إدارة وسائل التواصل الاجتماعي from Coursera

تدربك هذه الدورة التدريبية على المهارات الضرورية المعنية بإنشاء المحتوى وإدارته.

وفيها تتعلم كيفية إنشاء منشورات فعالة على وسائل التواصل الاجتماعي، وكذلك كيفية ابتكار علامة تجارية راسخة لمساعدتك في تحقيق حضورك على وسائل التواصل الاجتماعي.

كما ستتعلم كيفية إرساء أساسات عملية مستمرة التقدم لإدارة المحتوى الذي تقدمه.

يشمل هذا إعداد تقويم للمحتوى، وإدارة منشوراتك والإشراف عليها، وتحليل البيانات للرؤى والتكرار لتحقيق التكامل، وكيفية زيادة فعالية المنشورات.

ستتم الدورة بتطبيق واقعي لمهاراتك من خلال إعداد مشروع لإدارة المحتوى.

بنهاية هذه الدورة التدريبية، ستتمكن من:

تدربك هذه الدورة التدريبية على المهارات الضرورية المعنية بإنشاء المحتوى وإدارته.

كما ستتعلم كيفية إرساء أساسات عملية مستمرة التقدم لإدارة المحتوى الذي تقدمه.

ستتم الدورة بتطبيق واقعي لمهاراتك من خلال إعداد مشروع لإدارة المحتوى.

بنهاية هذه الدورة التدريبية، ستتمكن من:

• تحقيق الحضور على وسائل التواصل الاجتماعي وإدارته

• إعداد صفحة فيسبوك للأعمال وحساب إنستغرام للأعمال

• فهم كيفية إنشاء محتوى للعرض على وسائل التواصل الاجتماعي والغرض منه

• إنشاء علامة تجارية وتبني أسلوب ملائم والإستراتيجية المستخدمة لتحقيق الحضور على وسائل التواصل الاجتماعي

• إدارة تقويم محتوى لتحقيق حضورك على وسائل التواصل الاجتماعي

• تقييم أداء المحتوى على وسائل التواصل الاجتماعي وتكرار ذلك على الأداء وتعزيزه

• إنشاء تقويم محتوى لتحقيق حضورك على وسائل التواصل الاجتماعي

• إدارة محتوى منصات التواصل الاجتماعي باستخدام البيانات الواقعية

هذه الدورة التدريبية مخصصة للأشخاص الراغبين في تعلم كيفية تحقيق حضور تجاري على وسائل التواصل الاجتماعي وإدارته، بما في ذلك إنشاء المحتوى والتفاعل والمشاركة مع العملاء على وسائل التواصل الاجتماعي وتقييم نتائج المنشورات المختلفة.

لا يلزم أن يتمتع المتعلمون بخبرة تسويقية، ولكن يجب عليهم التمتع بمهارات أساسية ذات صلة بتصفح الإنترنت والحرص على المشاركة والتواصل في وسائل التواصل الاجتماعي.

إن من شأن امتلاك حساب على فيسبوك أو إنستغرام المساعدة، وعلى نحو مثالي، أتم المتدربون بالفعل الدورة التدريبية الأولى (مقدمة في التسويق عبر وسائل التواصل الاجتماعي) في هذا البرنامج.

What's inside

Syllabus

تحقيق وجود علامتك التجارية على وسائل التواصل الاجتماعي

في الأسبوع الأول، ستتعلم كيفية تأسيس كيان لنشاطك التجاري على وسائل التواصل الاجتماعي، وممارسة القيام بذلك، وكيفية إنشاء علامة تجارية باستخدام إطار عمل العلامة التجارية EPIC.

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Provides tools for social media content creation and management

Concentrates on Facebook and Instagram among social media platforms

Taught by Anke Audenaert, an expert in social media marketing

Reviews summary

إدارة متكاملة لوسائل التواصل الاجتماعي

يقول المتعلمون إن هذه الدورة توفر نظرة عامة شاملة ومنظمة بشكل جيد على إدارة وسائل التواصل الاجتماعي. يبرزون المشاريع العملية والنصائح التطبيقية كجوانب قوية تساعد في تطبيق المفاهيم على الفور، خاصة في بناء الهوية التجارية وإدارة المحتوى. يجدها الكثيرون مثالية للمبتدئين الذين يسعون لتأسيس حضور تجاري. ومع ذلك، يشير بعض المراجعين إلى أن المحتوى قد يكون سطحياً للمحترفين ذوي الخبرة، ويفتقر إلى التفاصيل المتقدمة. كما ذُكر أن بعض المعلومات قد تبدو قديمة مع التحديثات المستمرة للمنصات.

تركز الدورة على التطبيق العملي وتوفر استراتيجيات قابلة للتطبيق مباشرة.

"المشاريع العملية كانت مفيدة جداً لتطبيق ما تعلمته."

"دورة رائعة، عملية وتطبيقية. ساعدتني في فهم كيفية تحليل أداء المنشورات وتحسينها."

"لقد استفدت كثيراً من النصائح العملية حول كيفية إنشاء محتوى جذاب."

"تعلمت كيف أستخدم أدوات واستراتيجيات عملية يمكنني تطبيقها فوراً في عملي."

تقدم الدورة تغطية ممتازة ومنظمة لمفاهيم إدارة وسائل التواصل الاجتماعي.

"دورة ممتازة وشاملة! تعلمت الكثير عن بناء الهوية التجارية وإدارة المحتوى."

"من أفضل الدورات التي أخذتها... تغطي كل شيء من الأساسيات إلى التحليلات المتقدمة."

"محتوى شامل ومنظم بشكل ممتاز. كل وحدة مبنية على سابقتها مما يجعل الفهم سهلاً."

لوحظ بطء في الرد على الاستفسارات في منتديات الدورة.

"الأسئلة في المنتدى لم يتم الرد عليها بسرعة."

"أتمنى لو كان هناك دعم أسرع وأكثر تفاعلية في المنتدى."

بعض المعلومات تحتاج إلى تحديث لمواكبة التغيرات السريعة في وسائل التواصل.

"بعض المعلومات بدت قديمة قليلاً خاصة مع التحديثات المستمرة في خوارزميات وسائل التواصل الاجتماعي."

"أحتاج أن تكون المعلومات محدثة باستمرار لتناسب التطورات السريعة في المجال."

مفيدة جداً للمبتدئين لكنها قد تكون سطحية للمحترفين ذوي الخبرة.

"المحتوى كان غنياً ومفيداً... لكن شعرت أن بعض الأجزاء كانت سريعة وتحتاج تعمق أكبر."

"دورة جيدة للمبتدئين تماماً. المحتوى كان أساسياً ويفتقر إلى التفاصيل العميقة التي يحتاجها المحترفون."

"محبطة. المعلومات كانت سطحية... لم أجد فيها أي جديد كمحترف. لا تستحق الوقت أو المال لمن لديه خبرة سابقة."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in إدارة وسائل التواصل الاجتماعي with these activities:

Review goals and tasks

Show steps

Prepare for success by reviewing your personal and professional goals and tasks for the course.

Browse courses on Content Marketing

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Set aside time to review goals
Identify goals and tasks
Prioritize goals and tasks
Create a plan to achieve goals and tasks

Learn from Facebook’s Small Business Guide

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Expand your knowledge of social media marketing with Facebook’s Small Business Guide.

Browse courses on Content Marketing

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Navigate to Facebook’s Small Business Guide
Review the guide's content
Identify relevant sections for your learning
Take notes or highlight key points

Work with a peer to create a social media post

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Solidify your understanding by working with a peer to develop a social media post for a specific audience.

Browse courses on Content Marketing

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Discuss your target audience
Brainstorm ideas for a social media post
Create a draft of the social media post
Peer review and give feedback

Two other activities

Expand to see all activities and additional details

Show all five activities

Create a personal social media marketing plan

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Develop your own tailored social media marketing plan to reinforce your understanding and practice applying your knowledge.

Browse courses on Content Marketing

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Define your marketing goals
Identify your target audience
Choose the right social media platforms
Create a content calendar
Track your results and make adjustments

Build a mock social media strategy

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Create a mock social media strategy for a brands to implement creative best practices and test your understanding of all stages of content marketing.

Browse courses on Content Marketing

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Define your target audience
Research your competitors
Develop a social media content strategy
Create a social media marketing calendar
Track and measure your results

Career center

Learners who complete إدارة وسائل التواصل الاجتماعي will develop knowledge and skills that may be useful to these careers:

Social Media Manager

As a Social Media Manager, you will be responsible for planning, developing, executing, and measuring social media campaigns. You will need to be able to create engaging content, build relationships with influencers, and track the results of your campaigns. The course "Social Media Marketing" will help you develop the skills you need to be successful in this role. You will learn how to create effective social media content, build a strong brand presence, and use data to measure the results of your campaigns. This course is a valuable resource for anyone who wants to start or advance a career in social media marketing.

See salaries and explore the career path for Social Media Manager

Digital Marketing Specialist

As a Digital Marketing Specialist, you will be responsible for developing and executing digital marketing campaigns. You will need to be able to create engaging content, track the results of your campaigns, and use data to optimize your campaigns. The course "Social Media Marketing" will help you develop the skills you need to be successful in this role. You will learn how to create effective social media content, build a strong brand presence, and use data to measure the results of your campaigns. This course is a valuable resource for anyone who wants to start or advance a career in digital marketing.

See salaries and explore the career path for Digital Marketing Specialist

Content Creator

As a Content Creator, you will be responsible for creating engaging content for social media, websites, and other platforms. You will need to be able to write well, take photos and videos, and edit content. The course "Social Media Marketing" will help you develop the skills you need to be successful in this role. You will learn how to create effective social media content, build a strong brand presence, and use data to measure the results of your campaigns. This course is a valuable resource for anyone who wants to start or advance a career in content creation.

See salaries and explore the career path for Content Creator

Community Manager

As a Community Manager, you will be responsible for building and managing online communities. You will need to be able to engage with customers, moderate discussions, and create a positive online experience. The course "Social Media Marketing" will help you develop the skills you need to be successful in this role. You will learn how to create effective social media content, build a strong brand presence, and use data to measure the results of your campaigns. This course is a valuable resource for anyone who wants to start or advance a career in community management.

See salaries and explore the career path for Community Manager

Public Relations Specialist

As a Public Relations Specialist, you will be responsible for managing the public image of a company or organization. You will need to be able to write press releases, manage media relations, and develop crisis communications plans. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to build a strong brand presence and manage online communications. This course is a valuable resource for anyone who wants to start or advance a career in public relations.

See salaries and explore the career path for Public Relations Specialist

Marketing Manager

As a Marketing Manager, you will be responsible for developing and executing marketing campaigns. You will need to be able to develop marketing strategies, manage budgets, and track the results of your campaigns. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to create effective social media campaigns and measure the results of your efforts. This course is a valuable resource for anyone who wants to start or advance a career in marketing.

See salaries and explore the career path for Marketing Manager

Sales Manager

As a Sales Manager, you will be responsible for leading a sales team and achieving sales goals. You will need to be able to develop sales strategies, motivate your team, and track the results of your efforts. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to generate leads and close deals. This course is a valuable resource for anyone who wants to start or advance a career in sales.

See salaries and explore the career path for Sales Manager

Customer Service Representative

As a Customer Service Representative, you will be responsible for providing customer service to customers. You will need to be able to answer questions, resolve complaints, and build relationships with customers. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to provide customer service and build relationships with customers. This course is a valuable resource for anyone who wants to start or advance a career in customer service.

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Web Developer

As a Web Developer, you will be responsible for designing and developing websites. You will need to be able to write code, design user interfaces, and optimize websites for search engines. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your website and drive traffic to your site. This course is a valuable resource for anyone who wants to start or advance a career in web development.

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Graphic Designer

As a Graphic Designer, you will be responsible for creating visual content for a variety of purposes. You will need to be able to design logos, brochures, websites, and other marketing materials. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your work and build relationships with clients. This course is a valuable resource for anyone who wants to start or advance a career in graphic design.

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Photographer

As a Photographer, you will be responsible for taking photos for a variety of purposes. You will need to be able to capture images that tell a story and evoke emotions. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your work and build relationships with clients. This course is a valuable resource for anyone who wants to start or advance a career in photography.

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Event Planner

As an Event Planner, you will be responsible for planning and executing events. You will need to be able to manage budgets, timelines, and vendors. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your events and build relationships with clients. This course is a valuable resource for anyone who wants to start or advance a career in event planning.

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Filmmaker

As a Filmmaker, you will be responsible for writing, directing, and editing films. You will need to be able to tell stories visually and evoke emotions. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your work and build relationships with clients. This course is a valuable resource for anyone who wants to start or advance a career in filmmaking.

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Podcaster

As a Podcaster, you will be responsible for creating and hosting a podcast. You will need to be able to develop content, interview guests, and edit audio. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your podcast and build relationships with listeners. This course is a valuable resource for anyone who wants to start or advance a career in podcasting.

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Writer

As a Writer, you will be responsible for writing content for a variety of purposes. You will need to be able to write clearly and concisely, and you will need to be able to tell stories that engage readers. The course "Social Media Marketing" may be useful for this role, as it will help you develop the skills you need to use social media to promote your work and build relationships with readers. This course is a valuable resource for anyone who wants to start or advance a career in writing.

See salaries and explore the career path for Writer