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Stacey Shanklin-Langford
By the end of this project, you will create a customized email for a business marketing campaign using a free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in Mailchimp.
Register for this course and see more details by visiting:
OpenCourser.com/course/tayy3b/use
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What's inside
Syllabus
Build an Amazing Marketing Campaign using Mailchimp
By the end of this project, you will create a customized email for a business marketing campaign using the free version of Mailchimp. You will be able to create an interactive email complete with a call to action that is professional and engaging to your audience. You’ll set up an email campaign as one of several powerful digital marketing campaign tools available in Mailchimp.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Explores methods for customizing emails using the free version of Mailchimp
Provides learners with a systematic approach to designing professional and engaging email campaigns using interactive elements and clear calls-to-action
Emphasizes the application of digital marketing campaign tools through the use of Mailchimp
Taught by industry-recognized experts with experience in marketing and email campaign management
May require learners to have prior knowledge or experience in email marketing or campaign management to fully benefit from the course
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Reviews summary
Well-received mailchimp overview
Learners say that this course is a largely positive introduction to using Mailchimp. Many reviewers comment on the well-organized content and the useful hands-on exercises. A majority of students report that they have gained a good understanding of email marketing and the specific features of Mailchimp through this course. However, some reviewers note that the course material could be more current.
This course covers a wide range of topics related to email marketing and provides detailed explanations of the features of Mailchimp.
"The course is precise and succinct. Not to mention, Stacey is such a great teacher."
"The explanation is detailed, you always have a chance to pause and explore all available features."
"Helpful for someone with NO experience using Mailchimp at all, but other than that, the course didn't teach me how to use Mailchimp as in depth as I expected."
This course provides a strong foundation for beginners in email marketing.
"The course is great for beginners and I would recommend it to everyone who wants to work with Mailchimp!"
"This is an easy to do project of beginner level, that will teach you how to set up a mailchimp account and every basic thing that you need to know to start your first email marketing cmapaign."
"It was nice learning from her, she was great. Only problem is her milchimp page was abit different from mine."
The hands-on exercises in this course are a great way to practice using Mailchimp and to apply the concepts learned in the lectures.
"The hands on project is good. It teaches you how to use Mailchimp which could be used for effective email marketing strategies for your business."
"Very helpful especially the split screen allowing immediate practice while listening to the instructor."
"The course is straightforward and informative. Thank you!"
Some reviewers have noted that the course content is outdated and that the interface of Mailchimp has changed since the course was created.
"The Mailchimp used in the course is very different from the one that in use now, is very outdated."
"It's an easy-to-follow course but it needs to be updated. Mail chimp seems to have changed their website layout and tabs."
"I was expecting so much more. For example how to create segments and send separate emails to the different segments."
Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Use Mailchimp to Build an E-mail Marketing Campaign with these
activities:
Review Email Marketing Basics
Show steps
Refresh your understanding of the basic principles of email marketing to enhance your comprehension of the techniques covered in this course.
Browse courses on
Email Marketing
Show steps
-
Review foundational concepts of email marketing, including its benefits and challenges.
-
Explore different types of email campaigns and their respective goals.
Join Email Marketing Communities and Forums
Show steps
Engage with a community of email marketers to exchange ideas, learn new perspectives, and stay updated on industry trends.
Show steps
-
Join online forums or groups dedicated to email marketing.
-
Attend virtual or in-person meetups and conferences to connect with other professionals.
Practice Email Writing and Subject Line Optimization
Show steps
Enhance your email writing skills through dedicated practice. This will enable you to craft compelling and effective emails that resonate with your audience.
Show steps
-
Write email copies for different scenarios, focusing on clarity, brevity, and tone.
-
Optimize subject lines for high open rates, testing different formulations and keywords.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Design an Email Template from Scratch
Show steps
Engage in hands-on practice by creating your own email template. This will help you grasp the principles of email design and apply them in a practical context.
Show steps
-
Choose a template format and structure that aligns with your marketing goals.
-
Design the layout, incorporating text, images, and CTAs (call-to-actions).
-
Optimize the template for responsiveness across various devices.
Attend Webinars or Watch Tutorials on Advanced Email Marketing Techniques
Show steps
Expand your knowledge by delving into advanced email marketing techniques. This will equip you with additional skills and strategies to enhance your campaigns.
Show steps
-
Identify webinars or tutorials that cover topics beyond the scope of this course.
-
Attend live webinars or watch pre-recorded tutorials, taking notes and applying the insights to your own campaigns.
Build an Email Campaign Using Mailchimp
Show steps
Put your skills to the test by creating an actual email campaign using Mailchimp. This practical project will solidify your understanding of the platform and its capabilities.
Show steps
-
Set up an email list and create subscriber segments.
-
Compose and personalize email content using Mailchimp's tools.
-
Configure email automation features, such as autoresponders and drip campaigns.
Contribute to an Open-Source Email Marketing Tool
Show steps
Enhance your technical skills and contribute to the email marketing community by contributing to open-source projects. This will provide you with hands-on experience and insights into the inner workings of email marketing platforms.
Show steps
-
Identify an open-source email marketing tool that aligns with your interests and skills.
-
Review the project documentation and identify areas where you can contribute.
-
Submit bug reports or code contributions to the project repository.
Review Email Marketing Basics
Show steps
Refresh your understanding of the basic principles of email marketing to enhance your comprehension of the techniques covered in this course.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Review foundational concepts of email marketing, including its benefits and challenges.
- Explore different types of email campaigns and their respective goals.
Join Email Marketing Communities and Forums
Show steps
Engage with a community of email marketers to exchange ideas, learn new perspectives, and stay updated on industry trends.
Show steps
Show steps
Show steps
- Join online forums or groups dedicated to email marketing.
- Attend virtual or in-person meetups and conferences to connect with other professionals.
Practice Email Writing and Subject Line Optimization
Show steps
Enhance your email writing skills through dedicated practice. This will enable you to craft compelling and effective emails that resonate with your audience.
Show steps
Show steps
Show steps
- Write email copies for different scenarios, focusing on clarity, brevity, and tone.
- Optimize subject lines for high open rates, testing different formulations and keywords.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Design an Email Template from Scratch
Show steps
Engage in hands-on practice by creating your own email template. This will help you grasp the principles of email design and apply them in a practical context.
Show steps
Show steps
Show steps
- Choose a template format and structure that aligns with your marketing goals.
- Design the layout, incorporating text, images, and CTAs (call-to-actions).
- Optimize the template for responsiveness across various devices.
Attend Webinars or Watch Tutorials on Advanced Email Marketing Techniques
Show steps
Expand your knowledge by delving into advanced email marketing techniques. This will equip you with additional skills and strategies to enhance your campaigns.
Show steps
Show steps
Show steps
- Identify webinars or tutorials that cover topics beyond the scope of this course.
- Attend live webinars or watch pre-recorded tutorials, taking notes and applying the insights to your own campaigns.
Build an Email Campaign Using Mailchimp
Show steps
Put your skills to the test by creating an actual email campaign using Mailchimp. This practical project will solidify your understanding of the platform and its capabilities.
Show steps
Show steps
Show steps
- Set up an email list and create subscriber segments.
- Compose and personalize email content using Mailchimp's tools.
- Configure email automation features, such as autoresponders and drip campaigns.
Contribute to an Open-Source Email Marketing Tool
Show steps
Enhance your technical skills and contribute to the email marketing community by contributing to open-source projects. This will provide you with hands-on experience and insights into the inner workings of email marketing platforms.
Show steps
Show steps
Show steps
- Identify an open-source email marketing tool that aligns with your interests and skills.
- Review the project documentation and identify areas where you can contribute.
- Submit bug reports or code contributions to the project repository.
Career center
Learners who complete Use Mailchimp to Build an E-mail Marketing Campaign will develop knowledge and skills
that may be useful to these careers:
Email Marketing Specialist
Email Marketing Specialist
An Email Marketing Specialist is responsible for planning, executing, and analyzing email marketing campaigns. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to gain the skills needed to succeed in this role. The course will teach you how to create professional and engaging emails, as well as how to set up and track email campaigns. This knowledge will be invaluable for anyone looking to enter the field of email marketing.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning and executing digital marketing campaigns. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to gain the skills needed to succeed in this role. The course will teach you how to create professional and engaging emails, as well as how to set up and track email campaigns. This knowledge will be invaluable for anyone looking to enter the field of digital marketing.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for planning and executing content marketing campaigns. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to gain the skills needed to succeed in this role. The course will teach you how to create professional and engaging emails, as well as how to set up and track email campaigns. This knowledge will be invaluable for anyone looking to enter the field of content marketing.
Social Media Manager
Social Media Manager
A Social Media Manager is responsible for planning and executing social media campaigns. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to gain the skills needed to succeed in this role. The course will teach you how to create professional and engaging emails, as well as how to set up and track email campaigns. This knowledge will be invaluable for anyone looking to enter the field of social media marketing.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for analyzing marketing data. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to learn how to track and analyze email campaign data. This knowledge will be invaluable for anyone looking to enter the field of marketing analytics.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice to businesses. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to learn how to create and execute email marketing campaigns. This knowledge will be invaluable for anyone looking to enter the field of marketing consulting.
Business Owner
Business Owner
A Business Owner is responsible for all aspects of running a business. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to learn how to create and execute email marketing campaigns. This knowledge will be invaluable for anyone looking to start their business.
Entrepreneur
Entrepreneur
An Entrepreneur is someone who starts and runs their own business. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to learn how to create and execute email marketing campaigns. This knowledge will be invaluable for anyone looking to start their own business.
Freelance Writer
Freelance Writer
A Freelance Writer writes articles, blog posts, and other content for clients. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to learn how to write effective emails. This knowledge will be invaluable for anyone looking to start their own freelance writing business.
Virtual Assistant
Virtual Assistant
A Virtual Assistant provides administrative and technical support to clients from a remote location. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to learn how to manage email campaigns. This knowledge will be invaluable for anyone looking to start their own virtual assistant business.
Customer Service Representative
Customer Service Representative
A Customer Service Representative provides support to customers. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to learn how to communicate effectively with customers. This knowledge will be invaluable for anyone looking to enter the field of customer service.
Sales Representative
Sales Representative
A Sales Representative sells products or services to customers. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to learn how to create and execute email marketing campaigns. This knowledge will be invaluable for anyone looking to enter the field of sales.
Project Manager
Project Manager
A Project Manager is responsible for planning and executing projects. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to learn how to manage email marketing campaigns. This knowledge will be invaluable for anyone looking to enter the field of project management.
Operations Manager
Operations Manager
An Operations Manager is responsible for the day-to-day operations of a business. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' would be a great way to learn how to manage email marketing campaigns. This knowledge will be invaluable for anyone looking to enter the field of operations management.
Human Resources Manager
Human Resources Manager
A Human Resources Manager is responsible for the management of a company's employees. The course 'Use Mailchimp to Build an E-mail Marketing Campaign' may be useful for learning how to communicate effectively with employees. This knowledge may be helpful for anyone looking to enter the field of human resources management.
For more career information including salaries, visit:
OpenCourser.com/course/tayy3b/use
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Use Mailchimp to Build an E-mail Marketing Campaign.
Save
This comprehensive textbook provides a deep dive into the theory and practice of email marketing. It covers everything from email design to deliverability to analytics. It's a great resource for students and professionals looking to gain a thorough understanding of email marketing.
Is another comprehensive guide to email marketing. It covers all the basics, as well as more advanced topics like segmentation and automation. It's a great resource for anyone who wants to take their email marketing to the next level.
This easy-to-understand guide provides a comprehensive overview of email marketing, covering everything from creating effective campaigns to tracking results and understanding metrics. It's a great starting point for beginners looking to learn the basics of email marketing.
This Spanish-language guide provides a comprehensive overview of email marketing, covering everything from creating effective campaigns to tracking results and understanding metrics. It's a great starting point for beginners looking to learn the basics of email marketing.
This Spanish-language guide provides a step-by-step roadmap for building a profitable business with email marketing. It covers everything from list building to email writing to campaign optimization.
This classic book provides a timeless perspective on the art of email marketing. It's a must-read for marketers who want to learn how to write persuasive emails that convert.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/tayy3b/use
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Effort
2 hours
Level
Introductory
Via
Coursera
Institution
Coursera Project Network
Instructor
Stacey Shanklin-Langford
Language
English
Good to know
Explores methods for customizing emails using the free version of Mailchimp
Provides learners with a systematic approach to designing professional and engaging email campaigns using interactive elements and clear calls-to-action
Emphasizes the application of digital marketing campaign tools through the use of Mailchimp
Taught by industry-recognized experts with experience in marketing and email campaign management
May require learners to have prior knowledge or experience in email marketing or campaign management to fully benefit from the course
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