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Complete Google My business and lead generation wih AI

4.8 Filled star Filled star Filled star Filled star Half star
Based on 59 ratings
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Abhijeet sarkar

Master Local SEO, Google My Business, and Organic Lead Generation

Struggling to rank your business locally? Want to attract more customers without spending on ads? This course is designed to help you master Google My Business (GMB), Local SEO, and Organic Lead Generation to grow your business efficiently.

What You Will Learn:

Read more

Master Local SEO, Google My Business, and Organic Lead Generation

Struggling to rank your business locally? Want to attract more customers without spending on ads? This course is designed to help you master Google My Business (GMB), Local SEO, and Organic Lead Generation to grow your business efficiently.

What You Will Learn:

  • Google My Business Setup & Optimization – Create a complete, optimized profile that ranks higher in local searches.

  • Local SEO Strategies – Improve visibility on Google Maps and search results to attract more local customers.

  • Organic Lead Generation – Learn how to get high-quality leads without paid advertising.

  • Google My Business Profile Audit – Identify ranking issues, fix errors, and improve overall performance.

  • Customer Reviews & Reputation Management – Discover how to get more positive reviews and handle negative ones professionally.

  • Competitor Analysis & Advanced Tactics – Analyze top-performing competitors and apply winning strategies.

This course is ideal for business owners, digital marketers, and freelancers looking to improve local rankings and generate more leads. Whether you’re starting from scratch or optimizing an existing GMB profile, this step-by-step guide will give you actionable insights to achieve long-term success.

Learn basic to Advanced levels.

Enroll now and take your Local SEO and Google My Business skills to the next level.

Enroll now

What's inside

Learning objectives

  • Google my business (gmb) setup & optimization:
  • Understanding organic lead generation:
  • Keyword research for local seo:
  • How to create and optimize a google my business profile for local visibility.
  • Best practices for managing gmb listings, responding to reviews, and adding business hours, photos, and services.
  • Google my business optimization and ranking strategy

Syllabus

Introduction

Google My Business (GMB) is a free tool provided by Google that allows businesses to manage their online presence across Google, including Search and Maps. By setting up and optimizing your GMB profile, you can make your business more visible to local customers when they search for services or products you offer.

Read more

Why is Google My Business Important?

  1. Local Visibility:

    • GMB helps businesses show up in local search results, including Google Maps, which is crucial for attracting customers nearby.

  2. Build Trust with Customers:

    • A well-maintained GMB profile increases your credibility. Customers are more likely to trust businesses that have up-to-date information, reviews, and photos.

  3. Free Marketing:

    • Unlike paid ads, GMB is a cost-free tool that provides immense value by helping customers discover and connect with your business.

  4. Boost SEO:

    • Properly optimized GMB profiles can positively impact your local SEO rankings, helping you appear in the "local pack" of Google search results.

In this lesson, you'll learn how to create and set up a Google My Business (GMB) account to establish a strong online presence for your business. A GMB account helps businesses appear on Google Search and Maps, improving local visibility and credibility.

What You’ll Learn:

What is Google My Business & why it’s important
Step-by-step guide to creating a GMB account
How to verify your business on Google
Optimizing your profile with images, business details & categories
Tips to enhance local SEO & attract more customers

Understanding Google My Business (GMB) analytics and metrics is crucial for optimizing your local SEO strategy. This lesson will cover how to track and analyze key performance indicators (KPIs) in GMB to improve visibility, engagement, and conversions.

Want to dominate local search and attract more customers? In this lesson, you'll discover powerful Google My Business (GMB) strategies to improve your online presence, boost local SEO, and generate consistent leads.

In this lesson, we’ll dive deeper into advanced organic lead generation strategies. You’ll learn:

Content marketing techniques that attract high-quality leads
SEO tactics to increase visibility and website traffic
Social media engagement strategies for organic lead nurturing
Email marketing and list-building methods without paid ads
How to leverage communities, forums, and networking for organic growth

This lesson reveals a never-before-shared approach to generating organic leads without spending a dime. We’ll cover unique strategies, tools, and tricks that go beyond typical methods to supercharge your lead-gen efforts. Whether you're a beginner or an experienced marketer, this lesson will help you uncover hidden opportunities and turn them into valuable leads. By the end, you'll be ready to implement cutting-edge techniques to capture leads without paid ads, complex funnels, or hefty budgets.

In this lesson, we'll dive into leveraging Google My Business (GMB) as a powerful tool for lead generation. GMB offers a unique opportunity for businesses to appear on local searches, attract organic traffic, and convert users into leads.

Micro-searches are low-volume yet highly targeted queries that many marketers overlook. These are searches like “how to fix [specific problem] in [industry].”

Answer all the questions to check your Learning

Google My Business (GMB), Organic Lead Generation through Facebook, Advanced Search Queries, and Local Directories:

Traffic lights

Read about what's good
what should give you pause
and possible dealbreakers
Teaches local SEO strategies, which are essential for businesses aiming to enhance their visibility within their local market and attract more local customers through online channels
Explores Google My Business profile optimization, which is a foundational skill for improving local search rankings and attracting customers in a specific geographic area
Covers reputation management, which is crucial for maintaining a positive brand image and building trust with potential customers through online reviews and interactions
Requires learners to engage with Google's proprietary tools, which may change over time and require continuous learning to keep up with updates and algorithm changes
Examines competitor analysis, which enables learners to identify successful strategies and tactics used by competitors and apply them to their own local SEO and lead generation efforts

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Reviews summary

Practical guide to google my business

According to learners, this course provides a solid foundation for setting up and optimizing a Google My Business profile and understanding local SEO fundamentals. Students praise the practical, step-by-step guidance offered, finding it particularly helpful for beginners looking to improve their visibility on Google Search and Maps. While many appreciate the insights into organic lead generation, some reviewers note that certain sections or strategies may be outdated due to changes in Google's platform, suggesting the course could benefit from updates to reflect the latest practices. Overall, it is seen as a valuable starting point, especially for those new to local digital marketing.
Covers methods for generating organic leads.
"The sections on organic lead generation provided good ideas beyond just the GMB listing itself."
"Liked the focus on getting leads without relying solely on paid ads."
"It gave me a new perspective on using GMB for direct lead capture."
"Explores different angles for attracting potential customers organically."
Well-suited for those new to the topic.
"As a complete beginner, I found this course accessible and not overwhelming."
"It's a great starting point if you know nothing about Google My Business or local SEO."
"Explained concepts simply enough for someone new to digital marketing."
"Felt comfortable following along even without prior experience."
Strategies to improve local search visibility.
"Learned some actionable tips to help my business rank higher in local search results."
"The local SEO strategies were useful for attracting customers in my area."
"Helped me understand how important reviews and photos are for local ranking."
"Good overview of key factors for showing up on Google Maps."
Clear steps for setting up your GMB profile.
"I found the instructions for setting up my Google My Business profile very clear and easy to follow."
"The step-by-step guide to getting my GMB listing live was exactly what I needed."
"It really helped me understand the basics of optimizing my profile correctly."
"Good introduction on how to get started with Google My Business."
May not be advanced enough for some.
"If you already have some experience with GMB or SEO, you might find parts of this course too basic."
"I was hoping for more advanced tactics, but it mostly covered the essentials."
"Could use more in-depth coverage on competitor analysis or advanced optimization techniques."
"Felt like it scratched the surface rather than diving deep."
Some course content may be out of date.
"Unfortunately, some of the information felt a bit outdated given how fast Google My Business changes."
"Certain features discussed seem to have changed or been removed since the course was recorded."
"Could use an update to reflect the current state of the GMB platform."
"Found myself having to look up current Google guidelines independently."

Activities

Be better prepared before your course. Deepen your understanding during and after it. Supplement your coursework and achieve mastery of the topics covered in Complete Google My business and lead generation wih AI with these activities:
Review Local SEO Fundamentals
Reinforce your understanding of Local SEO principles to better grasp the course's advanced strategies.
Browse courses on Local SEO
Show steps
  • Read articles and blog posts on Local SEO basics.
  • Watch introductory videos explaining Local SEO concepts.
  • Take a short online quiz to test your knowledge.
Read 'The Art of SEO' by Enge, Spencer, and Stricchiola
Gain a broader understanding of SEO principles that underpin Local SEO strategies.
View The Art of SEO on Amazon
Show steps
  • Read the chapters related to local SEO and keyword research.
  • Take notes on key concepts and strategies.
  • Compare the strategies with those taught in the course.
Read 'Local SEO Secrets' by Greg Gifford
Expand your knowledge of Local SEO with insights from a leading expert in the field.
View Melania on Amazon
Show steps
  • Read the book chapter by chapter.
  • Take notes on key concepts and strategies.
  • Apply the strategies to your own business or a sample project.
Four other activities
Expand to see all activities and additional details
Show all seven activities
Keyword Research Practice
Refine your keyword research skills by practicing with different local business niches.
Show steps
  • Choose a local business niche.
  • Use keyword research tools to find relevant keywords.
  • Analyze the keywords for search volume and competition.
  • Create a list of target keywords for the niche.
Optimize a Google My Business Profile
Apply the course's teachings by optimizing a real Google My Business profile for a local business.
Show steps
  • Find a local business that needs GMB optimization.
  • Create or claim their GMB profile.
  • Optimize the profile based on the course's best practices.
  • Track the profile's performance over time.
Write a Blog Post on Local SEO
Solidify your understanding of Local SEO by writing a blog post explaining key concepts and strategies.
Show steps
  • Choose a specific Local SEO topic.
  • Research the topic thoroughly.
  • Write a clear and concise blog post.
  • Promote the blog post on social media.
Competitor Analysis Report
Deepen your understanding of competitive Local SEO strategies by analyzing the top-ranking competitors in a local market.
Show steps
  • Identify top-ranking competitors in a local market.
  • Analyze their GMB profiles, websites, and online presence.
  • Identify their strengths and weaknesses.
  • Create a report summarizing your findings and recommendations.

Career center

Learners who complete Complete Google My business and lead generation wih AI will develop knowledge and skills that may be useful to these careers:
Small Business Owner
A Small Business Owner is responsible for overseeing all aspects of their business. This course covers Google My Business setup and optimization, teaching you how to create a complete, optimized profile that ranks higher in local searches. Small Business Owners improve visibility on Google Maps and search results to attract more local customers. This course can help you get high-quality leads without paid advertising. This course may be useful for a small business owner.
See salaries and explore the career path for Small Business Owner
Lead Generation Specialist
A Lead Generation Specialist focuses on identifying and nurturing potential customers. This course teaches organic lead generation, strategies to attract customers without paid advertising. Lead Generation Specialists may find this course useful because of its emphasis on Google My Business setup and optimization. A course that teaches competitor analysis and advanced tactics can help you identify new market opportunities. You can leverage GMB to appear in local searches, attract organic traffic, and convert users into leads.
See salaries and explore the career path for Lead Generation Specialist
Local SEO Consultant
As a Local SEO Consultant, you would help businesses improve their visibility in local search results. This course helps you understand Google My Business setup and optimization, which builds a foundation for improving a business's local search ranking. The course's focus on organic lead generation would be invaluable, as it teaches strategies to attract customers without paid advertising. A Local SEO Consultant benefits from learning how to perform a Google My Business profile audit, identify ranking issues, fix errors, and improve overall performance. This course may be useful for those who wish to become a Local SEO Consultant.
See salaries and explore the career path for Local SEO Consultant
Local Marketing Manager
A Local Marketing Manager focuses on promoting a business within a specific geographic area. This course's coverage of Google My Business setup and optimization can help you create a complete, optimized profile that ranks higher in local searches. The course also covers local SEO strategies, helping you improve visibility on Google Maps and search results to attract more local customers. The course may be useful to Local Marketing Managers because they would learn how to get high-quality leads without paid advertising.
See salaries and explore the career path for Local Marketing Manager
Freelance SEO Consultant
As a Freelance SEO Consultant, you will work with multiple clients to improve their search engine rankings. This course can help you understand Google My Business setup and optimization, which builds a strong foundation for improving a client's local search ranking. The course's focus on organic lead generation would be invaluable, as it teaches strategies to attract customers without paid advertising. A Freelance SEO Consultant benefits from learning how to perform a Google My Business profile audit, identify ranking issues, fix errors, and improve overall performance. This course may be useful.
See salaries and explore the career path for Freelance SEO Consultant
Digital Marketing Specialist
A Digital Marketing Specialist develops, implements, and manages marketing campaigns that promote a company and its products or services. Taking this course would help you to master Google My Business, local SEO, and organic lead generation. This course emphasizes Google My Business setup and optimization. As a digital marketing specialist, you'd also improve visibility on Google Maps and search results to attract more local customers. You would want to take a course that teaches you how to get high-quality leads without paid advertising. Digital Marketing Specialists enhance their skill sets by taking this course.
See salaries and explore the career path for Digital Marketing Specialist
Search Engine Optimization Specialist
A Search Engine Optimization Specialist analyzes, reviews, and implements changes to websites so they are optimized for search engines. This course may be useful, since it helps you learn local SEO strategies, improve visibility on Google Maps and search results to attract more local customers. The course covers Google My Business profile audits, identifying ranking issues, fixing errors, and improving overall performance. With this course, a Search Engine Optimization Specialist could also learn about competitor analysis and advanced tactics.
See salaries and explore the career path for Search Engine Optimization Specialist
SEO Analyst
An SEO Analyst examines and implements changes to websites so they are optimized for search engines. This course, which helps you learn local SEO strategies, may be useful, as it will help you improve visibility on Google Maps and search results to attract more local customers. The course covers Google My Business profile audits, identifying ranking issues, fixing errors, and improving overall performance. You may also learn about competitor analysis and advanced tactics. An SEO Analyst might benefit from this course.
See salaries and explore the career path for SEO Analyst
Marketing Manager
A Marketing Manager plans, directs, or coordinates marketing policies and programs. This course helps those who wish to become Marketing Managers learn Google My Business setup and optimization, which may be useful for any marketing campaign. By managing GMB listings, responding to reviews, and adding business hours, photos, and services, Marketing Managers can improve overall performance. The course also teaches organic lead generation, which will help you to get high-quality leads without paid advertising.
See salaries and explore the career path for Marketing Manager
Online Reputation Manager
An Online Reputation Manager monitors and influences what is being said about a person or brand online. This course can help you discover how to get more positive reviews and handle negative ones professionally, skills that are essential for managing online reputation. The course's coverage of Google My Business setup and optimization may be helpful, because a well-optimized profile builds trust with customers. As an Online Reputation Manager, you can benefit from the course's information about Google My Business profile audits to identify ranking issues, fix errors, and improve overall performance.
See salaries and explore the career path for Online Reputation Manager
Business Development Manager
A Business Development Manager focuses on generating new leads, nurturing relationships with clients, and identifying new market opportunities. This course helps you learn organic lead generation, strategies to attract customers without paid advertising. Business Development Managers may find this course useful because of its emphasis on Google My Business setup and optimization. A course that teaches competitor analysis and advanced tactics can help you identify new market opportunities.
See salaries and explore the career path for Business Development Manager
Content Marketing Specialist
A Content Marketing Specialist creates and distributes valuable and consistent content to attract and retain a clearly defined audience. This course helps you attract more customers without spending on ads. Content Marketing Specialists find the course's optimization of Google My Business (GMB) for lead generation closely aligned with your objectives. The course may also cover content marketing techniques that attract high-quality leads, SEO tactics to increase visibility and website traffic, and social media engagement strategies for organic lead nurturing.
See salaries and explore the career path for Content Marketing Specialist
Marketing Coordinator
A Marketing Coordinator supports marketing teams with various tasks, including campaign execution and data analysis. This course may be useful for Marketing Coordinators. You may learn Google My Business setup and optimization, skills that can be applied to various marketing campaigns. The course's coverage of local SEO strategies and organic lead generation can provide valuable insights for improving marketing effectiveness. By learning Google My Business profile audits, you can help identify areas for improvement in online presence.
See salaries and explore the career path for Marketing Coordinator
Social Media Manager
A Social Media Manager is responsible for planning, implementing, managing, and monitoring a company's Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales. This course covers organic lead generation, helping you attract more customers without spending on ads. Social Media Managers may find that the course's optimization of Google My Business (GMB) for lead generation is closely aligned with your objectives. You can leverage GMB to appear in local searches, attract organic traffic, and convert users into leads.
See salaries and explore the career path for Social Media Manager
E-commerce Specialist
An E-commerce Specialist is in charge of managing all online sales activities. This course can help you discover how to get more positive reviews and handle negative ones professionally. Google My Business setup and optimization would be useful because a well-maintained GMB profile increases your credibility. As an E-commerce Specialist, you can benefit from the course's information about Google My Business profile audits to identify ranking issues, fix errors, and improve overall performance.
See salaries and explore the career path for E-commerce Specialist

Reading list

We've selected two books that we think will supplement your learning. Use these to develop background knowledge, enrich your coursework, and gain a deeper understanding of the topics covered in Complete Google My business and lead generation wih AI.
Cover image
The Art of SEO
Save
Provides a comprehensive overview of SEO, including local SEO. While not solely focused on local, it provides a strong foundation in SEO principles. It is more valuable as additional reading to provide background knowledge. This book is commonly used as a textbook at academic institutions and by industry professionals.
The Art of SEO
Paperback
Check
The Art of SEO
Kindle Edition
Check

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Rating
4.8 Filled star Filled star Filled star Filled star Half star
Effort
3.5 total hours
Via
Udemy
Instructor
Abhijeet sarkar
Language
English
Traffic lights
Read about what's good
what should give you pause
and possible dealbreakers
Teaches local SEO strategies, which are essential for businesses aiming to enhance their visibility within their local market and attract more local customers through online channels
Explores Google My Business profile optimization, which is a foundational skill for improving local search rankings and attracting customers in a specific geographic area
Covers reputation management, which is crucial for maintaining a positive brand image and building trust with potential customers through online reviews and interactions
Requires learners to engage with Google's proprietary tools, which may change over time and require continuous learning to keep up with updates and algorithm changes
Examines competitor analysis, which enables learners to identify successful strategies and tactics used by competitors and apply them to their own local SEO and lead generation efforts
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