Satisfaction Guaranteed: Develop Customer Loyalty Online from Coursera

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1–6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course.

Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job.

Learners who complete the seven courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary.

By the end of this course, you will be able to do the following:

- Identify common strategies for building customer loyalty in e-commerce

- Understand how to successfully manage client relationships and measure satisfaction

- Monitor an e-commerce store’s performance

- Update an e-commerce store based on data

- Complete a portfolio scenario to prepare for job interviews

- Find, apply for, and prepare for interviews and jobs

- Put together a portfolio and/or resume to present to employers

What's inside

Syllabus

Introduction to satisfaction guaranteed: develop customer loyalty online

You will learn about the importance of loyalty in e-commerce and explore how to build strong customer relationships. You’ll also find out how to measure customer satisfaction. After that, you’ll explore techniques for retaining customers like offering loyalty programs, practicing dynamic remarketing, and implementing post-purchase follow-ups.

Analyze trends for an online store

You will examine how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. You’ll also learn how to identify which products are performing well or underperforming. Finally, you’ll discover ways to improve product performance based on data.

Prepare for jobs in digital marketing and e-commerce

You will engage in a series of interactive activities based on concepts you’ve explored and skills you’ve gained throughout the program. You’ll also explore job readiness skills, develop your resume, and practice interviewing for jobs.

Certificate review

You will review what you’ve learned throughout the Google Digital Marketing & E-commerce Certificate. You’ll explore additional career resources and reflect on everything you’ve learned. At the end of the program, you’ll share your career goals with fellow learners.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Teaches techniques for building and maintaining customer relationships

Covers specific tools for building and maintaining relationships with clients

Explores strategies for building customer loyalty and increasing sales

Provides hands-on activities and examples that simulate common digital marketing and e-commerce tasks

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Satisfaction Guaranteed: Develop Customer Loyalty Online with these activities:

Read 'The Ultimate Guide to Customer Loyalty' by Don Peppers

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This book provides a comprehensive overview of customer loyalty strategies and best practices.

View Managing Customer Experience and Relationships:... on Amazon

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Purchase or borrow a copy of the book
Read the book and take notes
Apply what you've learned to your own business

Volunteer for a non-profit organization focused on customer service

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Volunteering for a non-profit organization will provide you with real-world experience in providing excellent customer service.

Browse courses on Customer Service

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Research non-profit organizations focused on customer service
Contact the organization and express your interest in volunteering
Attend a volunteer training session
Start volunteering and providing customer service
Reflect on your experience and how it can help you in your career

Attend industry conferences or meetups

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Attending industry events will give you the opportunity to network with other professionals and learn about the latest trends and best practices in customer loyalty.

Browse courses on Customer Loyalty

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Research industry conferences or meetups
Register for and attend the events
Network with other attendees
Attend presentations and workshops
Follow up with new contacts

Five other activities

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Follow an online tutorial on customer relationship management (CRM) software

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Learning about CRM software will provide you with the skills you need to manage customer relationships and improve loyalty.

Browse courses on CRM

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Find an online tutorial on CRM software
Follow the tutorial and complete the exercises
Practice using the CRM software on your own
Apply what you've learned to your own business

Create a blog post or article about customer loyalty

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Writing a blog post or article will help you synthesize and solidify your understanding of customer loyalty strategies and best practices.

Browse courses on Customer Loyalty

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Research different customer loyalty strategies
Choose a specific topic to focus on
Write a draft of your blog post or article
Edit and proofread your work
Publish your blog post or article

Create and run A/B tests on a website or app

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Running A/B tests will help you develop skills in testing and iterating on marketing campaigns to improve customer loyalty.

Browse courses on A/B Testing

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Choose a website or app to run the test on
Identify a metric to measure the success of the test
Create two versions of the website or app
Run the test and collect data
Analyze the results and make a decision

Develop a customer loyalty program for a local business

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Developing a customer loyalty program for a local business will provide you with hands-on experience in developing and implementing customer loyalty strategies.

Browse courses on Customer Loyalty

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Identify a local business to work with
Research the business and their target market
Develop a customer loyalty program
Present the program to the business owner
Implement the program and track its results

Contribute to an open-source CRM project

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Contributing to an open source CRM project will give you hands-on experience with the latest customer relationship management technologies.

Browse courses on CRM

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Find an open-source CRM project to contribute to
Create a pull request
Review the pull request and make changes as needed
Merge the pull request

Career center

Learners who complete Satisfaction Guaranteed: Develop Customer Loyalty Online will develop knowledge and skills that may be useful to these careers:

Customer Success Manager

A Customer Success Manager develops and executes customer success strategy for a brand. Gaining customer loyalty is key in this role, as success is tied to understanding customers and ensuring they are happy. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to Customer Success Managers.

See salaries and explore the career path for Customer Success Manager

Customer Relationship Manager (CRM)

A CRM develops and maintains relationships with clients to retain and attract business. This course explores specific tools to develop and maintain relationships with clients, making it useful for CRMs. In this role, you would learn how to successfully manage client relationships and measure satisfaction.

See salaries and explore the career path for Customer Relationship Manager (CRM)

Digital Marketing Analyst

A Digital Marketing Analyst analyzes data to improve digital marketing performance. This course examines how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. This course may be useful to Digital Marketing Analysts.

See salaries and explore the career path for Digital Marketing Analyst

E-commerce Analyst

An E-commerce Analyst analyzes data to improve e-commerce performance. This course examines how to gather and analyze data for an online store. You’ll learn how to use the data you’ve gathered to improve conversions and increase sales. This course may be useful to E-commerce Analysts.

See salaries and explore the career path for E-commerce Analyst

E-commerce Manager

An E-commerce Manager oversees the development and execution of e-commerce strategy for a business. Gaining customer loyalty is key in this role, as repeat business is vital for thriving online sales. This course provides hands-on activities and examples that simulate common e-commerce tasks while showing you some of the best tools and resources used on the job.

See salaries and explore the career path for E-commerce Manager

Content Marketing Manager

A Content Marketing Manager develops and executes content marketing strategy for a brand. Gaining customer loyalty is key, as repeat readers signal success to employers. This course provides hands-on activities and examples that simulate common digital marketing tasks. You will also find out how to measure customer satisfaction. This course may be useful to Content Marketing Managers.

See salaries and explore the career path for Content Marketing Manager

E-commerce Specialist

An E-commerce Specialist executes e-commerce strategy for a business. Gaining customer loyalty is key in this role, as repeat business is vital for thriving online sales. This course provides hands-on activities and examples that simulate common e-commerce tasks while showing you some of the best tools and resources used on the job.

See salaries and explore the career path for E-commerce Specialist

Data Analyst

A Data Analyst analyzes data to gain insights. Gaining customer loyalty is key in this role, as success is tied to understanding customers and recommending strategy based on their wants and needs. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to Data Analysts.

See salaries and explore the career path for Data Analyst

Product Manager

A Product Manager develops and executes product strategy for a brand. Gaining customer loyalty is key in this role, as success is tied to understanding customers and developing products that meet their needs. This course provides hands-on activities and examples that simulate common digital marketing tasks. This course may be useful to Product Managers.

See salaries and explore the career path for Product Manager

Market Research Analyst

A Market Research Analyst analyzes market data to gain insights. Gaining customer loyalty is key in this role, as success is tied to understanding customers and recommending strategy based on their wants and needs. This course provides hands-on activities and examples that simulate common digital marketing tasks. This course may be useful to Market Research Analysts.

See salaries and explore the career path for Market Research Analyst

Business Analyst

A Business Analyst analyzes business data to gain insights. Gaining customer loyalty is key in this role, as success is tied to understanding customers and recommending strategy based on their wants and needs. This course provides hands-on activities and examples that simulate common digital marketing tasks. This course may be useful to Business Analysts.

See salaries and explore the career path for Business Analyst

Digital Marketing Specialist

A Digital Marketing Specialist executes digital marketing strategy for a brand or agency. Building customer loyalty online is essential to success in digital marketing. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to Digital Marketing Specialists.

See salaries and explore the career path for Digital Marketing Specialist

Digital Marketing Manager

A Digital Marketing Manager leads digital marketing strategy for a brand or agency. Building customer loyalty online is essential to success in digital marketing. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to Digital Marketing Managers.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

A Social Media Manager develops and executes social media marketing strategy for a brand or agency. Building customer loyalty online is essential to success in social media marketing. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to Social Media Managers.

See salaries and explore the career path for Social Media Manager

Search Engine Optimization (SEO) Specialist

An SEO Specialist develops and executes SEO strategy for a brand or agency. Building customer loyalty online is essential to success in SEO. This course provides hands-on activities and examples that simulate common digital marketing tasks while showing you how to build relationships with clients. This course may be useful to SEO Specialists.

See salaries and explore the career path for Search Engine Optimization (SEO) Specialist

Satisfaction Guaranteed

Develop Customer Loyalty Online

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