Online Advertising & Social Media
Building an online brand and outreach strategy is paramount to any social media planning and strategy. The vast amount of data, customer insights, platforms and networks are re-imagined each day, demanding the marketer to be a savvy predictor. This course will prepare you for a comprehensive approach to online advertising, detailing various analysis approaches and selecting the right networks and the right messages. You will explore relevant and trending concepts such as: social media ads, active users, advertising platforms, advertising strategy, advertising, hashtags, influencers, landing page, seo, ad spend, advertising options, email marketing, google adwords, lead generation, video ads, click-through rate, and content marketing. Be prepared to plan and allocate resources to the advertising that creates an impact.
This online course is designed for online media strategists, marketing analysts and managers, marketing brand and strategy experts and digital marketing leaders.
This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.
What you'll learn
- 3.1 Online Advertising Ecosystems
- 3.2 Evaluation of Online Display Campaigns
- 3.3 Online Reviews and Sentiment Analysis
- 3.4 Social Media /Social Network Analysis
- 3.5 Analysis of Social Media Big Data
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| Rating | Not enough ratings |
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| Length | 4 weeks |
| Effort | 4 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $199 |
| From | The University of Maryland, College Park, University System of Maryland via edX |
| Instructors | Wendy Moe, Lauren Rhue, Yogesh Joshi, P.K. Kannan |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management USMx |
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Careers
An overview of related careers and their average salaries in the US. Bars indicate income percentile.
Social Media Analyst 3 $24k
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Social Media Host $33k
Social Media Adviser $35k
Mobile & Social Media $36k
Social Media Expert $41k
Media & Social Planner $44k
Social Media Researcher $45k
Associate Social Media $54k
Social Media Evangelist $75k
Digital Social Media $90k
Social Media SME $154k
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| Rating | Not enough ratings |
|---|---|
| Length | 4 weeks |
| Effort | 4 weeks, 3–5 hours per week |
| Starts | On Demand (Start anytime) |
| Cost | $199 |
| From | The University of Maryland, College Park, University System of Maryland via edX |
| Instructors | Wendy Moe, Lauren Rhue, Yogesh Joshi, P.K. Kannan |
| Download Videos | On all desktop and mobile devices |
| Language | English |
| Subjects | Business |
| Tags | Business & Management USMx |
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