الإعلان من خلال فيسبوك from Coursera

"ستؤهلك هذه الدورة التدريبية لتكون خبيرًا في استخدام مدير إعلانات فيسبوك. تعلم طرق إنشاء حملات في مدير الإعلانات من خلال تحديد أهداف الإعلانات والجمهور المستهدف والميزانية ومواضع ظهورها تتماشى مع أهدافك الفريدة من نوعها. تعلم طرق وضع الإعلانات وإدارتها عبر فيسبوك وإنستغرام وكيفية تقييم نتائج حملات مدير الإعلانات لديك وتحسينها. في نهاية الدورة التدريبية ستتمكن من إنشاء حملة إعلانية حقيقية في مدير إعلانات فيسبوك ليس بهدف توسيع نطاق معرفتك فحسب بل أيضًا بهدف تكبير قائمتك الخاصة بمشاريع التسويق عبر وسائل التواصل الاجتماعي. في نهاية هذه الدورة التدريبية، ستخضع للاختبار للحصول على شهادة فيسبوك للمساعدة في التسويق الرقمي.

في نهاية هذه الدورة التدريبية، ستتمكن من القيام بما يلي من مهارات:

•إنشاء حملات في مدير إعلانات فيسبوك

• تحديد المقومات والعناصر الأساسية لأي إعلان موجود في مدير إعلانات فيسبوك

• تصميم إعلان يتوافق مع أهدافك التسويقية وتوجيهه للجمهور المراد استهدافه

• تحديد الميزانية ومواضع ظهور الإعلانات ووضع جدول للإعلانات في مدير إعلانات فيسبوك

• تعديل الإعلانات لديك واستكشاف ما بها من أخطاء وإصلاحها في مدير إعلانات فيسبوك

• اجتياز الاختبار للحصول على شهادة فيسبوك للمساعدة في التسويق الرقمي.

تم إعداد هذه الدورة التدريبية لمن يرغب في تعلم طرق استخدام مدير إعلانات فيسبوك ووضع الحملات وإدارتها وتحسين أدائها على فيسبوك وإنستغرام ولمن يرغب في الحصول على شهادة فيسبوك للمساعدة في التسويق الرقمي. لا يلزم أن يتمتع الدارسون بخبرة تسويقية، ولكن يجب عليهم التمتع بمهارات أساسية ذات صلة بتصفح الإنترنت والحرص على المشاركة والتواصل في وسائل التواصل الاجتماعي. يجب أن يكون لدى الدارسين حساب على فيسبوك وقد يفي حساب إنستغرام بالغرض.

في هذا البرنامج، يتحتم على الدارسين أن يكونوا قد أتموا بالفعل الدورات التدريبية الأربعة السابقة على نحو مثالي."

What's inside

Syllabus

الخطوات الأولى في مدير إعلانات فيسبوك

في هذا الأسبوع الأول، ستتعرف على كيف يتم الإعلان على فيسبوك وإنستغرام مع مدير الإعلانات. ستتعلم طرق وضع حملة إعلانية في مدير الإعلانات وستتعرف على طرق تقاضي فيسبوك رسومًا مقابل للإعلانات ومواضع ظهورها.

تحديد أهداف حملتك وميزانيتها

في الأسبوع الثاني من هذه الدورة التدريبية، ستتعلم طرق مواءمة أهدافك التسويقية مع الأهداف المناسبة للحملة على فيسبوك. كما ستتعلم طرق البت في ميزانية حملتك وتحديد ميزانيتك واختيار استراتيجيات عرض الأسعار في مدير الإعلانات

اختيار الجمهور والمنصات والجدول الزمني

في هذا الأسبوع، ستتعلم طرق تحديد الجمهور المستهدف للحملة الإعلانية وطرق استخدام أداة Facebook pixel لإعداد جمهور مخصص أو مماثل. كما ستتعلم طرق اختيار كواضع ظهور الإعلانات ووضع جدول زمني للإعلانات في مدير الإعلانات.

إنشاء إعلاناتك وتقييم نتائج حملاتك

في هذا الأسبوع، ستتعلم طرق تصميم إعلاناتك بما في ذلك اختيار الصور ومقاطع الفيديو وإعداد النسخة المرفقة. كما ستتعلم طرق تقييم نتائج حملتك في مدير الإعلانات.

إعداد حملتك الخاصة في مدير الإعلانات

وفي الختام، ستتعلم طرق إنشاء حملتك الخاصة في مدير إعلانات فيسبوك في مشروع عملي.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Brings in-depth insights into Facebook's Ad Manager, guiding you through effective campaign setup and optimization

Provides hands-on practice in creating real-life campaigns, giving you practical experience in applying the learned concepts

Covers key aspects of digital marketing, such as campaign objectives, audience targeting, and performance evaluation

Empowers you to obtain the Facebook Marketing Associate Certification, demonstrating your proficiency in digital marketing

Specifically designed for those interested in developing expertise in Facebook Ad Manager and digital marketing, making it highly relevant to your aspirations

Follows a logical structure, starting with foundational concepts and gradually introducing advanced techniques

Reviews summary

Facebook marketing for beginners

This course, titled "الإعلان من خلال فيسبوك," focuses on advertising on Facebook and Instagram using Facebook Ads Manager. It is a beginner-level course designed for learners with basic internet browsing skills. By the end of the course, learners are expected to create their own Facebook Ads Manager campaign. Reviews for this course are overwhelmingly positive, indicating that learners find it valuable and helpful.

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in الإعلان من خلال فيسبوك with these activities:

Review Facebook Ads Manager Basics

Show steps

Taking this step will help you understand the basics of the software and reinforce what you will learn later.

Browse courses on Facebook Ads Manager

Show steps

Log into your Facebook account and navigate to the Ads Manager.
Click the "Create" button and select the "Campaign" objective.
Choose the campaign name, budget, and schedule.
Select the target audience and ad placement.
Create your ad and click "Publish".

Show all one activities

Career center

Learners who complete الإعلان من خلال فيسبوك will develop knowledge and skills that may be useful to these careers:

Digital Marketing Manager

Digital Marketing Managers are responsible for planning, executing, and analyzing digital marketing campaigns. The Facebook Advertising course can help build a foundation for success in this role by providing a comprehensive understanding of how to use Facebook's advertising platform to reach target audiences, create effective ads, and track results. The course also covers essential digital marketing concepts such as campaign planning, audience targeting, and budget management.

See salaries and explore the career path for Digital Marketing Manager

Social Media Manager

Social Media Managers are responsible for developing and executing social media strategies for businesses and organizations. The Facebook Advertising course can be useful for Social Media Managers as it provides a deep dive into Facebook's advertising platform, which is one of the most important social media platforms for businesses. The course also covers essential social media marketing concepts such as content creation, community management, and influencer marketing.

See salaries and explore the career path for Social Media Manager

Marketing Manager

Marketing Managers are responsible for developing and executing marketing strategies for businesses and organizations. The Facebook Advertising course can be useful for Marketing Managers as it provides a deep dive into Facebook's advertising platform, which is one of the most important marketing channels for businesses. The course also covers essential marketing concepts such as market research, competitive analysis, and customer segmentation.

See salaries and explore the career path for Marketing Manager

Marketing Analyst

Marketing Analysts are responsible for collecting, analyzing, and interpreting marketing data to help businesses make informed decisions. The Facebook Advertising course can be useful for Marketing Analysts as it provides a deep dive into Facebook's advertising platform, which is a major source of marketing data. The course also covers essential marketing analytics concepts such as data collection, data analysis, and reporting.

See salaries and explore the career path for Marketing Analyst

eCommerce Manager

Ecommerce Managers are responsible for planning, executing, and analyzing ecommerce strategies for businesses. The Facebook Advertising course can be useful for Ecommerce Managers as it provides a deep dive into Facebook's advertising platform, which is one of the most important marketing channels for ecommerce businesses. The course also covers essential ecommerce concepts such as product listing, order fulfillment, and customer service.

See salaries and explore the career path for eCommerce Manager

Content Manager

Content Managers are responsible for planning, creating, and distributing content for businesses and organizations. The Facebook Advertising course can be useful for Content Managers as it provides a deep dive into Facebook's advertising platform, which can be a major distribution channel for content. The course also covers essential content marketing concepts such as content strategy, content creation, and content promotion.

See salaries and explore the career path for Content Manager

Brand Manager

Brand Managers are responsible for developing and executing brand strategies for businesses and organizations. The Facebook Advertising course can be useful for Brand Managers as it provides a deep dive into Facebook's advertising platform, which can be a major channel for building and maintaining brand awareness. The course also covers essential brand management concepts such as brand positioning, brand identity, and brand equity.

See salaries and explore the career path for Brand Manager

Public relations manager

Public Relations Managers are responsible for managing the public relations of businesses and organizations. The Facebook Advertising course can be useful for Public Relations Managers as it provides a deep dive into Facebook's advertising platform, which can be a major channel for reaching target audiences and building relationships. The course also covers essential public relations concepts such as media relations, crisis communications, and reputation management.

See salaries and explore the career path for Public relations manager

Advertising Account Manager

Advertising Account Managers are responsible for managing advertising accounts for clients. The Facebook Advertising course can help build a foundation for success in this role by providing a comprehensive understanding of how to use Facebook's advertising platform to create and manage advertising campaigns. The course also covers essential advertising concepts such as campaign planning, audience targeting, and budget management.

See salaries and explore the career path for Advertising Account Manager

Media Planner

Media Planners are responsible for planning and buying advertising space for clients. The Facebook Advertising course can be useful for Media Planners as it provides a deep dive into Facebook's advertising platform, which is one of the most important advertising platforms for businesses. The course also covers essential media planning concepts such as media strategy, media buying, and media evaluation.

See salaries and explore the career path for Media Planner

Copywriter

Copywriters are responsible for writing advertising copy for businesses and organizations. The Facebook Advertising course can be useful for Copywriters as it provides a deep dive into Facebook's advertising platform, which has specific requirements for ad copy. The course also covers essential copywriting concepts such as copywriting techniques, headline writing, and call-to-action writing.

See salaries and explore the career path for Copywriter

Graphic designer

Graphic Designers are responsible for creating visual content for businesses and organizations. The Facebook Advertising course can be useful for Graphic Designers as it provides a deep dive into Facebook's advertising platform, which has specific requirements for ad creative. The course also covers essential graphic design concepts such as design principles, color theory, and typography.

See salaries and explore the career path for Graphic designer

Web Developer

Web Developers are responsible for developing and maintaining websites for businesses and organizations. The Facebook Advertising course may be useful for Web Developers as it provides a deep dive into Facebook's advertising platform, which can be integrated with websites. The course also covers essential web development concepts such as HTML, CSS, and JavaScript.

See salaries and explore the career path for Web Developer

Data Scientist

Data Scientists are responsible for collecting, analyzing, and interpreting data to help businesses make informed decisions. The Facebook Advertising course may be useful for Data Scientists as it provides a deep dive into Facebook's advertising platform, which can be a major source of marketing data. The course also covers essential data science concepts such as data mining, machine learning, and statistical analysis.

See salaries and explore the career path for Data Scientist

Business Analyst

Business Analysts are responsible for analyzing business data to help businesses make informed decisions. The Facebook Advertising course may be useful for Business Analysts as it provides a deep dive into Facebook's advertising platform, which can be a major source of marketing data. The course also covers essential business analysis concepts such as data analysis, financial analysis, and market research.

See salaries and explore the career path for Business Analyst