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Guide to Generating Leads With Google Local Service Ads

Christine Maisel

4.1

Based on 237 ratings

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Christine Maisel

If you are a local business owner or marketer who serves local businesses and are not yet taking advantage of Local Services by Google, you’re missing out on highly targeted leads.

Local Services by Google is an excellent generation strategy for local businesses. By participating you receive prime real estate in Google as these pay-per-(highly targeted)lead ads are what searchers see before everything else including Google ads, the local map listings and regular search results.

If you are a local business owner or marketer who serves local businesses and are not yet taking advantage of Local Services by Google, you’re missing out on highly targeted leads.

Adding this strategy makes your entire marketing campaign more effective when combined with other strategies including Google Ads, Search Engine Optimization and Google My Business. This is a powerful way to dominate Google search results giving you the opportunity to appear in 4 or more places on the first page of search results.

If you are a local business owner or service local business clients, Google Local Service ads should be a strategy you implement to bring in highly targeted leads who are ready to hire.

By the end of this course you will not only have a thorough understanding of Local Services By Google, you will also be able to set-up and manage your account and understand how to increase your ad rankings.

Specifically we will be covering:

What Google Local Services ads are
The ranking factors for Local Services ads & how they appear in SERPs
Why local businesses should be using these ads
How to set-up your Local Services ad account
Which businesses are eligible to participate
How to have the Google Guarantee badge show on your account
How Google ranks Local Services ads
How to have your Local Services ads appear when searchers use Voice search
and more

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What's inside

Syllabus

Introduction

What Are Google Local Service Ads

Why Use Google Local Service Ads

Check Availability for Your Business

Traffic lights

Read about what's good

what should give you pause

and possible dealbreakers

Explores Google Local Service Ads, which can be a cost-effective lead generation strategy for businesses targeting local customers and seeking to dominate local search results

Teaches how to set up and manage a Google Local Services ad account, which is essential for businesses aiming to attract local customers actively searching for their services

Details the ranking factors for Local Services ads, which helps businesses optimize their visibility and attract more potential customers through strategic ad placement

Discusses the Google Guarantee badge, which can increase trust and credibility with potential customers, leading to higher lead conversion rates for local businesses

Requires learners to pass Google's check for Local Service Ads, which may involve meeting specific criteria and providing necessary documentation to ensure eligibility

Covers how to handle valid and invalid leads, which is crucial for optimizing ad spend and focusing on potential customers who are genuinely interested in the services offered

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Reviews summary

Practical guide to google lsa

According to students, this course serves as a clear and practical guide for mastering Google Local Service Ads. Many found it highly beneficial for setting up their LSA accounts and learning how to manage leads effectively. The explanations provided are frequently described as simple, easy to understand, and straightforward, making the content accessible. Learners particularly appreciated the sections on disputing incorrect leads and the overall step-by-step approach. While the majority of feedback is very positive, a few reviewers felt the course was too basic for those with prior digital marketing experience or that it lacked depth on advanced strategies.

Focuses well on a specific ad type.

"This course filled a specific gap in my knowledge regarding LSA."

"The course specifically addresses Google Local Services Ads..."

Content is easy to understand.

"The information is presented clearly and in an easy-to-understand format."

"The course makes it simple for anyone to understand how these ads work."

"The explanation is simple and to the point."

Provides clear, actionable steps for setup.

"It is a clear, step-by-step instruction manual for setting up an LSA account."

"This course is a clear, concise and practical guide to generating leads with Google Local Service Ads."

"It's a good step-by-step guide, making it easy to follow along and set up your own account."

Excellent guidance on handling leads.

"He covers the information on managing leads extremely well."

"Especially helpful information about disputing invalid leads."

"How to get the most out of your lead spend with Google Local Services Ads."

Lacks depth for experienced marketers.

"For me, it was a little too basic."

"Felt like I didn't learn much I couldn't figure out on my own."

"I wish it went more in depth on some topics like advanced optimization."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Guide to Generating Leads With Google Local Service Ads with these activities:

Review Google Ads Fundamentals

Show steps

Refresh your understanding of Google Ads basics to better understand the differences and synergies with Local Services Ads.

Browse courses on Google Ads

Show steps

Review the structure of a Google Ads campaign.
Understand keyword matching options.
Familiarize yourself with bidding strategies.

Brush Up on Google My Business

Show steps

Review Google My Business to understand how it complements and enhances Local Services Ads performance.

Browse courses on Google My Business

Show steps

Optimize your Google My Business profile.
Gather customer reviews on Google My Business.
Post regular updates to your Google My Business profile.

Set Up a Test Local Services Ad Campaign

Show steps

Gain hands-on experience by setting up a test campaign to familiarize yourself with the platform.

Show steps

Create a new Local Services Ad account.
Configure your business profile and service areas.
Set a small budget and run the campaign for a week.
Analyze the results and make adjustments.

Four other activities

Expand to see all activities and additional details

Show all seven activities

Document Your Local Services Ads Setup Process

Show steps

Create a step-by-step guide to setting up Local Services Ads to reinforce your understanding and help others.

Show steps

Outline the key steps in the setup process.
Write clear and concise instructions for each step.
Include screenshots to illustrate each step.
Share your guide on a relevant online forum or blog.

Discuss Local Services Ads Strategies with Peers

Show steps

Share your experiences and learn from others by participating in peer discussions about Local Services Ads strategies.

Show steps

Find a group of peers interested in Local Services Ads.
Schedule regular meetings to discuss strategies and challenges.
Share your results and learn from others' experiences.

Follow Advanced Local Services Ads Tutorials

Show steps

Deepen your knowledge by following advanced tutorials on optimizing Local Services Ads campaigns.

Show steps

Search for advanced tutorials on Local Services Ads optimization.
Follow the instructions in the tutorials carefully.
Implement the strategies in your own campaigns.
Track your results and make adjustments as needed.

Analyze Competitor Local Services Ads

Show steps

Improve your strategy by analyzing what your competitors are doing with Local Services Ads.

Show steps

Identify your main competitors in Local Services Ads.
Analyze their ad copy, service offerings, and reviews.
Identify their strengths and weaknesses.
Use this information to improve your own campaigns.

Career center

Learners who complete Guide to Generating Leads With Google Local Service Ads will develop knowledge and skills that may be useful to these careers:

Local Business Owner

Local Business Owners need to be aware of how to generate leads with Google Local Service Ads. Managing your online presence helps you attract local consumers to your business. This course teaches you how to implement these strategies, and also how to drive sales and achieve business goals. These strategies are useful when combined with Search Engine Optimization and Google My Business.

See salaries and explore the career path for Local Business Owner

Lead Generation Specialist

Lead Generation Specialists focus on identifying and nurturing potential customers for a business. They use various marketing techniques and strategies to generate leads, qualify them, and pass them on to the sales team. Because this course is about lead generation, the course will be useful in setting up Google Local Service Ads. The course will show you how effective Google Local Service Ads can be when combined with Google Ads, Search Engine Optimization, and Google My Business

See salaries and explore the career path for Lead Generation Specialist

Local SEO Specialist

A Local Search Engine Optimization Specialist focuses on improving a business's visibility in local search results. This professional understands the nuances of local search algorithms and optimizes online presence to attract customers in a specific geographic area. This course helps you understand Google's local service ads, which are crucial for local businesses seeking to dominate search results. You gain knowledge of ranking factors relevant to local service ads, which helps you refine strategies to boost visibility in local search, a critical skill for any Local SEO Specialist. This course equips you with the ability to leverage emerging local search trends effectively, directly impacting your success in this field.

See salaries and explore the career path for Local SEO Specialist

Online Advertising Specialist

The Online Advertising Specialist is responsible for creating, implementing, and managing online advertising campaigns across various platforms. This professional analyzes campaign performance, optimizes ad spend, and stays up-to-date on the latest trends in digital advertising. Considering that Google Local Services Ads are becoming an important avenue for local businesses, this course provides you with essential knowledge. Understanding ranking factors for these ads and how they integrate with other search strategies helps you refine advertising efforts and improve return on investment as an Online Advertising Specialist.

See salaries and explore the career path for Online Advertising Specialist

Freelance Marketer

Freelance Marketers work with multiple clients, providing marketing services on a contractual basis. You advise businesses on how to market themselves and acquire leads. This course helps you understand Google's local service ads, which are crucial for local businesses seeking to dominate search results. You gain knowledge of ranking factors relevant to local service ads, which helps you refine strategies to boost visibility in local search, a critical skill to your clients.

See salaries and explore the career path for Freelance Marketer

Digital Marketing Consultant

As a Digital Marketing Consultant, you help businesses develop and implement effective online marketing strategies. You assess their current online presence, identify opportunities for growth, and recommend solutions to achieve their business goals. This course equips you with a specific skillset to offer to local businesses wanting to dominate their local market. It provides you with the expertise to set up and manage Google Local Service Ads, helping you stand out among other Digital Marketing Consultants. The course's focus on ranking factors and lead management gives you a concrete strategy to implement for your clients.

See salaries and explore the career path for Digital Marketing Consultant

Search Engine Marketer

Search Engine Marketers drive traffic and conversions through paid search campaigns. They craft compelling ad copy, manage bids, and analyze campaign performance to maximize return on investment. This course may be useful as it gives you in-depth knowledge of Google Local Service Ads, a key component of a comprehensive Search Engine Marketing strategy. You will learn how these ads integrate with other strategies, such as Google Ads and Search Engine Optimization, to dominate search results. Implementing the course's teachings to manage and optimize Local Services Ads can expand your toolkit as a Search Engine Marketer, offering an advantage over competitors.

See salaries and explore the career path for Search Engine Marketer

Marketing Agency Owner

Marketing Agency Owners need to know how to best optimize and generate leads. This course helps you set-up and manage Google Local Service Ads, so you will understand how to increase ad rankings. This course helps you understand Google's local service ads, which are crucial for local businesses seeking to dominate search results. You gain knowledge of ranking factors relevant to local service ads, which helps you refine strategies to boost visibility in local search, a critical skill for your company.

See salaries and explore the career path for Marketing Agency Owner

Small Business Consultant

Small Business Consultants provide guidance and support to small business owners on a variety of topics, including marketing. As a Small Business Consultant, having expertise with Google's Local Service Ads can add great value to your clients. The course outlines the set-up and management of these ad accounts, helping you advise your clients on how to generate highly targeted leads. The knowledge gained helps you provide actionable strategies, particularly on how to dominate Google search results within a local context. This expertise will definitely set you apart from other Small Business Consultants.

See salaries and explore the career path for Small Business Consultant

Growth Hacker

Growth hackers concentrate on cost-effective strategies to rapidly expand a company's user base and revenue. They experiment with innovative marketing techniques, including viral marketing, content marketing, and search engine optimization. This course on Google Local Service Ads is a great opportunity for those in growth to expand. The course will give you the skills to acquire customers at a low cost.

See salaries and explore the career path for Growth Hacker

Marketing Manager

Marketing Managers oversee the planning, development, and execution of an organization's marketing and advertising initiatives. They work to increase brand awareness, drive sales, and generate leads. Adding Google Local Services Ads to your repertoire helps you generate highly targeted leads who are ready to hire. The course will help you dominate Google search results giving you the opportunity to appear in multiple places on the first page of search results. As a Marketing Manager, this kind of knowledge is important to your employer.

See salaries and explore the career path for Marketing Manager

Social Media Manager

Social Media Managers oversee a company's online presence across various social media platforms, creating and curating content to engage with audiences, build brand awareness, and drive traffic to the company's website. This course may be useful as it shows you strategies for Google Local Service Ads. This may bring in highly targeted leads who are ready to hire. Specifically, the course will cover what Google Local Services ads are, why you should be using them, and how to set up your account.

See salaries and explore the career path for Social Media Manager

Content Marketing Specialist

As Content Marketing Specialists create and distribute valuable online content to attract and engage a target audience, ultimately driving traffic, generating leads, and building brand awareness. This course may be useful because it provides knowledge on how to help generate leads. This course helps you understand Google's local service ads, which are crucial for local businesses seeking to dominate search results. You gain knowledge of ranking factors relevant to local service ads, which helps you refine strategies to boost visibility in local search, a critical skill for marketing.

See salaries and explore the career path for Content Marketing Specialist

Business Development Manager

Business Development Managers focus on identifying and pursuing new business opportunities to drive revenue growth for a company. They analyze market trends, build relationships with potential clients, and develop strategies to expand the company's customer base. The course is a useful avenue for generating leads, which is a top priority in business development. By the end of the course, you will understand how to set-up and manage your account and understand how to increase your ad rankings with Google.

See salaries and explore the career path for Business Development Manager

Market Research Analyst

Market Research Analysts study market conditions to examine potential sales of a product or service. This course might be useful for understanding Google Local Service Ads. The course touches on topics such as how many leads can you expect and how much will it cost. It also studies factors for ranking in local service ads. This course aims to provide a thorough understanding of local services by Google.

See salaries and explore the career path for Market Research Analyst

Reading list

We've selected 50 books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Guide to Generating Leads With Google Local Service Ads.

Digital Marketing Strategy

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Provides an exhaustive, highly structured framework for planning, executing, and evaluating cross-channel digital marketing initiatives. Simon Kingsnorth systematically dissects search optimization, programmatic media, content distribution, and automation workflows. It serves as an indispensable reference for practitioners seeking to build cohesive, revenue-aligned digital engines.

Guide to Generating Leads With Google Local Service Ads

What's inside

Syllabus

Traffic lights

Save this course

Reviews summary

Practical guide to google lsa

Activities

Career center

Reading list

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