Цифровые медиа в сфере здравоохранения from Coursera

Курс «Цифровые медиа в сфере здравоохранения» (DMHO) готовит специалистов по коммуникациям в области здравоохранения и учит их использовать социальный и поведенческий анализ для разработки, внедрения и оценки коммуникаций в области здравоохранения в Интернете. Курс представляет собой всеобъемлющее, основанное на фактических данных учебное пособие по ключевым тактическим шагам для разработки и реализации успешных кампаний в области здравоохранения в социальных сетях, а также для оценки их эффективности и влияния на поведение в отношении здоровья. На протяжении всего курса учащиеся будут изучать лучшие практики создания соответствующих сообщений и креативов кампаний. В конце курса учащиеся смогут создать стратегию цифровой коммуникации в соответствии с практическими целями кампании и оценить ее влияние с помощью рекламных метрик, данных опросов, оценки затрат и показателей охвата.

Йельский университет рад предложить этот курс, полностью переведенный на следующие языки:

Арабский: https://www.coursera.org/learn/digital-media-health-outcomes-ar

Французский: https://www.coursera.org/learn/digital-media-health-outcomes-fr

Испанский: https://www.coursera.org/learn/digital-media-health-outcomes-es

What's inside

Syllabus

Анализ поведения как основа работы

Анализ поведения является основой, на которой строится стратегия будущей кампании. В этом модуле участникам будет предложено сформулировать идеи кампании, которые они затем смогут использовать в течение всего курса.

Составление стратегии коммуникаций

Понимание того, на какие главные факторы нужно обратить внимание при разработке стратегий, ориентированных на конкретную целевую аудиторию.

Разработка стратегии с учетом контекста. Информация и креативные материалы, находящие отклик у аудитории

Учащиеся поймут, какой контент (как органический, так и продвигаемый) является наиболее эффективным с точки зрения отраслевых стандартов, и начнут применять рекомендации по созданию креативов для онлайн-кампаний в сфере здравоохранения.

Тактика для цифровых медиа и проведения кампаний

Узнайте, как разрабатывать стратегии цифровой коммуникации, и подумайте над тем, как достичь оптимального эффекта в рамках бюджета, чтобы с уверенностью проводить кампании!

Важные метрики: как оказывается воздействие

Реальные цели и ключевые показатели эффективности при ведении кампаний, направленных на достижение социальных и поведенческих изменений на практике.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Предназначен для специалистов по коммуникациям в области здравоохранения и общественному здравоохранению, которые стремятся разрабатывать и реализовывать коммуникации в области здравоохранения в режиме онлайн

Охватывает ключевые тактические шаги для разработки и реализации успешных кампаний в социальных сетях в области здравоохранения, а также для оценки их эффективности и влияния на поведение в отношении здоровья

Представляет собой комплексное руководство, основанное на фактических данных, по ключевым тактическим шагам для разработки и реализации успешных кампаний в области здравоохранения в социальных сетях, чтобы оценивать их эффективность и влияние на поведение в отношении здоровья

Учащиеся изучают лучшие практики создания соответствующих сообщений и креативов кампаний в социальных сетях, а также для оценки их эффективности и влияния на поведение в отношении здоровья

В конце курса учащиеся смогут создать стратегию цифровой коммуникации в соответствии с практическими целями кампании и оценить ее влияние с помощью рекламных метрик, данных опросов, оценки затрат и показателей охвата

Разработан Йельским университетом

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Цифровые медиа в сфере здравоохранения with these activities:

Curate a collection of best practices and case studies

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Deepen your understanding of effective health communication strategies by compiling and studying a collection of successful campaigns and case studies.

Browse courses on Best Practices

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Conduct research and identify relevant campaigns and case studies
Analyze and extract best practices and key insights
Organize and document your findings

Participate in peer review and feedback sessions

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Gain valuable insights and improve your communication skills by exchanging feedback on campaign ideas and materials with peers.

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Join a peer review group
Share your work and provide feedback to others
Incorporate feedback into your own work

Create a social media strategy for a health campaign

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Develop your practical skills in planning and executing social media campaigns by following guided tutorials on platform-specific strategies and best practices.

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Identify the target audience and campaign goals
Research and select the most relevant social media platforms
Create engaging and informative content
Set up analytics and track campaign performance

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Volunteer at a health organization

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Gain practical experience and contribute to your community by volunteering at a health organization that utilizes digital media for communication.

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Identify and contact health organizations that align with your interests
Inquire about volunteer opportunities related to digital media and communication
Assist with tasks such as content creation, social media management, or campaign evaluation

Design and制作信息图 to communicate health data

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Enhance your ability to communicate complex health information effectively by creating engaging and visually appealing infographics.

Browse courses on Data Visualization

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Gather and analyze the relevant health data
Choose an appropriate design template
Visualize the data in a clear and concise way
Add clear and informative text to support the visuals

Attend workshops on advanced health communication techniques

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Expand your knowledge and skills in specific areas of health communication by attending focused workshops led by industry experts.

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Research and identify relevant workshops
Register and attend the workshop
Actively participate in discussions and exercises

Review case studies

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Reinforce your understanding of key concepts and frameworks presented in the course by reviewing and analyzing real-world case studies.

Browse courses on Health Communication

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Read through the case study and identify the key communication strategies and tactics employed
Analyze the target audience and the effectiveness of the messaging
Consider the potential impact of the campaign and identify any areas for improvement

Participate in health communication competitions

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Challenge yourself and showcase your skills while gaining feedback from experts by participating in health communication competitions.

Browse courses on Health Communication

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Research and identify relevant competitions
Develop a compelling campaign or solution
Submit your entry and seek feedback from judges

Career center

Learners who complete Цифровые медиа в сфере здравоохранения will develop knowledge and skills that may be useful to these careers:

Digital Health Strategist

Digital Health Strategists develop and implement strategies for using digital technologies to improve health outcomes. The course, Digital Media in Health Outcomes, will provide you with the knowledge to leverage digital media to innovate and transform healthcare delivery. You will gain an understanding of the latest trends and best practices in digital health and how to use data and analytics to inform strategy.

See salaries and explore the career path for Digital Health Strategist

Health Communications Manager

Health Communications Managers develop and implement communication strategies for healthcare organizations. The course, Digital Media in Health Outcomes, will provide you with the knowledge to effectively use digital media to communicate health information, engage with stakeholders, and build brand reputation. You will gain an understanding of the principles of health communication and how to use data and analytics to measure the effectiveness of communication campaigns.

See salaries and explore the career path for Health Communications Manager

Healthcare Marketing Manager

Healthcare Marketing Managers develop and implement marketing strategies for healthcare products or services. The course will provide you with the knowledge to effectively use digital media in healthcare marketing, including creating impactful content and evaluating campaign performance. By understanding consumer behavior, you can optimize marketing efforts to achieve business objectives.

See salaries and explore the career path for Healthcare Marketing Manager

Health Communications Specialist

A Health Communications Specialist is responsible for developing and executing communication strategies for healthcare organizations. The course, Digital Media in Health Outcomes, may be useful as it offers a comprehensive understanding of how digital media can be leveraged to promote health behavior change. You will also gain insights into designing effective messages and campaigns targeted at specific audiences.

See salaries and explore the career path for Health Communications Specialist

Digital Marketing Manager

Digital Marketing Managers plan and execute digital marketing campaigns to promote products or services. The course will equip you with the expertise to strategically use digital media to reach target audiences and drive desired outcomes. By understanding how digital media influences behavior, you may excel in this career.

See salaries and explore the career path for Digital Marketing Manager

Behavior Change Specialist

Behavior Change Specialists help individuals and communities change their behavior to improve their health and well-being. The course, Digital Media in Health Outcomes, may be useful as it provides insights into how digital media can influence health behavior and how to develop effective behavior change interventions. You will gain the knowledge to use evidence-based strategies to promote healthy behavior change and evaluate the effectiveness of interventions.

See salaries and explore the career path for Behavior Change Specialist

Social Media Manager

Social Media Managers plan, develop, and execute social media strategies for organizations. The course will equip you with the knowledge to leverage digital media to engage with target audiences, build brand reputation, and drive desired outcomes. By understanding the impact of social media on behavior, you can optimize your strategies for greater effectiveness.

See salaries and explore the career path for Social Media Manager

Public Health Specialist

Public Health Specialists focus on improving the health of communities through research, education, and policy development. With its focus on behavior change and digital media, the course, Digital Media in Health Outcomes, may provide valuable insights into developing effective public health interventions. You will gain an understanding of how to use digital media to promote healthy behaviors and address health disparities.

See salaries and explore the career path for Public Health Specialist

Health Behavior Researcher

Health Behavior Researchers study the factors that influence health behaviors and develop interventions to promote healthy behavior change. The course, Digital Media in Health Outcomes, may be useful as it provides insights into how digital media can influence health behavior. You will gain the knowledge to design and evaluate digital health interventions, and use data-driven insights to inform your research.

See salaries and explore the career path for Health Behavior Researcher

Health Policy Analyst

Health Policy Analysts research, analyze, and develop health policies to improve health outcomes. The course, Digital Media in Health Outcomes, may provide valuable insights into how digital media can influence health behaviors and inform policy decisions. You will gain an understanding of the role of digital media in shaping health policy and how to use data and evidence to support policy recommendations.

See salaries and explore the career path for Health Policy Analyst

Public Health Educator

Public Health Educators aim to promote health and prevent disease through education and outreach programs. The course, Digital Media in Health Outcomes, may be useful as it offers insights into how digital media can influence health behavior and how to design effective health education campaigns. You will gain the knowledge to use digital media to reach diverse audiences and promote healthy behaviors.

See salaries and explore the career path for Public Health Educator

Communications Consultant

In the role of a Communications Consultant, one advises organizations on strategic communications to meet their objectives. The course, Digital Media in Health Outcomes, will equip you with the skills to create persuasive content as well as monitor and evaluate how it performs. By building a foundation in digital media and its influence on behavior, you may gain an advantage in this field.

See salaries and explore the career path for Communications Consultant

User Experience Researcher

User Experience Researchers study how users interact with digital products and services to improve the user experience. The course, Digital Media in Health Outcomes, may be useful as it offers insights into how digital media influences behavior and how to design effective user interfaces for healthcare applications. You will learn to use research methods to evaluate user experience and make data-driven recommendations for improvements.

See salaries and explore the career path for User Experience Researcher

Health Educator

Health Educators aim to improve the health knowledge, attitudes, and behaviors of individuals and communities. The course, Digital Media in Health Outcomes, may be useful as it offers insights into how digital media can influence health behavior. You will learn to leverage this knowledge to design effective health education campaigns.

See salaries and explore the career path for Health Educator

Content Manager

Content Managers oversee the creation and distribution of content across various digital platforms. The course will aid in developing your ability to craft compelling content, considering behavioral science and data-driven insights. Understanding the effectiveness of different types of content will also be crucial in this career role, which is why this course may be useful.

See salaries and explore the career path for Content Manager

Цифровые медиа в сфере здравоохранения

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