Fundamentals of Digital Marketing
In this business and management certificate course focused on the foundations of digital marketing, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.
The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and navigate our world. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new, evolving environment.
This online course is organized around four broad themes and leverages relevant theory and analysis, as well as numerous practical examples to develop key learning points and accelerate your knowledge of digital marketing.
The themes are:
● Behavioral foundations for understanding and navigating the new online-offline landscape
● New forms of interaction, including formation of networks and reputation building
● Tools and principles of digital marketing action including online advertising on fixed and mobile devices
● New media platforms and emergence of various marketing channels and mixed marketing models
This course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers.
This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.
What you'll learn
- 1.1 Digital Marketing Strategy
- 1.2 Inbound and Outbound Marketing (also touching on social media marketing)
- 1.3 Mobile Marketing - Apps and Promotions
- 1.4 Multi-Sided Platforms
- 1.5 Overview of OmniChannel Marketing
- 1.6 Attribution and Marketing Mix Modeling
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Rating | Not enough ratings |
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Length | 4 weeks |
Effort | 4 weeks, 3–5 hours per week |
Starts | On Demand (Start anytime) |
Cost | $199 |
From | The University of Maryland, College Park, University System of Maryland via edX |
Instructors | P.K. Kannan, Lingling Zhang |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business & Management USMx |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Digital Marketing Administrator $54k
Corporate Digital Marketing $64k
IT Digital Marketing Analyst $73k
Digital Marketing Manger $78k
Digital Marketing Analytics $83k
Digital Marketing and Design $89k
Marketing Digital Strategist $91k
Digital Product Marketing $100k
Regional Digital Marketing $102k
Marketing Analyst & Digital Marketing $104k
DIGITAL AND STRATEGIC MARKETING $119k
Principal Digital Marketing $215k
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Rating | Not enough ratings |
---|---|
Length | 4 weeks |
Effort | 4 weeks, 3–5 hours per week |
Starts | On Demand (Start anytime) |
Cost | $199 |
From | The University of Maryland, College Park, University System of Maryland via edX |
Instructors | P.K. Kannan, Lingling Zhang |
Download Videos | On all desktop and mobile devices |
Language | English |
Subjects | Business |
Tags | Business & Management USMx |
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