Online Advertising
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May 1, 2024
Updated May 11, 2025
23 minute read
Online advertising, at its core, is the practice of leveraging internet technologies to deliver promotional advertisements to targeted consumers. It encompasses a vast array of strategies and platforms, from search engine results and social media feeds to videos and in-app promotions. For businesses, it's a powerful tool to reach potential customers where they spend a significant amount of their time: online. For individuals, it can be a source of discovering new products, services, and information relevant to their interests and needs.
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