Email Marketing: Subscriber List Growth With ConvertKit from Udemy

What's inside

Learning objectives

Create your own sales funnel that turns website visitors into customers and revenue.
Grow your list of email subscribers.
Send beautiful email sequences easily that educate, inspire, and sell.

Create better lead magnets that are highly clickable.
Design better opt-in forms with a higher opt-in rate.
Be happy with your email marketing tool.

Create your own sales funnel that turns website visitors into customers and revenue.
Grow your list of email subscribers.
Send beautiful email sequences easily that educate, inspire, and sell.
Create better lead magnets that are highly clickable.
Design better opt-in forms with a higher opt-in rate.
Be happy with your email marketing tool.

Syllabus

Students will dive right into how ConvertKit will improve their email marketing and list building. Students will also know more about their instructors Dennis & Phil.

Welcome to the ConvertKit course. This course is created for you - someone trying to do email marketing. In this video Dennis and Phil explain who they are and what this course is all about!

Please take a moment to introduce yourself. We want to create a community of like-minded students who can help each other with any issues you might have.

Tips to Improve Your Course Taking Experience | Email Marketing Course

Introduction To ConvertKit

In this lecture I'll talk briefly to let you know what ConvertKit is.

Here are Phil's top 5 reasons to use ConvertKit for email marketing and building a sales funnel.

Find out how easy it is to get started and sign up for ConvertKit to build your list. ConvertKit is a requirement for this course so you can learn how to use it for email marketing. We make it easy because we've obtained a 30-Day trial that's FREE and ConvertKit has made it easy by not requiring a credit card for the trial. Please keep in mind you will need a credit card if you decide to continue with ConvertKit.

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Students will know how to use ConvertKit, including how to build forms & sequences, send out messages, and much more!

Dennis talks about what he's going to be cover in this section of the course.

Learn how easy it is to build forms and landing pages with ConvertKit.

Discover how easy it is to import subscribers into ConvertKit from MailChimp, Aweber, Constant Contact and other email marketing applications.

Find out how you send out single messages which are called "Broadcast".

ConvertKit continues to change and add new features. Which means we've added this new lecture to talk about the new A/B subject line testing and how it is used.

More advice on how to get your open rates and clickthrough rates high on your ConvertKit sequence messages.

This is a Facebook Live recording on 6/27/2017 covering data on what days of the week and times are best for sending your email message. Both Phil and I talk about the data and also best subject lines to get better open and clickthrough rates for your email marketing messages.

Learn how to start setting up your automated sequences with ConvertKit.

Discover how automation rules make ConvertKit unique.

Learn about other online tools that ConvertKit integrates with to make it even more powerful.

Final tips and advice on how to be successful with ConvertKit and discover where to look for more helpful and great advice they provide for a better email marketing experience.

Course Exercise: In this exercise you will create a form with ConvertKit and then share them for other students in the course to see how you are using ConvertKit to build your email marketing list.

Here's a video on how to exclude specific people from a specific email in your sequence!

In this tutorial, we'll show you how to remove cold subscribers from your email list.

Use ConvertKit to make money by creating a sales funnel that works, complete with amazing lead magnets, opt-in forms, and email sequences.

In this section of the ConvertKit course, we'll learn how to build a great sales funnel.

In this lecture of the ConvertKit course, we learn why building a list (and specifically an email list) is one of the best things to do when you start a business.

In this lecture of the ConvertKit course, we cover what a sales funnel is and how it works. This is the process of taking a customer from awareness to action, from interest to purchase.

In this lecture of the ConvertKit course, we look at Phil's sales funnel that is currently working to sell online courses.

In this lecture Dennis will show you how he's using ConvertKit to funnel traffic to his book on Amazon and his websites.

In this lecture of the ConvertKit course, we cover what it takes to create a better lead magnet, including discovering ways Phil doubled his opt-ins in just 24 hours with some basic changes.

In this lecture of the ConvertKit course, we learn what needs to be included in an opt-in form. We look at the best of the best examples to get inspired and see what is working today.

Here are a few examples of lead magnets that I use now.

Here's how to use the ConvertKit WordPress plugin.

In this lecture of the ConvertKit course, we learn how to write a better email sequence that actually makes sales.

In this lecture of the ConvertKit course, we learn why simplicity is actually better when it comes to email marketing.

Congrats on finishing another section of this course. Please take action and do the exercise, which is to build your own sales funnel using ConvertKit.

Here's how to use the Teachable and ConvertKit integration.

Students will get a big thank you from the instructors and learn about how to take it to the next level.

Thank you for taking this course!

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Bonus Lecture: Learn More from Phil + Video School

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Focuses on email marketing, which is a fundamental aspect of digital advertising, marketing, and communications

Teaches students how to operate email campaigns, including processes such as creating email sequences, using lead magnets, and designing landing pages

Led by email marketing experts Phil Ebiner and Dennis J. Smith, who have experience in the field and are known for switching from MailChimp to ConvertKit

Utilized by various creators and professionals such as Tim Ferriss, Gretchen Rubin, and Tim McGraw, indicating its credibility and recognition in the industry

Emphasizes the importance of email marketing over social media platforms, citing statistics and research to support its effectiveness

Provides practical knowledge and skills in email marketing, enabling learners to apply them immediately in their own campaigns or businesses

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Email Marketing: Subscriber List Growth With ConvertKit with these activities:

Read 'Email Marketing for Dummies'

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Get a solid foundation in email marketing concepts and best practices to enhance your understanding of ConvertKit's features and capabilities.

View Web Marketing All-In-One for Dummies on Amazon

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Read chapters 1-3 to understand the basics of email marketing.
Read chapters 4-6 to learn about email list building and segmentation.
Read chapters 7-9 to explore email campaign creation and optimization.

Join a ConvertKit community or forum

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Connect with other ConvertKit users to share knowledge, ask questions, and learn from their experiences.

Browse courses on Online Communities

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Search for ConvertKit communities or forums online.
Join the community or forum and introduce yourself.
Participate in discussions and ask questions.

Send out a test email campaign

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Gain hands-on experience with ConvertKit's email campaign features and improve your technical proficiency.

Browse courses on Email Campaign Creation

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Create a test email list.
Design and create a test email.
Send out the test email.
Analyze the results of your test campaign.

Five other activities

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Show all eight activities

Watch video tutorials on advanced ConvertKit features

Show steps

Expand your knowledge of ConvertKit's capabilities by exploring advanced features and techniques through guided tutorials.

Browse courses on Email Marketing

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Search for video tutorials on ConvertKit's website or YouTube.
Watch tutorials on specific features you want to learn more about.
Take notes and practice using the features in your own ConvertKit account.

Write a blog post about your email marketing strategy

Show steps

Reinforce your understanding of ConvertKit's features by applying them to a practical scenario and sharing your insights with others.

Show steps

Brainstorm ideas for your blog post.
Research and gather information about email marketing strategies.
Write a draft of your blog post.
Edit and finalize your blog post.
Publish your blog post and promote it on social media.

Attend a local marketing or email marketing meetup

Show steps

Meet with industry professionals, learn about new trends and techniques, and expand your knowledge beyond the scope of this course.

Browse courses on Networking

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Search for local marketing or email marketing meetups.
Attend a meetup and introduce yourself to others.
Participate in discussions and ask questions.
Follow up with people you met after the meetup.

Volunteer for a nonprofit organization that uses email marketing

Show steps

Gain practical experience in email marketing while contributing to a worthy cause and expanding your professional network.

Browse courses on Volunteering

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Search for nonprofit organizations that use email marketing.
Contact the organization and inquire about volunteer opportunities.
Offer your skills in email marketing and assist with their campaigns.

Develop an email marketing plan for a specific business or project

Show steps

Apply your knowledge of ConvertKit and email marketing principles to create a comprehensive plan that drives results for a real-world scenario.

Browse courses on Marketing

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Identify the target audience and business goals.
Research and analyze the competition.
Develop a content and email campaign strategy.
Create email templates and sequences in ConvertKit.
Implement and track the performance of your email marketing plan.

Career center

Learners who complete Email Marketing: Subscriber List Growth With ConvertKit will develop knowledge and skills that may be useful to these careers:

Marketing Manager

A Marketing Manager analyzes marketing data to plan marketing strategies for businesses and brands. They regularly manage staff and delegate tasks, manage budgets, and work with the sales team to acquire new customers. The skills you'll learn in this course will help you understand the best strategies to building a business and facilitating growth.

See salaries and explore the career path for Marketing Manager

Business Consultant

A business consultant researches and develops strategies for organizations seeking to improve their performance. They evaluate a company's business and operational practices, then provide guidance on how to improve them. This course covers the latest techniques for helping businesses grow and may be of some use.

See salaries and explore the career path for Business Consultant

Sales Manager

A Sales Manager leads a team of sales representatives and is responsible for generating revenue. They track sales performance, identify sales opportunities, and implement sales strategies. This course will help you understand the sales funnel and better understand how to help your sales team grow sales.

See salaries and explore the career path for Sales Manager

Content Creator

A Content Creator develops and produces creative content for marketing, advertising, and other purposes. They may write engaging copy, make videos, or develop other content to attract and engage an audience. This course will help you build a following and communicate your message to an audience.

See salaries and explore the career path for Content Creator

Freelance Writer

A Freelance Writer creates written content for clients, which may include articles, blog posts, website copy, and more. They may work with businesses, organizations, or individuals to create compelling content. This course will help you build a base of writing skills and learn how to market your services.

See salaries and explore the career path for Freelance Writer

Account Manager

An Account Manager manages relationships with clients and ensures that they are satisfied with the services they receive. They track client progress, identify opportunities for growth, and resolve any issues. This course may be useful for learning how to manage client relationships.

See salaries and explore the career path for Account Manager

Social Media Manager

A Social Media Manager creates and executes social media strategies for businesses and brands. They manage social media accounts, create content, and track results. This course can help you understand how to build a following on social media.

See salaries and explore the career path for Social Media Manager

Marketing Specialist

A Marketing Specialist develops and executes marketing campaigns for businesses and brands. They collaborate with other departments, such as sales and creative, to create marketing materials and strategies. This course may be useful for learning how to market a business.

See salaries and explore the career path for Marketing Specialist

Copywriter

A Copywriter creates persuasive and engaging written content for marketing purposes. They may write advertising copy, website copy, or other types of content. This course may be helpful for learning how to write effective marketing copy.

See salaries and explore the career path for Copywriter

Political Organizer

A Political Organizer mobilizes people to participate in the political process. They may work on campaigns, organize protests, or lobby for legislation. This course may be useful for learning how to organize and lead a political campaign.

See salaries and explore the career path for Political Organizer

Nonprofit Development Officer

A Nonprofit Development Officer raises funds and support for a nonprofit organization. They may write grant proposals, organize fundraising events, and cultivate relationships with donors. This course may be useful for learning how to raise funds for a nonprofit organization.

See salaries and explore the career path for Nonprofit Development Officer

Public Relations Specialist

A Public Relations Specialist manages public relations for businesses and organizations. They create and maintain relationships with the media, manage press conferences, and develop strategies to enhance their public image. This course may be useful for understanding how to get the word out about your services or products.

See salaries and explore the career path for Public Relations Specialist

Entrepreneur

An Entrepreneur starts and runs their own business. They are responsible for all aspects of their business, including marketing, sales, and finance. This course may be useful for learning how to start and grow a business.

See salaries and explore the career path for Entrepreneur

Community Organizer

A Community Organizer brings people together to address issues and make change in their community. They may work on issues such as education, healthcare, or environmental protection. This course may be useful for learning how to organize and lead a community.

See salaries and explore the career path for Community Organizer

Nonprofit Manager

A Nonprofit Manager oversees the operations of a nonprofit organization. They are responsible for fundraising, budgeting, and managing staff. This course may be useful for learning how to manage a nonprofit organization.

See salaries and explore the career path for Nonprofit Manager

Email Marketing

Subscriber List Growth With ConvertKit

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