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Emmanuel Ibekwe
This 2-hour long project-based course is an introduction on how to create and design a landing page using MailChimp. Collecting the details of marketing prospects for marketing purposes online starts with a well designed landing page. This course will take...
Read more
This 2-hour long project-based course is an introduction on how to create and design a landing page using MailChimp. Collecting the details of marketing prospects for marketing purposes online starts with a well designed landing page. This course will take...
Read more
This 2-hour long project-based course is an introduction on how to create and design a landing page using MailChimp. Collecting the details of marketing prospects for marketing purposes online starts with a well designed landing page. This course will take you through creating one on MailChimp. MailChimp is an email service platform and autoresponder for email marketing. By the end of this project, you will create and launch a live-on-the-web page people can sign up on.
When you are done with this, there is a Capstone task you can take to ensure you picked up all the lessons from this course.
Note: If you don't have a MailChimp account, you will need to create one to be able to complete the content.
Register for this course and see more details by visiting:
OpenCourser.com/course/9hw7ja/create
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Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Covers the standard industry practice for email list building
Helps you develop a skillset useful in marketing campaigns
Project-based learning is an effective way to grasp email marketing concepts
Capstone task to ensure mastery of course content
May require additional resources, such as a MailChimp account
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Reviews summary
Landing page creation with mailchimp
Create a Landing Page using Mailchimp is a course that teaches you how to create a landing page on MailChimp, an email service platform and autoresponder for email marketing. Based on 26 reviews, this course is generally well-received, with many reviewers praising its easy-to-follow instructions and helpful content. However, there are some negative reviews that mention issues with audio quality and outdated course content.
Uses the MailChimp platform.
"Collecting the details of marketing prospects for marketing purposes online starts with a well designed landing page."
"Mail Chimp is app is good for email marketing."
Helpful for beginners learning MailChimp.
"Really helpful for beginners. Just needs a mock MailChimp dashboard so we can create a fake page."
"I really like this training thank you very much but my question why my name it is not written on the certificate?"
Course content may be outdated.
"Completely different between the real time mail chimp website and instructor led mailchimp version"
Audio quality issues in some videos.
"the audio is inaudible. "
"Hard to understand, not solely because of the accent but mainly because of the bad microphone quality."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Create a Landing Page using Mailchimp with these
activities:
Review basic HTML and CSS
Show steps
Start by reviewing the basics of HTML and CSS to ensure a solid foundation for building landing pages.
Browse courses on
HTML
Show steps
-
Review HTML syntax and structure
-
Review CSS selectors and properties
-
Build a simple static webpage using HTML and CSS
Explore MailChimp's features
Show steps
Enhance your understanding of MailChimp's capabilities by exploring its features and learning how to use them effectively.
Show steps
-
Watch tutorials on MailChimp's email marketing features
-
Create a MailChimp account and explore its interface
-
Experiment with different templates and automation features
Write compelling landing page copy
Show steps
Craft persuasive and engaging copy for your landing page to effectively communicate your message and call-to-action.
Show steps
-
Brainstorm key messages and benefits
-
Write clear and concise headlines and body copy
-
Proofread and edit the copy for clarity and impact
Six other activities
Expand to see all activities and additional details
Show all nine activities
Create a landing page design
Show steps
Apply your knowledge of HTML and CSS to design a landing page that meets the requirements of your target audience.
Show steps
-
Define the target audience and goals for the landing page
-
Sketch out a design for the landing page
-
Code the landing page using HTML and CSS
Attend industry webinars and events
Show steps
Expand your knowledge and connect with professionals in the field to gain insights and stay up-to-date with best practices.
Show steps
-
Research and identify relevant webinars and events
-
Register and attend the events
-
Network with other attendees and industry experts
Build a resource list for landing page best practices
Show steps
Gather valuable resources to support your ongoing learning journey and stay informed about the latest trends in landing page design.
Show steps
-
Research and identify reputable sources
-
Collect and organize articles, videos, and case studies
-
Share your resource list with others
Test and refine your landing page
Show steps
Ensure the functionality and effectiveness of your landing page through thorough testing and refine it based on data and feedback.
Show steps
-
Set up analytics to track landing page performance
-
Conduct user testing to gather feedback
-
Analyze data and optimize the landing page for conversions
Launch your landing page
Show steps
Take your landing page live and begin collecting leads or driving traffic towards your desired outcome.
Show steps
-
Choose a domain name and hosting provider
-
Publish your landing page to the web
-
Promote your landing page through various channels
Participate in a landing page design contest
Show steps
Challenge yourself and showcase your skills by participating in a contest, potentially gaining recognition for your work.
Show steps
-
Find and select a suitable contest
-
Design and develop your landing page submission
-
Submit your entry and promote it
Review basic HTML and CSS
Show steps
Start by reviewing the basics of HTML and CSS to ensure a solid foundation for building landing pages.
Browse courses on
HTML
Show steps
Show steps
Show steps
- Review HTML syntax and structure
- Review CSS selectors and properties
- Build a simple static webpage using HTML and CSS
Explore MailChimp's features
Show steps
Enhance your understanding of MailChimp's capabilities by exploring its features and learning how to use them effectively.
Show steps
Show steps
Show steps
- Watch tutorials on MailChimp's email marketing features
- Create a MailChimp account and explore its interface
- Experiment with different templates and automation features
Write compelling landing page copy
Show steps
Craft persuasive and engaging copy for your landing page to effectively communicate your message and call-to-action.
Show steps
Show steps
Show steps
- Brainstorm key messages and benefits
- Write clear and concise headlines and body copy
- Proofread and edit the copy for clarity and impact
Six other activities
Expand to see all activities and additional details
Show all nine activities
Create a landing page design
Show steps
Apply your knowledge of HTML and CSS to design a landing page that meets the requirements of your target audience.
Show steps
Show steps
Show steps
- Define the target audience and goals for the landing page
- Sketch out a design for the landing page
- Code the landing page using HTML and CSS
Attend industry webinars and events
Show steps
Expand your knowledge and connect with professionals in the field to gain insights and stay up-to-date with best practices.
Show steps
Show steps
Show steps
- Research and identify relevant webinars and events
- Register and attend the events
- Network with other attendees and industry experts
Build a resource list for landing page best practices
Show steps
Gather valuable resources to support your ongoing learning journey and stay informed about the latest trends in landing page design.
Show steps
Show steps
Show steps
- Research and identify reputable sources
- Collect and organize articles, videos, and case studies
- Share your resource list with others
Test and refine your landing page
Show steps
Ensure the functionality and effectiveness of your landing page through thorough testing and refine it based on data and feedback.
Show steps
Show steps
Show steps
- Set up analytics to track landing page performance
- Conduct user testing to gather feedback
- Analyze data and optimize the landing page for conversions
Launch your landing page
Show steps
Take your landing page live and begin collecting leads or driving traffic towards your desired outcome.
Show steps
Show steps
Show steps
- Choose a domain name and hosting provider
- Publish your landing page to the web
- Promote your landing page through various channels
Participate in a landing page design contest
Show steps
Challenge yourself and showcase your skills by participating in a contest, potentially gaining recognition for your work.
Show steps
Show steps
Show steps
- Find and select a suitable contest
- Design and develop your landing page submission
- Submit your entry and promote it
Career center
Learners who complete Create a Landing Page using Mailchimp will develop knowledge and skills
that may be useful to these careers:
Email Marketing Manager
Email Marketing Manager
An Email Marketing Manager plans and executes email marketing campaigns. This course can help you build the skills you need to be able to create and execute effective email marketing campaigns. This course can help you move into a career as an Email Marketing Manager by helping you build a foundation in email marketing.
Social Media Manager
Social Media Manager
A Social Media Manager develops and manages social media campaigns for a company. This course can help you build the skills you need to be able to create and execute effective social media campaigns. This course can help you move into a career as a Social Media Manager by helping you build a foundation in social media marketing.
Marketing Manager
Marketing Manager
A Marketing Manager designs and implements marketing campaigns to promote products or services. This course can help you build the fundamentals you need to be able to evangelize your product or service to attract more customers. This course can help you move into a career as a Marketing Manager by helping you build a foundation in marketing.
Marketing Analyst
Marketing Analyst
A Marketing Analyst analyzes marketing data to help businesses make better marketing decisions. This course can help you build the skills you need to be able to analyze marketing data and make informed recommendations. This course can help you move into a career as a Marketing Analyst by helping you build a foundation in marketing analytics.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist develops and executes digital marketing campaigns across multiple channels such as search engines, social media, and email. This course can help you build the skills you need to be able to execute these campaigns. This course can help you move into a career as a Digital Marketing Specialist by helping you build a foundation in digital marketing.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice to businesses. This course can help you build the skills you need to be able to provide marketing advice to businesses and help them achieve their marketing goals. This course can help you move into a career as a Marketing Consultant by helping you build a foundation in marketing consulting.
Business Development Manager
Business Development Manager
A Business Development Manager is responsible for developing new business opportunities for a company. This course can help you build the skills you need to be able to identify and develop new business opportunities. This course can help you move into a career as a Business Development Manager by helping you build a foundation in business development.
Copywriter
Copywriter
A Copywriter writes marketing and advertising copy for a variety of clients. This course can help you build the skills you need to be able to write effective copy that will persuade and engage your audience. This course can help you move into a career as a Copywriter by helping you build a foundation in copywriting.
Product Manager
Product Manager
A Product Manager is responsible for the development and management of a product. This course can help you build the skills you need to be able to develop and manage products that meet the needs of your customers. This course can help you move into a career as a Product Manager by helping you build a foundation in product management.
Customer Success Manager
Customer Success Manager
A Customer Success Manager is responsible for ensuring that customers are satisfied with their products or services. This course can help you build the skills you need to be able to build relationships with customers and ensure that they are successful. This course can help you move into a career as a Customer Success Manager by helping you build a foundation in customer success management.
Sales Manager
Sales Manager
A Sales Manager is responsible for leading and managing a sales team to achieve sales goals. This course can help you build the skills you need to be able to lead and manage a sales team to achieve success. This course can help you move into a career as a Sales Manager by helping you build a foundation in sales management.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager creates and manages content for a company's website, blog, and social media pages. This course can help you build the skills you need to be able to create content that will attract and engage your audience. This course can help you move into a career as a Content Marketing Manager by helping you build a foundation in content marketing.
Graphic designer
Graphic designer
A Graphic Designer creates visual content for a variety of clients. This course can help you build the skills you need to be able to create effective visual content that will communicate your message clearly and effectively. This course can help you move into a career as a Graphic Designer by helping you build a foundation in graphic design.
Web Developer
Web Developer
A Web Developer designs and develops websites. This course can help you build the skills you need to be able to design and develop websites that are both user-friendly and effective. This course can help you move into a career as a Web Developer by helping you build a foundation in web development.
Freelance Writer
Freelance Writer
A Freelance Writer writes content for a variety of clients. This course can help you build the skills you need to be able to write effective content that will persuade and engage your audience. This course can help you move into a career as a Freelance Writer by helping you build a foundation in freelance writing.
For more career information including salaries, visit:
OpenCourser.com/course/9hw7ja/create
Reading list
We've selected eight books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Create a Landing Page using Mailchimp.
Provides a general overview of inbound marketing strategies, including content creation, SEO, social media, and email marketing. Discusses the importance of landing pages in lead generation and conversion.
Provides a set of rules for creating effective email marketing campaigns, covering everything from writing great subject lines to designing email templates.
Provides a step-by-step guide to email marketing for small businesses, covering everything from building your email list to creating effective email campaigns.
Provides timeless principles of marketing that can be applied to landing page design and optimization. Covers concepts such as differentiation, positioning, and the importance of a clear value proposition.
Save
While primarily focused on email marketing, this book offers insights into list segmentation, campaign planning, and performance measurement. These principles can be applied to landing page optimization as well.
Save
Provides a practical guide to email design, covering everything from choosing the right fonts to creating effective email templates.
Save
Provides a motivational guide to email marketing, emphasizing the importance of building relationships with your subscribers.
Provides a comprehensive guide to email marketing, covering everything from building your email list to creating effective email campaigns.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/9hw7ja/create
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Time
1 hours
Via
Coursera
Institution
Coursera Project Network
Instructor
Emmanuel Ibekwe
Good to know
Covers the standard industry practice for email list building
Helps you develop a skillset useful in marketing campaigns
Project-based learning is an effective way to grasp email marketing concepts
Capstone task to ensure mastery of course content
May require additional resources, such as a MailChimp account
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