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Fatima Karim

في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعلم كيفية تحرير إعلانات فيسبوك الخاصّة بك و تحسينها. الهدف من هذا المشروع هو التمكن من اكتشاف طرق ابداعيّة بسيطة تساعدك في الوصول إلى الجمهور المستهدف على فيسبوك. وفي النهاية ستتمكن من تحليل استراتيجيات تحسين الإعلان في فايسبوك، ستساعدك المهارات المكتسبة في تحرير إعلان مناسب وتحسين وصوله إلى الأهداف التي وضعتها ضمن استراتيجيتك سيساعدك ذلك في تنمية الجمهور المستهدف عند إنشاء حملة إعلانيّة جديدة.

في نهاية الدورة التدريبيّة سوف تصبح قادرًا على إنشاء صفحة الأعمال و إلقاء نظرة فاحصة على أهداف إعلانات فيسبوك المختلفة واختيار الهدف المناسب لك.

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What's inside

Syllabus

Module 1
في هذه الدورة التدريبية القائمة على المشروع والتي تستغرق ساعة واحدة، ستتعلم كيفية تحرير إعلانات فيسبوك الخاصّة بك و تحسينها. الهدف من هذا المشروع هو التمكن من اكتشاف طرق ابداعيّة بسيطة تساعدك في الوصول إلى الجمهور المستهدف على فيسبوك. وفي النهاية ستتمكن من تحليل استراتيجيات تحسين الإعلان في فايسبوك، ستساعدك المهارات المكتسبة في تحرير إعلان مناسب وتحسين وصوله إلى الأهداف التي وضعتها ضمن استراتيجيتك سيساعدك ذلك في تنمية الجمهور المستهدف عند إنشاء حملة إعلانيّة جديدة. في نهاية الدورة التدريبيّة سوف تصبح قادرًا على إنشاء صفحة الأعمال و إلقاء نظرة فاحصة على أهداف إعلانات فيسبوك المختلفة واختيار الهدف المناسب لك.

Good to know

Know what's good
, what to watch for
, and possible dealbreakers
Introduces the essential concept of Facebook advertisements, which are highly relevant for marketing in today's digital landscape
Provides hands-on experience in customizing Facebook ads, empowering learners to reach their target audience effectively
Taught by experienced instructors Fatima Karim, ensuring access to up-to-date industry knowledge and best practices
Focuses on improving Facebook ad performance, a valuable skill for enhancing ROI and achieving marketing goals
Addresses the creation of a business page, laying the foundation for a professional online presence
Requires learners to have a basic understanding of Facebook advertising, limiting accessibility for complete beginners

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Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in كيفية تعديل وتحسين إعلانك على فيسبوك with these activities:
إعداد وتحرير إعلانات فيسبوك
ستمنحك هذه التدريبات فرصة عملية لإنشاء وتحرير إعلانات فيسبوك، مما سيساعدك على إتقان المهارات التي تتعلمها في الدورة.
Show steps
  • قم بإنشاء حملة إعلانية جديدة فيسبوك
  • جرب أنواعًا مختلفة من الأهداف وأنواع الإعلانات.
  • تحليل فعالية إعلاناتك وتعديلها بناءً على النتائج.
مجموعة دراسة إعلانات فيسبوك
ستتيح لك مجموعة الدراسة هذه مناقشة مفاهيم إعلانات فيسبوك مع زملائك وتلقي ردود الفعل على عملك.
Show steps
  • شكل أو انضم إلى مجموعة دراسة مع زملائك
  • ناقش مفاهيم إعلانات فيسبوك بانتظام
  • راجع عمل بعضكم البعض وقدموا التعليقات والنقد
إيجاد مرشد لتحسين إعلانات فيسبوك
يمكن أن يوفر لك المرشد الدعم والإرشاد أثناء رحلتك في تحسين إعلانات فيسبوك.
Show steps
  • حدد مرشدًا لديه خبرة في تحسين إعلانات فيسبوك
  • اتصل بالمرشد واطلب توجيهه
  • اجتمع مع المرشد بانتظام لمناقشة استراتيجياتك وأفكارك
Three other activities
Expand to see all activities and additional details
Show all six activities
إنشاء خطة تحسين إعلان فيسبوك
سيتيح لك هذا النشاط تطبيق ما تعلمته في الدورة التدريبية من خلال إنشاء خطة لتحسين حملة إعلانية فيسبوك.
Show steps
  • حدد حملة إعلانية فيسبوك تريد تحسينها.
  • قم بتحليل أداء الحملة الحالية.
  • حدد مجالات التحسين.
  • ضع خطة لتنفيذ التحسينات.
حضور ورشة عمل حول تحسين إعلانات فيسبوك
ستتيح لك هذه الورشة الفرصة للتعلم من الخبراء واكتساب رؤى عملية حول كيفية تحسين إعلانات فيسبوك.
Show steps
  • ابحث عن ورشة عمل حول تحسين إعلانات فيسبوك
  • سجل في الورشة
  • حضر الورشة وشارك بنشاط مع المتحدثين والزملاء
المشاركة في مسابقة تحسين إعلانات فيسبوك
ستمنحك هذه المسابقة الفرصة لاختبار مهاراتك ومقارنة نفسك بالآخرين في تحسين إعلانات فيسبوك.
Show steps
  • ابحث عن مسابقة تحسين إعلانات فيسبوك
  • قم بتسجيل الدخول في المسابقة
  • قم بتحسين حملة إعلانية فيسبوك وفقًا لقواعد المسابقة
  • إرسال إدخالك إلى المسابقة

Career center

Learners who complete كيفية تعديل وتحسين إعلانك على فيسبوك will develop knowledge and skills that may be useful to these careers:
Chief Marketing Officer
A Chief Marketing Officer is responsible for leading a company's marketing efforts. This role typically develops and executes marketing strategies, manages marketing budgets, and oversees the marketing team. This course may be useful for those who want to become Chief Marketing Officers as it teaches how to edit and optimize Facebook ads. Understanding how to create effective Facebook ads is an important part of marketing, and this course can help build a foundation in this area.
Creative Director
A Creative Director is responsible for overseeing the creative direction of a company's marketing campaigns. This role typically works with a team of creative professionals to develop and execute creative concepts for advertising campaigns, product packaging, and other marketing materials. This course may be useful for those who want to become Creative Directors as it teaches how to edit and optimize Facebook ads. Understanding how to create effective Facebook ads can help Creative Directors better understand how consumers interact with brands on social media.
Media Planner
A Media Planner is responsible for planning and buying advertising space across multiple channels, including print, television, and digital. This role typically works with clients to understand their marketing objectives and develop strategies to meet those objectives. This course may be useful for those who want to become Media Planners as it teaches how to edit and optimize Facebook ads. Understanding how to create effective Facebook ads is an important part of media planning, and this course can help build a foundation in this area.
Marketing Analyst
A Marketing Analyst is responsible for analyzing marketing data to measure the success of campaigns and make recommendations for improvements. This role typically uses data analysis tools to track key metrics, such as website traffic, leads, and sales. This course may be useful for those who want to become Marketing Analysts as it teaches how to edit and optimize Facebook ads. Understanding how to create effective Facebook ads can help Marketing Analysts better understand how consumers interact with brands on social media.
Brand Manager
A Brand Manager is responsible for developing and executing marketing strategies to build and maintain a brand's identity. This role typically works with product development teams to create new products and services, and with marketing teams to develop and execute marketing campaigns. This course may be useful for those who want to become Brand Managers as it teaches how to edit and optimize Facebook ads. Understanding how to create effective Facebook ads can help Brand Managers better reach their target audiences and promote their brands.
Public Relations Specialist
A Public Relations Specialist is responsible for managing a company's public image and reputation. This role typically develops and executes public relations campaigns, writes press releases, and interacts with the media. This course may be useful for those who want to become Public Relations Specialists as it teaches how to edit and optimize Facebook ads. Understanding how to create effective Facebook ads can help Public Relations Specialists better reach their target audiences and promote their clients' brands.
Market Researcher
A Market Researcher is responsible for conducting research to understand market trends and consumer behavior. This role typically collects data through surveys, interviews, and focus groups. This course may be useful for those who want to become Market Researchers as it teaches how to edit and optimize Facebook ads. Understanding how to create effective Facebook ads can help Market Researchers better understand how consumers interact with brands on social media.
Advertising Manager
An Advertising Manager is responsible for planning, developing, and executing advertising campaigns across multiple channels, including print, television, and digital. This role typically works with clients to understand their marketing objectives and develop strategies to meet those objectives. This course may be useful for those who want to become Advertising Managers as it teaches how to edit and optimize Facebook ads. Understanding how to create effective Facebook ads is an important part of advertising, and this course can help build a foundation in this area.
Digital Marketing Specialist
A Digital Marketing Specialist is responsible for planning and executing digital marketing campaigns across multiple channels, including social media, email, and search engines. This role typically analyzes data to measure the success of campaigns and make adjustments as needed. This course may be useful for those who want to become Digital Marketing Specialists as it teaches how to edit and optimize Facebook ads. Understanding how to create effective Facebook ads is an important part of digital marketing, and this course can help build a foundation in this area.
Social Media Manager
A Social Media Manager is responsible for managing a company's social media presence. This role typically creates and publishes content, interacts with followers, and monitors social media trends. Since this course teaches how to edit and optimize Facebook ads, it may be useful for those who want to become Social Media Managers. Understanding how to create effective Facebook ads is an important part of social media marketing, and this course can help build a foundation in this area.
Marketing Manager
A Marketing Manager typically helps to build a brand by planning, developing, and executing marketing campaigns. This role is responsible for leading teams of marketers to develop and implement strategies that meet business objectives. This course may be useful for those who want to become Marketing Managers as it teaches how to edit and optimize Facebook ads. Creating effective Facebook ads is an important part of digital marketing, and this course can help build a foundation in this area.

Reading list

We've selected seven books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in كيفية تعديل وتحسين إعلانك على فيسبوك.
Comprehensive guide to Facebook advertising. It covers everything you need to know to create successful Facebook ads, from targeting your audience to measuring your results.
Provides a comprehensive overview of social media marketing, covering everything from creating a social media strategy to measuring your results. It's a great resource for beginners who want to learn more about social media marketing.
Provides practical advice on how to use visuals to tell your brand story and connect with your audience. It's a great resource for anyone who wants to learn more about visual marketing.
Provides a comprehensive overview of Facebook marketing, covering everything from creating your first ad to targeting your audience and measuring your results. It's a great resource for both beginners and experienced marketers.
Provides a comprehensive overview of social media marketing, covering everything from creating a social media strategy to measuring your results. It's a great resource for both beginners and experienced marketers.
Provides a concise overview of social media marketing, covering everything from creating a social media strategy to measuring your results. It's a great resource for beginners who want to learn more about social media marketing.
Provides a comprehensive overview of social media marketing, covering everything from creating a social media strategy to measuring your results. It's a great resource for both beginners and experienced marketers.

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