التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك from Coursera

في نهاية هذا المشروع، سيتعلم المتدربون كيفية استخدام فيسبوك لترويج شركاتهم الصغيرة. سوف يتعلمون أيضاً كيفية إنشاء حساب شخصي وإحترافي أو عملي، بالإضافة إلى إنشاء صفحة أعمال تمثل مشاريعهم و شركاتهم بأفضل طريقة ، وكيفية التفاعل بشكل استباقي و فعال مع جمهورهم المستهدف من خلال مشاركة الصور, العروض الخاصة , المنتجات الجديدة وغيرها. كما سوف نحدد المعلومات الأساسية التي يجب أن تشملها هذه صفحة ليتمكن الزبائن من إيجاد وسائل الاتصال و مكان الشركة أو المتجر أو الموقع الإلكتروني للعمل، وما هي طريقة طلب أو شراء منتج أو حجز الخدمات المروجة. كما سنغطي وسيلة المسنجر وقواعد إدارة البريد واستعمال الردود التلقائية.

وكيفية تخطيط ومشاركة المحتوى الخاص بهم، ونشر الإعلانات ودراسة مدى فعالية منشوراتك في جذب الإنتباه والتفاعل من طرف عملاء و زبناء المستقبل وتحليل تقدمهم و معرفة ما أثار فضول زبائنهم. وأخيراً سنتعرف على كيفية استخدام ميزات المعاينة في صفحة نشاطك التجاري لتقييم مدى نجاح إستراتيجية صفحتك وتعرف أكثر على زبونك المثالي

ملاحظة: تعمل هذه الدورة التدريبية بشكل أفضل للمتعلمين المقيمين في منطقة أمريكا الشمالية. نعمل حاليًا على توفير نفس التجربة في مناطق أخرى.

What's inside

Syllabus

التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

ستصف هنا ما الذي يعنيه المشروع. يجب أن يقدم المشروع لمحة عامة على ما سيحققه المتعلم من خلال إكمال هذا المشروع.

Good to know

Know what's good

, what to watch for

, and possible dealbreakers

Introduces small business owners to Facebook's powerful marketing tools

Provides practical tips and strategies for promoting businesses on Facebook

Helps businesses create and manage a professional Facebook page

Teaches how to engage with customers on Facebook and build relationships

Covers advanced topics such as Facebook advertising and analytics

Taught by Lamia Labello, an experienced social media marketing expert

Reviews summary

Effective facebook marketing strategies

This course is consistently well-reviewed by learners who report that it has helped them learn how to leverage Facebook to promote their small businesses. They appreciate that the course covers a range of topics from posting strategies to using Facebook's analytics to track progress. While the course is designed for learners in North America, reviewers from outside of the region still find the content to be valuable.

Course material is clear and concise

"محتوى الدورة واضح ومفهوم"

"greet"

"ممتاز "

Course provides practical knowledge

"تعلمت انشاء المشروعات الصغيرة وان أجمل هذه المشروعات مشاريع التواصل الاجتماعي عبر الفيسبوك"

"good"

"uعمل جميل"

Course is highly praised by learners

"المشاريع"

"رائعة جدًا"

"Very nice course"

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك with these activities:

Review Facebook Business Page Basics

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Sharpen your understanding of the fundamentals of creating and managing a Facebook Business Page to prepare for using Facebook for business promotion.

Browse courses on Facebook Business Page

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Read articles or watch tutorials on setting up a Facebook Business Page.
Familiarize yourself with the different sections and features of a Business Page.
Explore case studies of successful Facebook Business Pages.

Create a Facebook Business Page

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Gain hands-on experience by creating and customizing your own Facebook Business Page.

Browse courses on Facebook Business Page

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Follow a guided tutorial on how to create a Facebook Business Page.
Choose a business name, profile picture, and cover photo.
Complete your Business Page profile with relevant information and a call to action.

Develop a Content Calendar for Your Facebook Page

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Plan and organize your Facebook content strategy to ensure consistent and engaging posts.

Browse courses on Content Calendar

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Determine your content goals and target audience.
Research and gather relevant content ideas.
Create a schedule for posting your content.

Two other activities

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Show all five activities

Practice Engaging with Your Audience

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Develop your skills in interacting with your audience on Facebook to enhance the effectiveness of your marketing efforts.

Browse courses on Facebook Engagement

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Craft engaging posts that resonate with your target audience.
Respond promptly to comments and messages to build relationships with your followers.
Run contests or giveaways to generate interest and increase engagement.

Develop a Facebook Marketing Strategy for a Small Business

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Apply your knowledge and skills to create a comprehensive Facebook marketing strategy for a specific small business.

Browse courses on Social Media Marketing Strategy

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Research the business, its target audience, and competitors.
Define clear marketing goals and objectives.
Develop a content strategy that aligns with the business's brand and target audience.
Determine appropriate Facebook advertising strategies and tactics.
Monitor and evaluate the results of your marketing efforts.

Career center

Learners who complete التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك will develop knowledge and skills that may be useful to these careers:

Social Media Marketing Specialist

Social media marketing specialists are responsible for creating and managing social media campaigns for businesses and organizations. They use their knowledge of social media platforms and marketing principles to develop content that engages audiences, builds brands, and drives traffic to websites. This course can help you develop the skills you need to succeed as a social media marketing specialist. You will learn how to create and manage social media accounts, develop engaging content, and track the results of your campaigns.

See salaries and explore the career path for Social Media Marketing Specialist

Digital Marketing Manager

Digital marketing managers are responsible for planning and executing marketing campaigns across a variety of digital channels, including social media, email, and search engines. They use their knowledge of digital marketing principles and tools to develop campaigns that reach target audiences and achieve business goals. This course can help you develop the skills you need to succeed as a digital marketing manager. You will learn how to develop and implement digital marketing campaigns, track the results of your campaigns, and manage digital marketing budgets.

See salaries and explore the career path for Digital Marketing Manager

Content Marketing Manager

Content marketing managers are responsible for planning, creating, and distributing content that engages audiences and drives traffic to websites. They use their knowledge of content marketing principles and best practices to develop content that is both informative and engaging. This course can help you develop the skills you need to succeed as a content marketing manager. You will learn how to develop and implement content marketing strategies, create engaging content, and distribute content across a variety of channels.

See salaries and explore the career path for Content Marketing Manager

Marketing Communications Manager

Marketing communications managers are responsible for developing and executing marketing communications campaigns that promote products, services, or brands to target audiences. They use their knowledge of marketing communications principles and tools to develop campaigns that reach target audiences and achieve business goals. This course can help you develop the skills you need to succeed as a marketing communications manager. You will learn how to develop and implement marketing communications campaigns, track the results of your campaigns, and manage marketing communications budgets.

See salaries and explore the career path for Marketing Communications Manager

Public relations manager

Public relations managers are responsible for managing the public image of organizations and individuals. They use their knowledge of public relations principles and best practices to develop and implement public relations campaigns that reach target audiences and achieve business goals. This course can help you develop the skills you need to succeed as a public relations manager. You will learn how to develop and implement public relations campaigns, track the results of your campaigns, and manage public relations budgets.

See salaries and explore the career path for Public relations manager

Advertising Manager

Advertising managers are responsible for planning and executing advertising campaigns across a variety of media, including print, television, and digital. They use their knowledge of advertising principles and tools to develop campaigns that reach target audiences and achieve business goals. This course can help you develop the skills you need to succeed as an advertising manager. You will learn how to develop and implement advertising campaigns, track the results of your campaigns, and manage advertising budgets.

See salaries and explore the career path for Advertising Manager

Brand Manager

Brand managers are responsible for developing and managing brands for products, services, or organizations. They use their knowledge of brand management principles and best practices to develop and implement brand strategies that reach target audiences and achieve business goals. This course can help you develop the skills you need to succeed as a brand manager. You will learn how to develop and implement brand strategies, track the results of your campaigns, and manage brand budgets.

See salaries and explore the career path for Brand Manager

Marketing Analyst

Marketing analysts are responsible for collecting, analyzing, and interpreting marketing data to help organizations make informed marketing decisions. They use their knowledge of marketing analytics principles and tools to identify trends, measure the effectiveness of marketing campaigns, and make recommendations for improvement. This course can help you develop the skills you need to succeed as a marketing analyst. You will learn how to collect, analyze, and interpret marketing data, use marketing analytics tools, and make recommendations for improvement.

See salaries and explore the career path for Marketing Analyst

Market Researcher

Market researchers are responsible for conducting research to identify and understand the needs of target markets. They use their knowledge of market research principles and methods to design and conduct research studies, analyze data, and make recommendations for marketing strategies. This course can help you develop the skills you need to succeed as a market researcher. You will learn how to design and conduct research studies, analyze data, and make recommendations for marketing strategies.

See salaries and explore the career path for Market Researcher

Product Manager

Product managers are responsible for managing the development and launch of new products or services. They use their knowledge of product management principles and best practices to develop and implement product roadmaps, manage product development teams, and launch new products or services to market. This course can help you develop the skills you need to succeed as a product manager. You will learn how to develop and implement product roadmaps, manage product development teams, and launch new products or services to market.

See salaries and explore the career path for Product Manager

Sales Manager

Sales managers are responsible for leading and motivating sales teams to achieve sales targets. They use their knowledge of sales management principles and best practices to develop and implement sales strategies, manage sales teams, and close deals. This course can help you develop the skills you need to succeed as a sales manager. You will learn how to develop and implement sales strategies, manage sales teams, and close deals.

See salaries and explore the career path for Sales Manager

Business Development Manager

Business development managers are responsible for generating new business opportunities for organizations. They use their knowledge of business development principles and best practices to identify and develop new business relationships, build relationships with potential customers, and close deals. This course can help you develop the skills you need to succeed as a business development manager. You will learn how to identify and develop new business opportunities, build relationships with potential customers, and close deals.

See salaries and explore the career path for Business Development Manager

Account Manager

Account managers are responsible for managing relationships with existing customers. They use their knowledge of account management principles and best practices to build relationships with customers, identify and meet their needs, and resolve any issues. This course can help you develop the skills you need to succeed as an account manager. You will learn how to build relationships with customers, identify and meet their needs, and resolve any issues.

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Project Manager

Project managers are responsible for planning, organizing, and executing projects. They use their knowledge of project management principles and best practices to develop and implement project plans, manage project teams, and deliver projects on time and within budget. This course can help you develop the skills you need to succeed as a project manager. You will learn how to develop and implement project plans, manage project teams, and deliver projects on time and within budget.

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Customer Success Manager

Customer success managers are responsible for ensuring that customers are successful with their products or services. They use their knowledge of customer success principles and best practices to build relationships with customers, identify and meet their needs, and resolve any issues. This course can help you develop the skills you need to succeed as a customer success manager. You will learn how to build relationships with customers, identify and meet their needs, and resolve any issues.

See salaries and explore the career path for Customer Success Manager