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Online Reputation Manager

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March 29, 2024 Updated April 14, 2025 15 minute read
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A Career Guide to Online Reputation Management

In today's digitally connected world, the online perception of a person or organization can significantly shape their success. An Online Reputation Manager (ORM) is a professional dedicated to monitoring, influencing, and managing this digital presence. They work strategically to ensure that the online narrative aligns with the desired image, whether for a company, brand, or individual.

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Salaries for Online Reputation Manager

City
Median
New York
$83,000
San Francisco
$108,000
Seattle
$87,000
See all salaries
City
Median
New York
$83,000
San Francisco
$108,000
Seattle
$87,000
Austin
$91,000
Toronto
$58,000
London
£75,000
Paris
€43,000
Berlin
€80,000
Tel Aviv
₪94,000
Singapore
S$48,000
Beijing
¥82,000
Shanghai
¥100,000
Shenzhen
¥101,000
Bengalaru
₹2,200,000
Delhi
₹268,000
Bars indicate relevance. All salaries presented are estimates. Completion of this course does not guarantee or imply job placement or career outcomes.

Path to Online Reputation Manager

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We've curated 17 courses to help you on your path to Online Reputation Manager. Use these to develop your skills, build background knowledge, and put what you learn to practice.
Sorted from most relevant to least relevant:

Reading list

We haven't picked any books for this reading list yet.
Cover image
How to Protect (Or Destroy) Your Reputation Online
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This comprehensive guide covers all aspects of ORM, including how to build a positive online reputation, manage negative feedback, and use social media to improve your reputation. It includes case studies and examples from real-world businesses.
How to Protect (Or Destroy) Your Reputation Online:...
Paperback
$$
How to Protect (Or Destroy) Your Reputation Online ...
Paperback
$$
How to Protect (Or Destroy) Your Reputation Online:...
Kindle Edition
$
Cover image
Reputation Strategy and Analytics in a Hyper...
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This comprehensive guide covers all aspects of ORM, including how to build a positive online reputation, manage negative feedback, and protect your reputation from online attacks. It includes case studies and examples from real-world businesses.
Reputation Strategy and Analytics in a Hyper...
Hardcover
$$
Reputation Strategy and Analytics in a Hyper...
Kindle Edition
$$
Cover image
The Reputation Economy
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Explores the impact of the digital revolution on ORM, providing insights into the new challenges and opportunities that businesses face in managing their online reputations.
The Reputation Economy: How to Optimize Your...
Hardcover
$$
(Italiano) Reputation economy: Come ottimizzare il capitale...
Kindle Edition
$$
Cover image
No Bullshit Social Media
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Provides a comprehensive overview of ORM, covering both the technical and strategic aspects of managing your online reputation. It includes case studies and examples from real-world businesses.
No Bullshit Social Media: The All-Business, No-Hype...
Hardcover
$
No Bullshit Social Media: The All-Business, No-Hype...
Kindle Edition
$$
Cover image
Content Marketing for Nonprofits
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Is designed specifically for nonprofits, providing guidance on how to build a strong online reputation, attract more donors, and manage their online presence effectively.
Content Marketing for Nonprofits: A Communications...
Paperback
$$
By Kivi Leroux Miller Content Marketing for...
Unknown Binding
$$$
Content Marketing for Nonprofits: A Communications...
Kindle Edition
$$
Cover image
Digital Domination
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Focuses on the role of social media in ORM, providing guidance on how to manage your social media presence, deal with negative feedback, and protect your reputation from online attacks.
Digital Domination: Mastering Online Reputation and...
Paperback
$
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