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Google Career Certificates
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course.
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You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course.
Read more
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course.
Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job.
Learners who complete the seven courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.
By the end of this course, you will be able to do the following:
- Identify common strategies for building customer loyalty in e-commerce
- Understand how to successfully manage client relationships and measure satisfaction
- Monitor an e-commerce store’s performance
- Update an e-commerce store based on data
- Complete a portfolio scenario to prepare for job interviews
- Find, apply for, and prepare for interviews and jobs
- Put together a portfolio and/or resume to present to employers
Register for this course and see more details by visiting:
OpenCourser.com/course/d44zjk/satisfaction
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What's inside
Syllabus
Introduction to satisfaction guaranteed: develop customer loyalty online
You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.
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Syllabus
Introduction to satisfaction guaranteed: develop customer loyalty online
You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.
Read more
Analyze trends for an online store
You will examine how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. You’ll also learn how to identify which products are performing well or underperforming. Finally, you’ll discover ways to improve product performance based on data.
Prepare for jobs in digital marketing and e-commerce
You will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program. You’ll also explore job readiness skills, develop your resume, and practice interviewing for jobs.
Certificate review
You will review what you’ve learned throughout the Google Digital Marketing & E-commerce Certificate. You’ll explore additional career resources and reflect on everything you’ve learned. At the end of the program, you’ll share your career goals with fellow learners.
Good to know
Good to know
Know what's good ,
what to watch for , and
possible dealbreakers
Teaches techniques for building and maintaining customer relationships
Covers specific tools for building and maintaining relationships with clients
Explores strategies for building customer loyalty and increasing sales
Provides hands-on activities and examples that simulate common digital marketing and e-commerce tasks
Save this course
Save Satisfaction Guaranteed: Develop Customer Loyalty Online to your list so you can find it easily later:
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Activities
Be better prepared
before
your course. Deepen your understanding
during
and
after
it. Supplement your coursework and achieve mastery of the topics covered
in Satisfaction Guaranteed: Develop Customer Loyalty Online with these
activities:
Read 'The Ultimate Guide to Customer Loyalty' by Don Peppers
Show steps
This book provides a comprehensive overview of customer loyalty strategies and best practices.
View
Managing Customer Experience and Relationships:...
on Amazon
Show steps
-
Purchase or borrow a copy of the book
-
Read the book and take notes
-
Apply what you've learned to your own business
Volunteer for a non-profit organization focused on customer service
Show steps
Volunteering for a non-profit organization will provide you with real-world experience in providing excellent customer service.
Browse courses on
Customer Service
Show steps
-
Research non-profit organizations focused on customer service
-
Contact the organization and express your interest in volunteering
-
Attend a volunteer training session
-
Start volunteering and providing customer service
-
Reflect on your experience and how it can help you in your career
Attend industry conferences or meetups
Show steps
Attending industry events will give you the opportunity to network with other professionals and learn about the latest trends and best practices in customer loyalty.
Browse courses on
Customer Loyalty
Show steps
-
Research industry conferences or meetups
-
Register for and attend the events
-
Network with other attendees
-
Attend presentations and workshops
-
Follow up with new contacts
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow an online tutorial on customer relationship management (CRM) software
Show steps
Learning about CRM software will provide you with the skills you need to manage customer relationships and improve loyalty.
Browse courses on
CRM
Show steps
-
Find an online tutorial on CRM software
-
Follow the tutorial and complete the exercises
-
Practice using the CRM software on your own
-
Apply what you've learned to your own business
Create a blog post or article about customer loyalty
Show steps
Writing a blog post or article will help you synthesize and solidify your understanding of customer loyalty strategies and best practices.
Browse courses on
Customer Loyalty
Show steps
-
Research different customer loyalty strategies
-
Choose a specific topic to focus on
-
Write a draft of your blog post or article
-
Edit and proofread your work
-
Publish your blog post or article
Create and run A/B tests on a website or app
Show steps
Running A/B tests will help you develop skills in testing and iterating on marketing campaigns to improve customer loyalty.
Browse courses on
A/B Testing
Show steps
-
Choose a website or app to run the test on
-
Identify a metric to measure the success of the test
-
Create two versions of the website or app
-
Run the test and collect data
-
Analyze the results and make a decision
Develop a customer loyalty program for a local business
Show steps
Developing a customer loyalty program for a local business will provide you with hands-on experience in developing and implementing customer loyalty strategies.
Browse courses on
Customer Loyalty
Show steps
-
Identify a local business to work with
-
Research the business and their target market
-
Develop a customer loyalty program
-
Present the program to the business owner
-
Implement the program and track its results
Contribute to an open-source CRM project
Show steps
Contributing to an open source CRM project will give you hands-on experience with the latest customer relationship management technologies.
Browse courses on
CRM
Show steps
-
Find an open-source CRM project to contribute to
-
Create a pull request
-
Review the pull request and make changes as needed
-
Merge the pull request
Read 'The Ultimate Guide to Customer Loyalty' by Don Peppers
Show steps
This book provides a comprehensive overview of customer loyalty strategies and best practices.
View
Managing Customer Experience and Relationships:...
on Amazon
Show steps
Show steps
Show steps
- Purchase or borrow a copy of the book
- Read the book and take notes
- Apply what you've learned to your own business
Volunteer for a non-profit organization focused on customer service
Show steps
Volunteering for a non-profit organization will provide you with real-world experience in providing excellent customer service.
Browse courses on
Customer Service
Show steps
Show steps
Show steps
- Research non-profit organizations focused on customer service
- Contact the organization and express your interest in volunteering
- Attend a volunteer training session
- Start volunteering and providing customer service
- Reflect on your experience and how it can help you in your career
Attend industry conferences or meetups
Show steps
Attending industry events will give you the opportunity to network with other professionals and learn about the latest trends and best practices in customer loyalty.
Browse courses on
Customer Loyalty
Show steps
Show steps
Show steps
- Research industry conferences or meetups
- Register for and attend the events
- Network with other attendees
- Attend presentations and workshops
- Follow up with new contacts
Five other activities
Expand to see all activities and additional details
Show all eight activities
Follow an online tutorial on customer relationship management (CRM) software
Show steps
Learning about CRM software will provide you with the skills you need to manage customer relationships and improve loyalty.
Browse courses on
CRM
Show steps
Show steps
Show steps
- Find an online tutorial on CRM software
- Follow the tutorial and complete the exercises
- Practice using the CRM software on your own
- Apply what you've learned to your own business
Create a blog post or article about customer loyalty
Show steps
Writing a blog post or article will help you synthesize and solidify your understanding of customer loyalty strategies and best practices.
Browse courses on
Customer Loyalty
Show steps
Show steps
Show steps
- Research different customer loyalty strategies
- Choose a specific topic to focus on
- Write a draft of your blog post or article
- Edit and proofread your work
- Publish your blog post or article
Create and run A/B tests on a website or app
Show steps
Running A/B tests will help you develop skills in testing and iterating on marketing campaigns to improve customer loyalty.
Browse courses on
A/B Testing
Show steps
Show steps
Show steps
- Choose a website or app to run the test on
- Identify a metric to measure the success of the test
- Create two versions of the website or app
- Run the test and collect data
- Analyze the results and make a decision
Develop a customer loyalty program for a local business
Show steps
Developing a customer loyalty program for a local business will provide you with hands-on experience in developing and implementing customer loyalty strategies.
Browse courses on
Customer Loyalty
Show steps
Show steps
Show steps
- Identify a local business to work with
- Research the business and their target market
- Develop a customer loyalty program
- Present the program to the business owner
- Implement the program and track its results
Contribute to an open-source CRM project
Show steps
Contributing to an open source CRM project will give you hands-on experience with the latest customer relationship management technologies.
Browse courses on
CRM
Show steps
Show steps
Show steps
- Find an open-source CRM project to contribute to
- Create a pull request
- Review the pull request and make changes as needed
- Merge the pull request
Career center
Learners who complete Satisfaction Guaranteed: Develop Customer Loyalty Online will develop knowledge and skills
that may be useful to these careers:
Customer Success Manager
Customer Success Manager
A Customer Success Manager develops and executes customer success strategy for a brand. Gaining customer loyalty is key in this role, as success is tied to understanding customers and ensuring they are happy. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to Customer Success Managers.
Customer Relationship Manager (CRM)
Customer Relationship Manager (CRM)
A CRM develops and maintains relationships with clients to retain and attract business. This course explores specific tools to develop and maintain relationships with clients, making it useful for CRMs. In this role, you would learn how to successfully manage client relationships and measure satisfaction.
Digital Marketing Analyst
Digital Marketing Analyst
A Digital Marketing Analyst analyzes data to improve digital marketing performance. This course examines how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. This course may be useful to Digital Marketing Analysts.
E-commerce Analyst
E-commerce Analyst
An E-commerce Analyst analyzes data to improve e-commerce performance. This course examines how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. This course may be useful to E-commerce Analysts.
E-commerce Manager
E-commerce Manager
An E-commerce Manager oversees the development and execution of e-commerce strategy for a business. Gaining customer loyalty is key in this role, as repeat business is vital for thriving online sales. This course provides hands-on activities and examples that simulate common e-commerce tasks while showing you some of the best tools and resources used on the job.
Content Marketing Manager
Content Marketing Manager
A Content Marketing Manager develops and executes content marketing strategy for a brand. Gaining customer loyalty is key, as repeat readers signal success to employers. This course provides hands-on activities and examples that simulate common digital marketing tasks. You will also find out how to measure customer satisfaction. This course may be useful to Content Marketing Managers.
E-commerce Specialist
E-commerce Specialist
An E-commerce Specialist executes e-commerce strategy for a business. Gaining customer loyalty is key in this role, as repeat business is vital for thriving online sales. This course provides hands-on activities and examples that simulate common e-commerce tasks while showing you some of the best tools and resources used on the job.
Data Analyst
Data Analyst
A Data Analyst analyzes data to gain insights. Gaining customer loyalty is key in this role, as success is tied to understanding customers and recommending strategy based on their wants and needs. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to Data Analysts.
Product Manager
Product Manager
A Product Manager develops and executes product strategy for a brand. Gaining customer loyalty is key in this role, as success is tied to understanding customers and developing products that meet their needs. This course provides hands-on activities and examples that simulate common digital marketing tasks. This course may be useful to Product Managers.
Market Research Analyst
Market Research Analyst
A Market Research Analyst analyzes market data to gain insights. Gaining customer loyalty is key in this role, as success is tied to understanding customers and recommending strategy based on their wants and needs. This course provides hands-on activities and examples that simulate common digital marketing tasks. This course may be useful to Market Research Analysts.
Business Analyst
Business Analyst
A Business Analyst analyzes business data to gain insights. Gaining customer loyalty is key in this role, as success is tied to understanding customers and recommending strategy based on their wants and needs. This course provides hands-on activities and examples that simulate common digital marketing tasks. This course may be useful to Business Analysts.
Digital Marketing Specialist
Digital Marketing Specialist
A Digital Marketing Specialist executes digital marketing strategy for a brand or agency. Building customer loyalty online is essential to success in digital marketing. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to Digital Marketing Specialists.
Digital Marketing Manager
Digital Marketing Manager
A Digital Marketing Manager leads digital marketing strategy for a brand or agency. Building customer loyalty online is essential to success in digital marketing. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to Digital Marketing Managers.
Social Media Manager
Social Media Manager
A Social Media Manager develops and executes social media marketing strategy for a brand or agency. Building customer loyalty online is essential to success in social media marketing. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to Social Media Managers.
Search Engine Optimization (SEO) Specialist
Search Engine Optimization (SEO) Specialist
An SEO Specialist develops and executes SEO strategy for a brand or agency. Building customer loyalty online is essential to success in SEO. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to SEO Specialists.
For more career information including salaries, visit:
OpenCourser.com/course/d44zjk/satisfaction
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Satisfaction Guaranteed: Develop Customer Loyalty Online.
Save
Provides a comprehensive overview of the concept of customer loyalty. It valuable resource for anyone who wants to learn more about the topic.
Provides a frank and insightful account of the challenges of building a business. It valuable resource for anyone who is interested in entrepreneurship.
Provides a practical guide to the Lean Startup methodology. It valuable resource for anyone who is interested in starting a business.
Provides a practical guide to building customer loyalty. It valuable resource for anyone who wants to learn more about the topic.
Provides a thought-provoking look at the future of technology and innovation. It valuable resource for anyone who is interested in the tech industry.
Save
Provides a comprehensive guide to the interview process. It valuable resource for anyone who is looking for a new job.
For more information about how these books relate to this course, visit:
OpenCourser.com/course/d44zjk/satisfaction
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Level
Introductory
Via
Coursera
Institution
Google
Instructor
Google Career Certificates
Language
English
Transcripts
Español
Português
українська мова
tiếng Việt
Good to know
Teaches techniques for building and maintaining customer relationships
Covers specific tools for building and maintaining relationships with clients
Explores strategies for building customer loyalty and increasing sales
Provides hands-on activities and examples that simulate common digital marketing and e-commerce tasks
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