managers to the fundamentals of email marketing, including how to build an email list, create automated email campaigns, and track campaign performance.

See salaries and explore the career path for Marketing Manager

Digital Marketing Specialist

This course is ideal for Digital Marketing Specialists who want to learn how to create effective landing pages and email campaigns. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Digital Marketing Specialist

Email Marketing Specialist

This course can help Email Marketing Specialists develop the skills needed to create effective email campaigns, including landing pages, automated email sequences, and lead magnets. It also provides an overview of Mailchimp, a leading email marketing platform.

See salaries and explore the career path for Email Marketing Specialist

Content Marketing Specialist

This course can be useful for Content Marketing Specialists who want to learn how to create high-converting landing pages and email campaigns. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Content Marketing Specialist

Social Media Marketing Manager

This course can be helpful for Social Media Marketing Managers who want to learn how to create effective landing pages and email campaigns to generate leads and grow their audience. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Social Media Marketing Manager

Product Marketing Manager

This course can be helpful for Product Marketing Managers who want to learn how to create effective landing pages and email campaigns to generate leads and promote their products. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Product Marketing Manager

Growth Hacker

This course can be helpful for Growth Hackers who want to learn how to create effective landing pages and email campaigns to generate leads and grow their business. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Sales Manager

This course may be helpful for Sales Managers who want to learn how to create effective landing pages and email campaigns to generate leads and close deals. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Sales Manager

Business Development Manager

This course may be helpful for Business Development Managers who want to learn how to create effective landing pages and email campaigns to generate leads and grow their business. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Customer Success Manager

This course may be helpful for Customer Success Managers who want to learn how to create effective landing pages and email campaigns to generate leads and retain customers. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Project Manager

This course may be helpful for Project Managers who want to learn how to create effective landing pages and email campaigns to generate leads and manage projects. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Business Analyst

This course may be helpful for Business Analysts who want to learn how to create effective landing pages and email campaigns to generate leads and analyze data. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Consultant

This course may be helpful for Consultants who want to learn how to create effective landing pages and email campaigns to generate leads and grow their business. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Entrepreneur

This course may be helpful for Entrepreneurs who want to learn how to create effective landing pages and email campaigns to generate leads and grow their business. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

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Freelancer

This course may be helpful for Freelancers who want to learn how to create effective landing pages and email campaigns to generate leads and grow their business. The course covers a wide range of topics, including how to write persuasive copy, design eye-catching layouts, and use data to improve campaign performance.

See salaries and explore the career path for Freelancer