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Google Career Certificates
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
Read more
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
Read more
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows.
Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job.
Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.
By the end of this course, you will be able to do the following:
- Write effective preview text and subject lines using best practices
- Create email marketing automation and workflows
- Build and maintain email lists
- Write effective email copy
- Conduct contact management and list segmentation
- Employ best practices to handle personally identifiable information, or PII, and user data safely
- Measure and analyze email campaign results
Register for this course and see more details by visiting:
OpenCourser.com/course/mgz84o/think
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What's inside
Syllabus
Introduction to think outside the inbox: email marketing
You will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. To wrap up module 1, you’ll learn best practices in email marketing and how to apply them.
Read more
Syllabus
Introduction to think outside the inbox: email marketing
You will explore what email marketing is, how it works, and why it’s useful. You’ll also learn the importance of email marketing to meet business goals. Then, you’ll use the PESTLE and SWOT frameworks to set SMART email marketing goals. To wrap up module 1, you’ll learn best practices in email marketing and how to apply them.
Read more
Types of email marketing
You will examine the most common types of marketing emails. First, you’ll learn about emails that greet customers, like acquisition emails and welcome emails. Next, you’ll learn about emails that entice subscribers, such as newsletters and promotional emails. You’ll focus on emails that keep customers, known as retention emails. Then, you’ll explore how to craft catchy email copy, write sample subject lines, and create preview text for marketing emails.
Useful tools for email marketing
You will learn about useful tools for email marketing. You’ll determine how to create and segment email lists. You’ll also learn how to write effective emails that engage with customers. After that, you'll explore email marketing tools like HubSpot and Mailchimp and learn how they work. Then, you’ll explore crisis management and how to correct mistakes in email marketing.
Collect and analyze email campaign data
You will learn about the key metrics in email marketing, such as open rate, click-through rate, unsubscribe rate, complaint rate, conversion rate, bounce rate, and more. You’ll examine how to measure, track, and analyze email campaign results. Then, you’ll learn how to effectively present email campaign results to stakeholders by creating an email marketing campaign report.
Run your own email marketing campaign
You will create, manage, track, and complete a mock email marketing campaign. You’ll be given a fictional business to build the email campaign around, and you’ll employ all the strategies, tools, and tricks you’ve learned during this course to complete the campaign. First, you’ll set SMART goals for your campaign. Then, you’ll segment your email list and complete an email series. Finally, you’ll complete the campaign and end the course by analyzing the results of the campaign and presenting them to stakeholders.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Develops skills that are core to the discipline of digital marketing and e-commerce
Teaches the intricacies of email marketing
Explores practical applications of email campaigns
Taught by industry professionals with hands-on experience
Covers essential aspects of email marketing including strategy, execution, and analysis
Provides practical examples and activities to reinforce learning
Save this course
Save Think Outside the Inbox: Email Marketing to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Think Outside the Inbox: Email Marketing with these
activities:
Review Best Practices in Email Marketing
Show steps
Solidify your understanding of the fundamental principles and best practices governing email marketing.
Browse courses on
Email Marketing
Show steps
-
Read online articles and blog posts on email marketing.
-
Revisit the course textbook or reference materials on the subject.
-
Review your own email campaigns and analyze their performance.
Review Prior Email Marketing Knowledge
Show steps
Reviewing prior knowledge of email marketing will help you refresh your memory and prepare for the course.
Browse courses on
Email Marketing
Show steps
-
Review notes, assignments, or practice questions from previous email marketing courses or experiences.
-
Take practice quizzes to test your understanding of basic email marketing concepts.
Complete Email Marketing Practice Exercises
Show steps
Completing practice exercises will help reinforce your understanding of email marketing techniques.
Show steps
-
Use online resources or textbooks to find practice exercises.
-
Complete exercises on topics such as subject line optimization, email design, and A/B testing.
-
Review the solutions to check your understanding.
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Develop an Email Marketing Campaign Plan
Show steps
Apply your knowledge and skills by creating a comprehensive plan outlining your email marketing strategy and execution tactics.
Show steps
-
Define campaign objectives and target audience.
-
Develop tailored content and subject lines.
-
Establish segmentation and lead nurturing strategies.
-
Plan the campaign timeline and schedule.
-
Document the plan clearly.
Follow Guided Tutorials on Email Marketing Tools
Show steps
Following guided tutorials will help you learn how to use specific email marketing tools.
Show steps
-
Identify the tools you need to learn, such as email service providers, automation platforms, or analytics tools.
-
Find online tutorials or documentation from the tool providers.
-
Follow the instructions to set up, configure, and use the tools.
Write Sample Email Marketing Copy
Show steps
Writing sample email marketing copy will help you practice creating compelling content.
Browse courses on
Email Copywriting
Show steps
-
Choose a target audience and product or service to promote.
-
Write a subject line, preheader text, and body copy.
-
Incorporate persuasive techniques and a clear call to action.
Join or Form a Study Group
Show steps
Participating in a study group will provide opportunities to discuss concepts and support each other's learning.
Show steps
-
Join an existing study group or form a new one with classmates.
-
Establish regular meeting times and set goals for each session.
-
Discuss course materials, case studies, and real-world examples.
-
Provide feedback on each other's work and share insights.
-
Prepare for exams and assignments together.
Explore Advanced Email Marketing Techniques
Show steps
Enhance your skills by delving into specialized aspects of email marketing, such as automation, personalization, and campaign optimization.
Browse courses on
Email Marketing Automation
Show steps
-
Search for tutorials on advanced email marketing techniques.
-
Follow step-by-step guides on implementing automation and personalization features.
-
Experiment with different strategies and track their effectiveness.
Organize and Review Course Materials
Show steps
Organizing and reviewing course materials will help you stay organized and improve retention.
Show steps
-
Create a system for organizing notes, assignments, and quizzes.
-
Regularly review your materials to reinforce your understanding.
-
Summarize key concepts and make connections between different topics.
-
Create study guides or flashcards for important topics.
-
Seek clarification from instructors or classmates when needed.
Analyze Email Campaign Results
Show steps
Enhance your analytical skills by interpreting email campaign data and identifying areas for improvement.
Browse courses on
Email Analytics
Show steps
-
Review key metrics such as open rates, click-through rates, and conversion rates.
-
Identify trends and patterns in campaign performance.
-
Analyze factors influencing campaign effectiveness.
-
Develop recommendations for optimization.
Seek Guidance from Email Marketing Professionals
Show steps
Connecting with email marketing professionals can provide valuable insights and support.
Show steps
-
Identify email marketing professionals through industry events, online platforms, or referrals.
-
Reach out to potential mentors and request their guidance.
-
Schedule regular meetings or communication channels for mentorship.
-
Seek advice on industry trends, best practices, and career development.
-
Build a long-term relationship for ongoing support and learning.
Participate in Email Marketing Contests or Competitions
Show steps
Participating in contests or competitions will challenge you to apply your email marketing skills.
Show steps
-
Research email marketing contests or competitions that align with your interests.
-
Review the rules and submission requirements.
-
Develop and submit a compelling email marketing campaign or strategy.
-
Seek feedback from industry experts or mentors.
Review Best Practices in Email Marketing
Show steps
Solidify your understanding of the fundamental principles and best practices governing email marketing.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Read online articles and blog posts on email marketing.
- Revisit the course textbook or reference materials on the subject.
- Review your own email campaigns and analyze their performance.
Review Prior Email Marketing Knowledge
Show steps
Reviewing prior knowledge of email marketing will help you refresh your memory and prepare for the course.
Browse courses on
Email Marketing
Show steps
Show steps
Show steps
- Review notes, assignments, or practice questions from previous email marketing courses or experiences.
- Take practice quizzes to test your understanding of basic email marketing concepts.
Complete Email Marketing Practice Exercises
Show steps
Completing practice exercises will help reinforce your understanding of email marketing techniques.
Show steps
Show steps
Show steps
- Use online resources or textbooks to find practice exercises.
- Complete exercises on topics such as subject line optimization, email design, and A/B testing.
- Review the solutions to check your understanding.
Nine other activities
Expand to see all activities and additional details
Show all 12 activities
Develop an Email Marketing Campaign Plan
Show steps
Apply your knowledge and skills by creating a comprehensive plan outlining your email marketing strategy and execution tactics.
Show steps
Show steps
Show steps
- Define campaign objectives and target audience.
- Develop tailored content and subject lines.
- Establish segmentation and lead nurturing strategies.
- Plan the campaign timeline and schedule.
- Document the plan clearly.
Follow Guided Tutorials on Email Marketing Tools
Show steps
Following guided tutorials will help you learn how to use specific email marketing tools.
Show steps
Show steps
Show steps
- Identify the tools you need to learn, such as email service providers, automation platforms, or analytics tools.
- Find online tutorials or documentation from the tool providers.
- Follow the instructions to set up, configure, and use the tools.
Write Sample Email Marketing Copy
Show steps
Writing sample email marketing copy will help you practice creating compelling content.
Browse courses on
Email Copywriting
Show steps
Show steps
Show steps
- Choose a target audience and product or service to promote.
- Write a subject line, preheader text, and body copy.
- Incorporate persuasive techniques and a clear call to action.
Join or Form a Study Group
Show steps
Participating in a study group will provide opportunities to discuss concepts and support each other's learning.
Show steps
Show steps
Show steps
- Join an existing study group or form a new one with classmates.
- Establish regular meeting times and set goals for each session.
- Discuss course materials, case studies, and real-world examples.
- Provide feedback on each other's work and share insights.
- Prepare for exams and assignments together.
Explore Advanced Email Marketing Techniques
Show steps
Enhance your skills by delving into specialized aspects of email marketing, such as automation, personalization, and campaign optimization.
Browse courses on
Email Marketing Automation
Show steps
Show steps
Show steps
- Search for tutorials on advanced email marketing techniques.
- Follow step-by-step guides on implementing automation and personalization features.
- Experiment with different strategies and track their effectiveness.
Organize and Review Course Materials
Show steps
Organizing and reviewing course materials will help you stay organized and improve retention.
Show steps
Show steps
Show steps
- Create a system for organizing notes, assignments, and quizzes.
- Regularly review your materials to reinforce your understanding.
- Summarize key concepts and make connections between different topics.
- Create study guides or flashcards for important topics.
- Seek clarification from instructors or classmates when needed.
Analyze Email Campaign Results
Show steps
Enhance your analytical skills by interpreting email campaign data and identifying areas for improvement.
Browse courses on
Email Analytics
Show steps
Show steps
Show steps
- Review key metrics such as open rates, click-through rates, and conversion rates.
- Identify trends and patterns in campaign performance.
- Analyze factors influencing campaign effectiveness.
- Develop recommendations for optimization.
Seek Guidance from Email Marketing Professionals
Show steps
Connecting with email marketing professionals can provide valuable insights and support.
Show steps
Show steps
Show steps
- Identify email marketing professionals through industry events, online platforms, or referrals.
- Reach out to potential mentors and request their guidance.
- Schedule regular meetings or communication channels for mentorship.
- Seek advice on industry trends, best practices, and career development.
- Build a long-term relationship for ongoing support and learning.
Participate in Email Marketing Contests or Competitions
Show steps
Participating in contests or competitions will challenge you to apply your email marketing skills.
Show steps
Show steps
Show steps
- Research email marketing contests or competitions that align with your interests.
- Review the rules and submission requirements.
- Develop and submit a compelling email marketing campaign or strategy.
- Seek feedback from industry experts or mentors.
Career center
Learners who complete Think Outside the Inbox: Email Marketing will develop knowledge and skills
that may be useful to these careers:
Email Marketing Specialist
Email Marketing Specialist
An Email Marketing Specialist is responsible for creating, implementing, and managing email marketing campaigns. This course can help someone in this role develop the skills and knowledge needed to create effective email campaigns, including how to segment email lists and write compelling email copy.
Email Marketing Manager
Email Marketing Manager
An Email Marketing Manager develops, plans, and executes email marketing campaigns for businesses and organizations. This course may be useful for someone in this role as it covers topics such as creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager is responsible for planning, executing, and analyzing digital marketing campaigns across various channels, including email. This course can help build a foundation for someone in this role by providing a comprehensive overview of email marketing, including how to create effective email campaigns and measure their success.
E-commerce Manager
E-commerce Manager
An E-commerce Manager is responsible for planning, executing, and analyzing e-commerce strategies. This course may be helpful for someone in this role as it covers topics such as creating effective email marketing campaigns.
Marketing Communications Manager
Marketing Communications Manager
A Marketing Communications Manager is responsible for developing and executing marketing communications strategies that align with business objectives. This course may be helpful for someone in this role as it covers topics such as creating effective email copy and writing compelling subject lines.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager is responsible for planning, creating, and distributing content that is valuable and engaging to a target audience. This course may be useful for someone in this role as it covers topics such as writing effective email copy and creating compelling subject lines.
Marketing Consultant
Marketing Consultant
A Marketing Consultant provides marketing advice and services to businesses and organizations. This course may be useful for someone in this role as it covers a wide range of marketing topics, including email marketing.
Entrepreneur
Entrepreneur
An Entrepreneur starts and manages their own business. This course may be useful for someone in this role as it covers topics such as creating an email marketing strategy and executing email campaigns.
Product Marketing Manager
Product Marketing Manager
A Product Marketing Manager is responsible for developing and executing marketing strategies for a product or service. This course may be useful for someone in this role as it covers topics such as creating effective email marketing campaigns.
Marketing Analyst
Marketing Analyst
A Marketing Analyst is responsible for collecting, analyzing, and interpreting marketing data to improve marketing campaigns. This course may be useful for someone in this role as it covers topics such as measuring and analyzing email campaign results.
Freelance Writer
Freelance Writer
A Freelance Writer creates written content for a variety of clients, including businesses, organizations, and individuals. This course may be useful for someone in this role as it covers topics such as writing effective email copy and creating compelling subject lines.
Customer Relationship Manager (CRM)
Customer Relationship Manager (CRM)
A Customer Relationship Manager (CRM) is responsible for managing relationships with customers to improve customer satisfaction and loyalty. This course may be useful for someone in this role as it covers topics such as creating effective email marketing campaigns.
Brand Manager
Brand Manager
A Brand Manager is responsible for developing and managing a brand's identity and reputation. This course may be useful for someone in this role as it covers topics such as writing effective email copy and creating compelling subject lines.
Social Media Marketing Manager
Social Media Marketing Manager
A Social Media Marketing Manager is responsible for developing and executing social media marketing strategies. This course may be helpful for someone in this role as it covers topics such as creating effective email copy and writing compelling subject lines.
Public relations manager
Public relations manager
A Public Relations Manager is responsible for managing the public image of a company or organization. This course may be useful for someone in this role as it covers topics such as writing effective email copy and creating compelling subject lines.
For more career information including salaries, visit:
OpenCourser.com/course/mgz84o/think
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Think Outside the Inbox: Email Marketing.
Save
Practical guide to email marketing for small businesses. It covers everything from setting up an email list to creating effective campaigns.
Provides a set of rules that you can follow to create effective email marketing campaigns. It great resource for anyone who wants to improve their email marketing results.
This classic guide to email marketing offers timeless principles and strategies for crafting compelling and effective campaigns. It provides insights into email copywriting, segmentation, and campaign management.
Save
Addresses the specific needs of ecommerce businesses, providing practical strategies for using email marketing to drive traffic, increase conversions, and build customer loyalty in the ecommerce space.
Provides a basic overview of email marketing. It good resource for beginners who want to learn more about this important marketing channel.
This practical guide is tailored specifically for small businesses, providing easy-to-implement strategies for building an email list, creating targeted campaigns, and tracking results. It offers valuable insights for entrepreneurs and marketers.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/mgz84o/think
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Level
Introductory
Via
Coursera
Institution
Google
Instructor
Google Career Certificates
Language
English
Transcripts
Español
Português
українська мова
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Good to know
Develops skills that are core to the discipline of digital marketing and e-commerce
Teaches the intricacies of email marketing
Explores practical applications of email campaigns
Taught by industry professionals with hands-on experience
Covers essential aspects of email marketing including strategy, execution, and analysis
Provides practical examples and activities to reinforce learning
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