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Design an Email Newsletter Using Mailchimp

Emmanuel Ibekwe
This 1.5-hour long project-based course is an introduction on how to design an email newsletter using MailChimp. A lot of the emails you get follow this process of creation and design before they get to reach your device. Here, we will learn to design the...
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This 1.5-hour long project-based course is an introduction on how to design an email newsletter using MailChimp. A lot of the emails you get follow this process of creation and design before they get to reach your device. Here, we will learn to design the same newsletters using MailChimp. MailChimp is an email service platform and autoresponder for email marketing. By the end of this project, you will create a newsletter template for marketing purposes. Note: If you don't have a MailChimp account, you will need to create one to be able to complete the content.
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Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Teaches a fundamental skill for marketing and advertising
Provides hands-on experience with MailChimp
Beginner-friendly introduction to email newsletter design
Requires learners to have a MailChimp account

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Reviews summary

Mailchimp newsletter design mastery

Students enrolled in this entry-level course will learn how to design email newsletters using Mailchimp. This is a project-based course and includes materials on email marketing subject matter. Reviews indicate that there are some audio and visual issues that detract from the course's overall quality.
This is a brief course.
"This 1.5-hour long project-based course..."
Instruction is clear and to-the-point.
"...the teacher was calm and the pacing of the learning was well done..."
Audio issues can be distracting.
"The sound quality of these videos is horrible."
"I can't understand the instructor as the sound tends to drop out on a regular five second cycle."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Design an Email Newsletter Using Mailchimp with these activities:
Review MailChimp interface basics
Solidify the basic skills required in the course by becoming familiar with MailChimp's main features and functionality.
Browse courses on Mailchimp
Show steps
  • Visit the MailChimp tutorial page
  • Explore the MailChimp's dashboard
  • Create and edit a draft campaign
  • Review email templates
Complete an advanced MailChimp tutorial
Review the basics of using MailChimp by following a comprehensive tutorial, this will help solidify your knowledge base before jumping into the course's material.
Browse courses on Mailchimp
Show steps
  • Search on Coursera for a 'MailChimp Tutorial' and choose one to complete
  • Follow the steps in the tutorial carefully and watch for details
  • Set up a MailChimp account and test out the features
Review Mailchimp's documentation
Familiarize yourself with the platform's features and best practices.
Browse courses on Mailchimp
Show steps
  • Visit Mailchimp's website and explore their help center.
  • Review tutorials and documentation on creating email templates.
Five other activities
Expand to see all activities and additional details
Show all eight activities
Join an online forum or discussion group
Connect with other learners and share knowledge and experiences.
Show steps
  • Search for online forums or discussion groups related to email marketing.
  • Create an account and introduce yourself.
  • Participate in discussions and ask questions.
Design an email newsletter layout
Designing an email newsletter layout will allow you to practice your skills and better understand the process of creating a visually appealing newsletter.
Browse courses on Email Design
Show steps
  • Plan the layout of your email newsletter, including the header, body, and footer
  • Choose a template or create your own using MailChimp's drag-and-drop editor
  • Add images, text, and other elements to your layout
Design a test newsletter template
Reinforce your understanding by designing a template from scratch.
Show steps
  • Choose a target audience and purpose for your newsletter.
  • Select a template from Mailchimp's gallery.
  • Customize the template with your own content and branding.
Complete additional tutorials on Mailchimp's features
Deepen your understanding of the platform's advanced features.
Browse courses on Mailchimp
Show steps
  • Explore Mailchimp's Academy for free online courses.
  • Follow step-by-step tutorials on Mailchimp's blog or YouTube channel.
Create a marketing newsletter for a real-world client
Apply your skills to a practical project and gain valuable experience.
Show steps
  • Identify a client and their marketing goals.
  • Research their target audience and develop a content strategy.
  • Design and create the newsletter using Mailchimp.
  • Send the newsletter to the client's email list.
  • Monitor the newsletter's performance and make improvements as needed.

Career center

Learners who complete Design an Email Newsletter Using Mailchimp will develop knowledge and skills that may be useful to these careers:
Project Manager
A Project Manager is responsible for planning, organizing, and executing projects. This course would be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge would be valuable for a Project Manager because it would help them to create effective email newsletters that reach their target audience.
Marketing Specialist
A Marketing Specialist is responsible for developing and implementing marketing campaigns. This course would be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge would be valuable for a Marketing Specialist because it would help them to create effective email newsletters that reach their target audience.
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for developing and implementing digital marketing campaigns. This course would be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge would be valuable for a Digital Marketing Specialist because it would help them to create effective email newsletters that reach their target audience.
Copywriter
A Copywriter is responsible for writing persuasive and engaging content, such as ad copy, website copy, and email newsletters. This course would be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge would be valuable for a Copywriter because it would help them to create effective email newsletters that reach their target audience.
Content Marketing Specialist
A Content Marketing Specialist is responsible for creating and distributing content that is valuable to their target audience. This course would be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge would be valuable for a Content Marketing Specialist because it would help them to create effective email newsletters that reach their target audience.
Email Marketing Manager
An Email Marketing Manager is responsible for developing and executing email marketing campaigns. This course would be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge would be valuable for an Email Marketing Manager because it would help them to create effective email newsletters that reach their target audience.
Editor
An Editor is responsible for reviewing and editing written content, such as articles, blog posts, and email newsletters. This course would be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge would be valuable for an Editor because it would help them to create effective email newsletters that reach their target audience.
Graphic designer
A Graphic Designer is responsible for creating visual content, such as logos, brochures, and websites. This course would be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge would be valuable for a Graphic Designer because it would help them to create effective email newsletters that reach their target audience.
Web Designer
A Web Designer is responsible for designing and developing websites. This course would be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge would be valuable for a Web Designer because it would help them to create effective email newsletters that reach their target audience.
Social Media Manager
A Social Media Manager is responsible for developing and implementing social media campaigns. This course would be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge would be valuable for a Social Media Manager because it would help them to create effective email newsletters that reach their target audience.
Business Analyst
A Business Analyst is responsible for analyzing business processes and identifying opportunities for improvement. This course may be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge may be valuable for a Business Analyst because it could help them to create effective email newsletters that reach their target audience.
Software Engineer
A Software Engineer is responsible for designing, developing, and testing software. This course may be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge may be valuable for a Software Engineer because it could help them to create effective email newsletters that reach their target audience.
Data Analyst
A Data Analyst is responsible for collecting, analyzing, and interpreting data. This course may be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge may be valuable for a Data Analyst because it could help them to create effective email newsletters that reach their target audience.
Quality Assurance Analyst
A Quality Assurance Analyst is responsible for testing and verifying the quality of software. This course may be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge may be valuable for a Quality Assurance Analyst because it could help them to create effective email newsletters that reach their target audience.
User Experience Designer
A User Experience Designer is responsible for designing and evaluating the user experience of websites and applications. This course may be helpful for someone in this role because it provides a step-by-step guide on how to design an email newsletter using MailChimp. This knowledge may be valuable for a User Experience Designer because it could help them to create effective email newsletters that reach their target audience.

Reading list

We've selected six books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Design an Email Newsletter Using Mailchimp.
This practical guide focuses on harnessing the power of automation to streamline and enhance email marketing efforts.
Offers practical advice on how to create and execute successful email marketing campaigns.

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