Digital Customer Analytics
Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies. Explore how to create customer value and evaluate marketing actions, identify and select customers and turn loyalty programs into long term solutions. You will also analyze customer churn and its impact and explore the latest Direct to Consumer Models and other valuation tools.
This online course is designed for marketing managers and analysts, customer relationship managers, and strategists in any sized organization and company.
This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.
What you'll learn
- 4.1 Customer Lifetime Value Concepts
- 4.2 CLV to Firm Value
- 4.3 Using CLV for evaluating marketing actions
- 4.4 Identification/Selection of Customers
- 4.5 Managing Loyalty/Churn
- 4.6 Direct To Consumer Models
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| Rating | Not enough ratings |
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| Length | 4 weeks |
| Effort | 4 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $199 |
| From | The University of Maryland, College Park, University System of Maryland via edX |
| Instructors | P.K. Kannan, Mary Beth Furst |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management USMx |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Digital Marketing Administrator $54k
Corporate Digital Marketing $64k
IT Digital Marketing Analyst $73k
Digital Marketing Manger $78k
Digital Marketing Analytics $83k
Digital Marketing and Design $89k
Marketing Digital Strategist $91k
Digital Product Marketing $100k
Regional Digital Marketing $102k
Marketing Analyst & Digital Marketing $104k
DIGITAL AND STRATEGIC MARKETING $119k
Principal Digital Marketing $215k
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| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Effort | 4 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $199 |
| From | The University of Maryland, College Park, University System of Maryland via edX |
| Instructors | P.K. Kannan, Mary Beth Furst |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management USMx |
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