May 1, 2024
Updated May 11, 2025
23 minute read
Online advertising, at its core, is the practice of leveraging internet technologies to deliver promotional advertisements to targeted consumers. It encompasses a vast array of strategies and platforms, from search engine results and social media feeds to videos and in-app promotions. For businesses, it's a powerful tool to reach potential customers where they spend a significant amount of their time: online. For individuals, it can be a source of discovering new products, services, and information relevant to their interests and needs.
54u1hb|
Find a path to becoming a Online Advertising. Learn more at:
OpenCourser.com/topic/54u1hb/online
Reading list
We've selected six books
that we think will supplement your
learning. Use these to
develop background knowledge, enrich your coursework, and gain a
deeper understanding of the topics covered in
Online Advertising.
Comprehensive guide to online advertising, covering all aspects from strategy to measurement. It is written by two experienced practitioners, making it a valuable resource for students and practitioners.
Comprehensive guide to creating and executing successful digital advertising campaigns. It covers all aspects from strategy to measurement.
Covers all aspects of digital marketing, including a chapter on online advertising. It is written by two experienced practitioners, making it a valuable resource for students and practitioners.
Comprehensive guide to social media marketing for businesses.
Beginner-friendly guide to online advertising. It covers all the basics in a clear and easy-to-understand way.
Guide to measuring and optimizing the return on investment (ROI) of social media marketing campaigns.
For more information about how these books relate to this course, visit:
OpenCourser.com/topic/54u1hb/online