About this Specialization
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹ Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers. 75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months² Check out all Google Career Certificates here. This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation. ¹US Burning Glass Labor Insight Report salary data (median with 0-5 years experience) and job opening data. Data for job roles relevant to featured programs (4/01/2021 - 3/31/22). ²Based on program graduate survey responses, United States, 2021
| From | Google via Coursera |
|---|---|
| Hours | 148 |
| Instructor | Google Career Certificates |
| Language | English |
| Subjects | Business |
Similar Courses
Sorted by relevance
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Digital Marketing Administrator $54k
Corporate Digital Marketing $64k
IT Digital Marketing Analyst $73k
Digital Marketing Manger $78k
Digital Marketing Analytics $83k
Digital Marketing and Design $89k
Marketing Digital Strategist $91k
Digital Product Marketing $100k
Regional Digital Marketing $102k
Marketing Analyst & Digital Marketing $104k
DIGITAL AND STRATEGIC MARKETING $119k
Principal Digital Marketing $215k
Courses in this Specialization
Listed in the order in which they should be taken
| Starts | Course Information | |
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Jun |
Foundations of Digital Marketing and E-commerce This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these... Coursera | Google |
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Jun |
Attract and Engage Customers with Digital Marketing Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using... Coursera | Google |
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Jun |
From Likes to Leads: Interact with Customers Online From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop... Coursera | Google |
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Jun |
Think Outside the Inbox: Email Marketing Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a... Coursera | Google |
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Jun |
Assess for Success: Marketing Analytics and Measurement Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing... Coursera | Google |
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Jun |
Make the Sale: Build, Launch, and Manage E-commerce Stores Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how... Coursera | Google |
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Jun |
Satisfaction Guaranteed: Develop Customer Loyalty Online You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course,... Coursera | Google |
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| From | Google via Coursera |
|---|---|
| Hours | 148 |
| Instructor | Google Career Certificates |
| Language | English |
| Subjects | Business |
Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile (33rd - 99th).
Digital Marketing Administrator $54k
Corporate Digital Marketing $64k
IT Digital Marketing Analyst $73k
Digital Marketing Manger $78k
Digital Marketing Analytics $83k
Digital Marketing and Design $89k
Marketing Digital Strategist $91k
Digital Product Marketing $100k
Regional Digital Marketing $102k
Marketing Analyst & Digital Marketing $104k
DIGITAL AND STRATEGIC MARKETING $119k
Principal Digital Marketing $215k
Similar Courses
Sorted by relevance
