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Erin Loder

In this 40 minute long project, you will learn how to create an account and a Newsletter in the website MailChimp. Users attending this project will obtain the ability to create an email newsletter ready to send to a target audience. We will go step by step through the process in this project. You will then learn about the different email format options to assist you in the creation of your newsletter. We will explore the basics of how to set up your profile and to schedule your email in advance to send to your audience. Some key learning objectives that we will review include creating your Mailchimp account, and step by step instructions on creating your newsletter.

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What's inside

Syllabus

Project Overview
In this 40 minute long project, you will learn how to create an account and a Newsletter in the website MailChimp. Users attending this project will obtain the ability to create an email newsletter ready to send to a target audience. We will go step by step through the process in this project. You will then learn about the different email format options to assist you in the creation of your newsletter. We will explore the basics of how to set up your profile and to schedule your email in advance to send to your audience. Some key learning objectives that we will review include creating your Mailchimp account, and step by step instructions on creating your newsletter.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Обучает основам создания учетной записи и новостной рассылки на веб-сайте MailChimp
Подходит для начинающих пользователей, желающих создавать электронные рассылки
Помогает пользователям создавать профессионально выглядящие электронные рассылки
Охватывает базовые основы электронного маркетинга, включая настройку профиля и планирование рассылки
Подходит для пользователей, которым необходимо создать и отправить электронную рассылку

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Design A Newsletter with MailChimp with these activities:
Organize and Review Course Materials
Reinforce your learning by organizing and reviewing course materials regularly
Show steps
  • Create a dedicated folder for course materials
  • Review lecture notes and slides
  • Organize assignments and projects
Practice Scheduling and Sending Emails
Gain confidence in scheduling and sending emails effectively
Show steps
  • Set up automated email sequences
  • Use A/B testing to optimize your send times
  • Monitor your email deliverability
Experiment with Different Email Formats
Enhance your email design skills by experimenting with various formats
Show steps
  • Try out different email layouts
  • Experiment with various fonts and colors
  • Test different email subject lines
  • Analyze email analytics to identify what works best
Three other activities
Expand to see all activities and additional details
Show all six activities
Explore Email Marketing Best Practices
Enhance your email marketing knowledge with insights from industry experts
Show steps
  • Follow industry blogs and publications
  • Attend webinars and online workshops
  • Experiment with different email marketing strategies
Develop a Newsletter Content Strategy
Take your email marketing skills to the next level by developing a comprehensive content strategy
Show steps
  • Define your target audience
  • Research industry trends and best practices
  • Create a content calendar
  • Develop engaging and informative content
  • Track your results and make adjustments as needed
Volunteer with Email Marketing Organizations
Gain real-world experience and contribute to the email marketing community
Show steps
  • Research volunteer opportunities
  • Contact organizations and express your interest
  • Participate in email marketing projects and initiatives

Career center

Learners who complete Design A Newsletter with MailChimp will develop knowledge and skills that may be useful to these careers:
Email Marketing Specialist
An Email Marketing Specialist designs, implements, and tracks email marketing campaigns. They collaborate with marketing teams to develop email content that aligns with business goals and customer needs. This course may be useful for someone in this role because it provides a step-by-step guide to creating an email newsletter in MailChimp, a popular email marketing platform. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Marketing Manager
A Marketing Manager oversees the development and execution of marketing campaigns. They work with marketing teams to develop marketing strategies, manage marketing budgets, and track marketing results. This course may be useful for someone in this role because it provides a foundation in email marketing, which is an important part of most marketing campaigns. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Marketing Consultant
A Marketing Consultant provides marketing advice and services to businesses. They help businesses develop marketing strategies, implement marketing campaigns, and track marketing results. This course may be useful for someone in this role because it provides a foundation in email marketing, which is an important part of most marketing campaigns. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Sales Manager
A Sales Manager leads and manages a team of sales representatives. They develop sales strategies, set sales goals, and track sales results. This course may be useful for someone in this role because it provides a foundation in email marketing, which can be used to generate leads and close sales. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Marketing Analyst
A Marketing Analyst analyzes marketing data to identify trends and patterns. They use this information to make recommendations for marketing campaigns and strategies. This course may be useful for someone in this role because it provides a foundation in email marketing, which is an important part of most marketing campaigns. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Digital Marketing Manager
A Digital Marketing Manager oversees the development and execution of digital marketing campaigns. They work with marketing teams to develop digital marketing strategies, manage digital marketing budgets, and track digital marketing results. This course may be useful for someone in this role because it provides a foundation in email marketing, which is an important part of most digital marketing campaigns. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Social Media Manager
A Social Media Manager develops and executes social media campaigns. They work with marketing teams to develop social media strategies, manage social media budgets, and track social media results. This course may be useful for someone in this role because it provides a foundation in email marketing, which can be used to promote social media content and generate leads. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Content Marketing Manager
A Content Marketing Manager develops and executes content marketing campaigns. They work with marketing teams to develop content marketing strategies, manage content marketing budgets, and track content marketing results. This course may be useful for someone in this role because it provides a foundation in email marketing, which can be used to promote content and generate leads. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Marketing Writer
A Marketing Writer creates written content for marketing campaigns. They work with marketing teams to develop marketing messages, write marketing copy, and edit marketing materials. This course may be useful for someone in this role because it provides a foundation in email marketing, which can be used to create effective email campaigns. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Email Marketing Assistant
An Email Marketing Assistant helps to develop and execute email marketing campaigns. They work with email marketing teams to create email content, manage email lists, and track email campaign results. This course may be useful for someone in this role because it provides a step-by-step guide to creating an email newsletter in MailChimp, a popular email marketing platform. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Content Creator
A Content Creator develops and creates content for marketing campaigns. They work with marketing teams to develop content strategies, create content, and manage content calendars. This course may be useful for someone in this role because it provides a foundation in email marketing, which can be used to promote content and generate leads. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Social Media Specialist
A Social Media Specialist develops and executes social media campaigns. They work with marketing teams to develop social media strategies, manage social media budgets, and track social media results. This course may be useful for someone in this role because it provides a foundation in email marketing, which can be used to promote social media content and generate leads. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Internet Marketing Specialist
An Internet Marketing Specialist develops and executes internet marketing campaigns. They work with marketing teams to develop internet marketing strategies, manage internet marketing budgets, and track internet marketing results. This course may be useful for someone in this role because it provides a foundation in email marketing, which is an important part of most internet marketing campaigns. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Digital Marketing Specialist
A Digital Marketing Specialist develops and executes digital marketing campaigns. They work with marketing teams to develop digital marketing strategies, manage digital marketing budgets, and track digital marketing results. This course may be useful for someone in this role because it provides a foundation in email marketing, which is an important part of most digital marketing campaigns. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.
Marketing Specialist
A Marketing Specialist develops and executes marketing campaigns. They work with marketing teams to develop marketing strategies, manage marketing budgets, and track marketing results. This course may be useful for someone in this role because it provides a foundation in email marketing, which is an important part of most marketing campaigns. The course also covers the basics of email marketing, such as how to set up an email list, create email templates, and schedule email campaigns.

Reading list

We've selected 11 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Design A Newsletter with MailChimp.
Provides a comprehensive overview of email marketing, from setting up your account to creating and sending newsletters. It's a great resource for beginners and experienced marketers alike.
This comprehensive guide covers all aspects of email marketing, from creating effective email campaigns to managing your email list. It's a valuable resource for anyone looking to improve their email marketing skills.
This practical handbook offers a wealth of tips and advice on how to create effective email campaigns. It's a valuable resource for anyone looking to improve their email marketing skills.
Is specifically tailored to the needs of e-commerce businesses. It covers topics such as how to set up your account, how to create and send newsletters, and how to track your results.
This beginner-friendly guide provides a step-by-step approach to email marketing automation. It covers everything you need to know to get started, from choosing the right software to creating effective automated campaigns.
This practical guide provides a step-by-step approach to using MailChimp. It covers everything you need to know to get started, from creating your first email campaign to tracking your results.
This beginner-friendly guide provides a step-by-step approach to email design. It covers everything you need to know to get started, from choosing the right fonts to using images and video.
Great starting point for those new to email marketing. It covers the basics of setting up your account, creating and sending newsletters, and tracking your results.
More advanced guide to email marketing. It covers topics such as segmentation, personalization, and automation.

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